• 한국산업정보학회논문지
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• 제9권3호
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• pp.55-63
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• 2004

현재 인터넷상에 있는 대부분의 쇼핑몰들은 관리자의 주관에 따라 상품배열 및 제안을 획일적이며 포괄적으로 제시하기 때문에 모든 고객에게 만족을 주지 못한다. 쇼핑몰에서 고객의 구매성향은 세대별, 성별, 소득별, 직업별, 취미생활 등에 따라 그룹으로 구분하는 경우 서로 다르게 나타나며, 고객마다 관심분야와 실제 구매력도 다르다. 본 논문에서는 고객들의 동적인 활동을 통계적으로 분석하여 제품군에 따른 가중치와 고객을 계층으로 나누어 최적의 상품을 동적으로 구성할 수 있는 고객 지향 지능형 쇼핑몰 시스템의 개발에 관하여 기술하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제15권3호
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• pp.131-157
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• 2006

A lack of trust in the technical and institutional environments surrounding the web can hinder e-commerce adoption, because Internet social cues are minimal and trust is difficult th establish. Web vendors must act purposefully to overcome consumer perceptions of uncertainty and risk by building trust-both in their own web sites and in the broader Internet environments. Trust makes consumers comfortable by sharing personal information making purchases, and acting on web vendor advice-behaviors essential to wide-spread adoption of e-commerce. Understanding the nature and antecedents of trust is, therefore, a major issue for both Internet researchers and practitioners. Prior research on e-commerce trust has used diverse, incomplete, and inconsistent definitions of trust therefore, making it difficult to compare results across studies. This study tried to and the empirical relationships among the trust-related factors on the usage of Internet shooing mall. The model includes five high-level constructs-disposition to trust institution-based trust trusting beliefs, trusting intention and environmental factors. The results showed that the disposition to trust and the environmental factors had a significant effect on the web site trust however, their effect was not consistent Moreover, the model suggested in this study need to be extended including with the more sociological factors and results in this study required to be verified with those extended model.