• Journal of Distribution Science
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• v.18 no.1
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• pp.107-121
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• 2020

Purpose: Shared mobility services are the most notable in the shared economy; however, they have yet to be activated in Korea due to various regulations and conflicts amongst stakeholders. Nevertheless, shared mobility has become an irresistible trend of the times, as it can cause a great deal of economic and environmental benefits. In this vein, the purpose of this study is to contribute to the revitalization of shared mobility services in Korea and to provide service providers with implications for developing consumer-oriented marketing strategies. Research design, data and methodology: Based on the reasons that the users do not use shared mobility service, the factors influencing the behaviors of shared mobility users are structured and analyzed in a reliable, technical and procedural manner. To this end, the theory of reasoned action (TRA) of Ajzen and Fisbbein, the initial trust model (ITM), task technology fit (TTF) and switching cost (SC) are adopted. A total of 202 questionnaires were collected from the respondents who were aware of shared mobility. Then statistical processing of the collected data used SmartPLS(v.3.2.8), a PLS-SEM (Partial Least Squares Structural Equation Modeling) analysis program. The steps of the analysis are as follows. First, a PLS-Algorithm analysis was performed to evaluate the measurement model, and a Bootstraping and Blindfolding analysis was performed to evaluate the structural model and verify the hypotheses. Second, a multi-group analysis (PLS-MGA) was conducted to further analyze the differences depending on whether or not users experienced shared mobility service. Results: The results showed that initial trusts model (ITM) and task technology fit (TTF) have positive effects on users' behaviors through the mediation of the intention to use. As opposed to the assumption, switching costs did not have negative moderating effects in relation to the intention to use and users' behaviors. The influence of IT self-efficacy was significant, depending on the prior experience to use shared mobility services. Conclusions: This study will contribute to the revitalization of domestic shared mobility services and the formulation of service providers' marketing strategies. In future studies, there is a need to explore, reconstruct, and validate factors other than the impact factors of the shared mobility services used in this research model.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.377-388
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• 2021

With the growth of the global sharing economy market, various sharing services have recently appeared in South Korea. Seoul city unmanned public bicycle rental service, "Ttareuni" is one of the services representing the shared mobility industry in South Korea. Although many users use this service, the usability of the mobile application, which is the essential medium of utilizing the service, is not improving. In this regard, this study conducted usability testing and in-depth interviews for Ttareungi's main users in their 20s and 30s to improve the user experience of the mobile application of Ttareungi. As a result, the problems of Ttareungi mobile application were identified, and based on this, design considerations for shared mobility services having publicity like Ttareungi were proposed. This is expected to contribute to improving the user experience of shared mobility services.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.29 no.4
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• pp.719-728
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• 2019

Recently, there has been a growing market for shared mobility businesses that share 'transport' such as cars and bikes, and many operators offer a variety of services. However, if the fare can not be charged normally because of security vulnerability, the operator can not continue the business. So there should be no security loopholes. However, there is a lack of awareness and research on shared mobility security. In this paper, we analyzed security vulnerabilities exposed in application log of shared bike service in Korea. We could easily obtain the password of the bike lock and the encryption key of the AES-128 algorithm through the log, and confirmed the data generation process for unlocking using software reverse engineering. It is shown that the service can be used without charge with a success rate of 100%. This implies that the importance of security in shared mobility business and new security measures are needed.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.471-476
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• 2021

Personal mobility (PM) is a new concept of transportation used by one or two people using electricity. Personal transportation aims to move quickly and conveniently over an ambiguous distance that is too close to the destination and too far to walk. In particular, as electric kickboard sharing services have become more common in recent years, they are receiving great popularity from citizens. However, it is necessary to come up with an alternative solution as it is acting as a risk not only to users but also to pedestrians and road drivers. Therefore, in order to present measures to establish and improve a safe personal mobility utilization environment, this research was conducted as follows. First, based on GPS data from shared electric kickboards, the usage status in everyday life was examined and analyzed in detail. Second, it is convenient to rent and return shared electric kickboards directly to applications regardless of time, and it is highly accessible to rent them from their location and reach their destination. Based on these findings, this study suggests that careful access to rental and return could have a more positive effect on users and pedestrians by installing a cradle in a place where there is more use than disorderly device placement and expansion.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.5
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• pp.15-26
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• 2012

Government agencies including the national police agency have executed diverse efforts including continuous improvements of traffic facilities and operation methods, education, enforcements in order to improve traffic operation systems; nevertheless there have been continuous criticisms on irrationality in traffic signal and road facility operation. One of the reasons may be the lack of systematic preliminary evaluations on various alternatives. However, there was no appropriate tool to evaluate the mobility and safety of thus alternatives in a systematic way. Therefore, this study proposes the systematic use of microscopic traffic simulation models as a comprehensive evaluation tool. In addition, this study verified the potential of using a microscopic traffic simulation model using the case of operating an overlap phase on a shared-left-turn lane through a systematic way where the evaluation was conducted through data collection, building networks, calibrating microscopic simulation models, producing performance measures, evaluating mobility and safety, and so on. As a result, the operation of overlap phase on a shared-left-turn lane showed no big difference from other operation scenarios such as leading left-turn on exclusive left turn lane in terms of mobility. However the operation of overlap phase on a shared-left-turn lane decreased safety by increasing potential conflicts.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1138-1148
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• 2021

