• Proceedings of the SAREK Conference
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• 2005.11a
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• pp.82-87
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• 2005

The characteristics of train-wind in the underground shopping center(UGSC) connected to subway station is investigated by field measurement for the case of train movement such as arrival and departure, etc. Also air curtain installed at the pass way between underground shopping center and subway station were considered as the parameter in order to analysis the effect on indoor air quality and thermal condition. The measurement data such as velocity, relative humidity, wind-pressure were plotted as quantity variation with time scale. The train-wind affected wind velocity, air pressure and relative humidity at the connecting area of underground shopping center and subway station, and the variation was about 4.5 m/s, 8%, 40 Pa. Also the result showed that the air curtain is not proper to reduce influence of train-wind

• Journal of environmental and Sanitary engineering
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• v.9 no.1
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• pp.67-75
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• 1994

Formaldehyde has been in widespread industrial use since World War II . Numerous sources of formaldehyde are present in the indoor environment. Additionally, the current trend toward tighter, more energy efficient buildings with lower ventilation rates has led to increase concentrations of this and other pollutants generated indoors. In this paper, the field survey was carried out once a month from January to MarctL 1994 to measure indoor and outdoor formaldehyde concentration in several underground locations in Seoul. The results could be summarized as follows : 1. At Yang- jae underground shopping center, the mean formaldehyde concentration was 77.8ppb for indoor and 68.4ppb for outdoor. At Ban- po underground shopping center, it was 175.8ppb for indoor and 127.3ppb for outdoor. At Jam- shil underground shop ping center, it was 135.2ppd for indoor and 34.6ppb for outdoor. Indoor the No.2 sub way line, it was 105.6ppb. The formaldehyde concentration using Berge equation was as follows : At Yang- jae underground shopping center, the mean formaldehyde concentration was 85.99ppb for indoor and 72.75ppb for outdoor At Ban- po underground shopping center, it was 254. 17ppb for indoor and 138.14ppb for outdoor. At Jam- shil underground shopping center, it was 249.13ppb for indoor and 36.87ppb for outdoor. Indoor the No.2 subway line, it was 131.73ppb. 3, The result of correlation analysis indicated that the relationship between temperature and formaldehyde concentration is very high( $\gamma $= 0.831 ∼ 0.974). 4. Also, the relationship between humidity and formaldehyde concentration is variant ($\gamma $ = 0.246 ∼0.999). 5. The mean formaldehyde concentration indoor and outdoor Ban- po underground shop ping center and indoor Jam- shil underground shopping center and indoor the No.2 sub way line exceed the American Society of Heating, Refrigeration, Air- conditioning Engineers( ASHRAE) stflndard of 100ppb(120 $\mu $g/m$^{3}$).

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2009.01a
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• pp.373-375
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• 2009

This paper introduces the concept of Tangible Shopping conducting in virtual world. The main idea of this paper is to combine the concept of web 2.0 mashup into shopping activities in virtual world. Feature of annotation and web browsing are also included in this concept. This research aims to enhance web shopping activities from the conventional approach into new way which deliver tangible shopping experiences to users. At the beginning, we review the state-of-the-art of virtual worlds and Web 2.0 Mashup. Next, we review our related work. Then, we address the design and implementation of tangible shopping in virtual worlds.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.103-106
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• 2007

The idea of shopping is changed from a purchase of merchandise to an experience of pleasure. This study is a space composition analysis for the introduction of theme in multi-plex shopping center design to reflect variable consumer trend and company marketing strategy. The study progressed through theoretical consideration and substance analysis about the shopping centers which had been designed by Jerd Partnership from 2000 in Japan. The following is result. The path is a sole main street that is made of curve form, parallel and vertical circulating rout and movement of human being. It leads continuity. The node and landmarks have a circular court with typifier as powerful center, character of transition space and event for experience. It makes locational quality. The districts are composed of retail shops, restaurants and culture facilities and the edge is represented by closed vertical wall and parapet. It induces a domain. The characteristic of Jerde shopping center is an experience of theme environment through the path as betweenness space with a story based on a main theme.

• The International Journal of Costume Culture
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• v.12 no.1
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• pp.52-70
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• 2009

Department store has actively expanded cultural center services by providing a series of educational courses in order to increase customer visits, enhance customer satisfaction, and ultimately increase sales. In this study, cultural center members' shopping behaviors and image building of the department store were explored through focus group interviews. Results generated from a total of 7 focus group interviews with female cultural center members in their 30's through 60's are as follows. First, the consumer group who attends courses for their own purpose is 45 to 55 year-old female customers who are actively involved in consumption at the department store for their own clothing, food and restaurant. They are not often engaged in impulsive either group shopping for clothing. They are satisfied with class quality compared to low tuition whereas dissatisfied with busy schedule of a lecture room and lack of special discount benefits for members. Second, the other consumer group who attends courses for their children is consumers in their 30's. They are charged in shopping for clothing for their husbands, children, and themselves. They are suffering time poverty due to nurturing their children, therefore, they want to shop more in the department store on the day of class. However, expensive kids-care facilities are barriers to do it. Convenience, familiarity and center of culture are important images of the department store, developed through frequent visits of these customers. Eight implications for marketing strategies were generated based on study results.

