The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears & Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.
The purpose of this study was to understand the diversity and speciality of Aztec dress which has not been well known, and to overcome ethnocentrism in clothing perceptions. From 15 century to early 16 century, the Aztec empire based on the unique view of the world, most flourished in Mesoamerica. Ritualistic and official side of Aztec life was reflected well on dress. Most Aztec garments consisted of unsewn pieces of cloth, draped on the body as loincloth, mantle and wraparound skirt. Slightly more complicated garments such as women's blouses(huipils) and men's simple jackets were created by sewing together two or more pieces of material. In the sharply stratified world of Aztec, strict sumptuary laws controlled dress. The garments of lower classes were made of maguey or yucca fiber, and only the upper classes were allowed to wear cotton clothing. In addition to material, color, elaborateness and even manner of tieing the mantle were carefully controlled by government edict. As the Aztec empire expanded and became wealthier, the sumptuary laws could not actually dictate what people wore everyday but rather provided a set of rules governing clothing for ceremonial occasions. Aztec's warrior costumes, consisted of headdress, towering back devices, feather garments, were sufficient to suggest the theatrical grandeur of what must have been one of the most magnificiently attired armies ever assembled.
This paper reports on the main results of 3 study that compared students' beliefs, skills, and understandings in an innovative approach to differential equations to more conventional approaches. The innovative approach, referred to as the Realistic Mathematics Education Based Differential Equations (IODE) project, capitalizes on advances within the discipline of mathematics and on advances within the discipline of mathematics education, both at the K-12 and tertiary levels. Given the integrated leveraging of developments both within mathematics and mathematics education, the IODE project is paradigmatic of an approach to innovation in undergraduate mathematics, potentially sewing as a model for other undergraduate course reforms. The effect of the IODE projection maintaining desirable mathematical views and in developing students' skills and relational understandings as judged by the three assessment instruments was largely positive. These findings support our conjecture that, when coupled with careful attention to developments within mathematics itself, theoretical advances that initially grew out research in elementary school classrooms can be profitably leveraged and adapted to the university setting. As such, our work in differential equations may serve as a model for others interested in exploring the prospects and possibilities of improving undergraduate mathematics education in ways that connect with innovations at the K-12 level
This study aimed to investigate the effects of somatotypes and body-related variables such as body exposure and body satisfaction on underwear evaluative criteria. Usable questionnaires were obtained from a total of 250 male and female students in their 20s. The data were mainly analyzed by t-test, ANOVA and analysis of variance using SPSS ver. 21.0. The results of this study are as follows: First, differences between underwear and outerwear evaluative criteria were found. For example, size, comfort and washing were important for the underwear but design, brand and fashionability were meaningful for outerwear. Price, color, material, and sewing were important for both outerwear and underwear. Second, the groups divided by somatotypes, a thin person group, a moderate person group and a fat person group, showed no difference in underwear evaluative criteria. Members of all the somatotype groups evaluated underwear similarly. Third, the groups divided by body image distortion showed different evaluative criteria for underwear. The negative discordance group emphasized the importance of the practicality factor, but the positive discordance group stressed the significance of the symbolism factor. Finally, the groups divided by body exposure and body satisfaction showed different evaluative criteria for underwear, too. The effects of socio-cultural variables on the underwear evaluative criteria proved to be significant.
This research study was conducted to determine the actual conditions of living room lighting in Daegu and Gyeongbuk districts. For this study, 112 households were surveyed. The results of this study are as follows: Firstly, fluorescent light was used as the general illumination of living rooms, and the ratio of not using local sources of illumination was high. Secondly, the standard illuminance was found to be 221. The illuminance was the value that satisfied the activities for togetherness and entertainment, but did not reach the illuminance necessary for other activities, such as reading, make-up, and sewing. In addition, the uniformity of brightness used as a measure of uniformity in examining the results was normal. Thirdly, both the brightness and the satisfaction of lighting in the living room space were indicated to be normal. In addition, in regard to housing lighting, 'stability', and 'brightness of lighting' were indicated as important considerations and 'brightness of lighting', 'shadow' and 'management of lighting' were indicated as problem areas.