In this study, we developed a 'shared-use mobility'-mounted local particulate matter monitoring terminal technology to measure the actual particulate matter concentration around me. As a mobile terminal device in the form of an IoT sensor platform, it is designed to be separated into a control module and a sensor module to minimize interference between sensors and to consider the optimal observation position of each sensor. As a result of the field test, it was confirmed that particulate matter was locally different depending on time and space even within the same area. In addition, it was confirmed that the concentration of particulate matter in the relevant section differed by up to 100 times compared to the surrounding area due to specific sources of particulate matter such as unpaved roads. In addition, we positively reviewed the applicability of the service in the real-time metaverse environment using this result. Through technological advancement and application of multiple shared-use mobilities, we expect to be able to provide new services for practical smart city air environment monitoring, such as localized particulate matter information, air pollution event information, and identification of causes of particulate matter.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.18 no.3
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• pp.14-33
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• 2019

MaaS, which provides all-in-one service for comfort mobility for customers, has been popularly researched and developed mainly in Europe. Even in Korea, the research on MaaS is also carried out which is fit to the mobility environment and needs of Korea. Korea Land & Housing Corporation(LH) also carries out research on MaaS called 'Integrated Mobility' for the residents living in LH public apartments. This study categorised the around 800 public apartments into 12 groups based on 3 key characteristics, then analysed the preference on shared-transport services by the residents of representing apartments for the each group using C&RT method. The results show that the preference on shared-transport services such as car-sharing and ride-sharing (carpool) were higher in the apartments which are located in medium or small cities or lived by the more handicapped resident groups in mobility such as the elderly. The study suggests the method to analysis the relationship between residents' preference on shared transport services and bounded ertain areas such as apartments or districts and then to introduce shared transport service fit to target areas.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.21 no.1
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• pp.189-194
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• 2021

With the recent increase in the proportion of single-person households, starting in 2016, the domestic shared personnel mobility market such as electric kickboards and electric wheels has grown rapidly. Personal transportation means such as electric kickboards are power devices using electricity and are eco-friendly, lightweight, and do not occupy a separate parking space. Above all, it has the advantage of being convenient to travel short and medium distances, so it has been able to obtain a lot of demand from younger users who pursue reasonable consumption, and accordingly, the related market has grown rapidly. However, as absence of the charging station for electric kickboards, electric kickboards are left everywhere on the road, and are emerging as a threat to safety as well as aesthetics. Therefore, this paper aims to research and propose a new IoT management system for efficient recovery of shared electric kickboards. Through this system, it is expected that the high recovery rate of the electric kickboard can be maintained, and in conclusion, the safety of the user and the surrounding environment can be improved.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.91-93
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• 2021

퍼스널 모빌리티를 비롯한 공유 모빌리티 시장이 국내에서 급격한 성장을 거두고 있다. 서울시에서는 2015년부터 공공자전거 서비스 '따릉이' 사업을 시작해 서울시민에게 주목받는 정책 중 하나로 자리매김했다. 그에 따라 매해 늘어나는 따릉이 수요를 맞추기 위해 서울시에서는 따릉이 대여소를 매해 증설하고 있으나, 자전거 부족, 거치대 부족으로 많은 불만이 나오고 있다. 본 논문에서는 따릉이 대여소의 이용률을 분석하여 사용이 집중되는 대여소와 그 시간대를 분석하고, 이를 통해 특정 대여소에 자전거가 필요 이상으로 반납되거나 부족해지는 현상을 해결할 방법을 제시한다.

• KIPS Transactions on Computer and Communication Systems
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• v.12 no.7
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• pp.217-226
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• 2023

As the use of shared electric kickboards is rapidly increasing, there are many cases of illegal parking of shared mobility. In order to solve this problem, local governments are taking measures such as towing illegally parked shared electric kickboards, but user management is not considered and the methods are inefficient. Accordingly, in this paper, we propose a blockchain-based shared electric kickboard user management model. The shared electric kickboard is equipped with a camera sensor and GPS that can check the parking status, and when the user ends the use of the shared electric kickboard, information on the parking status is collected through the installed sensors and the shared electric kickboard company You can check if the user has parked correctly. In addition, trust points are given according to the user's parking history and incentives are provided according to the trust points, inducing users to return the shared evangelism kickboard correctly. The information is shared through the consortium blockchain in which shared electric kickboard companies participate, enabling integrated user management of shared electric kickboard companies.