• 제목/요약/키워드: Shared economy

검색결과 104건 처리시간 0.023초

공유숙박업에서 고객 충성도에 영향을 미치는 요인: 구조 방정식 모형과 토픽 모델링 분석 (Antecedents of Customer Loyalty in the Context of Sharing Accommodation: Analysis of Structural Equation Modelling and Topic Modelling)

  • 김선주;김병수
    • 지식경영연구
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    • 제22권3호
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    • pp.55-73
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    • 2021
  • 공유 경제는 쓰지 않은 자원을 다른 사람들과 나누어 쓰는 협력적 소비로 인식되고 있다. 본 연구에서는 공유 숙박업 이용 고객들의 충성도에 영향을 미치는 요인들을 살펴보고자 하였다. 고객들이 공유 숙박업 경험에서 느낀 감정과 자아 이미지 일치성, 인지된 가치를 고객 충성도에 영향을 주는 선행요인으로 고려하였다. 그리고 진정한 경험, 숙소 시설, 가격 공정성을 공유 숙박업의 선택속성으로 고려하였다. Airbnb가 공유 숙박업에서 가장 큰 업체이기 때문에 설문 대상으로 선정하였다. 294명의 Airbnb 이용 고객 데이터를 바탕으로 구조 방정식 모형을 활용하여 요인들 간 관계를 분석하였다. 또한, Airbnb를 이용한 고객이 작성한 리뷰를 통해 고객이 어떤 사항을 중요하게 고려하였는지 살펴보았다. 이를 위해 네이버 블로그에서 Airbnb 리뷰를 수집하여 LDA기반 토픽모델링을 실시하였다. 본 연구 결과를 통해 공유 숙박업에 대한 고객들의 충성도에 영향을 미치는 요인들에 대한 이해를 바탕으로, 효과적인 마케팅 전략과 운영 관리 전략을 수립하는데 도움을 줄 수 있을 것으로 기대된다.

온라인과 오프라인의 신뢰의 영향변수와 결과변수에 관한 연구 (Antecedents and Consequences of Trusts in On and Off Line in Internet Banking)

  • 김경훈;여일구;김동율
    • 마케팅과학연구
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    • 제13권
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    • pp.159-181
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    • 2004
  • 본 연구의 목적은 인터넷뱅킹과 지점뱅킹을 동시에 사용하고 있는 고객들을 대상으로 하여 그들의 인터넷채널에 대한 충성도를 향상시키는데 있어 중요한 변수인 신뢰와 관계결속과 그것의 영향변수인 공유가치, 커뮤니케이션, 기회주의와의 관계를 온라인과 오프라인 채널을 통하여 동시에 고찰하고, 온라인과 오프라인 채널에 대한 신뢰의 상호작용과 그 역할을 고찰하는 것이다. 변수들간의 인과관계를 검정하기 위하여 LISREL 분석을 실시한 결과 다음과 같은 결론을 얻을 수 있었다. 첫째, 온라인 환경에서는 공유가치, 커뮤니케이션, 기회주의 모두 관계결속에 중요한 영향변수로 나타났다. 둘째, 온라인 채널과 오프라인 채널에 대한 신뢰는 서로 밀접한 관계가 있는 것으로 나타났다. 셋째, 온라인 채널에 대한 고객 충성도에 온라인 채널에 대한 신뢰뿐만 아니라 오프라인 채널에 대한 신뢰도 영향을 미치는 것으로 나타났다.

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품질분임조 활동의 진흥방향 제안에 관한 연구 (A Suggestion on the Promotive Directions of Quality Circle Activity)

  • 이강인;김현
    • 품질경영학회지
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    • 제35권2호
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    • pp.1-26
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    • 2007
  • The purpose of this research is to suggest the promotive directions of Quality Circle activity. Since 1975, variety of organizations in Korea have widely the implemented Quality Circle activities for their management systems. Today, Companies are facing the harsh realities of a competitive environment. This is no time for revolutionary change. Instead, Companies are instituting revolutionary change meant to have impact within a very short time frame. The Worker's Quality Circle activity is, essentially, a trouble shooting oriented voluntary small group within their working place to improve the surroundings creatively. The industries have enthusiastically used Quality Circle activities and were influenced from them. The Quality Circle activities can be regarded as a kind of Knowledge Management where new knowledge is created and knowledge is shared in the economy. However, the academics were less interested in this subject, as a result, there were no systematic guidances for Quality Circle activities. Also, the government was less interested in these activities, as a result, there were no systematic policy making for Quality Circle activities. Thus, in this research, the promotive directions for Quality Circle activities were suggested which were based on the results of survey Questionnaires presented to promoters of the domestic companies. As a results of this research, to maximize the effect of TQM(Total Quality Management) in the nationwide, Quality Circle activity as a bottom-up management should be more expanded and revitalized.

