• 한국조리학회지
• /
• 제22권5호
• /
• pp.231-251
• /
• 2016

본 연구는 커피전문접 브랜드 체험 및 개성이 소비자-브랜드 관계와 브랜드 애착도, 브랜드 충성도에 미치는 영향관계를 살펴보고자 하였다. 또한, 커피전문점 국내 브랜드와 국외 브랜드를 비교하여 커피전문점 브랜드의 성공적인 마케팅전략에 대한 전략적 시사점과 방향성을 제시하고자 하였다. 자료수집은 자기기입방식을 활용하였으며, 서울, 경기 지역의 20~40대의 커피전문점을 이용해 본 소비자를 대상으로 2014년 8월 1일부터 8월 30일까지 조사를 실시하였으며, 설문지 500부를 배포하여 495부를 회수했으며 그 중 493부만이 분석에 사용되었다. 분석결과는 다음과 같다. 첫째, 커피전문점 브랜드 체험 중 인지적 체험이 감각적 감성 체험에 비해 소비자-브랜드 관계에 더욱 크게 유의한 영향을 미치는 것으로 나타났다. 둘째, 브랜드 개성 중 세련이 흥미에 비해 소비자-브랜드 관계에 더욱 크게 유의한 영향을 미치는 것으로 나타났다. 셋째, 브랜드 체험 중 인지적 체험만이 브랜드 애착에 유의한 영향을 미치며, 감각적 감성 체험은 브랜드 애착에 유의한 영향을 미치지 않는 것으로 나타났다. 넷째, 브랜드 개성 요인 중 흥미만이 브랜드 애착에 유의한 영향을 미치며, 세련은 브랜드 애착에 유의한 영향을 미치지 않는 것으로 나타났다. 다섯째, 소비자-브랜드 관계가 브랜드 애착에 비해 브랜드 충성도에 더욱 크게 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 국내 브랜드와 국외 브랜드를 비교분석한 결과, 국내 브랜드의 경우, 브랜드 개성 요인 중 세련만이 소비자-브랜드 관계에 유의한 영향을 미치는 것으로 나타났다. 국외 브랜드 경우, 브랜드 개성 요인 모두 소비자-브랜드 관계에 전혀 유의한 영향을 미치지 않는 것으로 나타났다.

• 한국전자거래학회지
• /
• 제2권1호
• /
• pp.79-94
• /
• 1997

Commerce activities which are free form space and time constraint using a communication network are called Electronic Commerce(EC). Because of sending a commercial information using open network such as Internet in EC, they need the security of commerce information (payment information and purchase information), checking the integrity of transferring data and certifying all parts participated in commerce for a secure commerce. Recently Visa and MasterCard Co. released the Secure Electronic Transaction (SET) Protocol for secure payment card transaction on Internet. This paper proposes a Secure Electronic Commerce Transaction Model(SECTM) using SET in order to support the secure commerce on Internet. The proposed transaction model prevents merchant from abusing the cardholder's payment information (credit-card number etc.) and enables cardholder to shop securely in Electronic Shopping Mall.

• 국제초고층학회논문집
• /
• 제4권2호
• /
• pp.103-107
• /
• 2015

China's rapidly growing cities offer a unique opportunity to create highly sustainable communities. Architects and their clients, typically real estate developers, are highly focused on strategies that are effective at reducing energy and water usage at the scale of the individual building or within a master plan of multiple related buildings. However, a closer look at energy consumption reveals that transportation uses more energy worldwide than residential and commercial buildings combined. In light of this, it is appropriate that China is making massive investments in transportation infrastructure like heavy rail rapid transit and grade separated expressways, but the end result of these investments to date has been to enable people to live further from where they work and shop rather than closer - while simultaneously not creating walkable communities. Using positive and negative examples from Asia and the rest of the world, this article will investigate the specific urban design policies such as height limits, setbacks, land use restrictions, parking ratios, and parcel size which might change to enable the creation of truly sustainable communities for China's 21st century.

• 한국철도학회:학술대회논문집
• /
• 한국철도학회 2006년도 추계학술대회 논문집
• /
• pp.850-855
• /
• 2006

Railway signal interlocking device with the reverse unit control device which is most important from country season, the subway and the high-speed railroad back, electric relay boarding and lodging accomplishes the master and servant and it comes and before from the Japanese back and an electronic interlocking device, a zone one interest in updated technology introduction Great Britain, Germany, Sweden and the United States, it quarrels about under developing it puts to practical use even from our country it shows. About reasoning lower our country subway or the country closing up shop stem there is not a possibility of throwing away the impression where the exhibition hall of foreign nation signal system is being turning out. Consequently is enormous a system well expense at the foreign corporation about under paying Oh!, it understands, with difficult always it is exposed to it is an actuality in the accident which is dangerous. In like this point of view first piece which is important securing safety of system from electronic anger of electronic interlocking device.

