• Journal of Digital Convergence
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• v.18 no.12
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• pp.231-242
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• 2020

Due to fierce market competition and COVID-19, it becomes increasingly important for sharing economic platform companies to develop a long-term relationship with customers. In this regard, this study explores the mechanism of customer's repurchase decision making in the context of Airbnb. This study posits customer satisfaction and brand image as the key factors in forming customer's repurchase intention toward Airbnb. It also investigates the effects of price fairness, authentic experience, enjoyment, Airbnb trust and host trust on customer's repurchase intention. This study validated the research hypothesis with 154 customers using Airbnb. The analysis results showed that both customer satisfaction and brand image have a significant impact on repurchase intention and explain 62.0% of its variance. Enjoyment, true experience, and Airbnb trust had significant effects on customer satisfaction, while price fairness and host trust had no significant impact on it. The results revealed that price fairness, authentic experience, enjoyment, and Airbnb trust are significantly associated with brand image, while host trust is not significantly related to it. The results of this study are expected to provide academic and practical implications by enhancing the understanding of customer's repurchasing decision in the context of sharing economic platform.

• Information Systems Review
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• v.22 no.1
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• pp.147-165
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• 2020

The sharing economy service is now spreading in various fields such as accommodation, cars and bicycles. In particular, bicycle-sharing service have become very popular around the world, and since September 2015, Seoul has been providing a bicycle-sharing service called 'Ttareungi'. However, the number of bicycles is unbalanced among rental stations continuously according to the user's bicycle use. In order to solve these problems, we employed social network analysis using Ttareungi data in Seoul, Korea. We analyzed degree centrality, closeness centrality, betweenness centrality and k-core. As a result, the degree centrality was found to be closely linked with bus or subway transfer center. Closeness centrality was found to be in an unbalanced departure and arrival frequency or poor public transport proximity. Betweenness centrality means where the frequency of departure and arrival occurs frequently. Finally, the k-core analysis showed that Mapo-gu was the most important group by time zone. Therefore, the results of this study may contribute to the planning of relocation and additional installation of bike rental station in Seoul.

• Journal of the Economic Geographical Society of Korea
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• v.16 no.1
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• pp.50-70
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• 2013

The creation of new economic paradigm shift in creative economy age have influence on the characteristics of social networks and space, it leads to the formation of new relationship in space depending on social network service development. In this paper, it gives a name to 'social network resource' the power affecting these features and to find the meaning of spatial changes in the economic geography perspectives. 'Social network resource' shows the characteristics of openness, sharing, participation and cooperation, with features of encompassing all the features of local and global characteristics in space. This features are related the meaning of 'trans-locality' and can be found in the case of 'WikiSeoul.com (http:/www.wikiseoul.com)', Seoul's social knowledge sharing web platform. In particular, physical resources, human resources, information resources, and the characteristics of the relationship as a resource features was found and these features appear in space is projected to the space of social relations, it reflects the characteristics of qualitative space regarding social network resource.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.681-683
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• 2016

Recently, sharing economy is getting the attention of the public. So this phenomenon to share their goods, home, gifts, etc. in various fields has been increased. Typically when traveling away from home to host as "Airbnb", the share house to share their homes are traded most actively. Through a share house host can make money using house empty, customers can take advantage of the hostel while traveling at low prices. The existing share house system must ensure that every time they empty the house Customers, host had the inconvenience of having to wait for the application of the tenant customers. To solve this problem and to implement a service platform based on the waiting list. Through this platform, customers will be able to eliminate the inconvenience of having to find the house every time you want to apply for a tenant waiting to get home, give the order to wait.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.22 no.2
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• pp.249-258
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• 2012

Cyber attacks expose sensitive information and cause fatal damage in both the public and the private sectors. Therefore, MKE (Ministry of Knowledge Economy) Cyber Security Center was founded on July 25, 2008, to perform three major roles. First, it detects and analyzes cyber attacks for the both sectors. Second, its ISAC (Information Sharing & Analysis Center) service analyzes and evaluates the vulnerability of the communication and network infrastructure to security threats, including control systems. Third, it provides CERT/CC (Computer Emergency Response Team Coordination Center) service to prevent and to respond to computer security incidents. This study focuses on the MKE Cyber Security Center's service analysis, which is playing an increasingly larger role in the both sectors. Based on this analysis, after grasping the response services activity and pointing out the problems, this study suggests improvements to the MKE Cyber Security Center.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.99-108
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• 2019

