• 한국산학기술학회논문지
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• 제18권4호
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• pp.43-49
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• 2017

최근 국내 건설 분야에서 BIM의 활용이 늘어나고 있는 추세이지만 도면을 포함하는 BIM 설계가 아닌 주로 내 외부 시각화와 같은 단순 활용에 그치고 있다. 이에 대한 원인으로 여러 연구에서 BIM 설계에 필요한 라이브러리의 부족과 경제적인 문제를 지적하고 있다. 즉, 경제적으로 영세한 대다수의 국내 설계사무소 입장에서는 필요한 BIM 라이브러리를 직접 제작하여 사용하기 위한 비용과 인력 투자가 힘들어 BIM 설계 활성화에 부정적 요인으로 작용하고 있다. 따라서 라이브러리를 경제적이며 쉽고 빠르게 공급받을 수 있다면 BIM 설계가 보다 적극적으로 이루어 질 수 있을 것이다. 본 연구에서는 기존 건축자재선정업무와 BIM 라이브러리를 고찰하여 경제적이며 쉽고 빠르게 BIM 라이브러리 서비스를 제공할 수 있는 BIM 라이브러리 비즈니스 모델과 고려요소들을 제시하였다. 제시한 비즈니스 모델은 국내에서 절대적으로 부족한 BIM 라이브러리 공급자를 늘려 적은 비용과 노력으로 효과적인 BIM설계가 가능하도록 할 것이다. 본 연구에서 제시한 비즈니스 모델을 반영한 서비스가 이루어진다면 설계, 시공, 유지관리 단계에서 일관된 정보공유가 가능한 통합데이터베이스가 구축될 것이다. 구축된 데이터베이스를 이용하면 건축물의 생애주기 동안 자재 및 설비 정보의 변화를 모니터링할 수 있기 때문에 자재 및 설비의 개량은 물론 효과적인 설계와 유지관리를 위한 실적데이터로 활용될 수 있을 것이다.

• 인터넷정보학회논문지
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• 제24권6호
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• pp.73-80
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• 2023

최근 최저시급의 가파른 인상으로 인건비에 대한 부담이 늘어남과 함께 코로나19의 여파로 무인 상점의 점유율이 높아지고 있는 추세이다. 그로 인해 무인 점포를 타겟으로 하는 도난 범죄들도 같이 늘어나고 있어 이러한 도난 사고를 방지하기 위해 Just-Walk-Out 시스템을 도입하고 고비용의 LiDAR 센서, 가중치 센서 등을 사용하거나 수동으로 지속적인 CCTV 감시를 통해서 확인하고 있다. 하지만 이런 고가의 센서를 많이 사용할수록 점포 운영에 있어 비용 부담이 늘어나게 되고, CCTV 확인은 관리자가 24시간 내내 감시하기 어려워서 사용이 제한적이다. 본 연구에서는 이런 센서들이나 사람에 의지하는 부분을 해결할 수 있고 무인점포에서 사용할 수 있는 저비용으로 도난 등의 이상행동을 하는 고객을 탐지하여 클라우드 기반의 알림을 제공하는 인공지능 영상 처리 융합 알고리즘을 제안하고자 한다. 또한 본 연구에서는 mediapipe를 이용한 모션캡쳐, YOLO를 이용한 객체탐지 그리고 융합 알고리즘을 통해 무인 점포에서 수집한 행동 패턴 데이터를 바탕으로 각 알고리즘들에 대한 정확도를 확인하며 다양한 상황 실험을 통해 융합 알고리즘의 성능을 증명했다.

• Journal of Oral Medicine and Pain
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• 제34권2호
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• pp.197-205
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• 2009