• 건축역사연구
• /
• 제7권3호
• /
• pp.53-66
• /
• 1998

In the meantime, the study of traditional and contemporary house had been produced so many achievements in korea, but modern house is yet to be solved, Accordingly, It is necessary to develop and present the basic research data in order to build up an objective study for urban house in the modern age(1910-1945), Following to a study on the foreigner's house in grid-type settlement of Open Ports, in this research is to investigate and analyze modern houses of urban areas in korean inland, and then clarify types and changes of them. In the first year($1995{\sim}96$), the modern houses of Central Inland Districts(arrounding river Kumgang)-Kunsan kanggyong Puyo Kongju Pugang Chongju were investigated by the layout of room, the construction and materials, the design and style, etc. In the second year($1996{\sim}97$), the modern houses of Open Market(開市場)-Seoul Taegu Kwangju Taejon Chonju were conducted to investigate as above. The traditional house transformed by differentiation and addition of room(kan), the various types were respectively adopted for the korean reforming and western cultural house. In the layout of room, the types of plan were gradually concentrated from the single wings of korean traditional house. The korean traditional house was later improved through the introduction of entrance, corridor, and internal toilet/bathroom. But the korean under-floor heating system(andal) and a series of three rooms had been entirely maintained, composed of master bedroom/living room(daechung)/room. And the traditional town house with shop and storage, being built closely to each other and walled up both sides, it had taken gradually the extensive characteristics in itself. By the displacement of shop/dwelling/ storage. the various types were respectively adopted for the separated, multi-storied, and complex type. The type of them was gradually changed to the narrow and linear form. And so with the stockpile of fundamental datas about modern houses in korean urban areas, we expect these results contribute to the knowledge of the spatial characteristics of urban house at present which are required to the understanding of transition as well as types.

• 대한공업교육학회지
• /
• 제33권2호
• /
• pp.232-247
• /
• 2008

최근 기업들은 B2B EC와 같은 웹 기반 분산 환경에서 적기 협력을 필요로 한다. 특히 시간 제약을 필요로 하는 긴급 협조 요청이나 긴급 메시지는 즉시 처리 하여야 한다. 본 논문에서는 웹 기반 분산 시스템 환경에서 기업사이의 적기 협력을 위한 시간 제약 조건을 사건, 데이터, 행위 관점에서 분석하였고, 시스템 설계자들이 시간 제약 조건과 이의 위반에 관련된 적기 협력 방안을 적절히 표현할 수 있는 ECA 규칙 프로그래밍 기법을 제안한다. 그리고 웹 기반 능동 기능 컴포넌트를 이용하여 프로토타입을 구현하였다.

• KIEAE Journal
• /
• 제7권6호
• /
• pp.29-36
• /
• 2007

Recently, rapid development of technique and change of lifestyle during nighttime has activated the urban outdoor lighting and renovated consideration of nightscape. As the interest of nightscape increases more widely, outdoor lighting has been installed more and more in the cities. Nightscape comes in diverse forms. So, there is no absolute standard for outdoor lighting. But only bright outdoor lighting is not necessarily a good nightscape. Installation lighting without master plan or excessive outdoor lighting may cause a inharmony. This study aims to analyze the luminous characteristics of facade in shopping complexes. For the purpose, four large-scale shopping complexes located in Dongdaemun area were selected. Building facade composition, outdoor lighting composition, and lighting equipment of each shopping complexes are surveyed, and luminance of building facade were measured with Prometric 1400. The result of the study are as follows; (1) Horizontally large-scale shopping complexes emphasize the building entrance and shape of the building at night by outdoor lighting. (2) Non cut-off luminaries installed in building entrance and shop front caused the potential of light pollution.

