• 제목/요약/키워드: Shopping Pattern

검색결과 162건 처리시간 0.023초

스마트폰의 정보구조와 사용자경험 (A Study on Information Architecture & User Experience of the Smartphone)

  • 이영주
    • 디지털융복합연구
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    • 제13권11호
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    • pp.383-390
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    • 2015
  • 본 연구에서는 스마트 폰의 사용 시 가장 많은 이용 목적을 가진 정보 검색의 인터페이스의 정보 구조와 사용자 경험 패턴을 분석하여 보다 효율적인 사용자 경험을 제공하는데 목적을 두었다. 대표적인 모바일 인터넷 접속 기기인 스마트폰의 특징과 사용자 경험 요소에 대해 알아보는 것을 우선으로 정보 검색에 있어 가장 많이 사용되는 포털 사이트인 네이버와 다음의 메인 페이지를 중심으로 분석하였다. 연구의 결과 네이버와 다음은 각각 28개와 15개의 카테고리로 구성되어 있었다. 또 네이버와 다음 모두 하향식 순차 구조를 가지고 있었으며 네이버의 카테고리에서는 3Depth 계층을 가지고 있음을 알 수 있었다. 네이버의 경우는 중복된 뉴스 콘텐츠와 과도한 스크롤의 사용으로 인지 부하의 가능성이 제기 되었으며 다음의 경우는 하단의 쇼핑 카테고리에 있어 터치 제스처 사용의 오류 가능성이 제기 되었다.

Detailed Fit Evaluations of Plus-size Women's Formal Jackets Sold by Online Retailers - With an Emphasis on Comparison of Age Groups 20-39 and 40-59 -

  • Ha, Hee-Jung
    • The International Journal of Costume Culture
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    • 제12권2호
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    • pp.179-196
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    • 2009
  • This is a follow-up study to "An Analysis of the Fitting of Plus-sized Women's Formal Jackets in On-line Shopping Malls", in which we compiled basic sizes of formal jackets sold in online retailers for plus-sized women and compared specific measurements of the jackets from each retailer. Emphasizing a comparison of age groups 20-39 and 40-59, fit evaluations and analyses were conducted in order to provide data to help manufacturers develop formal jacket patterns that reflect physical characteristics of plus-sized consumers and offer better physical fit. The surveys and evaluations were conducted between October 2007 and May 2008. and the compiled data were analyzed using the SPSS 17.0 statistics program. The results were summarized as follows. The two age groups gave different evaluations of the fit problems in the women's formal jackets sold in online retailers. Whereas the age group 20-39 felt that the main problems were in the shoulder, armscye, upper arm, waist, abdomen and hip areas, the age group 40-59 said that they found more problems in the armscye, upper arms, sleeve length and jacket length. Modifying the shoulder area, armscye depth and jacket length severely compromises the jacket's balance, and attention to these areas must be given during pattern design.

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노년기 의생활 실태 조사 (A Research on the Actual Condition of the Elderly Males and Females's Clothing Life)

  • 여혜린;권영숙
    • 한국의류학회지
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    • 제29권1호
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    • pp.177-188
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    • 2005
  • The purpose of this research is to offer basic data for the elderly males and females's clothes design and pattern making through the questionnaires on the actual condition of their clothing life. The subject of research were 111 elderly males and 120 elderly females who aged between 60 and 79 in Pusan. The results are as follows: The elderly females take more interest in clothes and set a higher value on influence of clothes than males. The elderly males and females are extremely discontented with high price of store clothes. And most of them consider that store clothes are not suitable for their body, so it is necessary that dress shops to take a target for the aged. Princepally the elderly males do their shopping with their wives but the elderly females by themselves in a department store. When their purchasing clothes, the elderly males bear in mind 'size' but the elderly females 'design' in the highest priority. The elderly females have exacter idea of their size than males. But after buying their store clothes, most of the elderly males and females mend their clothes.

Do Retail Regulations Protect Traditional Markets as Well as Independent Stores in Korea?

