Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Research on the Characteristics of the Contemporary Fashion Show Window Display -Focus on the Characteristics of Contemporary Art-

현대 패션 쇼윈도 디스플레이의 특성에 관한 연구 -현대 예술의 특성을 중심으로-

  • Kim, Nayun (Dept. of Textiles, Merchandising & Fashion Design, Seoul National University) ;
  • Chun, Jaehoon (Dept. of Textiles, Merchandising & Fashion Design, Seoul National University)
  • Received : 2015.03.11
  • Accepted : 2015.08.21
  • Published : 2015.12.31
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Abstract

This research analyzes trends of fashion show window displays, regarding it as a new form of installation art that has the characteristics of contemporary art. Fashion show window displays are more than a physical space for displaying and have emerged as a new space in which creative expressions of arts take place. This research presents the characteristics of contemporary fashion show window displays by analyzing the characteristics of contemporary art. First, recent show window displays have shown "decentralization": various themes, forms, and mediums that are accepted without discrimination. Recent show window displays deviate from conventional methods, constantly pursuing experimental and progressive ideas and also include categories of current art, body art, and live art. Second, show window display has "interactiveness" that enables two-way communication between audiences and art, rather than fixing audiences as receptive viewers. Third, "textuality" can be found in show window displays. Recent show windows are use "objects" to show products as well as to express the meaning and symbols of products. A new directionality and effective strategies are shown to be imperative for the future development of fashion show window displays.

Keywords

References

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