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http://dx.doi.org/10.9708/jksci.2011.16.11.077

A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People  

Park, Seong-Jin (Dept. of Information and e-Commerce, Wonkwang University)
Lee, Hyun-Chang (Dept. of Information and e-Commerce, Wonkwang University)
Shin, Seong-Yoon (Dept. of Computer and Information Engineering, Kunsan University)
Publication Information
Journal of the Korea Society of Computer and Information / v.16, no.11, 2011 , pp. 77-83 More about this Journal
Abstract
With the development of online shopping and the rapid growth of IT technology, among various forms of online shopping the intense competition also more deepen. So in online shopping and offline shopping can get differentiation characteristics of competitiveness, so our marketing target is the couples and planning to couples' activity is necessary. In this research, it is planning and implement an web site to design and implement sales strategies for the young people. For this, we analysis based on the existing commercial site's event planning of couples, design and suggest strategy for increasing sales, construct a web site with couples' birthday marketing strategy and various commemorative activities and customer visit web sites with activities more prominent as the goal, and with marketing planning and information configuration as the centre. This is expected to be through to increase effect of the part of the object by customer group activities to improve sales.
Keywords
e-Commerce features; event; marketing; internet;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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