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A Study on V.M.D(Visual Merchandising Design) Environment of Mobile Telecommunication Company Store (이동통신 회사 매장의 V.M.D(Visual Merchandising Design) 환경에 관한 연구)

  • Kim, Jong Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1589-1594
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    • 2013
  • V.M.D(Visual Merchandising Design) covers every space, environment, and visually stimulating factor. This includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. V.M.D aims to display merchandise in multiple ways; to heighten brand images; to steadily lure many customers to the store. One of the characteristics that V.M.D has is, that this abandons the previous design concept which solely puts stress on luxurious interior-focused display; that this displays merchandise in a rational and systemic way and induces customers to buy products. In this regard, the objective of this study is to study brand perception and effect of V.M.D displayed in the stores, on customers, and thereby to present the concepts of V.M.D, suitable for display in the stores, which can be used continuously in the future.

A Study on Behavior Characteristics of Volatile Organic Compound Caused by Ventilation in a Room (통풍에 의한 휘발성 유기화합물의 실내 거동 특성에 대한 연구)

  • Kim, Jang-Woo;Chung, Jin-Do
    • Journal of Environmental Science International
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    • v.15 no.11
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    • pp.1011-1016
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    • 2006
  • Recently, volatile organic compound(VOC) has been noted as a main cause of air pollution. VOC, with its toxic and offensive odor, is hazardous to health. Furthermore indoor, underground and hish-rise buildings are preferable living spaces. People spend more than 80% of the day indoor, so indoor air pollution is a matter of importance. In Korea, from 2004, 10 types of indoor pollutants in public facilities have been identified. However, there is no standard for individual VOC, so the regulation has not yet effectively been carried out. In this study, we have studied on the diffusion of Benzene in a room using a numerical analysis for various air-controlled conditions consisted of door, window and ventilation system. This study investigates spatial concentration distribution and time-history of room-averaged benzene concentration for several cases. The results of this study show that when the room is ventilated by a small fan only for 30 minutes, the average concentration of benzene is decreased a very little, thus the impact to human body would be serious compared to the case of natural ventilation by window and door, In the case of natural ventilation by window and door, if the wind speed is higher than 0.5m/s, it takes small than 4 minutes for benzene to spread to the target concentration of $1.2mg/m^3$.

Effect of Visual Merchandising in Fast Fashion Retailing (패스트패션 리테일링에서의 비주얼머천다이징 효과)

  • Kang, Yoo-Jin;Lee, Mi-ah;Kim, Hyunsook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.4
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    • pp.716-732
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    • 2016
  • Focusing on the communication effects of fast fashion visual merchandising (VM), this paper examines the effects of a fast fashion store's VM attributes on consumer's perceptions of store image towards newness and prestige that influence the time spent at stores as well as the frequency of visits. This study was conducted by collecting data online using males and females in their twenties to forties; subsequently, a total of 382 samples were analyzed. The VM communication effect model utilized in fast fashion stores was developed and tested on structural equation modeling. The findings of the study were as follows. First, the show window presentation and ancillary facilities of VM elements have a positive effect on the perception of newness, while merchandise display, layout, and signage have a positive influence on the perception of prestige. Therefore, the VM elements in the fast fashion stores that affect the perception of newness and prestige are unique. Second, the perceptions of newness and prestige have a positive impact on time spent in fast fashion stores; however, only the perception of store's newness has a significant effect on the frequency of visits. Third, show window presentation and facilities are VM elements that directly influence the time spent and frequency of visits. Finally, we confirm that store image partially mediate between VM elements and shopping behavior at a fast fashion store.