The Index of Asia-Pacific Regional Integration Effort

  • Ye, Victor Yifan;Mikic, Mia
    • East Asian Economic Review
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    • 제20권2호
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    • pp.129-168
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    • 2016
  • The Asia-Pacific region is not typically seen as one geographic or socio-economic space. Yet, 58 regional economies occupying the space of 28 million square kilometers from Turkey in the West, Russian Federation in the North, French Polynesia in the East and New Zealand in the South belong to the Economic and Social Commission of Asia and the Pacific (ESCAP). This commission provides a forum for member states that "promotes regional cooperation and collective action, assisting countries in building and sustaining shared economic growth and social equity". In 2013, ESCAP's members adopted the Bangkok Declaration to enhance efforts towards deeper regional economic integration. Yet this document neither proposes a concrete modality or modalities of achieving deeper integration, nor provides a sense of distance of individual countries to a "perceived" integrated Asia-Pacific.This paper aims to comprehensively quantify recent integration efforts of economies in the Asia-Pacific region. We provide an "index of integration effort" based on twelve metrics that measure the relative distance of a given economy to the region as an economic entity. Generally, we find that while the region has trended towards becoming integrated in general, both the level of integration and integration effort are inconsistent among Asia-Pacific economies. We discuss potential applications and extensions of the index in developing our perspective of the region's economic and social dynamics.

지역화폐운동의 소비문화적 의미 연구: "한밭레츠" 참여자의 소비행동을 중심으로 (A Study on the Meaning of Consumption Culture of Community Currency Movement: Focusing on "Hanbat-LETS" Participants' Consumer Behavior)

  • 천경희;이기춘
    • 한국생활과학회지
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    • 제14권4호
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    • pp.593-611
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    • 2005
  • The purpose of this study is to explore the consumption cultural meaning of Community Currency Movement - a substitute currency institution - through an analysis of consumption behaviors and attitudes of Hanbat-LETS participants, who are recognized as the most active among Korea Community Currency Movements. The analytical method adopted in this study is the participation and observation method, along with the Focus Group Interview. Major findings are as follows: Hanbat-LETS participants experienced the following consumption behaviors and attitudes: economical consumption behavior creating the currency value, sustainable consumption behavior, consumption behavior shared with community, consumption behavior free from the need of competition and ownership, satisfaction from offering one's property, equal status and relationship among members, merry and happy attitude toward life. Community Currency Movement implies the consumption cultural meaning as followings: emergence of alienation through the realization of community society, practice of environment-friendly value, activation of region economy, development of one's ability and means of redemption of unemployment, construction of trustworthy society via trust.

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이슬람의 카라반세라이(caravanserail)공간의 특성에 관한 연구 (A Study on Characteristics of the Caravanserai Space of Islam)

  • 심복기;정낙원
    • 한국실내디자인학회논문집
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    • 제13권4호
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    • pp.156-163
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    • 2004
  • The Caravanserai, which can be discovered in the Islamic States in the regions of the Northern Africa and the Middle Asia, still maintains its profound influence to the Islamic World as one of significant edifices in the Islamic World. The majority of the Islamic people at the time of the foundation of Islamic State around AD. 7th century was the nomads, and a trade by means of caravan with their neighboring people was their critical activity for obtaining the necessities of life. With its political and social condition of the Islamic State stabilized and economy developed, the scope of commerce began to grow and the scale of trading with foreign countries started to expand. Along with this economic expansion, the caravanserai began to take a shape as a channel through which not only could the commercial commodities be traded but also religious Islamic ideas and important information could be spread into and shared with the people of neighboring countries. The significance of the caravanserai comes from such observation that it did play major roles in consolidating the solidarity of Islamic states and keeping a religious unity among them. The caravanserai, heading far beyond being a mere commercial center, ultimately functioned as a seedbed of life and spirit of the Islam. Starting from the understanding of social and political significance of the caravanserai, I set the first objective of this article to read into the architecture and interior design of the caravanserai and understand the general characteristics of the Islamic architecture and interior design.

