• 복식
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• 제37권
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• pp.211-230
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• 1998

Advertisements provide consumers with in-formation and knowledge about products and help a society to sustain homogeneity by actively reflecting important characteristics of mass culture. Yet this reflection is a selective and purposeful representation by the party of the fashion manufactures and carries the intention of stimulating and augmenting desire for commodities aiming to perpetuate capitalism. This study understood this selective reflection of mass culture by advertisements as a feature of hegemonic struggle between/fashion business and consumers and defined the values selected by advertisements as ideologies supporting the consumption ideology of capitalism. The purpose of this study was to examine the contents of the ideologies expressed in the clothing advertisements in women's magazines to persuade consumers into consumption. The method of study was mainly qualitative with subsidiary citations from the results of content analysis. The objects of analysis were clothing advertisements in 1996 issues of CeCi and Woman Sense, which were identified as the two most popular women's monthly magazines. The ideologies identified were ideologies concerning (1) Self Identity, (2) Sensibility, (3) Sex Role, (4) Globalism, (5) Youth, (6) Leas-ure and Pleasure. Repeated and insisted as natural and true, there values were proposed to be believed as common senses and studies re-port that values of advertisements are ac-cepted as more readily as they are more unreasonable, and the acts and behaviors expres-sed within advertisements are often imitated in real life situations. Therefore, it is highly probable that these values emphasized within advertisements are enacted in thoughts and behaviors of consumers' real life. Accordingly the author suggests that critical interpretation of advertisements is seriously required to fully understand the commodity ridden post industrial society of today and to lead a subjective life within it.

• 패션비즈니스
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• 제14권5호
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• pp.78-92
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• 2010

The culture phenomenon, which the desire of self expression is noticeable and the diversity of gender identity is widely accepted, simply makes a difference in the lifestyle of one human being rather than the dichotomous classification of male and female. Now, the delicate and aesthetic sensitivity classified as the feminine characteristics is no longer the exclusive property of female and this refers to substituting it as a social gender from the concept of biological sex. This phenomenon has influenced on the male culture and is creating various codes according to the cultural gender extended from the gender as a social role. Also, the transition into the western lifestyle has extended the aesthetic emotion to accommodate new codes from the diversification and globalization of lifestyle. The mansumer power, which does not care too much about the money for the emotionally attached items, has enabled various fashion styles. After analyzing the diversified clothing behavior conducted by these people in connection with the social phenomenon, First, this shows the phenomenon of emotional value pursuit that finds pleasure over the clothing as the item of augmented reality is added to the concept of play, in which the real space referred to as garment and virtual space of playing the rock, paper and scissors game meet together within the augmented reality. Second, the convergence concept has enabled the coordination of new style by obscuring the area of design concept and this refers to the changes in design from the development of new items and transformation into double-style details. Third, the divergence that intensively provides specific use/convenience and specialized value shows a change in the fashion market from the phenomenon that admits various gene rations of culture and specifically, takes differently about the recognition of middle-aged males. Fourth, the variety seeking tendency receives attention as the value of future design together with the phenomenon of discriminative value pursuit. In the male fashion, it is linked to the collaboration with the design area and this tells that the fashion with the narcissistic cross-dressing and motto of neutral gender without being sided to male/female is rising.

• 패션비즈니스
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• 제10권3호
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• pp.117-128
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• 2006

The purpose of this study was to understand changes of the current young generation's lifestyle, aesthetic attitude for an appearance, and way of thinking by making a close investigation into metrosexual, the recent mode, and find out its cultural and social implications. As a method of the study, the literature and the Internet data were reviewed. Articles from newspapers, magazines and the Internet were chosen roughly from the year 2000 to now because metrosexual mode remarkably boomed before and after 2000. Books related to the theory on the mode in a costume culture were referred. Also, articles in daily newspapers which dealt with cultural and social issues were reviewed, fashion magazines for men such as Esquire and GQ showing the new trend in men's lifestyle and fashion were examined, and the Internet providing us the latest news from cultural and social topics to fashion trends were investigated. The backgrounds of the rise of metrosexual mode were a collapse of stereotypes in various fields, spread of lookism in a visual image period, extension of commercialism, and expansion of men's character casual trend. Metrosexual was defined as an urban male with a strong aesthetic sense who spends a great deal of time and money on his appearance and lifestyle. His fashion style was characterized by slim and flowing silhouette, feminine and luxurious materials such as transparent chiffon, silk and cotton with a light and soft touch, and a knitted wear with a flowing line, a wide variety of vivid and pastel colors, floral and geometric patterns, and the decorative details like lace, beads, embroidery, and fur. From spread of this mode, two cultural and social implications were extracted. Firstly, the current young generation's aesthetic standards for the perfect man changed from macho man to considerate man who had a good appearance and this suggested that a conventional sex role broke down. Secondly, men began to explore for their own identity escaping from traditionally standardized masculinity that they had been forced to follow.