  • Cho, Young-Sang;Chung, Lak-Chae;Park, Jong-Ho
    • 유통과학연구
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    • 제12권9호
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    • pp.5-13
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    • 2014
  • Purpose -This study is to measure the effects of retail legislations on small retailers and traditional markets. Research Design, Data, and Methodology - The authors have developed a questionnaire with five hypotheses on the basis of previous research results and six constructs: the improvement of sales volume, the number of customers, the improvement of store traffic, the increase of store staff, business expansion and retail regulation. Furthermore, the research has adopted a five-point Likert-scale technique. In order to increase research reliability as well as validity, the authors have adopted a few different research techniques such as exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Results - Although existing retail regulations might be better than nothing for now, the degree of retail constraints on large retailers should be strengthened. Furthermore, different legal methods to protect mom and pops are needed. Conclusions - In order to improve the effects of retail restrictions on large retailers, the research indicates that the central government should change a retail policy, that is, introduce new technical ways to keep mom and pops and conventional markets.

A Study of Indonesian Online Marketplace: Information Processing Theory Paradigm

  • TEOFILUS, Teofilus;SUTRISNO, Timotius F.C.W.;HONGDIYANTO, Charly;WANANDA, Veronica
    • 유통과학연구
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    • 제18권8호
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    • pp.75-87
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    • 2020
  • Purpose: This study uses the protection motivation theory and information processing theory to discuss the high number of fraud phenomenon in Indonesia which causes worries to the internet users. The second problem is the large amount of information transparency in e-commerce which actually hinders the users in making decisions so it causes a negative behavior pattern, namely discontinue usage intention. Design/methodology: Therefore, this research hopes to provide insight to the online or e-commerce business community, especially for Tokopedia, to develop its business from understanding the factors influencing consumer attitude when shopping online. The sample are students from Universitas Indonesia, Institut Teknologi Bandung, Institut Pertanian Bogor, Universitas Gadjah Mada and Institut Teknologi Surabaya, with total 900 respondents. Result: The results of this research indicate that ubiquitous connectivity (UC) variable significantly affects variables such as the privacy concern (PC), information transparency (IT) and information overload (IO). PC and IO variables also significantly affect Discontinue Usage Intention (DUI). Conclusion: This study gives a new perspective that despite the phenomenon, the millennial generation especially are not entirely concerned about the privacy concern, however, this study clearly shows that the privacy issue in the digital word continues to be something that needs to be cared for.

유비쿼터스 환경에서의 주거공간 특성에 관한 연구 (A Study on the Feature of Dwelling Space to Ubiquitous Environment)

  • 이상원;한영호
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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    • pp.88-92
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    • 2005
  • The Ubiquitous life is not a life style that exists in a science fiction or in a far distance future anymore. The Combination of electronic and physical space, this new type of space was created by the ubiquitous network system, and this system will offer us new life style. Also the pattern of our living will be changed by the information that has obtained from this ubiquitous network system. By offering a new way of communication from the ubiquitous surrounding, our life style such as shopping, medical treatment, banking, and working conditions and a notion such as the preference in a job title would have shifted. This study have arrived at the development of the high technology, in other words Ubiquitous age , I have considered the notion of home-network that have observed by the preceding investigators as well as the theoretical consideration of residential space in ubiquitous surrounding. After I look into the usages and examples of residential space in ubiquitous surrounding of today's society, I hope that this would be helpful for the design that strives for the comfortable living in this ubiquitous age.

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패션전공 교육 개발을 위한 부산 의류제조 산업체 요구도 조사 ( A survey on the needs of the garment manufacturing industry in Busan for the development of fashion major education program)

  • 백경자
    • 복식문화연구
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    • 제31권2호
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    • pp.213-227
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    • 2023
  • To analyze the status and needs of the small- and medium-sized garment manufacturing industry in Busan, this study comprised an online survey of companies and interviews with 14 representatives of the 98 companies. The results are as follows: Approximately 34.7% of the garment manufacturers were located in Geumjeong-gu, Busan. The most common type of work was the contracting factory type. Daily production output was between 100pcs and 300pcs. Production materials comprised 42.9% woven and 24.8% knitted fabrics. Main products were menswear, uniforms, womenswear, casual wear, sports and leisure wear, protective clothes, and children's clothing. The main clients were uniform companies, main factories, wholesale markets, online shopping malls and promotion companies, exporters, and department stores. As a result of a survey on industrial needs with company representatives, their satisfaction with company employees was 57.2%, and the most important factor when hiring employees was job-related competencies, among which the ability to understand the sewing process was the most necessary. In terms of computer software literacy, illustrations and pattern CAD/CAM are required. They thought industry-university cooperation is crucial for advantage for advantage research and product development, as it allows for the sharing knowledge, resources, and especially human resources. The greatest administrative issue were human resources and funding.