• 한국실내디자인학회논문집
• /
• 제15권5호
• /
• pp.95-103
• /
• 2006

Ron Arad, the master of contemporary design in the U.K., is one of representative leaders of this age who has left distinguished achievements in the history of contemporary design through innovative design. Analyzing and understanding the Deconstructive design concept and the deconstructive characteristics of interior space of Ron Arad will contribute to finding directions for today's design and laying the ground for explaining the development pattern of design in the 21st century. After analyzing the deconstructive characteristics of each selected space, One Off and Ron Arad Associates have shown a deconstructive design trend of a creative formula by using methods that shed conventional processes and material while a space composition and form of new concept was attempted in the resting space of the New Tel Aviv Opera House, offering not only the establishment of a new circulation system, but also diverse experiences of space to visitors. Likewise, a temporal experience and communication between the user and the space was attempted in Belgo Noord and Belgo Central by partially applying a narrative space composition that sheds existing design concepts. At the Millennium House, they have produced an interior space for future house developed by breaking off from existing typical design development work and material through computer operation, and made various forms of space and atmosphere possible by attempting variable elements and the use of ultramodern material. Y's fashion shop has granted variability to the form and volume of space according to time by presenting display elements that have shed existing form and function. Hotel Puerta America as well, with a curved structure that has broken off with existing forms and maximized space variability through structures that have utilized ultramodern materials and instruments. Through this study, it has been verified that Ron Arad has been unraveling connections between interior space and its user, its requirements, and the original unique principles of space by applying deconstructive design concepts, and that through the mediation of these spaces, he is attempting indirect communication with the user. Eventually, he is taking part in the harmony and development of all elements of space connected with human beings by applying deconstructive design concepts.

• 한국의상디자인학회지
• /
• 제5권1호
• /
• pp.97-107
• /
• 2003

This study was conducted to provide the basic data to activate the consigned education of fashion retailing company in the department of fashion design in a junior college. 36 consigned education students from fashion retailing company in Daegu were surveyed and interviewed. The result can be summarized as follows: 1. Their motives of study lie in ‘I wanted to study in a junior college’ (55.6%), ‘It would be some help for my job’. ‘My company recommended’ (16.7%), and ‘I wanted to get a higher degree’ (11.1%). 2. Their preferences in terms of major and subjects lie in ‘fashion marketing’ (30.6%), ‘fashion coordination’ (25.0%), and ‘fashion information’ (19.4%). 3. The occupations they wanted to get are ‘a displayer’ (38.9%), and ‘a shop master’ (30.6%), and ‘a merchandiser’ (8.3%). 4. The ratio of theories to practices they want is ‘40:60ㆍ30:70’ (27.8%), ‘50:50’ (22.2%), ‘20:80’ (11.1%) 5. With regard to their adaptability in school, they answered that ‘I'm doing quite well’ (44.4%), ‘I'm doing OK’. ‘It's a little hard to follow’ (22.2%) 6. About teaching methods and contents, they responded that they want ‘more emphasis on practices’ (41.7%), and they commented that ‘teachers are focused on the syllabus procedure rather than students’ practical improvement’ (19.4%), and ‘I feel loaded with too much assignment’ (13.9%) 7. They wanted to be taught by ‘professors’ (77.8%) and ‘professionals in the field’ (19.4%) In conclusion, it is required that both the college and the company need to develop a customized education program focusing on the field training specialized by their cooperation and constant researches. On the part of junior colleges, adjusting their educational directions to the trend of the 21st century, they need to focus on nurturing the consigned students to be highly qualified professionals required by the industry, using hi-tee equipment and facilities through academic and industrial cooperation.

• 대한시과학회지
• /
• 제20권4호
• /
• pp.393-401
• /
• 2018

목적 : 이 연구는 안경과 선글라스에서 테와 렌즈의 형태와 색상에 대한 한국인과 중국인 소비자 집단의 선호도 차이를 조사하기 위하여 실시되었다. 방법 : 한국에 유학 중인 중국인 학생 150명과 한국인 대학생 150명을 대상으로 설문조사를 실시하고 그 결과를 분석하였다. 안경광학 관련 전공자는 설문 대상에서 배제되었다. 중국인 학생들에게는 중국어 간체자로 번역된 설문지를 제공하였으며, 제공된 설문지는 한국 대학 석사과정에 유학 중인 중국인 원어민 학생이 한국어 설문지를 바탕으로 번역한 것이다. 결과 : 중국인 소비자 집단은 안경보다 선글라스에서 글로벌 유명 브랜드를 더 선호하였으며, 한국산 안경 제품을 상대적으로 선호하는 것으로 나타났다. 또한, 무테 또는 반무테, 금색테, 투톤컬러 렌즈 항목에서 한국인 소비자 집단보다 높은 선호도를 나타냈다. 결론 : 이 연구의 결과는 한국 안경 제조 유통 업체의 중국 시장 진출이나 중국인 고객 비율이 높은 안경원의 판매 전략 수립에 기여할 수 있을 것으로 기대된다.