• Asia Marketing Journal
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• 제12권4호
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• pp.137-164
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• 2011

본 연구는 경험가치척도(EVS; Experiential Value Scale)를 바탕으로 측정된 쇼핑가치차원이 쇼핑점포에 대한 소비자 반응에 미치는 효과를 분석하는데 그 목적이 있다. 또한 각 쇼핑가치차원이 쇼핑점포에 대한 소비자반응에 미치는 상대적 효과가 백화점과 할인점에 따라 다르게 나타나는지도 분석했다. 실증분석결과 점포에서 제공하는 실용적 쇼핑가치와 쾌락적 쇼핑가치는 점포에 대한 호의적 태도와 점포에 대한 감정적 반응에 긍정적인 영향을 미치는 것으로 나타났다. 구체적으로 실용적 쇼핑가치의 하위차원인 서비스우수성, 효율성, 경제적 가치가 증가할수록, 소비자들의 점포에 대한 호의적 태도가 증가하는 것으로 나타났다. 그리고 쾌락적 쇼핑가치의 하위차원인 시각적 매력, 오락적 가치, 일상탈출, 내재적 즐거움이 높은 것으로 지각할수록, 쇼핑과정에서 소비자들의 긍정적인 감정이 증가하는 것으로 나타났다. 또한 쾌락적 쇼핑가치는 소비자들이 점포에 대한 호의적 태도를 형성하는데 있어서 직접적 영향이 아닌 점포에 대한 소비자들의 감정적 반응을 통해 간접적으로 영향을 미치는 것으로 나타났으며, 점포에 대한 호의적 태도와 점포에 대한 긍정적 감정형성은 점포충성도에 긍정적인 영향을 미치는 것으로 나타났다. 흥미롭게도 쾌락적 쇼핑가치가 점포에 대한 긍정적 감정반응에 미치는 영향은 백화점보다 할인점에서 높게 나타났다.

• 한국콘텐츠학회논문지
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• 제10권8호
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• pp.317-326
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• 2010

범죄로부터 안전이 시민들에게는 일상생활에서 무엇보다 중요한 요인이라는 의식이 자리를 차지하면서 공적공간뿐만 아니라 사적장소에서의 안전에 대해 국가나 지방정부는 시민들의 안전을 보장할 책임이 있다.범죄는 시민들의 일상생활에서 공포와 두려움의 대상이 되기 때문에 이러한 범죄문제를 해결하지 못한다면 시민들의 삶의 질도 개선되지 못할 것이다. 범죄로부터의 안전한 지역사회를 만들기 위해서는 다양한 정책들이 구성되어야 하겠지만 그 중심에는 CPTED의 도입이 필수적일 수밖에 없다. CPTED는 도시공간의 물리적 환경설계를 범죄로부터 방어적인 구조로 변경 또는 적용함으로써 범죄와 범죄피해에 대한 공포를 차단하고 감소시켜 주는 이론이다. 본 연구는 지역사회의 안전을 위협하는 범죄에 대한 예방 방안 중의 하나로서 상가 및 쇼핑센터를 중심으로 한 범죄예방 진단프로그램을 개발하여 정책에 이용하고 나아가 지역주민의 안전한 삶을 보호하는데 연구의 목적을 두고 있다.

• 정보기술응용연구
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• 제3권2호
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• pp.83-102
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• 2001

인터넷 전자상거래가 확산됨에 따라, 많은 기업들이 인터넷 쇼핑몰 사업 진출을 시도하고 있다 인터넷 쇼핑몰은 통신망을 중심으로 형성된 가상공간상의 신종사업으로서 실제공간에서 이루어지는 사업가는 많은 상이한 면을 가지고 있다. 본 연구에서는 인터넷 쇼핑몰이 고객을 모집하고 상거래를 일어나도록 하는 각종 전략적 요소들이 어떻게, 왜 선택되었는지, 그리고 기업은 이러한 고객 전략을 어떻게 사용하는지에 대한 연구를 수행하고자 한다. 본 연구에서는 다양한 기반을 지니고 있는 사업자의 전략을 살펴보고, 고객 전략적 측면에서 보는 인터넷 쇼핑을 비즈니스의 성공요소가 무엇인지를 도출해 보았다.

