• Title/Summary/Keyword: Service scenarios

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A Novel SDN-based System for Provisioning of Smart Hybrid Media Services

  • Jeon, Myunghoon;Lee, Byoung-dai
    • Journal of Internet Computing and Services
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    • v.19 no.2
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    • pp.33-41
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    • 2018
  • In recent years, technology is rapidly changing to support new service consumption and distribution models in multimedia service systems and hybrid delivery of media services is a key factor for enabling next generation multimedia services. This phenomenon can lead to rapidly increasing network traffic and ultimately has a direct and aggravating effect on the user's quality of service (QOS). To address the issue, we propose a novel system architecture to provide smart hybrid media services efficiently. The architecture is designed to apply the software-defined networking (SDN) method, detect changes in traffic, and combine the data, including user data, service features, and computation node status, to provide a service schedule that is suitable for the current state. To this end, the proposed architecture is based on 2-level scheduling, where Level-1 scheduling is responsible for the best network path and a computation node for processing the user request, whereas Level-2 scheduling deals with individual service requests that arrived at the computation node. This paper describes the overall concept of the architecture, as well as the functions of each component. In addition, this paper describes potential scenarios that demonstrate how this architecture could provide services more efficiently than current media-service architectures.

Identifying the Dynamic Structure of Mobile Banking Market: The System Dynamics Perspective (모바일 뱅킹 시장의 동태적 구조 분석: 시스템 다이내믹스 관점)

  • Kim, Hyo-Gun;Yun, Sun-Hee;Suh, Hyun-Ju
    • The Journal of Information Systems
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    • v.15 no.4
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    • pp.99-124
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    • 2006
  • The development of IT has made it possible to use various terminal systems for financial transaction and demands for financial survices are getting more and more diversified at the same time. Among others, mobile banking service market based on IC chips has been expanded its service areas and the number of mobile banking users has been increased. The study analyzes and tests the dynamic effects of the inflow of potential customers on mobile banking market condition by using system dynamics methodology to identify the dynamic structure of mobile banking market. The simulation model is designed to track the variation in the number of subscribers of mobile banking servides according to two scenarios, and the results are as follows; First the effect of word of mouth by customers who have used the service already is significant. The satisfactory level of early adopters is reflected in WOM, and as a test result shows, increase in word-of-mouth causes the growth of potential customers' demands for mobile banking service. Second, perceived attractiveness of mobile banking service market is another important construct. Factors such as convenience, mobility, time saving, security, and various services explain the construct perceived attractiveness of the service, and it makes the potential customers adopt the service, causing the increase of demands.

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Analysis of K-Defense Cloud Computing Service Availability Considering of Cloud Computing Traffic Growth (클라우드 컴퓨팅 트래픽 증가를 고려한 국방 클라우드 컴퓨팅 서비스 가용성 분석)

  • Lee, Sung-Tae;Ryou, Hwang-Bin
    • Convergence Security Journal
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    • v.13 no.4
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    • pp.93-100
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    • 2013
  • In 2012, According to 'Cisco Global Cloud Index 2011-2016', the Cisco company forecasted that global data center traffic will nearly quadruple and cloud traffic will nearly sextuple by 2016. Such a rapid growing of traffic is caused by traffic inside the data center and cloud computing workloads. In 2010, the Ministry of National Defense decided to build a Mega Center including the cloud computing technology by 2014, as part of the '2012 Information Service Plan', which is now underway. One of the factors to consider is cloud computing traffic to build a Mega Center. Since the K-defense cloud computing system is built, K-defense cloud computing traffic will increase steadily. This paper, analyzed the availability of K-defense cloud computing service with the K-defense cloud computing traffic increasing using K-Defense cloud computing test system and CloudAnalyst simulation tool. Created 3 scenarios and Simulated with these scenarios, the results are derived that the availability of K-defense cloud computing test system is fulfilled, even cloud workloads are increased as muh as forecasted cloud traffic growth from now until 2016.

An Effect of CSR Engagement on Brand Image in the Food Service Industry (푸드서비스 산업에서 CSR의 참여 효과가 브랜드 이미지에 미치는 영향)

  • Xue, Jiyu;Kim, Changsik;Ham, Sunny
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.1
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    • pp.157-172
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    • 2019
  • The purpose of this study was to explore the moderating effect of food safety scandals on the relationship between food company's Corporate Social Responsibility(CSR) engagement at different levels and brand image in the Chinese dairy company context. In addition, this study also examined the mediating effect of brand image on CSR engagement and consumer loyalty. The study adopted a $2{\times}2$ between-subjects experimental design using scenarios. Four scenarios provided a mixed combination of yes or no cases for food safety scandal, and high or low cases for a dairy company's CSR engagement. In this study, survey was used to collect data from Chinese consumers. Of these, 377 valid data were collected from a sample of average Chinese consumers over the age of 20, collected through the internet. The results show that CSR engagement at different levels has a significant effect on brand image and food safety scandal has a significant moderating effect on the relationship between the two. This study expanded the previous study on the sensitivity of consumers to CSR activities in eastern China. At the same time, according to the results of the study, different CSR engagement of food enterprises does have a significant impact on brand image and consumer loyalty. In particular, high CSR engagement reduces negative impact on brand image through the moderating effect of food safety scandals. Therefore, for food business managers, actively participate in CSR activities, and actively enhance the engagement has a significant influence on the management of brand image.