A Study on techniques to create objects of show window display -Focusing on fashion flagship stores- (쇼윈도우 디스플레이의 오브제(object) 연출 기법에 관한 연구 -패션 플래그쉽스토어(flagship store)를 중심으로-)

  • Jeon, min-ji;Kim, jeong-ah
    • Proceedings of the Korea Contents Association Conference
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    • 2015.05a
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    • pp.99-100
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    • 2015
  • 과거와 달리 현재는 소비에 대한 인식이 바뀌어 상품을 공급받는 소비가 아닌 이미지와 가치를 중시하는 차별화된 소비를 원한다. 따라서 고객의 주목을 끌어 판매를 유도하는 매장 쇼윈도우 디스플레이의 중요성이 높아졌다. 쇼윈도우 디스플레이에 있어서 오브제(object)는 제품의 가치를 향상시킬 수 있는 수단이자 방법으로 시각적 매체이다. 이러한 오브제 연출 기법을 살펴보기 위해 구상적 매체와 추상적 매체로 구분하여 패션 플래그쉽스토어 사례를 분석하였다. 따라서 본 연구에서는 오브제 연출 기법의 적극적인 도입으로 과거의 획일화된 디스플레이 연출에서 탈피하여 제품의 가치 증진과 소비자와 유대관계를 맺고 시선을 유도할 수 있는 차별화된 패션 플래그쉽스토어 쇼윈도우 디스플레이로 거듭나는 것에 의의를 둔다. 또한 디스플레이 쇼윈도우의 효과적인 시각전달과 새로운 디자인의 개성화를 추구하고자 한다.

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Development of PC-based Radiation Therapy Planning System

  • Suh, Tae-Suk;P task group, R-T
    • Proceedings of the Korean Society of Medical Physics Conference
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    • 2002.09a
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    • pp.121-122
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    • 2002
  • The main principle of radiation therapy is to deliver optimum dose to tumor to increase tumor cure probability while minimizing dose to critical normal structure to reduce complications. RTP system is required for proper dose plan in radiation therapy treatment. The main goal of this research is to develop dose model for photon, electron, and brachytherapy, and to display dose distribution on patient images with optimum process. The main items developed in this research includes: (l) user requirements and quality control; analysis of user requirement in RTP, networking between RTP and relevant equipment, quality control using phantom for clinical application (2) dose model in RTP; photon, electron, brachytherapy, modifying dose model (3) image processing and 3D visualization; 2D image processing, auto contouring, image reconstruction, 3D visualization (4) object modeling and graphic user interface; development of total software structure, step-by-step planning procedure, window design and user-interface. Our final product show strong capability for routine and advance RTP planning.

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The Edge-Based Motion Vector Processing Based on Variable Weighted Vector Median Filter (에지 기반 가변 가중치 벡터 중앙값 필터를 이용한 움직임 벡터 처리)

  • Park, Ju-Hyun;Kim, Young-Chul;Hong, Sung-Hoon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.11C
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    • pp.940-947
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    • 2010
  • Motion Compensated Frame Interpolation(MCFI) has been used to reduce motion jerkiness for dynamic scenes and motion blurriness for LCD-panel display as post processing for high quality display. However, MCFI that directly uses the motion information often suffers from annoying artifacts such as blockiness, ghost effects, and deformed structures. So in this paper, we propose a novel edge-based adaptively weighted vector median filter as post-processing. At first, the proposed method generates an edge direction map through a sobel mask and a weighted maximum frequent filter. And then, outlier MVs are removed by average of angle difference and replaced by a median MV of $3{\times}3$ window. Finally, weighted vector median filter adjusts the weighting values based on edge direction derived from spatial coherence between the edge direction continuity and motion vector. The results show that the performance of PSNR and SSIM are higher up to 0.5 ~ 1 dB and 0.4 ~ 0.8 %, respectively.

Design of Constellation Content for Children Applied to Car Glass Roof (승용차 글라스루프를 활용한 어린이용 별자리 콘텐츠 디자인)

  • Choe, Jong-Hoon;Jung, Su-Young;Choi, Yu-Mi;Kwon, Min-Jeong
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.141-149
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    • 2013
  • Recently, the time in which children moves by car become frequent, they stay longer in the car because leisure life including camping and etc. increased. Children whose physical activities are active were subject to restriction because of the limited car boarding visual space and on security. Because of limited space in cars, domestic and foreign automotive companies show the different glass roof applied in cars that exhibited wide clear view in order to remove tedious and stuffy of children while they stay for a long time inside the car. In addition, the potential probability in which the Smart Car that the IT technology is grafted research and research that it utilizes the door window glass as the display is progressed and which the glass roof can be used as the screen can be sufficient. In this study, the in-vehicle display application case and Smart Devices constellation application were benchmarked. The car glass roof application method of the constellation studying content which performed the user survey for the child by the car with the parents whose movement is frequent and considers the child and fundamental interaction way tried to be drawn and we try to propose.