• 한국의류학회지
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• 제41권3호
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• pp.393-406
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• 2017

A "Showrooming" phenomenon has emerged due to the rapid growth of the on-line shopping market and is associated with consumer shopping patterns. This phenomenon is resulted in new strategies such as the Omni-Channel strategy that are now being employed by the off-line retail industry to meet the needs of consumers who seek information on-line. In particular, human services provided in department stores (which still occupy an important place in the off-line retail industry) are reaching limitations in the ability to maintain consumers. This study provides basic data for the Omni-Channel strategy of domestic department stores by researching and analyzing Omni-Channel strategy cases in Manhattan. This study dissects and analyzes the "Showrooming" phenomenon and the development of the Omni-Channel strategy through a literature review as well as analyzes the Omni-Channel success case of Macy's department store. The findings indicate that the use of the Omni-Channel strategy by Macy's department store has solved the problem of "Showrooming," by integrating on-line and off-line shopping to provide an efficient and convenient shopping experience for consumers. The Omni-Channel strategy offers a means for off-line stores to connect to the online shopping behavior of consumers. The results suggest the need for an organic combination of on-line and off-line distribution channels to adapt to changes in consumer shopping patterns due to a recession in the domestic market.

• 대한가정학회지
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• 제40권4호
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• pp.85-103
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• 2002

The purpose of this study is to examine determinant to purchase decisions by consumers using the home shopping of cable TV. For the purpose accomplishment, this researcher surveyed demographic characteristics of cable TV users to determine what differences in types of goods purchased by the users were made in accordance with the characteristics. Findings from the study may be reflected in bisiness policies seeking the fulfillment of consumer needs, and be used as a basic information for the establishment of consumer policies pursuing increased qualities of consumption life by providing information on goods shown through the of home shopping on cable TV. The result of the study can be summarized as follow. First, purchased goods were greatly different in their types depending on demographic characteristics of consumers such as gender, marital status, age, educational backgrounds, income and jobs. Second, experiential characteristics of cable TV users including holding or non-holding credit cards, main channels used, the main time of watching cable TV and purchase frequency per year contributed to differences in types of purchased goods. Third, factors influencing purchase decisions were somewhat different according to types of goods. However, previous purchase experiences were most influential irrespective of the types. The result as described so far suggests that previous purchase experiences by consumers raised their chances of repurchase by removing possible risks perceived by consumers. Based on the result as above, the researcher would make the following conclusion. First. companies operating the of home shopping on cable TV should increase satisfaction by consumers by providing reliable goods and information to them. In this sense, those companies need to establish marketing strategies that vary according to demographic characteristics of consumers and at the same time provide product information necessary for fulfilling consumers' requirements. Second, consumers should be moderate in the use of credit cards to avoid unplanned purchases via home shopping on cable TV and have some knowledge to solve problems related to goods and to the use of credit cards.

• 한국실내디자인학회논문집
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• 제26권1호
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• pp.33-42
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• 2017

Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.

• 한국유통학회지:유통연구
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• 제17권5호
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• pp.129-146
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• 2012

미래 소매 유통의 핵심인 복합쇼핑몰 전성시대가 도래하였다. 본 연구는 복합쇼핑몰의 시대적 등장배경과 개념 및 유형 그리고 우리나라에 비해 이미 오래전에 쇼핑몰이 보편화된 미국과 일본, 유럽 쇼핑몰의 발전 역사를 살펴보고 국내 쇼핑몰의 발전단계와 특징 그리고 기존 복합쇼핑몰 관련 문헌조사를 실시하였다. 문헌조사 결과 복합쇼핑몰에 대한 연구는 그동안 많이 이루어지지 않았으며 더욱이 활성화 방안에 대한 연구는 거의 없었던 것으로 확인 되었다. 따라서 본 연구에서는 국내 복합쇼핑몰의 사례를 조사하여 활성화방안을 찾고자 하였다. 사례는 소매유통 전문가들에게 추천을 받은 복합쇼핑몰들을 심층적으로 조사 하였다. 이를 통하여 성공요인과 실패요인을 도출하고 시사점을 발췌, 정부 차원에서의 활성화 방안을 제시하였다.

