• 방재와보험
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• 통권16호
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• pp.67-74
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• 1981

• Asian Journal of Business Environment
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• 제4권3호
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• pp.5-12
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• 2014

Purpose - This study is aimed at examining Indian consumers' online shopping motivations, information search, and shopping intentions. The study intends to reveal the relationship between online shopping motivations, information search, and shopping intentions. Research design, data, and methodology - The study employs factor analysis to verify correct loading of items on corresponding factors, and to confirm the applicability of constructs in the Indian context. The model was verified using stepwise regression analysis. Results -The findings show that hedonic and utilitarian motivations significantly affect online information search and shopping intentions. The information search is a significant predictor of online purchase intention. Conclusions - Hedonic and utilitarian motivations are the salient factors affecting online information search and purchase intentions. Marketers are required to design websites that foster an enjoyable online experience. This will attract customers who will browse the website for a longer duration. More time devoted to information search will ensure brand building and loyalty.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.297-303
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• 2021

The performance of the retail industry in a country, which simultaneously reflects the demand for retail space, is significantly influenced by the macroeconomic environment of said country. However, in the case of Malaysia, studies regarding this issue are limited. Therefore, this paper aims to identify the macroeconomic determinants of the demand for retail space in shopping centers in Malaysia through the study of six variables: per capita income, private expenditure, inflation rate, interest rate, total population, and the number of tourists arrival. The nexus between these variables and the demand for retail space in shopping centers were examined by cointegration and causality tests, and regression analysis using quarterly data for the period 1993Q1 to 2016Q4. The results from bivariate cointegration tests indicate that inflation rate, interest rates, population size, and the number of tourists arrival have significant long-run relationships with the demand for retail space of Malaysian shopping centers. Meanwhile, the Granger causality tests show that only population size can cause the demand for shopping centers' retail space. Finally, the results from the regression analysis revealed that income per capita, private expenditure, interest rates, and population are the variables that significantly influence the demand for the retail space of the Malaysian shopping centers.

• 국제초고층학회논문집
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• 제7권2호
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• pp.171-183
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• 2018

Turner and Penn (1) from UCL have proved that Visibility Graph Analysis (VGA) can be used as a more accurate method to predict the pedestrian distribution in building spaces. However, this methodology neglects certain elements that are of special influence on pedestrian distribution in buildings, especially the entrances and exits. Based on Space Syntax, this dissertation improves on the traditional method of Visibility Graph Analysis, using three shopping centers in Shenzhen as examples, attempts to explore a new parameter - "attenuation index of pedestrians at the entrances and exits" - using relevant data of the entrances and exits of the three cases, and combines it with traditional VGA analysis through weighted calculation, in order to provide more accurate predictions of pedestrian patterns in shopping centers.

• 국제초고층학회논문집
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• 제13권2호
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• pp.205-212
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• 2024

Unconventional with respect for tradition: The Karel Doorman building stands in the heart of Rotterdam's shopping area and is a remarkable combination of restoration and new development. On top of the Ter Meulen shopping centre - a monument of the post-war reconstruction period - we have built an extremely light-weight construction in steel and wood (See Figure 1 & 2). This unconventional building method - at least in the Netherlands - enabled the construction of a 70 metres high 'glass' residential building with 114 apartments and 156 parking places. In this way a remarkable historic Rotterdam building was preserved for the future while at the same time new housing was created on a sheer impossible location, contributing to the quality of life and social safety in this part of the city.

• 한국컴퓨터정보학회논문지
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• 제16권11호
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• pp.77-83
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• 2011

온라인 쇼핑 시장이 IT 기술발전과 더불어 급속히 성장하게 되면서, 다양한 형태와 함께 온라인 쇼핑들 간의 치열한 경쟁이 심화되고 있다. 이에 따라 온 오프라인에서 차별화된 특징이 경쟁력을 도모할 수 있게 되었으며, 젊은 계층인 연인들을 마케팅 대상으로 하는 커플 이벤트 기획이 필요하게 되었다. 본 연구에서는 커플 및 젊은 구매계층들을 마케팅 대상으로 하며, 매출 향상을 목적으로 기획 및 구현된 사이트 개발을 목표로 하고 있다. 이를 위해서 기존 상업 사이트에 대한 이벤트 기획들에 대한 분석을 기반으로, 커플 생일을 마케팅 전략 및 다양한 기념 이벤트 및 고객들이 사이트를 방문하였을 때 이벤트가 한층 돋보이도록 마케팅 기획과 정보 배치를 중심으로 사이트를 구축하였다. 이를 통해 일부 고객층 대상으로 이벤트 효과 증대를 통한 매출 증대를 도모할 수 있을 것으로 기대된다.