• Journal of Distribution Science
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• v.11 no.6
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• pp.41-50
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• 2013

Purpose - Inducing consumers' behavioral intent to use an outlet shopping center is a critical issue for managers since it can be used as a guide for developing marketing strategies. Low prices could lead to a growth in retail purchases, but there might also be a positive relationship between prices and customer perceptions of product quality. The extent to which consumers use price as a predictor of quality may differ according to the availability of important alternative cues such as brand, store name, and identity salience triggered by the store. Consumers can obtain non-economic benefits from marketing exchanges that go beyond basic economic achievement. We argue that identity salience can play a crucial mediating role when consumers, acting as exchange partners, seek to obtain social benefits. This study shows that identity salience could mediate the relationship between identity salience-inducing factors such as multi-finality, prestige and role performance, and consumers' behavioral intent to use an outlet shopping center. Research design, data and methodology - The survey was conducted on college students enrolled in marketing classes. A total of 200 questionnaires were distributed, of which only 194 were returned. After five incomplete questionnaires were excluded, a final sample of 189 was used for empirical analysis. Using a covariance structural analysis in Amos17, we confirmed the fit of the research model and estimated its parameters by using the maximum likelihood method. Results - The results of the hypotheses testing are as follows. First, both identity salience and economic benefits have positive effects on the behavioral intent to use an outlet shopping center. Second, role performance, prestige, and multi-finality have positive effects on identity salience. Finally, the additive analysis of the direct effects of identity salience-inducing factors shows that the role performance, prestige, and multi-finality factors have no direct effects on the behavioral intent to use an outlet shopping center, suggesting that identity salience plays a positive mediating role. Conclusions - This study informs marketers that not only price but shoppers' identity salience directly affects their intent to visit an outlet shopping center. To strengthen shoppers' identity salience, marketers should find ways to help shoppers fulfill their multiple social roles, realize their multiple goals, and achieve prestige. In other words, outlet shopping centers must improve their personal service environment in order to enhance their employees' service quality and assist the execution of multi-finality by minimizing the perceived costs (e.g., travel time, effort) associated with shopping trips, thus making it easier for consumers to combine visits to multiple stores in outlet shopping centers and buy the items required for their consumption goals. Outlet shopping centers must also offer assortments with both breadth and depth in order to help consumers play the social roles their social networks have given them.

• Proceedings of the KSME Conference
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• 2008.11b
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• pp.2989-2994
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• 2008

The shopping center in underground passage for efficient space utilization is increased in urban area. This study describes operation characteristics of HVAC systems with ventilation and individual heating and cooling unit for shopping center in underground passage. In order to compare energy saving, thermal environment and installation space, etc., an integrated simulator with heat production and distribution system was designed and constructed. Energy delivery efficiency is improved over 20%, and energy saving of the hybrid system is calculated as over 30% compared to conventional all air type in the case of heating. And also the results showed that humidity decreased about $5{\sim}6%$, also characteristics of thermal control is improved over 34%.

• Asia Marketing Journal
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• v.12 no.1
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• pp.81-101
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• 2010

Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte group declared its vision statements in 2009 and has spent its effort to accomplish the goal. Lotte Shopping is implementing the group-level growth strategy through merges and acquisitions and diverse marketing programs. We will briefly investigate the current situation of Lotte Shopping and will then analyze its 1) entertainment shopping center and multi-channel strategy, 2) global market entry, and 3) education system.

• Journal of Fashion Business
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• v.15 no.5
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• pp.28-42
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• 2011

The purpose of this study was to classify cosmetics shopping propensity and analyze the relationship between cosmetics shopping propensity typology, cosmetics behavior, and purchasing behavior of female cosmetics consumers. Questionnaires were administered to 455 famale consumers living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Duncan-test. The findings are as follows. Cosmetics shopping propensity typologies of female consumers were classified into four groups such as economic, band loyalty, passive, and impulse display shopping. In the relationship of the cosmetics shopping propensity was related to the sub-variables of cosmetics behavior. Cosmetics shopping propensity groups showed different all the sub-variables of cosmetics behavior factors. Cosmetics shopping propensity groups showed connected with the sub-variables of cosmetics purchasing behavior factors.

• Proceedings of the SAREK Conference
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• 2007.11a
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• pp.76-81
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• 2007

The shopping center in underground passage increased for efficient space utilization in urban area. This study describes operation characteristics of all air type and hybrid type with local ventilation and fan coil unit fixed to ceiling. In order to compare energy saving, thermal environment and installation space, etc., integrated simulator with heat production and indoor distribution system is designed and constructed. Energy saving of the hybrid system is calculated as over 30% compared to conventional all air type. And also the results showed that humidity decreased about 6%, also indoor thermal distribution is improved as temperature variation of around $1^{\circ}C$.