• Title/Summary/Keyword: Shared Economy

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Antecedents of Customer Loyalty in the Context of Sharing Accommodation: Analysis of Structural Equation Modelling and Topic Modelling (공유숙박업에서 고객 충성도에 영향을 미치는 요인: 구조 방정식 모형과 토픽 모델링 분석)

  • Kim, Seon ju;Kim, Byoungsoo
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.55-73
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    • 2021
  • The sharing economy is considered as a collaborative consumption which enables customers to share unused resources. This study investigated the key factors affecting consumer loyalty in the context of sharing accommodation. Emotions, perceived value and self-image consistency were posited as key antecedents of enhancing customer loyalty. Authentic experience, home amenities, and price fairness were also considered as Airbnb's selection attributes. Airbnb was selected a survey target because it is the largest company in the domain of shared accommodation market. The research model was analyzed for 294 Airbnb customer through structural equation models. Additionally, this paper examine Airbnb customers' experiences by topic modelling method posted on the Naver blog. Based on the understanding of the key factors affecting customer loyalty to sharing accommodation, the analysis results contribute to establish effective marketing and operation strategies by enhancing customer experience.

Antecedents and Consequences of Trusts in On and Off Line in Internet Banking (온라인과 오프라인의 신뢰의 영향변수와 결과변수에 관한 연구)

  • Kim, Kyung-Hoon;Yeo, Il-Goo;Kim, Dng-Yul
    • Journal of Global Scholars of Marketing Science
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    • v.13
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    • pp.159-181
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    • 2004
  • The purposes of this study are following. First, we want to review the relationship between trust and precedent variables including shared value, communication and opportunistic behavior in the on-line and off-line channel. Second, building the relationship among variables from previous research, we develop the research model. Third, based on the empirical analysis, we want to build the relationship among variables. Fourth, based on results of analysis, we want to elicit implications for marketing management from the trust in on-line channel in order to enhance the relationship commitment and customer loyalty. Theoretical implications of this study are following. First, under the multiple channel retailing environment, trust in on-line channel is influenced by the trust in off-line channel that the company is operating. Previous researches couldn't found this result because these researches divided on-line and off-line channel separatedly, Second, under the multiple channel retailing environment, on-line or off-line relational attributes including shared value, opportunistic behavior and communication have a effect on trust or relationship commitment So, shared value, opportunistic behavior and communication are very important variables having a effect on trust and relationship commitment in not only off-line channel but also on-line channel. Third, trust and relationship commitment were important mediate variables in multiple channel environment. This result goes with previous researches in single channel.

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A Suggestion on the Promotive Directions of Quality Circle Activity (품질분임조 활동의 진흥방향 제안에 관한 연구)

  • Lee, Kang-In;Kim, Hyun
    • Journal of Korean Society for Quality Management
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    • v.35 no.2
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    • pp.1-26
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    • 2007
  • The purpose of this research is to suggest the promotive directions of Quality Circle activity. Since 1975, variety of organizations in Korea have widely the implemented Quality Circle activities for their management systems. Today, Companies are facing the harsh realities of a competitive environment. This is no time for revolutionary change. Instead, Companies are instituting revolutionary change meant to have impact within a very short time frame. The Worker's Quality Circle activity is, essentially, a trouble shooting oriented voluntary small group within their working place to improve the surroundings creatively. The industries have enthusiastically used Quality Circle activities and were influenced from them. The Quality Circle activities can be regarded as a kind of Knowledge Management where new knowledge is created and knowledge is shared in the economy. However, the academics were less interested in this subject, as a result, there were no systematic guidances for Quality Circle activities. Also, the government was less interested in these activities, as a result, there were no systematic policy making for Quality Circle activities. Thus, in this research, the promotive directions for Quality Circle activities were suggested which were based on the results of survey Questionnaires presented to promoters of the domestic companies. As a results of this research, to maximize the effect of TQM(Total Quality Management) in the nationwide, Quality Circle activity as a bottom-up management should be more expanded and revitalized.