A Cascade-hybrid Recommendation Algorithm based on Collaborative Deep Learning Technique for Accuracy Improvement and Low Latency

  • Lee, Hyun-ho;Lee, Won-jin;Lee, Jae-dong
    • 한국멀티미디어학회논문지
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    • 제23권1호
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    • pp.31-42
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    • 2020
  • During the 4th Industrial Revolution, service platforms utilizing diverse contents are emerging, and research on recommended systems that can be customized to users to provide quality service is being conducted. hybrid recommendation systems that provide high accuracy recommendations are being researched in various domains, and various filtering techniques, machine learning, and deep learning are being applied to recommended systems. However, in a recommended service environment where data must be analyzed and processed real time, the accuracy of the recommendation is important, but the computational speed is also very important. Due to high level of model complexity, a hybrid recommendation system or a Deep Learning-based recommendation system takes a long time to calculate. In this paper, a Cascade-hybrid recommended algorithm is proposed that can reduce the computational time while maintaining the accuracy of the recommendation. The proposed algorithm was designed to reduce the complexity of the model and minimize the computational speed while processing sequentially, rather than using existing weights or using a hybrid recommendation technique handled in parallel. Therefore, through the algorithms in this paper, contents can be analyzed and recommended effectively and real time through services such as SNS environments or shared economy platforms.

중년여성의 사이즈 스펙개발을 위한 인체치수 및 체형분석에 관한 연구 - 부산지역을 중심으로 - (Body Type Measurements and Analysis for the Development of Size Specifications of Middle Aged Women - Focused on Busan Regional Area -)

  • 심부자
    • 복식
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    • 제52권2호
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    • pp.59-70
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    • 2002
  • For the purpose of providing basic data for the development of size specifications for middle-aged women in Busan, one dimensional measurements were made with the subjects. ranging 45 to 59 in age. The following are the conclusions : 1) According to ages, the middle and elder groups of the middle-aged women shared similar body types, having shorter height, more lowered bust. and increased upper-body depth and girth factors, compared with the earlier middle-aged women group. But the thigh girth of the elder middle-aged group (age: 55∼59) was the lowest, maybe owing to the aged lower-body muscles. 2) In the comparison with national averages. armhole girth, elbow girth, wrist girth. back waist length, side neck point-B.P.-waist line, and sleeve length showed great differences. This is problematic in that the national size standards fail to reflect each legion\`s peculiar body type characteristics. 3) Even though body types were classified according to drop value criteria suggested by KS specifications, 23.05% did not belong to the criteria. They were thus classified as A, N, and H body types, following the distribution of the present experiment. 4) In consideration of the economy factor of the production and sales of the clothes industry, the combinations of height and chest garth for the middle-aged Busan women were as follows: 155cm-85cm (Body Type A) 150cm-88cm (Body Type N), and 155cm-94cm (Body Type H).

한국, 중국, 일본의 학교 수학 용어 비교 연구 (A Comparative Study of School Mathematics Terminology in Korean, Chinese and Japanese)

  • 박경미
    • 한국수학교육학회지시리즈A:수학교육
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    • 제43권4호
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    • pp.337-347
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    • 2004
  • Korea and China have maintained close relationships since the ancient times along with Japan, which also shares the common Chinese culture. The three major players in Northeast Asia have been recognizing their increasing importance in politics, economy, society, and culture. Considering those relationships among the three countries, it's necessary to compare and investigate their mathematics terminology. The purpose of this study is to investigate the similarities and differences between the terminology of school mathematics in Korean, Chinese and Japanese. The mathematics terms included in the junior high school of Korea were selected, and the corresponding terms in Chinese and Japanese were identified. Among 133 Korean terms, 72 were shared by three countries, 9 Korean terms were common with China, and the remaining 52 Korean terms were the same as Japanese terms. Korea had more common terms with Japan than China, which can be explained by the influences of the Japanese education during its rule of Korea in the past. The survey with 14 terms which show the discrepancy among 3 countries were conducted for in-service teachers and pre-service teachers. According to the result of the survey, preferred mathematics terms are different from one group to the other, yet the Korean mathematics terms were more preferred in general. However some terms in Chinese and Japanese were favored in certain degree. This result may provide meaningful implications to revise the school mathematics terms in the future.

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기업의 공유가치창출이 브랜드 자아 연대의식 및 브랜드 충성도 형성에 미치는 영향에 관한 연구 (The Effects of The Creating Shared Value on Building Self-Brand Connection and Brand Loyalty)

  • 진창현
    • 아태비즈니스연구
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    • 제9권4호
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    • pp.201-221
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    • 2018
  • The purpose of this study is to investigate the relationship between association of a company's CSV activity and association of corporative competence and consumers' self-brand connection. The study examine how consumer self-brand connection affect self-identification and corporate identification as well as how these factors influenced on brand loyalty. The paper attempts to examine authenticity of CSV activity and product plays a moderating role when association of CSV and authenticity of product affects self-brand connection. a total of 700 consumers who have experience with the target company and products. A target company was selected by investigates. The company is one manufactures as well as implements CSV activities as a means of ethical management. The results indicated that CSV association and corporative competence are closely related to the self-brand connection. Such attitude in turn affected the consumers' formation of self-and corporate-identification and brand loyalty. Authenticity of CSV activity and product was proven to play a moderating variables for brand loyalty and perception of company.