• Title/Summary/Keyword: Shopping malls

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Formulating Strategies from Consumer Opinion Analysis on AI Kids Phone using Text Mining (AI 키즈폰의 소비자리뷰 분석을 통한 제품개선 전략에 대한 연구)

  • Kim, Dohun;Cha, Kyungjin
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.71-89
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    • 2019
  • In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.

A Study on the Web GUI Design Guidelines for the Ease of Using T-shirt Customization (티셔츠 커스터마이징 사용편의성을 위한 웹 GUI 디자인 가이드라인 연구)

  • Lee, Saem;Jeong, Je-Yoon;Nam, Won-Suk
    • Journal of the Korea Convergence Society
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    • v.12 no.4
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    • pp.105-112
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    • 2021
  • Unlike conventional online shopping malls that handle simple product sales, customization services have to be provided with a user-centered and smooth customizable work environment because of differences that buyers have to customize themselves. To study the ease of use of T-shirt customization web GUI, three websites that provide T-shirt customization services were selected to analyze the current status of T-shirt customization websites. Through prior research, we establish the evaluation principle as consistency and clarity, operability, feedback, coping with errors, sharing and ease of search. Based on this, the T-shirt customization web GUI design guidelines were drafted and three delphi surveys were conducted on GUI-related experts to prove the validity of the web GUI guidelines evaluation items that are effective in customizing T-shirts. This study is expected to contribute to increasing the production and usability of the T-shirt customization web and to be used as an effective reference for customization web GUI design.

Implementation of CNN-based Classification Training Model for Unstructured Fashion Image Retrieval using Preprocessing with MASK R-CNN (비정형 패션 이미지 검색을 위한 MASK R-CNN 선형처리 기반 CNN 분류 학습모델 구현)

  • Seunga, Cho;Hayoung, Lee;Hyelim, Jang;Kyuri, Kim;Hyeon-Ji, Lee;Bong-Ki, Son;Jaeho, Lee
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.6
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    • pp.13-23
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    • 2022
  • In this paper, we propose a detailed component image classification algorithm by fashion item for unstructured data retrieval in the fashion field. Due to the COVID-19 environment, AI-based online shopping malls are increasing recently. However, there is a limit to accurate unstructured data search with existing keyword search and personalized style recommendations based on user surfing behavior. In this study, pre-processing using Mask R-CNN was conducted using images crawled from online shopping sites and then classified components for each fashion item through CNN. We obtain the accuaracy for collar of the shirt's as 93.28%, the pattern of the shirt as 98.10%, the 3 classese fit of the jeans as 91.73%, And, we further obtained one for the 4 classes fit of jeans as 81.59% and the color of the jeans as 93.91%. At the results for the decorated items, we also obtained the accuract of the washing of the jeans as 91.20% and the demage of jeans accuaracy as 92.96%.

A Study on Increasing the Efficiency of Image Search Using Image Attribute in the area of content-Based Image Retrieval (내용기반 이미지 검색에 있어 이미지 속성정보를 활용한 검색 효율성 향상)

  • Mo, Yeong-Il;Lee, Cheol-Gyu
    • Journal of the Korea Society for Simulation
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    • v.18 no.2
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    • pp.39-48
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    • 2009
  • This study reviews the limit of image search by considering on the image search methods related to content-based image retrieval and suggests a user interface for more efficient content-based image retrieval and the ways to utilize image properties. For now, most studies on image search are being performed focusing on content-based image retrieval; they try to search based on the image's colors, texture, shapes, and the overall form of the image. However, the results are not satisfactory because there are various technological limits. Accordingly, this study suggests a new retrieval system which adapts content-based image retrieval and the conventional keyword search method. This is about a way to attribute properties to images using texts and a fast way to search images by expressing the attribute of images as keywords and utilizing them to search images. Also, the study focuses on a simulation for a user interface to make query language on the Internet and a search for clothes in an online shopping mall as an application of the retrieval system based on image attribute. This study will contribute to adding a new purchase pattern in online shopping malls and to the development of the area of similar image search.

Practical Study on Methods to Revitalize Traditional Market (전통시장 활성화 방법에 관한 실제적 연구)

  • Yoon, Seongwon
    • Journal of Service Research and Studies
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    • v.14 no.2
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    • pp.69-81
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    • 2024
  • The The purpose of this study is to have a positive impact on the evaluation of the traditional market revitalization project by discussing the business details and implementation process of the commercial district revitalization project in depth. The research method uses practical methods for traditional market revitalization projects. First, the activation method of the place was examined through the concepts of Oldenburg's 'Third Place' and Carr et al.'s 'Five Demands for Public Space' and the theories related to non-face-to-face transactions were examined. The first study case was the commercial district revitalization project of the Cheongju Global Market Development Project(Seongan-gil Street Shopping Mall and Yukgeori traditional Market), which discussed revitalization of open space, revitalization through reproduction, and revitalization through festivals. The revitalization project through representation is a project to install a symbolic sculpture at the estimated location of the 'Namseokgyo' buried in Yukgeori traditional Market. The revitalization through the festival is the Korea Sale Festa, which is a vibrant business due to increased sales at traditional markets and shopping malls and floating population in open spaces. The second study case was the Cultural Tourism Promotion Project(Hanmin traditional Market), which discussed revitalization through the development of local brands and SNS content. In the conclusion, the relationship between the six projects and commercial district revitalization methods was discussed, and policy recommendations were made, mentioning the importance of reflecting regional characteristics in design planning. We hope that this study will be used to positively evaluate the traditional market revitalization project, showing that stakeholders are working hard to produce positive results within institutional limitations.