The Index of Asia-Pacific Regional Integration Effort

  • Ye, Victor Yifan;Mikic, Mia
    • East Asian Economic Review
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    • v.20 no.2
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    • pp.129-168
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    • 2016
  • The Asia-Pacific region is not typically seen as one geographic or socio-economic space. Yet, 58 regional economies occupying the space of 28 million square kilometers from Turkey in the West, Russian Federation in the North, French Polynesia in the East and New Zealand in the South belong to the Economic and Social Commission of Asia and the Pacific (ESCAP). This commission provides a forum for member states that "promotes regional cooperation and collective action, assisting countries in building and sustaining shared economic growth and social equity". In 2013, ESCAP's members adopted the Bangkok Declaration to enhance efforts towards deeper regional economic integration. Yet this document neither proposes a concrete modality or modalities of achieving deeper integration, nor provides a sense of distance of individual countries to a "perceived" integrated Asia-Pacific.This paper aims to comprehensively quantify recent integration efforts of economies in the Asia-Pacific region. We provide an "index of integration effort" based on twelve metrics that measure the relative distance of a given economy to the region as an economic entity. Generally, we find that while the region has trended towards becoming integrated in general, both the level of integration and integration effort are inconsistent among Asia-Pacific economies. We discuss potential applications and extensions of the index in developing our perspective of the region's economic and social dynamics.

A Study on the Meaning of Consumption Culture of Community Currency Movement: Focusing on "Hanbat-LETS" Participants' Consumer Behavior (지역화폐운동의 소비문화적 의미 연구: "한밭레츠" 참여자의 소비행동을 중심으로)

  • Chun, Kyung-Hee;Rhee, Kee-Choon
    • Korean Journal of Human Ecology
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    • v.14 no.4
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    • pp.593-611
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    • 2005
  • The purpose of this study is to explore the consumption cultural meaning of Community Currency Movement - a substitute currency institution - through an analysis of consumption behaviors and attitudes of Hanbat-LETS participants, who are recognized as the most active among Korea Community Currency Movements. The analytical method adopted in this study is the participation and observation method, along with the Focus Group Interview. Major findings are as follows: Hanbat-LETS participants experienced the following consumption behaviors and attitudes: economical consumption behavior creating the currency value, sustainable consumption behavior, consumption behavior shared with community, consumption behavior free from the need of competition and ownership, satisfaction from offering one's property, equal status and relationship among members, merry and happy attitude toward life. Community Currency Movement implies the consumption cultural meaning as followings: emergence of alienation through the realization of community society, practice of environment-friendly value, activation of region economy, development of one's ability and means of redemption of unemployment, construction of trustworthy society via trust.

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A Study on Characteristics of the Caravanserai Space of Islam (이슬람의 카라반세라이(caravanserail)공간의 특성에 관한 연구)

  • 심복기;정낙원
    • Korean Institute of Interior Design Journal
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    • v.13 no.4
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    • pp.156-163
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    • 2004
  • The Caravanserai, which can be discovered in the Islamic States in the regions of the Northern Africa and the Middle Asia, still maintains its profound influence to the Islamic World as one of significant edifices in the Islamic World. The majority of the Islamic people at the time of the foundation of Islamic State around AD. 7th century was the nomads, and a trade by means of caravan with their neighboring people was their critical activity for obtaining the necessities of life. With its political and social condition of the Islamic State stabilized and economy developed, the scope of commerce began to grow and the scale of trading with foreign countries started to expand. Along with this economic expansion, the caravanserai began to take a shape as a channel through which not only could the commercial commodities be traded but also religious Islamic ideas and important information could be spread into and shared with the people of neighboring countries. The significance of the caravanserai comes from such observation that it did play major roles in consolidating the solidarity of Islamic states and keeping a religious unity among them. The caravanserai, heading far beyond being a mere commercial center, ultimately functioned as a seedbed of life and spirit of the Islam. Starting from the understanding of social and political significance of the caravanserai, I set the first objective of this article to read into the architecture and interior design of the caravanserai and understand the general characteristics of the Islamic architecture and interior design.

A Cascade-hybrid Recommendation Algorithm based on Collaborative Deep Learning Technique for Accuracy Improvement and Low Latency

  • Lee, Hyun-ho;Lee, Won-jin;Lee, Jae-dong
    • Journal of Korea Multimedia Society
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    • v.23 no.1
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    • pp.31-42
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    • 2020
  • During the 4th Industrial Revolution, service platforms utilizing diverse contents are emerging, and research on recommended systems that can be customized to users to provide quality service is being conducted. hybrid recommendation systems that provide high accuracy recommendations are being researched in various domains, and various filtering techniques, machine learning, and deep learning are being applied to recommended systems. However, in a recommended service environment where data must be analyzed and processed real time, the accuracy of the recommendation is important, but the computational speed is also very important. Due to high level of model complexity, a hybrid recommendation system or a Deep Learning-based recommendation system takes a long time to calculate. In this paper, a Cascade-hybrid recommended algorithm is proposed that can reduce the computational time while maintaining the accuracy of the recommendation. The proposed algorithm was designed to reduce the complexity of the model and minimize the computational speed while processing sequentially, rather than using existing weights or using a hybrid recommendation technique handled in parallel. Therefore, through the algorithms in this paper, contents can be analyzed and recommended effectively and real time through services such as SNS environments or shared economy platforms.