SHD Digital Cinema Distribution over a Fast Long-Distance Network

  • Takahiro Yamaguchi;Daisuke Shirai;Mitsuru Nomura;Kazuhiro Shirakawa;Tatsuya Fujii;Tetsuro Fujii;Kim, io-Oguchi
    • Journal of Broadcast Engineering
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    • v.9 no.2
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    • pp.119-130
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    • 2004
  • We have developed a prototype super-high-definition (SHD) digital cinema distribution system that can store, transmit, and display eight-million-pixel motion pictures that have the image quality of a 35-mm film movie. The system contains a movie server, a real-time decoder, and an SHB projector. Using a Gigabit Ethernet link and TCP/IP, the server transmits JPEG2000 compressed motion picture data streams to the decoder at transmission speeds as high as 300 Mbps. The received data streams are decompressed by the decoder, and then projected onto a screen via the projector. By using an enlarged TCP window, multiple TCP streams, and a shaping function to control the data transmission quantity, we achieved real-time streaming of SHD movie data at about 300 Mbps between Chicago and Los Angeles, a distance of more than 3000 km. We also improved the decoder performance to show movies with Image qualities of 450 Mbps or higher. Since UDP is more suitable than TCP for fast long-distance streaming, we have developed an SHD digital cinema UDP relay system, in which UDP is used for transmission over a fast long-distance network. By using four pairs of server-side-proxy and decoder-side-proxy, 450-Mbps movie data streams could be transmitted.

Characteristics of fashion figure in contemporary fashion (현대패션에 나타난 패션 피규어의 특성)

  • Kim, Sun Young
    • The Research Journal of the Costume Culture
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    • v.22 no.4
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    • pp.565-578
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    • 2014
  • This study is about the cases in fashion figure appearing the contemporary fashion and their characteristics. The work aims at providing a further active research opportunity for fashion figure in the modern fashion field and finding several possible utilizations to help the overall fashion industry through examination. Research methodology was followed up with the related literature review and empirical work through the case study of multiple fashion figures denoted in the contemporary fashion. The results showed in the following way for types of fashion figure in the modern fashion. The first type is that its figure was used for stage apparatus in fashion collection, various properties, or garment tool as doll shifted to a certain object. The second type is that art toy or fashion doll was used as specially added product via way of cooperation with fashion brand to be applied as fashion figure alone or other properties for T-shirt or something like that. The third type is the case that multifariously sized figures were applied to show window or shop display. This type of fashion figure is basically an imbedded fashionistic feature, reflecting the rarity, publicity, playfulness, and artistic value.

Synthesis and Properties of Nickel Complexes for the Thermal Shielding Film (열선 차단 필름용 니켈 착화합물의 합성과 특성)

  • Kwak, Seon-Yeep;Le, Tae-Hoon;Son, Se-Mo
    • Journal of the Korean Graphic Arts Communication Society
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    • v.24 no.2
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    • pp.49-59
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    • 2006
  • In this paper, a transparent film exposed the effect of heat cut-off, reveal as means of the prevention to wrong operation of parts of display and forgery of the credit card, also it will intercept rising of the temperature in interior of a room and car by diminish the influx of near-infrared ray wavelength of solar energy come from the window. As in the past a film which absorb a wavelength of $800{\sim}2500nm$ in near-infrared ray, manufactured in physical vapor deposition(PVD), chemical vapor deposition(CVD) to using ATO, ITO of inorganic materials or sputtering method. but it has lots of problem in manufacture. On the other hand, recently a paper said it easily form a transparent film to using organic dye. This paper show synthesis of many derivatives used in Ni-complex and then it investigate to optical property and durability of flim by make the transparent film.

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