신경병성 동통은 진단과 치료가 어려워 환자와 사회전반에 부담이 큰 질병이지만 이와 관련한 국내 보고는 많지 않다. 국내 신경병성 동통 환자의 유병률 연구에 이어 시행된 본 연구에서는 진료일수, 치료비, 수술 및 약제 사용 등의 치료 양태를 조사하고 신경병성 동통의 치료 영역에서 치과의 비중을 확인하고자 하였다. 연구를 위해 2003년부터 2005년까지 건강보험심사평가원의 전산시스템에 등록된 국내 보험 환자를 대상으로 다양한 신경병성 동통 질환(삼차신경통, 당뇨병성 신경병증, 포진후 신경통, 비정형 안면통, 설인신경통, 비정형 치통, 설통)을 주상병으로 하는 환자의 진료기록을 분석한 결과 다음과 같은 결과를 얻었다. 당뇨병성 신경통이 가장 많이 내원하여 치료받았고, 환자 수는 포진후 신경통, 삼차신경통, 당뇨병성 신경통의 순서로 가장 많았다. 질병별로 각 진료과의 내원일수는 전반적으로 신경과, 신경외과, 마취통증의학과가 주로 많았는데, 특별히 증상 발현 부위가 진료과에 해당하는 경우 해당과의 내원일수가 높았다. 명세서 건당 치료비를 보면 마취과, 응급의학과가 전반적으로 많았으며, 재활의학과, 가정의학과가 높은 경향을 보였다. 치과는 삼차신경통, 비정형 안면통, 비정형 치통에서 다소 높은 치료비를 보였다. 많이 사용된 외과적 술식을 살펴보면 포진후 신경통과 당뇨병성 신경통에서는 다소 차이가 있으나 대부분 교감신경총 및 신경절 차단술, 척수신경말초지 차단술, 뇌신경 및 뇌신경말초 차단술이 주로 사용되었다. 치료약제는 비정형 치통과 설통의 경우 진통소염해열제가 절대적으로 많은 반면, 그 외 질환에서는 항전간제, 진통소염해열제, 정신신경용제가 주로 사용되었다. 이상의 결과로 보아 치과의 비중이 높은 신경병성 통증은 비정형 치통, 삼차신경통, 비정형 안면통이며, 환자의 수와 치료비의 전체적인 크기로 볼 때에는 삼차신경통의 규모가 치과에서는 가장 크다. 그러나 신경병성 동통 분야에서 여전히 구강내과를 포함한 치과의 역할이 부족한 상황이지만 치과전문의 제도 시행과 더불어 대국민 홍보와 적극적인 치료 참여를 통해 신경병성 동통 질환, 특히 삼차신경통, 비정형 치통, 비정형 안면통에 대한 치과의 역할과 비중을 높여야 할 것이다.

• 자원환경지질
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• 제51권4호
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• pp.381-392
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• 2018

본 연구에서는 2030년 국가 온실가스 감축 목표 달성을 위한 실질적인 수단인 이산화탄소 포집 및 저장 상용화를 위한 구체적인 전략과 실행 계획을 검토하였다. 우리나라의 포집 및 저장 사업의 경제성 확보를 위한 추진 전략으로 1) 대용량 저장소 확보와 실질적 저장용량 평가의 시급성, 2) 포집원-저장소 수송거리 최소화, 3) 기술 혁신을 통한 비용 효율화, 4) 공공성 확보와 민간 참여를 유도하는 정부 정책 도입을 제안한다. 이러한 전략들을 바탕으로 2030년까지 이산화탄소 포집 및 저장 상용화를 위한 실행 계획이 수립되어야 한다. 실행 계획은 대규모 포집 및 저장 통합 실증과 이어지는 상용화 사업이 동일한 지역(저장소)에서 수행되도록 구성하는 것이 바람직하다. 또한 단계별로 구체적인 목표를 세우고 목표 달성 여부를 면밀히 판단하여 계속 수행 여부를 단계마다 결정하는 시스템이 필요하다. 1단계(2019년~2021년)는 대규모 저장소 선정과 포집 기술 상용화 단계이다. 최종 부지 선정을 위한 시추와 조사가 이루어져야 하고, 연소 후 습식 포집 기술의 격상과 적용성이 확보되어야 한다. 저장소 및 포집원이 선정되면, 2단계(2022년~2025년)에 정부 주도의 100만톤급 이산화탄소 포집 및 저장 대규모 통합실증을 수행할 수 있다. 저장, 수송, 포집 설비 및 시설의 설계와 구축, 기술의 통합과 실증이 요구된다. 2단계 종료 시점에서 통합실증 성과와 탄소 시장의 성숙도 등을 바탕으로 상용화 사업 진입 여부를 결정해야 한다. 상용화 사업 추진이 결정되면, 포집 설비의 증설과 수송 및 저장 설비의 격상, 보완을 통해 3단계(2026년~2030년) 민간 주도의 400만톤급 이산화탄소 포집 및 저장 상용화 사업이 가능할 것이다.