Body Type Measurements and Analysis for the Development of Size Specifications of Middle Aged Women - Focused on Busan Regional Area - (중년여성의 사이즈 스펙개발을 위한 인체치수 및 체형분석에 관한 연구 - 부산지역을 중심으로 -)

  • 심부자
    • Journal of the Korean Society of Costume
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    • v.52 no.2
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    • pp.59-70
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    • 2002
  • For the purpose of providing basic data for the development of size specifications for middle-aged women in Busan, one dimensional measurements were made with the subjects. ranging 45 to 59 in age. The following are the conclusions : 1) According to ages, the middle and elder groups of the middle-aged women shared similar body types, having shorter height, more lowered bust. and increased upper-body depth and girth factors, compared with the earlier middle-aged women group. But the thigh girth of the elder middle-aged group (age: 55∼59) was the lowest, maybe owing to the aged lower-body muscles. 2) In the comparison with national averages. armhole girth, elbow girth, wrist girth. back waist length, side neck point-B.P.-waist line, and sleeve length showed great differences. This is problematic in that the national size standards fail to reflect each legion\`s peculiar body type characteristics. 3) Even though body types were classified according to drop value criteria suggested by KS specifications, 23.05% did not belong to the criteria. They were thus classified as A, N, and H body types, following the distribution of the present experiment. 4) In consideration of the economy factor of the production and sales of the clothes industry, the combinations of height and chest garth for the middle-aged Busan women were as follows: 155cm-85cm (Body Type A) 150cm-88cm (Body Type N), and 155cm-94cm (Body Type H).

A Comparative Study of School Mathematics Terminology in Korean, Chinese and Japanese (한국, 중국, 일본의 학교 수학 용어 비교 연구)

  • Park Kyung Mee
    • The Mathematical Education
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    • v.43 no.4
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    • pp.337-347
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    • 2004
  • Korea and China have maintained close relationships since the ancient times along with Japan, which also shares the common Chinese culture. The three major players in Northeast Asia have been recognizing their increasing importance in politics, economy, society, and culture. Considering those relationships among the three countries, it's necessary to compare and investigate their mathematics terminology. The purpose of this study is to investigate the similarities and differences between the terminology of school mathematics in Korean, Chinese and Japanese. The mathematics terms included in the junior high school of Korea were selected, and the corresponding terms in Chinese and Japanese were identified. Among 133 Korean terms, 72 were shared by three countries, 9 Korean terms were common with China, and the remaining 52 Korean terms were the same as Japanese terms. Korea had more common terms with Japan than China, which can be explained by the influences of the Japanese education during its rule of Korea in the past. The survey with 14 terms which show the discrepancy among 3 countries were conducted for in-service teachers and pre-service teachers. According to the result of the survey, preferred mathematics terms are different from one group to the other, yet the Korean mathematics terms were more preferred in general. However some terms in Chinese and Japanese were favored in certain degree. This result may provide meaningful implications to revise the school mathematics terms in the future.

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The Effects of The Creating Shared Value on Building Self-Brand Connection and Brand Loyalty (기업의 공유가치창출이 브랜드 자아 연대의식 및 브랜드 충성도 형성에 미치는 영향에 관한 연구)

  • Jin, Chang-Hyun
    • Asia-Pacific Journal of Business
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    • v.9 no.4
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    • pp.201-221
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    • 2018
  • The purpose of this study is to investigate the relationship between association of a company's CSV activity and association of corporative competence and consumers' self-brand connection. The study examine how consumer self-brand connection affect self-identification and corporate identification as well as how these factors influenced on brand loyalty. The paper attempts to examine authenticity of CSV activity and product plays a moderating role when association of CSV and authenticity of product affects self-brand connection. a total of 700 consumers who have experience with the target company and products. A target company was selected by investigates. The company is one manufactures as well as implements CSV activities as a means of ethical management. The results indicated that CSV association and corporative competence are closely related to the self-brand connection. Such attitude in turn affected the consumers' formation of self-and corporate-identification and brand loyalty. Authenticity of CSV activity and product was proven to play a moderating variables for brand loyalty and perception of company.