• 한국실내디자인학회논문집
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• 제21권4호
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• pp.96-105
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• 2012

The fundamental purpose of this study is whether Show Window Display actually affect on purchase and if it does, how much Show Window Display have influence on the buyer's satisfaction. Show windows are most important at clothing stores. The show open types of domestic clothing stores are usually open-type and semi open-type. Show Window Display types of low and middle prices stores are generally opened, horizontal and storied type and the shape, height, opening type and use of ground floor are different by regional distinct features. Generally Show Window Display are consisted by lights, mannequins and directed props. In buying patterns, an impulse buying has more stronger effect than a scheduled buying, a substituted buying and non-buying. An impulse buying are strongly affected by Design and others are prices. The reason why Show Window Display affecting on purchase is the satisfaction of Design and the strong stimulus to purchase(impulse buying), and then Show window Display used by all components strongly has an effect on it. Factors of purchase desires were Design, price and quality in order and factors of purchase motivations were the motivation of clothing design and the motivation of impulse buying. Thus the effects of Show Window Display and factors of purchase motivations are same. As a result of this study, differentiated Show Window Display methods of clothing stores affect the value of goods, the stimulus of purchase and fostering sales effectiveness. Therefore the instruction of Show Window Display methods are indicated by this study.

• 한국의류학회지
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• 제21권7호
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• pp.1109-1116
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• 1997

This study was designed to investigate the image of show window displays. The specific objectives of the study are as follows; 1) Construct a semantic differential scale to evaluate the images of show window displays; 2) Identify the factor structure of the show window displays; 3) Cluster the brands according to the images of show window displays; 4) Examine how the images of show window displays differ according to the different brand clusters; and 5) Identify by brand clusters, how the different show window display images affect the purchasing desires. The following conclusions were made from this study; 1.25 pairs of adjectives for show window displays were found to include five factor dimensions (total variance 67.7%) such as evaluation, interest, hardness and softness, maturity, and modernity. 2. The brands were divided into six clusters according to the show window display images. 3. There were significant differences in the visual evaluation of the brand clusters in the show window display images. 4. There were significant differences in the show window display images that affect the Purchasing desires among the brand clusters.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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• pp.110-115
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• 2005

Show window display is a technique of arranging goods for sales promotion, namely, motivating and inducing customers to purchase products. It is not simply exhibiting articles but a technical expression of values retained in exhibited articles and an integrated visual art comprehending color, lighting effect, the customers' angle of vision, differentiation from neighboring stores, harmony with properties, assistive roles of relevant goods, and entire messages provided by these elements. Show window display plays the role of a medium that expresses brand images and attracts consumers. Through the medium, the company's brand image is recognized and the recognition determines the trend of brand sales. Brand images planted to consumers seldom change, and wrong recognition affects not only the brand image but also the company image. The present study purposed to suggest show window display employing brand images different from traditional show window display, to examine the effects of brand images on consumers' intention to purchase, and to propose display design.

• 한국의류학회지
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• 제39권6호
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• pp.789-798
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• 2015

This research analyzes trends of fashion show window displays, regarding it as a new form of installation art that has the characteristics of contemporary art. Fashion show window displays are more than a physical space for displaying and have emerged as a new space in which creative expressions of arts take place. This research presents the characteristics of contemporary fashion show window displays by analyzing the characteristics of contemporary art. First, recent show window displays have shown "decentralization": various themes, forms, and mediums that are accepted without discrimination. Recent show window displays deviate from conventional methods, constantly pursuing experimental and progressive ideas and also include categories of current art, body art, and live art. Second, show window display has "interactiveness" that enables two-way communication between audiences and art, rather than fixing audiences as receptive viewers. Third, "textuality" can be found in show window displays. Recent show windows are use "objects" to show products as well as to express the meaning and symbols of products. A new directionality and effective strategies are shown to be imperative for the future development of fashion show window displays.

• 농업생명과학연구
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• 제43권5호
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• pp.33-38
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• 2009

This study purposed to examine how the window display of flower shops affects consumers' buying desire, and for this purpose, we surveyed flower buying customers' interest in window display according to their gender, age, and occupation. The survey was conducted using a questionnaire with flower shop customers in Seoul, Daegu, and Gyeongju. Interest in window display was over 1.5 times higher in women than in men. Among criteria for choosing a flower shop, window display was more important than other factors. With regard to experience of being stopped by unique window display, many of the respondents replied that they had such an experience, and the frequency was higher among women than among men. Among different types of window display, theme-type window display was most effective m stimulating customers' curiosity and buying desire. According to occupation, housewives showed particularly high interest in window display. The results of this study show that the window display of flower shops has a significant effect on consumers' buying desire.