This study examined the relationships among perceived values(environmental value, functional value), perceived risk, subjective norm, pro-social behavior, product attitude, and usage intention related to car-sharing service. The study also explored the moderating role of possessive desire between the antecedent variables and consumer attitude. 238 survey responses of Chinese consumers were analyzed by structural equation modeling. It is indicated that environmental value, functional value, subjective norm, pro-social behavior had positive effects on attitude, thereby affecting the usage intention of this service. Possessive desire moderated the relationship between environmental value, subjective norm and attitude. These results are expected to provide various marketing strategies for sharing economy services.

• Korean Security Journal
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• no.38
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• pp.57-82
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• 2014

The purpose of this paper is to introduce the industrial security policies in Germany and to look for the implication for the development of korean industrial security. Due to highly developed economy and industrial technology, Germany has become the main stage for the industrial espionage for a long time. In Germany industrial espionage is classified into two categories; Economy-espionage and Competition-espionage. While economy-espionage is related to the Espionage of foreign intelligence agencies, Competition-espionage means the act of espionage, that is implemented by the private sector. When it comes to economy-espionage, prevention of economy-espionage is the duty of the State, because it threat the national interest. Otherwise, the private sector has to take the responsibility of prevention of competition-espionage. It goes without saying that, the state has to investigate the crime, when espionage happens. But Prevention is more important than investigation in this regard. For the realization of Public-Private-Partnership, the private sector should be the genuine counterpart of the Public through the sharing responsibility of industrial-espionage prevention. Another talking point this paper suggest, is the national ethic in connection with economy-espionage. The State could be not only a actor of espionage prevention, but also a perpetrator. The economy-espionage for the purpose of national interest would not be justified, unless it has nothing to do with national security.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.90-104
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• 2020

The current global economy is changing from a proprietary commercial economy to a shared economy of value sharing. In modern society, single-person households have become common type of households. The reason for the increase in single-person households is due to the rising age of first marriage, the increasing number of elderly people, which is a result of the extension of the average life expectancy, fewer marriages, more divorces, goose fathers, the separation between dwellings for work, etc. Especially a significant amount of single-person households is occupied by young people, which is common in large cities. Along with the increase in the number of single-person households, the youth has created a new demand for housing demand for single-person households. The purpose of this study is to identify which factors influence the preference of a share house as an alternative to a single-person household by making an empirical analysis. As a result of the analysis, the accessibility of a share house, the characteristics of the building and the facilities all had a significant effect on the preference.

• 한국사회정책
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• v.25 no.4
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• pp.199-231
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• 2018

The development of ICT has led to changes in the pattern and the meaning of work and requires restructuring of the existing social security system, which was established chiefly for the wage workers in the industrial economy. However, while economic activities within the digital platform markets are different from industrial labour, there is still a lack of discussion on what social problems platform workers can face and how to cope with them. As a comprehensive sketch of economic activities in platform economy, this study identifies the types of platform workers and analyses three characteristics of their economic activities - flexibility, virtuality, and connectivity. It then examines what social risks can be derived form the three characteristics. This research lastly suggests alternative social safety nets and policies to alleviates the social risks and problems that platform workers may face in the digital society.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.93-105
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• 2024

Car-sharing is a representative model of the sharing economy, and it is a service that rents or uses a car for the necessary time without owning a car. This industry is growing due to various factors such as technological advances, increasing awareness of environmental protection, and increasing demand for solving traffic congestion problems in cities. Accordingly, there is a need for a strategic approach for companies providing car-sharing services to respond quickly to market changes in order to expand market share and differentiate services. Accordingly, this study conducted a case study on open innovation activities between Gongcar and existing rental car companies, focusing on the research question "What effects do open innovation activities between car-sharing companies and existing rental car companies cause?" As a result of the study, it was confirmed that Gongcar have (1) the ability to actively respond to market fluctuations by establishing a flexible vehicle supply chain based on demand, (2) have significantly reduced growth capital expenditure (Growth Capex), and both cafe and rental car companies have (3) performed successful open innovation by improving key KPI indicators and recording financial performance. This study reveals how open innovation acts as a key business growth engine in the car-sharing industry, and its significance is found in that it empirically confirmed the successful implementation conditions of open innovation based on resource dependence theory.