• 한국콘텐츠학회논문지
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• 제16권2호
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• pp.387-397
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• 2016

본 연구의 목적은 실버세대를 대상으로 하는 그림동화책의 필요성과 특성을 학문적 고찰을 통해 실버세대를 위한 그림동화책의 디자인적 특성들을 실증적으로 제시한 것이다. 고령화 현상과 문헌정보학, 교육학, 문학치료학 등 문헌자료의 분석결과를 통해 그림동화책은 실버세대들의 심신건강에 도움이 된다는 결과를 얻게 되었지만 실버세대를 위한 동화책은 수요에 비해 부족한 것이 현실이다. 그러므로 실버세대를 위한 동화책 연구개발에 대한 이론적 근거가 절실하게 필요하다. 따라서 본 연구는 실버세대의 시각기관, 몸 기능, 심리적 요인 등 특성을 반영한 그림동화책의 개발이 필요함을 제언하면서 동시에 실버세대를 위한 동화책을 디자인 할 때 그림의 특징 요소 중 스토리내용, 그림(표현방법, 크기, 레이아웃, 구도, 색채), 타이포 등에서 실버세대들의 독서 장애에 대한 문제점을 해결하기 위한 실버세대의 특성에 맞춰진 세심한 주의가 필요함을 제시하였다. 또한 향후에는 실버세대를 대상으로 한 실증분석을 통해 실버세대를 위한 그림동화책의 구성에 적합한 디자인적 특성이 입체적인 분석 데이터를 연구함에 있어 선행 자료의 일부분으로 활용되길 기대한다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.119-124
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• 2007

This study focuses on the design guidelines for planning and implementing the spatial characteristics in the living environment for the New Silver-Generation through the case analysis of "Serviced Residence", which has recently become very popular due to active demands for handy functions and services in flew Silver-Generation living environment. Nowadays, with relaxation of the phenomenon of lack of available houses, the focus of the construction market has shifted from builders to customers. Also, with the advent of the New Silver-Generation with money to spend to improve the quality of their lives, there has been high demand for living environment that provides high-quality services for comfort and convenience. Means to provide high-quality services for comfort and convenience in New Silver-Generation environment warrant much consideration, and hence the current study on Serviced Residence, which has become very popular has been taken up. This study on Serviced Residence will point out the problems found in the current Silver Residence environment and it will serve as an alternative for the living environment of the Silver Generation.

• 한국의류산업학회지
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• 제10권5호
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• pp.702-712
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• 2008

The aim of this study is to develop Casual Hanbok design made of Hanji yarn textiles for New Silver generation women. The New silver generation is a coined word which has meaning of a newly silver generation and it is distinguished from pre-silver generation. New silver generation is a generation that is independent and given active role by their age groups and generational characteristic. The concept of silver generation was introduced from maturity market in Japan. This study was based on analysis about their preference of forms, colors, and materials of Casual Hanbok. The survey target were 270 female over age 50 living in Daejeon City. The analysis methods used frequency and percentage. The results were summarized as following. Although almost of them haven't worn Casual Hanbok, they had the positive recognition on wearing one. They preferred longer length jacket to traditional Korean style, shorter length of skirt. They also preferred the traditional sleeve shape and knotted buttons. On the foundation of this fact, 2 styles consist of 5 Casual Hanbok design items made of functional material - Hanji yarn textiles that have antimicrobial, deodorant, quick drying, far infrared radiation which are not harmful to health - for New silver women were suggested. One style was 3 items - blouse, vest, skirt - which are the sense of Korean tradition with activity by patch. The other was 2 items - jacket and skirt - which are the sense of Korean tradition with modern way by quilting. Lastly, these garments were evaluated by 13 experts, they were satisfied with 2 styles and all items. As this study were based on the Elderly women living in Daejeon city, it had the limitation on applying of preference styles to all the New silver generation.