• 수산경영론집
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• 제34권2호
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• pp.75-90
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• 2003

When we think of fundamental problems of the aquaculture industry, there are several strict conditions, and consequently the aquaculture industry is forced to change. Fish aquaculture has a structural supply surplus in production, aggravation of fishing grounds, stagnant low price due to recent recession, and drastic change of distribution circumstances. It is requested for us to initiate discussion on such issue as “how fish aquaculture establishes its status in the coastal fishery\ulcorner, will fish aquaculture grow in the future\ulcorner, and if so “how it will be restructured\ulcorner” The above issues can be observed in the mariculture of yellow tail, sea scallop and eel. But there have not been studied concerning seabream even though the production is over 30% of the total production of fish aquaculture in resent and it occupied an important status in the fish aquaculture. The objectives of this study is to forecast the future movement of sea bream aquaculture. The first goal of the study is to contribute to managerial and economic studies on the aquaculture industry. The second goal is to identify the factors influencing the competition between production areas and to identify the mechanisms involved. This study will examine the competitive power in individual producing area, its behavior, and its compulsory factors based on case study. Producing areas will be categorized according to following parameters : distance to market and availability of transportation, natural environment, the time of formation of producing areas (leaderㆍfollower), major production items, scale of business and producing areas, degree of organization in production and sales. As a factor in shaping the production area of sea bream aquaculture, natural conditions especially the water temperature is very important. Sea bream shows more active feeding and faster growth in areas located where the water temperature does not go below 13∼14$^{\circ}C$ during the winter. Also fish aquaculture is constrained by the transporting distance. Aquacultured yellowtail is a mass-produced and a mass-distributed item. It is sold a unit of cage and transported by ship. On the other hand, sea bream is sold in small amount in markets and transported by truck; so, the transportation cost is higher than yellow tail. Aquacultured sea bream has different product characteristics due to transport distance. We need to study live fish and fresh fish markets separately. Live fish was the original product form of aquacultured sea bream. Transportation of live fish has more constraints than the transportation of fresh fish. Death rate and distance are highly correlated. In addition, loading capacity of live fish is less than fresh fish. In the case of a 10 ton truck, live fish can only be loaded up to 1.5 tons. But, fresh fish which can be placed in a box can be loaded up to 5 to 6 tons. Because of this characteristics, live fish requires closer location to consumption area than fresh fish. In the consumption markets, the size of fresh fish is mainly 0.8 to 2kg.Live fish usually goes through auction, and quality is graded. Main purchaser comes from many small-sized restaurants, so a relatively small farmer and distributer can sell it. Aquacultured sea bream has been transacted as a fresh fish in GMS ,since 1993 when the price plummeted. Economies of scale works in case of fresh fish. The characteristics of fresh fish is as follows : As a large scale demander, General Merchandise Stores are the main purchasers of sea bream and the size of the fish is around 1.3kg. It mainly goes through negotiation. Aquacultured sea bream has been established as a representative food in General Merchandise Stores. GMS require stable and mass supply, consistent size, and low price. And Distribution of fresh fish is undertook by the large scale distributers, which can satisfy requirements of GMS. The market share in Tokyo Central Wholesale Market shows Mie Pref. is dominating in live fish. And Ehime Pref. is dominating in fresh fish. Ehime Pref. showed remarkable growth in 1990s. At present, the dealings of live fish is decreasing. However, the dealings of fresh fish is increasing in Tokyo Central Wholesale Market. The price of live fish is decreasing more than one of fresh fish. Even though Ehime Pref. has an ideal natural environment for sea bream aquaculture, its entry into sea bream aquaculture was late, because it was located at a further distance to consumers than the competing producing areas. However, Ehime Pref. became the number one producing areas through the sales of fresh fish in the 1990s. The production volume is almost 3 times the production volume of Mie Pref. which is the number two production area. More conversion from yellow tail aquaculture to sea bream aquaculture is taking place in Ehime Pref., because Kagosima Pref. has a better natural environment for yellow tail aquaculture. Transportation is worse than Mie Pref., but this region as a far-flung producing area makes up by increasing the business scale. Ehime Pref. increases the market share for fresh fish by creating demand from GMS. Ehime Pref. has developed market strategies such as a quick return at a small profit, a stable and mass supply and standardization in size. Ehime Pref. increases the market power by the capital of a large scale commission agent. Secondly Mie Pref. is close to markets and composed of small scale farmers. Mie Pref. switched to sea bream aquaculture early, because of the price decrease in aquacultured yellou tail and natural environmental problems. Mie Pref. had not changed until 1993 when the price of the sea bream plummeted. Because it had better natural environment and transportation. Mie Pref. has a suitable water temperature range required for sea bream aquaculture. However, the price of live sea bream continued to decline due to excessive production and economic recession. As a consequence, small scale farmers are faced with a market price below the average production cost in 1993. In such kind of situation, the small-sized and inefficient manager in Mie Pref. was obliged to withdraw from sea bream aquaculture. Kumamoto Pref. is located further from market sites and has an unsuitable nature environmental condition required for sea bream aquaculture. Although Kumamoto Pref. is trying to convert to the puffer fish aquaculture which requires different rearing techniques, aquaculture technique for puffer fish is not established yet.