• Asian Pacific Journal of Cancer Prevention
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• 제14권3호
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• pp.1957-1963
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• 2013

Objective: To assess oral cancer awareness, its associated factors and related sources of information among a selected group of Malaysians. Methods: A cross-sectional survey was conducted on all Malaysian ethnic groups aged ${\geq}15$ years old at eight strategically chosen shopping malls within a two week time period. Data were analysed using chi-square tests and multiple logistic regression. Significance level was set at ${\alpha}$ <0.05. Results: Most (84.2%) respondents had heard of oral cancer. Smoking was the most (92.4%) recognized high risk habit. Similar levels of awareness were seen for unhealed ulcers (57.3%) and red/white patches (58.0%) as signs of oral cancer. Age, gender, ethnicity, marital status, education, occupation and income were significantly associated with oral cancer awareness (p<0.05). Conclusions: There was a general lack of awareness regarding the risk habits, early signs and symptoms, and the benefits of detecting this disease at an early stage. Mass media and health campaigns were the main sources of information about oral cancer. In our Malaysian population, gender and age were significantly associated with the awareness of early signs and symptoms and prevention of oral cancer, respectively.

• 유통과학연구
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• 제12권1호
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• pp.21-28
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• 2014

Purpose - This study aims to examine the Indian consumers'mall shopping patronage with the application of theory of planned behavior (TPB). The research intends to extend the TPB components (attitude, self-efficacy, subjective norms) with the addition of self-image and study their effect on Indian consumers' mall patronage intention. Research design, data and methodology - The research employed factor analysis to verify correct loading of items on corresponding factors and to confirm the applicability of constructs in the Indian context. The model was tested using stepwise regression analysis. Results -The results indicate a positive relationship between self-efficacy and intention to mall patronage. The findings show that self-image, attitude, self-efficacy, subjective norm significantly influence the mall patronage intention. Self-efficacy, which signifies self-competence and confidence in one's ability as a mall shopper indicates that as the self-efficacy increases Indian consumers' will eventually patronize malls. Conclusions - Self-image congruency plays a salient role in predicting mall-shopping patronage. The mall management should ensure that the mall marketing strategies incorporate it along with the other components of TPB to warrant decent footfall.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2011년도 추계학술대회
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• pp.619-620
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• 2011

최근 다양한 형태와 함께 온라인 쇼핑들 간의 치열한 경쟁이 심화되고 있다. 이에 따라 온 오프라인에서 차별화된 특징이 경쟁력을 도모할 수 있게 되었으며, 젊은 계층인 연인들을 마케팅 대상으로 하는 커플 이벤트 기획이 필요하게 되었다. 본 연구에서는 커플 및 젊은 구매계층들을 마케팅 대상으로 하며, 매출 향상을 목적으로 기획 및 구현된 사이트 개발을 목표로 하고 있다. 이를 위해서 기존 상업 사이트에 대한 이벤트 기획들에 대한 분석을 기반으로, 커플 생일을 마케팅 전략 및 다양한 기념 이벤트 및 고객들이 사이트를 방문하였을 때 이벤트가 한층 돋보이도록 마케팅 기획과 정보 배치를 중심으로 사이트를 구축하였다. 이를 통해 일부 고객층 대상으로 이벤트 효과 증대를 통한 매출 증대를 도모할 수 있을 것으로 기대된다.

• 유통과학연구
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• 제14권7호
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• pp.15-19
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• 2016

Purpose - India is predicted to lead the world in online sales, but the behavioral range of online consumer has not been researched adequately. Moreover, the research on the role of psychological variables like consumer innovativeness in online purchase behavior has not been investigated. This paper aims to unravel the role of 'consumer innovativeness' in predicting online purchase intention. Further, this paper examines the effect of consumer innovativeness on 'online information search' and 'attitude' in online purchase areas. Research design, data, and methodology - This study uses factor analysis to confirm the convergent and discriminant validities from the adopted scales. Regression analysis was employed to test the various hypotheses in this study. Results - This study finds that consumer innovativeness affects positively 'information search', 'attitude' and 'purchase intentions' in online purchase circumstances. Conclusions - Consumer Innovativeness has emerged as a significant factor affecting online purchase intentions. It has also been confronted with an important variable affecting online information search and attitudes for online purchase.