• Journal of Smart Tourism
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• 제3권2호
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• pp.23-36
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• 2023

Due to the phenomenon of aging, a new consumer segment known as the "new-silver generation" is emerging. Unlike the previous silver generation, this generation possesses significant economic power and consuming willingness, attracting attention from consumer goods companies. However, both the new-silver generation and the elderly face challenges in adopting contactless or self-service technologies such as self-order kiosks, resulting in negative reactions. Therefore, this study aims to investigate the attitude and response of the newsilver generation towards kiosks, as well as the factors influencing their resistance to such technology. By applying theoretical perspectives from the innovation resistance model, technostress theory, and the value-based model, this study identifies influencing factors for innovation resistance among the new-silver generation when using contactless technologies implemented in fast-food restaurants. The findings indicate that a lower awareness of new technologies and services corresponds to decreased adoption resistance, while a higher perceived value leads to more positive behaviors and attitudes among the new-silver generation utilizing kiosks at fast-food restaurants.

• 한국정보시스템학회지:정보시스템연구
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• 제23권4호
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• pp.49-74
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• 2014

The introduction of smartphone caused the most revolutionary change in the domestic telecommunications market after the digital revolution. However, due to the saturation of the local market, it is expected to post negative growth in 2016 and the sales of national communication carriers is in stasis. Thus, the smartphone industry is starting to shift its marketing efforts to secure the silver generation who still has room for increase in the rate of smartphone usage. As the silver generation has physical limitations and differences in needs, the marketing strategy based on the smartphone utilization is not appropriate. This study suggests the new silver generation, who has high income level and similar characteristics to the younger generation, as the new customer segment for smartphone. We analyze the effects of the major variables of UTAUT on smartphone use, as well as examine how these relationships differ between the new silver and the net generation. We verified the hypotheses using a survey with 309 smartphone users. The research findings supported the hypotheses regarding the effects of performance expectancy, effort expectancy and facilitating conditions on smartphone use, but did not support the hypothesis on the effect of social influence. The result of the group comparisons showed that both generation have similar characteristics on innovativeness and cognitive absorption, but the moderating effect of age on performance expectancy, effort expectancy and use is stronger in conjunction with the new silver generation. The study results are expected to be used in establishing a marketing strategy for the new silver generation.

• 한국콘텐츠학회논문지
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• 제9권9호
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• pp.151-162
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• 2009

고령화가 진전되면서 실버세대가 경제적으로 차지하는 비율도 매우 증가하여 생산과 소비의 주체가 되는 시대로 변모하고 있다. 실버세대의 경제적 활동이 증가하는데 반해 여가 활동을 대비하는 실버 콘텐츠개발은 아직 활성화되지 못한 실정이다. 실버세대는 신체적 노화로 지각능력과 학습능력, 운동능력 등이 젊은 사람에 비해 상대적으로 낮으며, 이동성이나 활동성 면에서도 취약하기 때문에 실버세대를 위한 기능성 실버콘텐츠와 사용이 용이한 인터페이스의 개발은 필수적이다. 본 논문에서는 실버세대의 여가 활용과 건강을 유지할 수 있는 하체 운동 효과를 갖는 게이트볼, 체감형 자전거, 두더지 게임 콘텐츠를 개발하기 위한 방법을 제안한다. 게임으로서의 재미와 함께 실버세대의 인지능력, 신체 활동 능력에 맞는 기능적 디자인 요소를 고려하였고, 실버세대들이 사용하기 쉬운 체감형 인터페이스와 개별적인 특성에 따른 맞춤형 진행 방법을 통해 지속적인 흥미와 하체운동 효과를 유도할 수 있도록 하였다.