• 대한지리학회지
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• 제30권2호
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• pp.146-168
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• 1995

본 연구는 기업의 외부통제에 관한 개념적인 논의와 함께, 한국의 제조업에서 80년 대 중반 이후(1986-1992)에 나타난 통제의 공간적 변화를 경험적으로 조사하였다. 15개의 지역 사이에 다입지 기업의 소유연계에 대한 자료가 외부통제의 대체척도로 이용되었다. 이 자료를 근거로 생산과정의 특성에 따른 세가지 유형의 제조업 부문별로 통제의 변화를 지도 화하여 분석하였다. 전반적인 외부통제의 지리적 특징은 서울이 탁월한 통제의 중심지로서, 서울의 영향력은 수도권과 동남권의 산업발달 지역에 집중되었지만, 최근에 그 영향력은 산 업이 낙후된 지역까지 확산되어 전국적이다. 또한 새로운 통제의 중심지로 수도권과 동남권 의 중심인 대도시가 서서히 부각되고 있다. 이러한 특징에도 불구하고, 제조업 유형별로 상 이한 외부통제의 공간적 패턴은 생산의 조직구조가 생산과정에서 필요로 하는 자본과 노동 은 물론 부문이 처한 외부환경에 따라 변화됨을 보여준다. 이러한 결과는 상이한 생산과정 을 채택하는 다입지 기업의 공간적 영향에 차별적 분석을 요구한다.

• Asia pacific journal of information systems
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• 제24권4호
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• pp.559-575
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• 2014

Individual investors are increasingly flocking to message boards to seek, clarify, and exchange information. Businesses like Seekingalpha.com and business magazines like Fortune are evaluating, synthesizing, and reporting the comments made on message boards or blogs. In March of 2012, Yahoo! Finance Message Boards recorded 45 million unique visitors per month followed by AOL Money and Finance (19.8 million), and Google Finance (1.6 million) [McIntyre, 2012]. Previous studies in the finance literature suggest that online communities often provide more accurate information than analyst forecasts [Bagnoli et al., 1999; Clarkson et al., 2006]. Some studies empirically show that the volume of posts in online communities have a positive relationship with market activities (e.g., trading volumes) [Antweiler and Frank, 2004; Bagnoli et al., 1999; Das and Chen, 2007; Tumarkin and Whitelaw, 2001]. The findings indicate that information in online communities does impact investors' investment decisions and trading behaviors. However, research explicating the correlation between information on online communities and stock market activities (e.g., trading volume) is still evolving. Thus, it is important to ask whether a volume of posts on online communities influences trading volumes and whether trading volumes also influence these communities. Online stock message boards offer two different types of information, which can be explained using an economic and a psychological perspective. From a purely economic perspective, one would expect that stock message boards would have a beneficial effect, since they provide timely information at a much lower cost [Bagnoli et al., 1999; Clarkson et al., 2006; Birchler and Butler, 2007]. This indicates that information in stock message boards may provide valuable information investors can use to predict stock market activities and thus may use to make better investment decisions. On the other hand, psychological studies have shown that stock message boards may not necessarily make investors more informed. The related literature argues that confirmation bias causes investors to seek other investors with the same opinions on these stock message boards [Chen and Gu, 2009; Park et al., 2013]. For example, investors may want to share their painful investment experiences with others on stock message boards and are relieved to find they are not alone. In this case, the information on these stock message boards mainly reflects past experience or past information and not valuable and predictable information for market activities. This study thus investigates the two roles of stock message boards-providing valuable information to make future investment decisions or sharing past experiences that reflect mainly investors' painful or boastful stories. If stock message boards do provide valuable information for stock investment decisions, then investors will use this information and thereby influence stock market activities (e.g., trading volume). On the contrary, if investors made investment decisions and visit stock message boards later, they will mainly share their past experiences with others. In this case, past activities in the stock market will influence the stock message boards. These arguments indicate that there is a correlation between information posted on stock message boards and stock market activities. The previous literature has examined the impact of stock sentiments or the number of posts on stock market activities (e.g., trading volume, volatility, stock prices). However, the studies related to stock sentiments found it difficult to obtain significant results. It is not easy to identify useful information among the millions of posts, many of which can be just noise. As a result, the overall sentiments of stock message boards often carry little information for future stock movements [Das and Chen, 2001; Antweiler and Frank, 2004]. This study notes that as a dependent variable, trading volume is more reliable for capturing the effect of stock message board activities. The finance literature argues that trading volume is an indicator of stock price movements [Das et al., 2005; Das and Chen, 2007]. In this regard, this study investigates the correlation between a number of posts (information on stock message boards) and trading volume (stock market activity). We collected about 100,000 messages of 40 companies at KOSPI (Korea Composite Stock Price Index) from Paxnet, the most popular Korean online stock message board. The messages we collected were divided into in-trading and after-trading hours to examine the correlation between the numbers of posts and trading volumes in detail. Also we collected the volume of the stock of the 40 companies. The vector regression analysis and the granger causality test, 3SLS analysis were performed on our panel data sets. We found that the number of posts on online stock message boards is positively related to prior stock trade volume. Also, we found that the impact of the number of posts on stock trading volumes is not statistically significant. Also, we empirically showed the correlation between stock trading volumes and the number of posts on stock message boards. The results of this study contribute to the IS and finance literature in that we identified online stock message board's two roles. Also, this study suggests that stock trading managers should carefully monitor information on stock message boards to understand stock market activities in advance.