Remediation in Tradition Theatrical Stage Design (전통적 연극무대디자인의 재매개)

  • Jung, Min-Soo
    • The Journal of the Korea Contents Association
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    • v.8 no.12
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    • pp.207-213
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    • 2008
  • For decades, we have filled our theme parks, shopping malls, a streets and etc. with complementary or competing medias. These spaces have remedied newspapers, magazines, radio, TV and film or have been the object for remediation. Because there has been no remediation in traditional theatrical stage design, many problems come along with the design, which makes audiences hard to feel the sense of presence. It's time to have systematic research to find a way out for the solution of traditional theatrical stage design. This study suggests the solutions for remediation of traditional theatrical stage design, so we are going to research with laying emphasis on the cooperative works between the fields of theatrical stage design and the Visual Effects par that forms extensive and diverse portions. The proposal for remediation of traditional theatrical stage design with practical use of Visual Effects will create economical higher value-added through the systematization of close and cooperative work between the fields of Visual Effects and theatrical stage design. In addition, the systematization of the cooperation of these two parts will make another communicative paradigm that audiences have never been able to experience before in traditional theatrical stage design.

Service Provider Ranking Based on Visual Media Ontology (시각 미디어 온톨로지에 기반한 서비스 제공자 랭킹)

  • Min, Young-Kun;Lee, Bog-Ju
    • The KIPS Transactions:PartB
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    • v.15B no.4
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    • pp.315-322
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    • 2008
  • It is important to retrieve effectively the visual media such as pictures and video in the internet, especially to the application areas such as electronic art museum, e-commerce, and internet shopping malls. It is also needed in these areas to have content-based or even semantic-based multimedia retrieval instead of simple keyword-based retrieval. In our earlier research, we proposed a semantic-based visual media retrieval framework for the effective retrieval of the visual media from the internet. It uses visual media metadata and ontology based on the web service to achieve the semantic-based retrieval. In this research, there are more than one visual media service providers and one central service broker. As a preliminary step to the visual media data retrieval, a method is proposed to retrieve the service providers effectively. The method uses the structure of the ontology tree to obtain the providers and their rankings. It also uses the size of sub nodes and child nodes in the tree. It measures the rankings of providers more effectively than previous method. The experimental results show the accuracy of the method while keeping compatible speed against the existing method.

Distributed evacuation guide system based on positioning information of passengers in the subway station (승객 위치정보 기반 지하철 분산대피 안내 시스템)

  • Kim, Nammoon;Kim, Youngok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.7
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    • pp.4528-4535
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    • 2014
  • In this paper, a distributed evacuation system based on the positioning information of subway passengers is proposed. Recently, the subway station is becoming complicated by combining with shopping malls, and movie theaters. Compared to the increasing complexity of subway stations, evacuation systems are less complex. Subway passengers in each cell were estimated to use the access point in the subway cells and statistics information. The evacuation route is provided through a direction indicator and push alarm of a smart phone based on estimated the number of passengers and exit information of the subway station. Based on this schemes, a quick and safe evacuation system of subway passengers was proposed. The number of connection passengers was estimated using AP with OpenWrt embedded OS installed. The average error rate of the number of passenger was confirmed to be 15%, 17% and 23% at the confidence parameter of $1{\sigma}$, $2{\sigma}$, and $3{\sigma}$, respectively, through a simulation. The possibility of the system through a simple experiment was examined.

A Study on the Current Status of Sizing System for Infants' & Children's Clothing (시판 유아동복 치수체계에 관한 연구)

  • Jung, Myoung Sook;Kang, Hye Jin;Jang, In Sun
    • Journal of the Korean Society of Costume
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    • v.64 no.2
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    • pp.70-83
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    • 2014
  • This study was done to provide the basic data for improving the sizing system for infants and children's clothing. The 97 brands were surveyed through market research and on-line searching. Size and body measurements were analyzed according to the content of nominal size, type of market, national and foreign brands, and meaning of reference size. The results are as follows: 1. The meaning of nominal sizes was categorized as five cases: the size based on body measurements, the size based on age, the meaningless size, letter cord and combination of 2 out of 4 cases above. The nominal size based on height was most observed, and the meaningless nominal size was second. The meaningless nominal size can cause confusion when consumer buys clothing. 2. The department stores mainly used the nominal size based on body measurements, but the Internet shopping malls largely used the meaningless nominal size. 3. Both national brands and foreign brands mainly used the nominal size based on height. But national brands largely used the different nominal sizes. 4. 41 brands indicated body measurements as reference size and 26 brands indicated product measurements as reference size. Therefore consumers tended to confuse the body measurements with the product measurement.

The Biometric Signature Delegation Method with Undeniable Property (부인봉쇄 성질을 갖는 바이오메트릭 서명 위임 기법)

  • Yun, Sunghyun
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.389-395
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    • 2014
  • In a biometric signature scheme, a user's biometric key is used to sign the document. It also requires the user be authenticated with biometric recognition method, prior to signing the document. Because the biometric recognition is launched every time the signature session started, it is not suitable for electronic commerce applications such as shopping malls where large number of documents to sign are required. Therefore, to commercialize biometric based signature schemes, the new proxy signature scheme is needed to ease the burden of the signer. In the proxy signature scheme, the signer can delegate signing activities to trustful third parties. In this study, the biometric based signature delegation method is proposed. The proposed scheme is suitable for applications where a lot of signing are required. It is consisted of biometric key generation, PKI based mutual authentication, signature generation and verification protocols.