• 한국콘텐츠학회논문지
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• 제16권9호
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• pp.491-501
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• 2016

실버세대의 인구가 증가하면서 사회의 고령화와 실버산업이 사회적 이슈가 되고 있다. 문헌정보학, 교육학, 디자인학 등의 선행 연구를 살펴보면 실버세대를 위한 동화책의 필요성 제시와 디자인의 관점에서 실버 세대를 위한 동화책의 특징에 대한 많은 연구가 이루어지고 있다. 동화책은 정보를 전달하는 매체일 뿐만 아니라 작가가 독자에게 서비스를 제공하는 플랫폼이기도 하다. 따라서 본 연구의 목적은 서비스 디자인의 관점에서 감각적 체험이 실버대상을 위한 동화책 디자인에 대한 중요성을 제시하고 오감(시각, 청각, 후각, 미각, 촉각)을 기준으로 실버대상 동화책의 포맷, 그리드, 타이포그래피, 활자, 편집 구조, 이미지, 레이아웃, 표지, 종이, 인쇄, 제작에 대해 분석하는 것이다. 연구 결과에 따르면 실버대상 동화책은 아동용 동화책과 서로 다른 성향과 특징(활자, 그림의 표현, 색채, 종이 등)을 가진 것으로 나타났다. 실버대상 동화책은 실버 세대의 생리적, 심리적 요소를 고려해 실버세대의 심미 기준에 맞춰서 디자인하는 것이 바람직한 것으로 나타났다. 본 연구의 결과를 토대로 차후 실버대상 동화책에 대한 더욱 심층적인 연구가 이루어질 것으로 귀추(歸趨)되며 향후 실버를 대상으로 하는 동화책의 개발에 이론적으로 도움이 될 것을 기대한다.

• 산업경영시스템학회지
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• 제32권2호
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• pp.66-75
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• 2009

As the population of the silver generation is increasing, the importance and effects of the market for the silver generation are also growing. We segments the categories of the silver generation into six sub-segments using based on the factors like life style, life stage, or performing role from the point of view in communication industry. After segmenting those categories, we observed the experience of each segmented group in detail. Likewise, we executed both FGD(Focused Group Discussion) and participants' observations together to effectively collect the expressed and/or potential needs. Customer's experience was collected along the touch points and customer corridors after dividing the customer's experience world into two groups; communication styles in usual life (life log) and direct contact channels. The effects of delivering an affirmative customer's experience would be empowered by eliminating negative experiences or complementing affirmative experiences. For this purpose, this paper presents the improvement points for the better customer's experience based on the observed customer's experience. This paper presented a sample way of customer-centric approach to design the services or products in the communication industry. In addition to that, the analyzed results of this paper will be useful to find out an effective approach to the market of silver generation.

• 산업융합연구
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• 제22권2호
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• pp.45-54
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• 2024

본 논문은 뉴 실버세대에 대한 개념과 뉴 실버세대가 갖고 있는 주얼리 상품에 대한 인식과 소비 구조에 대해 분석해 보고자 하였다. 주얼리에 관심이 있는 대상을 중심으로 설문조사를 실시하였으며, 이를 통해 앞으로의 마케팅 방안에 대한 방향 모색과 뉴 실버세대 만의 특징과 소비패턴, 선호하는 주얼리의 종류를 파악하고자 하였다. 설문 결과를 통해 뉴 실버세대를 위한 주얼리 마케팅 방안, 방법에 대해 결과를 모색해 보았으며, 그 결과 뉴 실버세대를 위한 마케팅 방향을 제시할 수 있었다. 우리는 앞으로 미래의 실버산업에 대한 대처와 사업영역의 이익창출을 위한 마케팅 방향을 토대로 미래 주얼리 시장을 위한 디자인 상품 개발연구에 대한 필요성이 요구되는 바이다.

• 경영과학
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• 제34권1호
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• pp.57-70
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• 2017

The phenomenon of increasing aging population is one of the crucial social and economic issues in these day. In this paper, drawn from the industrial application cases and relevant literatures, we present the typology of ICT convergent applications targeted for silver generation, referred as silver ICT. Subsequently, the contributional value of ICT as the enabling technology is estimated. We firstly conduct keyword search to collect currently used silver ICT applications. Secondly, drawn from the social welfare literature, we organize distinctive needs of the silver generations. Then, on the basis of task technology fit framework, typology of ICT enabled silver applications is organized through the fit of ICT in the sense of fulfilling those silver needs. Finally, using the industry input-output table figures, potential ICT contributions for silver ICT are estimated. The proposed silver ICT typology and ICT contributions provides useful insights for further research in the area of ICT convergence and silver market research.