• 대한간호학회지
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• 제22권4호
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• pp.491-505
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• 1992

The purpose of this research was to understand the structure of the lived experience of parents of a child terminally ill with cancer The research question was “What is the structure of the experience of parents of a child terminally ill with cancer\ulcorner” The sample consisted of 17 parents of children admitted to the cancer units of two university hospitals in Seoul. The unstructured interviews were carried out from October 10, 1991 through January 10, 1992. They were audio-recorded and analysed using Van Kaam's method. Parents ascribed the cause of the cancer to the mother's emotional imbalance during pregnancy, the mother's stress, failure to observe religious rites, food, the parent's sin, misfortune and pollution. The theme clusters were tension, fear and depression experienced during pregnancy, stress that children suffer from abusive parents, failure to observe religious activites, bad luck, and sins committed during a previous life. When the child suffered a recurrence of cancer, the parents experienced negative emotions, nervousness, sorrow. depression and death. The theme clusters were feelings of despair, helplessness, regret, guilt, insecurity, emptyness and apathy. The long struggle with cancer resulted in the loss of economic security, loss of psychological and physical well being, and social withdrawal. The theme clusters were the economic burden of medical cost, giving up treatment, debt, limited medical insurance coverage and blood transfusion. The loss of psychological well being included stress, lack of support systems, inability to carry out responsibilities, lack of trust of the medical ten family breakdown, inappropriate expression of emotion and not disclosing the diagnosis to the child. Physically the parents suffered fatigue, insomnia, loss of appetite, loss of weight, dizzness, headache, psychosomatic symptoms, and increased consumption of liquor and cigarettes. Social withdrawal was manifested by taking time off from work to look after the child, decrease of outside social activities and feelings of isolation. Influences on family life were spousal conflicts, negative response of siblings, separation of the family members and economic hardship. The theme clusters were blaming a spouse for the cause of the illness and disagreements, maladjustment, lonliness, hostility and depression of siblings. The high price of medical care over the long period was a major factor influencing the life of the family. Positive experiences during the child's long illness were the strengthening of support systems and religious beliefs and financial help from social organizations. The support of one's spouse primarily helped to overcome the stress of the long illness. In addition, support was received from parents of other children with cancer and from nurses and religious leaders. The nurse, by providing empathetic support, should be a person with whom parents can express their feelings and share their experiences.