• 한국실내디자인학회논문집
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• 제38호
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• pp.233-240
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• 2003

The purpose of this study was to find the coordination trend of the Image of the color and object from the department show-window display locating in the kangnam area. The result of this study were summarized as following: 1) Show window display determinating the first image of department-store marketing service, playing the role of visual marketing provides the valuable impressions with shoppers in the times of sensibility, 2) In contemporary recognition of "Design is namely culture", show window display proceeds on the direction of concrete and practical presentation of merchandise as many customers are pursuing the high graded luxury brands while their life styles change. 3) Main concept is represented by the coordinated fashion goods on the mannequin or the body and the main theme is displayed variously in the circumferential area or on the articles with the abstract and concrete objects of diverse forms of dominant color and accent color conveying the seasonal theme precisely. 4) The compositive element of color Is the decisive factor of the visual sense of space In the coordination-trends of show window display specially representing the seasonal theme or the intentional messages and conduces to the psychological and mental desire in human and the circumstances, 5) Following the color, the compositive element of object presents the concrete image of theme or the abstract and geometrical sense of space besides the visual sense of space and shows the proportionality and the activity in displaying the show window space.dow space.

• 한국안광학회지
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• 제16권3호
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• pp.219-228
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• 2011

목적: 안경원의 쇼윈도 디스플레이 유형에 따른 소비자 집단의 감성 의미를 객관적으로 분석하여 마케팅에 적합한 디스플레이 유형을 도출하는 것을 목적으로 하였다. 대상 및 방법: 서울지역 안경광학과 재학생 집단을 대상으로 연구를 실시하였다. 국내 안경원의 쇼윈도 디스플레이 예제들을 수집하여 대표적 유형을 도출하였다. 의미분별 척도법을 이용하여 감성 의미를 추출한 후에, 설문조사와 통계처리를 통하여 각각의 디스플레이 유형별로 해당되는 감성 의미를 결정하였다. 결과: 설문응답자들은 개방형, 소량형, 대량형 및 광고형의 4가지 대표적 쇼윈도 디스플레이 유형별로 각각 깨끗하고 심플함, 고급스럽고 심플함, 서민적이고 실용적이라는 감성 의미를 주로 선택하였다. 결론: 도출된 감성 의미들과 응답자들의 선호도를 분석했을 때, 대학생 집단에게 가장 적합한 디스플레이 유형은 소량형인 것으로 여겨진다.

• 복식문화연구
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• 제10권6호
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• pp.617-632
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• 2002

The purposes of this study are 1) to classify the consumer group according to clothing purchase store(department store, road shop, discount store, Dongdaemoon & Namdaemoon markets) 2) to analyze the differences between VMD attributes which each consumer group value. The attributes on the VMD are categorized as 5 areas 1) interior 2) show window 3) product display & display change cycle 4) color · light · music · small instrument 5) promotion(POP & salesperson). The data were collected from 238 females students and were analyzed by frequency, percent and X²-test. The results of this study are as fellows . 1) On the attribute of Interior, there were significant differences in terms of flow in a store, rest area, the cleanness of floor, show case, and the merchandise itself. 2) On the attribute of show window, there were significant differences in terms of interst of show window. 3) On the attribute of product display & display change cycle, there were significant differences in terms of display method, and display change cycle. 4) On the attribute of color · light · music · small instrument, there were significant differences in terms of interest of color coordination, luminosity and effect of light, and necessity of music & small instrument. 5) On the attribute of promotion(POP & salesperson), there were significant differences in terms of aid of POP.

• 한국주거학회논문집
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• 제5권2호
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• pp.119-127
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• 1994

This study has tried to grasp the awareness of employees in current apparel industry and common consumers about the show window in apparel shops. Interestingly, the employees were more concerned about the necessity of display and lighting than the consumers. However, the current display and lighting systems did not satisfy the consumers' requirements. Although they did not recognize that lighting display was closely related with display, color, and so on, they thought lighting indispensable. In consequnce, they light source and lighting method have to be carefully chosen, and the relationship between color and lighting should be fully considered as well.

• 복식
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• 제64권7호
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• pp.57-67
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• 2014

This study aims to provide visual data from analysis of the Depaysement approaches with new viewpoints to inspire and develop new fashion window design ideas. The literature and existing researches related to Depaysement were analyzed for theoretical review, and Depaysement expression approaches were identified by expression characteristics. Theme concepts using traditional Korean images, which could be applied to fashion window displays in Korea, were established, and K(Korean)-fashion design was created to develop fashion window display design. Then, the Depaysement fashion window display was executed using Adobe Illustrator and Photoshop. The results of this study are summarized below. 'Change of forms and materials' could visualize the factors inducing curiosity, which can directly stimulate the consumption sentiment lying latent in the mind of observers by assigning new values to fashion goods displayed inside windows. Unconscious experience and remarkable stories, which are not possible to encounter in an everyday setting, can be visualized through the window display in 'heterogeneous combination of objects.' 'The location change of an object' could express the refreshing and shocking scene to give weird anxiety and mental contradiction to observers by fashion window display, which could break fixed idea of human beings. 'The change of object awareness' could express contradiction and denial, which could liberate the unconsciousness lying latent inside observers through fashion window display. 'Change of spatial awareness' could create the design which maximized the fashion images of goods displayed by helping the observers to change the space of their unconsciousness selectively at their will through the fashion window display with hidden, strange, ambiguous and variable image like a riddle.