20대 여성 체형별 크롭 티셔츠의 가상착의 효과 분석 -기하 형태 효과의 활용- (Analysis of Virtual Fitting Effects of Cropped T-Shirts by Body Type for Women in Their 20s -Utilizing the Effects of Geometric Shapes-)

  • 한금화;노주현
    • 한국의류학회지
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    • 제48권3호
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    • pp.467-484
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    • 2024
  • This study aimed to enhance the design of cropped t-shirts to improve fit satisfaction among women in their 20s by tailoring the t-shirts to diverse body types. Body types were categorized using Size Korea's 8th Human Body Measurement Data, and statistical analysis was conducted based on the Statistical Package for the Social Sciences (version 26.0). This study also reviewed the literature on t-shirts and fit, the application of pattern and design improvements for different body types, verifying fit and size for each body type, and applying virtual fit effects using geometric forms. Frequency analysis and non-parametric verification were conducted using the Friedman test. The results showed that t-shirts with a horizontal rectangular shape was an effective design and that t-shirts with an inverted triangular structure also had a positive effect. In contrast, square t-shirts exhibited minimal effectiveness. These findings are expected to contribute to the consideration of customized shapes according to body type in t-shirt design. Research on customized virtual cropped t-shirts reflecting various body types can expand fit satisfaction studies, particularly amid the increasing trend of online shopping.

시스템 다이내믹스 기법을 활용한 온라인 쇼핑몰의 전략에 관한 연구 : 소비자의 구매 및 재구매 행동을 중심으로 (A Study for Strategy of On-line Shopping Mall: Based on Customer Purchasing and Re-purchasing Pattern)

  • 이상근;민석기;강민철
    • Asia pacific journal of information systems
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    • 제18권3호
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    • pp.91-121
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    • 2008
  • Electronic commerce, commonly known as e-commerce or eCommerce, has become a major business trend in these days. The amount of trade conducted electronically has grown extraordinarily by developing the Internet technology. Most electronic commerce has being conducted between businesses to customers; therefore, the researches with respect to e-commerce are to find customer's needs, behaviors through statistical methods. However, the statistical researches, mostly based on a questionnaire, are the static researches, They can tell us the dynamic relationships between initial purchasing and repurchasing. Therefore, this study proposes dynamic research model for analyzing the cause of initial purchasing and repurchasing. This paper is based on the System-Dynamic theory, using the powerful simulation model with some restriction, The restrictions are based on the theory TAM(Technology Acceptance Model), PAM, and TPB(Theory of Planned Behavior). This article investigates not only the customer's purchasing and repurchasing behavior by passing of time but also the interactive effects to one another. This research model has six scenarios and three steps for analyzing customer behaviors. The first step is the research of purchasing situations. The second step is the research of repurchasing situations. Finally, the third step is to study the relationship between initial purchasing and repurchasing. The purpose of six scenarios is to find the customer's purchasing patterns according to the environmental changes. We set six variables in these scenarios by (1) changing the number of products; (2) changing the number of contents in on-line shopping malls; (3) having multimedia files or not in the shopping mall web sites; (4) grading on-line communities; (5) changing the qualities of products; (6) changing the customer's degree of confidence on products. First three variables are applied to study customer's purchasing behavior, and the other variables are applied to repurchasing behavior study. Through the simulation study, this paper presents some inter-relational result about customer purchasing behaviors, For example, Active community actions are not the increasing factor of purchasing but the increasing factor of word of mouth effect, Additionally. The higher products' quality, the more word of mouth effects increase. The number of products and contents on the web sites have same influence on people's buying behaviors. All simulation methods in this paper is not only display the result of each scenario but also find how to affect each other. Hence, electronic commerce firm can make more realistic marketing strategy about consumer behavior through this dynamic simulation research. Moreover, dynamic analysis method can predict the results which help the decision of marketing strategy by using the time-line graph. Consequently, this dynamic simulation analysis could be a useful research model to make firm's competitive advantage. However, this simulation model needs more further study. With respect to reality, this simulation model has some limitations. There are some missing factors which affect customer's buying behaviors in this model. The first missing factor is the customer's degree of recognition of brands. The second factor is the degree of customer satisfaction. The third factor is the power of word of mouth in the specific region. Generally, word of mouth affects significantly on a region's culture, even people's buying behaviors. The last missing factor is the user interface environment in the internet or other on-line shopping tools. In order to get more realistic result, these factors might be essential matters to make better research in the future studies.