• 대한한방내과학회지
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• 제26권2호
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• pp.440-452
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• 2005

Objective: In the winter of 2002, severe acute respiratory syndrome(SARS) began to spread throughout the world. More than 5,000 cases were reported in China, including over 1,700 cases in Hong Kong Special Administrative Region(Hong Kong SAR). The total number of cases reported from Canada and Singapore was more than 200. The total number of SARS cases world-wide reached 8,437 with incidences in 29 counties. Mortality from SARS is estimated at $10{\sim}12%$. When the SARS outbreak occurred in China, the State Administration of Traditional Chinese Medicine of China immediately initiated clinical research projects on the use of integrated herbal medicine and Western medicine for treating SARS. and, in Hong Kong SAR, research on the use of herbal medicine for the prevention and treatment of SARS. Reports were released during convalescence. The objective of this study is to overview twelve clinical SARS reports of WHO on the treatment of SARS with herbal medicine and evaluate the efficacy and safety of treatment of SARS with herbal medicine, and further to share experiences and knowledge of the treatment of SARS. Methods: Twelve clinical reports about SARS from the WHO were selected, overviewed and evaluated for efficacy and safety of treatments of SARS. Results and Conclusion: Twelve clinical reports about SARS showed that the integrated treatment may have advantages, and the advantages are reflected in the following findings: Firstly, herbal medicine is not targeted only at a specific etiology or a certain pathological link, but also at the pathological status of the patients at that particular time. Therefore, comprehensive readjustment was made through various angles, targets and channels to restore the balance of the body. Secondly, there are advantages in the differentiation of the disease and the treatment. Based on the various symptoms, herbal medicine enables the physician to adopt the most suitable principle, provide individual treatment, and to administer medicine in accordance with the actual process and nature of the illness. Thirdly, there are advantages in the results of the treatment; herbal medicine can relieve symptoms, promote absorption of lung inflammation, improve the degree of blood oxygen saturation, regulate immunological functions, reduce the required dosage of glucocorticoid and other Western medicines, and reduce case fatality rate, in addition to lowering the cost of treatment.

• 유통과학연구
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• 제14권5호
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• pp.115-123
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• 2016

Purpose - Nowadays the competition between companies has been intensified in the aviation industry. It is hard to maintain successful market share in challenging managerial environment. Not long ago, a Korean major aviation company had faced social condemnation cause of managerial staff's immoral behaviors. That company suffers great losses in company brand value in terms of authenticity as an aviation company. This research tried to show the effect of brand authenticity in the aviation industry. First of all, this research tried to define the dimensions of the brand authenticities based on the former researches. This research suggested the airline brand authenticities as three kinds of dimensions. The dimensions of authenticities consist of performance aspects, symbolic aspects and moral aspects. And this research also tried to show the relationships between brand authenticities and consumers attitudes. Research design, data and methodology - The empirical research design is based on the experiments with six types of advertisement prototypes. The advertisement prototypes were based on three types of authenticities' characteristics. The prototypes were made of core statements about each authenticity. And the advertisement prototypes also were based on the aviation company types. The types of aviation companies could be divided into FSC(full service carrier)and LCC(low cost carrier). So the whole experiments were performed with six kinds of advertisement prototypes(3 brand authenticities X 2 aviation company types). The age of participants were from 20s to 40s. The proportion of participants' demographics are as follow. Age proportion is 50% of 20s and 50% of 30s and 40s. Gender proportion is 46% males and 54% females. The experiments performed through mobile devices. Advertisement prototypes were exposed to the participants through their mobile devices, and they answered the questionnaires. All the process of experiments were performed by a professional research firm to maintain the quality of data. Results - This research suggested some important outcomes as follow. First, brand authenticity had an important role to make a positive consumer attitude on the aviation company. All the three types advertisement of authenticities had a positive impact on the consumer attitude for the aviation company. Second, the three types of brand authenticities in the performance aspects, symbolic aspects, and moral aspects had a major impact on the consumers attitudes. The performance authenticity had the biggest effect on the consumer attitudes. Third, the types of aviation companies like FSC and LCC had a different correlation with types of authenticities. All the types of authenticities affected on the consumers attitudes in the FSC case. The symbolic authenticity had the biggest effect in the FSC case. But the performance authenticity showed the most striking effect in the LCC case. Conclusion - From this research, we can get a conclusion. The brand authenticity of aviation company should be managed carefully to maintain a positive brand image and consumers attitudes. And airline brand authenticities can be consist of three type dimensions. All the types of authenticities affects on the consumers attitudes positively. The symbolic authenticity affects more in the FSC case, and the performance authenticity influences more in the LCC case.