• 복식문화연구
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• 제21권2호
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• pp.272-286
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• 2013

Mass customization is a marketing strategy to meet consumer needs for variation and uniqueness of products. Although there are quite a few studies quantitatively investigated the options provided by mass customization process, scholarly work related to mass customization has provided mixed results on consumer perception of complexity and their responses. The purpose of the study is to derive the factors that influence consumer complexity perception in online apparel mass customization process and consumers' needs to enhance mass customization services. Data were collected by conducting focus group interviews of which 29 participations in 4 groups. The results of the study suggested that consumers perceived complexity through mass customization process due to too many choice options. However, the effect of number of options on respondents' complexity perception was different depending on consumer characteristics such as consumer expertise and fashion involvement, and the characteristics of consumer preference development. Shopping context such as shopping purpose is another moderating factor. This study also suggests that a variety of marketing strategies which can enhance mass customization services affect the relationship between the number of options and consumers' complexity perception. The findings of the study provide academic and managerial implications.

• 한국의류학회지
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• 제34권12호
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• pp.1968-1979
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• 2010

New technology that includes 3D body scanning, digital virtual human, and digital virtual garments has had a significant impact on the current apparel industry. Virtual simulation technology enables the visualization of a 3D virtual garment on a virtual avatar so that consumers can try on garments with their virtual avatars before purchasing. However, the manual virtual avatar provided for online apparel shopping currently has revealed limitations on the different body sizes and shapes of customers. This study analyzes the process of designing the automatic virtual avatar and the manual virtual avatar using OptiTex software; in addition, the study compares the practicality of the automatic virtual avatar with that of the manual virtual avatar. Data was examined by evaluating how much each virtual avatar is similar to the real body and how well it matched the needs of the current apparel industry. In the study, Avatar 1 was automatically created from three-dimensional body scan data and Avatar 2 was manually created from body measurements. The virtual avatar images laid over a real body image and the results were evaluated by comparing the simulated sizes of virtual avatars with those of a real body. Consequently, Avatar 1 was evaluated as more similar to the real body than Avatar 2 in all five body shapes. This study illustrates that an automatic virtual avatar might solve the fit problem that is the most common reason for a high return rate for online shopping. The results show that future virtual simulation technology needs to be improved for the practicality of the virtual avatars.

• 복식
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• 제62권5호
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• pp.171-180
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• 2012

Purchasing behavior of brand clothes in internet shopping mall is largely used on the purpose of having a good quality of clothing, price advantage and shopping efficiency. This study aims to find out consumer's evaluation on the properties of brand clothes in internet shopping mall according to consumer's brand attitude(brand identification and brand pursue value). The influences consumers' evaluation of the properties of brand clothes on the purchase satisfaction and off-line brand image evaluation were also investigated. This study surveyed male and female consumers in their 20s~40s for empirical analysis in August 2011 who have purchased brand clothing through internet shopping malls. The survey was conducted on 254 subjects who were selected through online convenience sampling. Data were analyzed by using SPSS for Windows 12.0, and descriptive statistics, reliability analysis, factor analysis, and regression analysis were done as well. The results are as follows. First, it was identified that consumers' brand identification and brand pursue value had significant influence on the evaluation of physical, functional, and expressional product properties. Second, it was identified that consumers' evaluation on the brand clothing properties significantly influenced on internet purchase satisfaction and brand image evaluation. Especially, expressive property of brand clothes appeared to be the most influential factor on purchase satisfaction and brand image evaluation. The results of this study will help clothing companies with prestigious brand names to administer the product qualities with differentiation policy from off-line sales and satisfy the consumer needs in internet shopping, hence enhancing the brand image of the company.