Evaluation of Co-Frequency Interference with IMT System Caused by Mobile-Satellite Service System

  • Park, Jong-Min;Park, Dong-Chul
    • Journal of electromagnetic engineering and science
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    • v.9 no.3
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    • pp.141-145
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    • 2009
  • Interference scenarios involving and a methodology for a terrestrial international mobile telecommunication(IMT) system and mobile-satellite service(MSS) system in a co-channel environment are established. Taking into account a practical deployment situation for both systems, a computational simulation of interference in terms of the ratio of interference power to thermal noise(I/N) is performed in order to evaluate the co-frequency interference with the IMT system caused by the MSS system. The methodology and results could be used for planning an IMT deployment without an unacceptable interference impact caused by the MSS system.

An Analysis on the Economic Evaluation of the HAPS System (성층권 통신시스템의 경제성 분석)

  • Ahn, Jaek-Young;Lee, Deok-Joo;Kim, Jong-Hwa
    • IE interfaces
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    • v.17 no.spc
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    • pp.62-68
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    • 2004
  • HAPS (High Altitude Platform Station) which is defined as a station located on an object at an altitude of 20 to 50 km and at a specified, nominal, fixed point relative to the earth is a promising technology capable of providing broadband multimedia services. In this study, economical aspects of HAPS service are analyzed by estimating the revenue and costs incurred by the service. To evaluate the profitability of HAPS service, the number of subscribers is estimated and then the net present value (NPV), payback period, and the rate of return on investment (ROI) are calculated under various scenarios.

A Study on Mobile-IP-based Interworking Model for IMT-2000 Network (IMT-2000망을 위한 Mobile-IP기반 연동모델에 대한 연구)

  • 박병섭;이동철
    • The Journal of the Korea Contents Association
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    • v.2 no.2
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    • pp.85-90
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    • 2002
  • This paper presents tuo implementation models for wireless service operators to offer Mobile-IP over IMT-2000 Data service under IMT-2000 network by taking advantage of the existing infrastructure for IMT-2000 services. For this purpose, a new Mobile-IP over IMT-2000-based protocol architectures are introduced and service operation schemes and handoff schemes according to various scenarios of packet data services in the IMT-2000 core network are presented. Also, this paper describes the handoff scheme in terms of channel states.

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An Economic Feasibility Analysis of the HAPS Services in Korea

  • Ahn, Jae-Kyung;Kim, Jong-Hwa;Lee, Deok-Joo;Ahn, Do-Seob;Ku, Bon-Jun
    • Satellite Communications and Space Industry
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    • v.13 no.1 s.28
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    • pp.118-124
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    • 2006
  • HAPS(High Altitude Platform Station) which is defined as a station located on an object at an altitude of 20 to 50 km and at a specified, nominal, fixed point relative to the earth is promising technology capable of providing broadband multimedia services. In this study, economical aspects of HAPS service are analyzed by estimating the revenue and costs incurred by the service. To evaluate the profitability of HAPS service, the number of subscribers is estimated and then the net present value (NPV), payback period, and the rate of return on investment (ROI) are calculated under various scenarios

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Method of DASH segments into a MMTP stream for switching contents under a hybrid broadcasting environment

  • Kang, Jeonho;Kang, Dongjin;Kim, Kyuheon
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.12
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    • pp.5981-5997
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    • 2017
  • Advanced Television Systems Committee (ATSC) produced ATSC 2.0 standard, which has been used for a HD/SD digital broadcasting service with MPEG-2 Transport Stream (TS) as a delivery protocol. Recently, users might want to consume multimedia services without being constrained by transport network. However, MPEG-2 TS is not suitable protocol for IP network. Thus, ATSC has enacted ATSC 3.0 standard, which is designed for a hybrid service through a conversion of both broadcasting and broadband channels. The ATSC 3.0 specifies delivery protocols as MPEG Media Transport (MMT) for a broadcasting environment and Dynamic Adaptive Streaming over HTTP (DASH) for a broadband. However, it seems difficult to combine broadcast and broadband for hybrid broadcasting, and it is difficult to synchronize media data between MMT and DASH. This paper suggests various new service scenarios to be brought up by a hybrid broadcasting, ATSC 3.0, and also proposes a stable mechanism for switching contents between different delivery protocols such as MMT and DASH.

Responses to Customer Anger in the Service Encounter: Retail Employee vs Other Customer Perspectives (서비스접점에서 고객의 화에 대한 반응: 판매원 대 다른 고객의 관점)

  • Park, Kyung-Ae
    • Fashion & Textile Research Journal
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    • v.12 no.5
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    • pp.591-598
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    • 2010
  • Customer misbehavior can affect dissatisfaction and negative behavioral responses of other customers at the service encounter. This study explored other customer and retail employee reponses to customer anger and aggressive behaviors at the service encounter by examining the perceived wrongness of such behaviors under different situations and comparing the two perspectives of retail employees and consumers. Three scenarios were developed representing different situations including firm's responsibility, both of customer and employee responsibilities, and uncontrollable one. Data were collected from individual interviews with 222 retail employees and 149 consumers. The results showed that the consumers' perceived wrongness of customer aggressions were higher comparing to that of employees. The reasons of perceived wrongness were different by three situations implying that responsibility and controllability affected the perceived wrongness. The study further discusses implications.