• 한국인구학
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• 제29권1호
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• pp.185-207
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• 2006

노동시장에서 성별직업분리의 연속성을 설명하는 주요한 논의들은 여성들의 직업선택에 성역할분화가 뿌리깊은 영향을 미치고 있음을 지적하고 있다. 즉, 여성들은 어머니로서의 역할을 보다 수월하게 병행할 수 있는 직업--그것이 모성역할에 보다 호의적이건, 또는 노동시장의 진입과 이탈에 보다 우호적이건--을 선택하는 경향이 강하다는 것이다. 그리고 이러한 여성들의 자녀양육의 책임에 따른 직업선택이 결과적으로 성별직업분리를 영속화시키는 주요한 원인이라는 점을 강조하고 있다. 이러한 이론적, 경험적 논의를 바탕으로, 여성들의 임신과 자녀양육의 영향에 초점을 두고 본 연구는 성별 직업분리가 여성들의 직업연속성에 미치는 효과를 분석한다. 본 연구는 미국의 National Longitudinal Survey of Youth (NLSY) 1979-1998 데이터를 이용하여 시간연속적 사건사 분석 방법(continuous time event history models)을 적용하여 여성들이 직업을 이탈하는 다양한 유형과 과정을 분석한다. 본 연구결과에 따르면 여성직종에 근무하는 여성들은 비 여성직종에 근무하는 여성들보다 직업을 이탈할 가능성이 더 낮은 것으로 나타났다. 더욱이, 이러한 직업분리도와 여성직업 연속성의 관계는 여성의 자녀양육에 의해 영향을 받지 않는 것으로 나타났다. 자녀를 둔, 또는 임신한 여성들이 직장을 떠날 가능성은 더 많지만, 여성직종에 근무하는 여성들은 비 여성직종에 근무하는 여성들보다 노동시장을 완전히 이탈할 가능성은 오히려 낮은 것으로 본 연구결과는 나타내고 있다. 이러한 결과는 기존의 이론적 논쟁점 여성들의 여성직종 선택은 여성성의 표현이고 그들의 모성역할을 수행하기 위하여 전략적으로 여성직종을 선택한다는 것과 일치하지 않는 것이다. 결론적으로 본 연구결과는 성별 직종분리가 임신과 육아책임을 수행하기 위한 여성의 경제적 합리성에 근거한 자발적 선택이라는 이론적 논의는 다시 고찰되어야 한다는 점을 강조한다. 것으로 판정되었다.때문에 오히려 낮은 파괴강도를 보였다. 경도는 입계에 존재하는 coalesced Mo 입자들과 matrix의 입성장 때문에 더욱 감소하였으나 반면에 파괴인성은 더욱 증가하는 경 향을 보였다.과 향을 적당하게 평가함으로써 전반적인 기호도에서 가장 좋게 평가된 것으로 사료된다. 또한 23시간의 가열 농축은 31시간에 비해 경제적인 면에서도 바람직할 것으로 사료된다. 결론적으로 떫은감을 가열 농축하여 제조한 23시간 농축액은 자연적인 강한 단맛을 제공할 수 있고 동시에 항산화성과 탄닌성분을 많이 함유함으로써 식품조리와 식품가공에 유용하게 활용될 수 있을 것으로 사료된다. 가졌으며 이는 Silymarin(93%) 보다도 우수하였다. 2종의 박하 추출물 투여군들 사이에는 혈청 GPT 활성에 대한 유의적인 차이가 나타나지 않았다. 7.과산화물질 (TBARS)의 함량은 정상군에 비해 음성대조군에서 약간의 함량 증가가 관찰되었으나 유의적인 수준은 아니었으며 대부분의 박하 추출물 투여군과 Silymarin 투여군에서 과산화지질이 비슷한 수준으로 증가하여 박하는 알콜에 의한 과간화지질생성에 대한 저해효과가 낮은 것으로 확인되었다. 8. 상대간장중량은 각 실험군별로 상대간장중량에서의 차이는 다소 있었으나 유의성은 없었다.mg/ml로 한 EtOAc 분획물은 26의 돌연변이 유발성을 보였다. 이상의 결과로 부터 뽕나무를 이용한 식용 제품생산을 고려할 때 추출물들의 제조와 선택을 가름하는 자료로서의 활용이 기대되며 앞으로 in vivo test 등 더욱 연구할 필요가 있을 것으로 사료된다.0^{-4}\;pg/cell$로 60 kHz로 병행 추출한 복분자 water 분획층의 $19.5{\times}10^{-4}\;pg/cell$보다 높은 분비량을 나타내었다. 당귀와 마황에서도 40 kHz의 초음파로 병행 추출한 것이 더 높은 분비량을 나타내었다. NK-cell의 활성도를 공정 요인별로 측정한 결과