Journal of the Korea Fashion and Costume Design Association
/
v.14
no.3
/
pp.205-216
/
2012
Korean traditional wedding ceremony was conducted with some regular procedure and there were used special Gyubang crafts for wedding ceremony. Nowadays there is common the western style wedding ceremony and then the use of wedding Gyubang crafts have being decreased. Purposes of this study are to investigate characteristics of and to propose some idea of preservation and application them in the life of today. The results are as follows; Wedding Gyubang crafts can be classified Bojagj(wrapping clothes), Jumeony(cloth bags), ornaments, items related to sewing and others. They were apt to be traditionality, symbolism and shamanism, and were superior in aesthetic sense, the effect of decoration and technical skill. So there was needed preservation them. Some way of preservation and applications them were suggested ; alternation in keeping with modern needs, use of ornament, alteration in present-day life, application their image to Korean cultural products, textile design and so on. Several works were developed by ways suggested and exhibited in order to arouse new understanding Wedding Gyubang Crafts to public.
The aim of this study is to examine a structure of trousers worn by males in the western world during the 17th and 18th centuries in order to understand the characteristics of evolution in construction. it mainly examined engravings from these era because they provided me fine and detailed portrayals of what it needed to observe. Then, it classified them into models according to each era. it supplemented a flaw of depending on single type of studying material by examining other types of historical materials such as historical paintings and documents for comparative analysis of materials and decorations and previous studies on preserved historical documents to observe the examples of structures of trousers. Secondly, it studied both historical documents and previous studies on the trousers patterns used back in those days, analyzed the characteristics of each designing method by actually draping these patterns, and observed the differences in these completed patterns to understand the characteristics of changes in fashion design skill. As for the changes in length, these patterns show only a slight difference around above and below the knee line. However, the widths of waist, hip, girth and hem were significantly altered over the years to reduce wrinkles and the cutting lines became more refined to make the clothes fit to the body. As a result, a simple but fine patterning technique was born. In particular, new methods in cutting and sewing were invented for detailed parts such as waist, pocket, front and slit.
There are various presentation methods of apparel products on the internet shopping mall. The objective of this study was (a) to identify the effect of information supply about the criteria to evaluate a garment according to presentation methods and (b) to investigate the relation between the consumer's evaluation of presentation methods and confidence in purchase decision. For this experiment. 4 presentation methods of jean were selected from internet shopping mall. They were rotating appearance on the body, enlarged product picture, apparel items coordination method and just picture of wearing appearance. Each presentation method was evaluated by panels using questionnaire. Consumer's evaluation of presentation methods were developed 5 point likert scale. The major findings drawn from this study were as follows : 1. There were significant differences in degree of information supply about product criteria according to presentation methods. Enlarged product picture introduction was good for confirmation of sewing state, fabric and detail. Apparel items coordination method was good for judgement of styling and current fashion suitability. 2. Dimension of information evaluation was composed of providing pleasure, utility of information, reliability & attractiveness, negative emotions. All of these factors affect confidence in purchase decision and intention of revisiting the site. The most important factor for confidence in purchase decision making was reliability & attractiveness. as compared to this, intention of revisiting the site was more influenced by providing pleasure.
This research aimed to study the making of western men's coats in the early 19th century. First of all, the study figured out the concepts and forms of western men's tops in the early 19th century by collecting and categorizing pictures including engravings, paintings and pattern books, and literature data. Second, this research identified the patterns, sewing, and design techniques by examining the pattern books on men's clothing in the early 19th century, and analyzed the preserved costumes to restore the selected models. Third, this research presented historical evidences and patterns after designing a men's tailcoat of the early $19^{th}$ century and checking the fit based on the analyzed forms and design techniques. The research discovered that the analyzed results between the tailcoat forms depicted in literature, pictures and pattern books and preserved costumes were almost identical. From this, it can be assumed that the tailors followed a manual when designing garments during that time given the similarity between historical records and remaining items. In addition, it can be seen that the forms and designing methods of men's clothing in the 19th century were almost similar to that of the modern menswear, despite the differences in producing process.
This study investigates the actual domestic and overseas cyclewear wearing conditions for male high school cyclists. The study results provide factors and degree of dissatisfaction as basic data for cyclewear development. This study was conducted on 35 male high school cyclists (freshman to seniors) by a questionnaire and interview method. Study results were: Male high school cyclists considered functionality as most important when they bought cyclewear and the brand they most often bought was a cheap domestic brand. Dissatisfaction with the crotch, thigh circumference and minimum leg circumference was higher than other parts during wearing. A cyclist is more sensitive to wear because they require more lower body motion than other parts. Cyclewear should be: less transformed even by frequent laundering, made of breathable material and use a sewing technique that minimizes air resistance and increases fit the body. Functional pads ergonomically designed with high tactile materials should be developed to prevent 'saddle sore' and groin soreness region that happens because of a lower body bending posture when cycling. A follow-up study is recommended to further develop excellence in cyclewear functionality and dimension suitability for male high school cyclists through the size system.
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