• 제목/요약/키워드: Service profit chain

검색결과 27건 처리시간 0.051초

농업인 교육서비스 품질이 농업교육의 만족도 및 지속참여의향에 미치는 영향 (Influence of Education Quality on Satisfaction and Repeated Participation Intention in Agricultural Education Services)

  • 강덕봉;허철무
    • 한국유기농업학회지
    • /
    • 제26권3호
    • /
    • pp.327-349
    • /
    • 2018
  • The purpose of the study focuses on the agriculture education services in the changing rural areas conditions such as population decline, aging society, and returning farmers. The study reviews the effects of agricultural education services on returning farmers and local residents for satisfaction, intention for recommendation, and intention to continue participation. Further, the study aims to investigate any difference in the level of satisfaction for two groups. The results suggested that there is a meaningful difference between return-farmers and local residents. Among the demographic variables, age and income showed a notable difference. However, sex, level of education and type of household did not suggest noticeable differences. In addition, the study accessed agricultural education from a service perspective and analyzed its service quality and customer satisfaction, loyalty and relationship using a service profit chain model. Like the result of most other studies, the analysis showed that these had positive relationships. While the study focused on the efficiency of agriculture education training program in agriculture technology centers, the study carries a meaningful value in that it discovered a meaningful difference in the satisfaction level between returning farmers and locals despite the fact that agriculture education was applied as a part of service. In practical terms, the study pointed out the need for consumer-centered education that reflects the characteristics of the groups rather than standardized education.

Determining the Relationship between the Effective Factors of Strategic Behavior: A Case Study for Social Insurance Company of Tehran

  • Kazemi, Arsalan;Javanmard, Habibollah;Mohammadi, Ramona
    • Asian Journal of Business Environment
    • /
    • 제7권1호
    • /
    • pp.5-12
    • /
    • 2017
  • Purpose - In order to achieve the organizational objectives, the behavior of the employees and their collaboration with management should be taken into account. It has been shown that strategic behavior depends on a number of different factors. The aim of this article was determining the relationship between factors related to the strategic behavior. Research design, data, and methodology - Accordingly, a conceptual model was developed and tested in the form of a survey. Participants of the study were the employees working in the social Insurance company of Tehran. Data was collected using a questionnaire conducted among managers and the staff. A correlation model was used for data analysis by employing the SPSS software. Results - The findings showed there was a relationship between employees' engagement and the strategic behavior. Conclusions - Our research has demonstrated the effect of employees' engagement on the strategic-driven behavior, emphasizing the role of employees' engagement in health-care service firms. Although previous service research has focused on the factors that drive employees' performance, it seems that most of this research has been inspired by the idea of the service profit chain, focusing on the effect of employees' satisfaction on performance.

불확실성하에서의 확률적 기법에 의한 판매 및 실행 계획 최적화 방법론 : 서비스 산업 (Optimization Methodology for Sales and Operations Planning by Stochastic Programming under Uncertainty : A Case Study in Service Industry)

  • 황선민;송상화
    • 산업경영시스템학회지
    • /
    • 제39권4호
    • /
    • pp.137-146
    • /
    • 2016
  • In recent years, business environment is faced with multi uncertainty that have not been suffered in the past. As supply chain is getting expanded and longer, the flow of information, material and production is also being complicated. It is well known that development service industry using application software has various uncertainty in random events such as supply and demand fluctuation of developer's capcity, project effective date after winning a contract, manpower cost (or revenue), subcontract cost (or purchase), and overrun due to developer's skill-level. This study intends to social contribution through attempts to optimize enterprise's goal by supply chain management platform to balance demand and supply and stochastic programming which is basically applied in order to solve uncertainty considering economical and operational risk at solution supplier. In Particular, this study emphasizes to determine allocation of internal and external manpower of developers using S&OP (Sales & Operations Planning) as monthly resource input has constraint on resource's capability that shared in industry or task. This study is to verify how Stochastic Programming such as Markowitz's MV (Mean Variance) model or 2-Stage Recourse Model is flexible and efficient than Deterministic Programming in software enterprise field by experiment with process and data from service industry which is manufacturing software and performing projects. In addition, this study is also to analysis how profit and labor input plan according to scope of uncertainty is changed based on Pareto Optimal, then lastly it is to enumerate limitation of the study extracted drawback which can be happened in real business environment and to contribute direction in future research considering another applicable methodology.

일정계획을 위한 고객가치 결정에 관한 연구 (Determine Customer Value for Scheduling)

  • 양광모;박재현;강경식
    • 대한안전경영과학회:학술대회논문집
    • /
    • 대한안전경영과학회 2002년도 춘계학술대회
    • /
    • pp.115-120
    • /
    • 2002
  • Today's environment of enterprise is changing. They have to face customer' demands with the right product, the right service and supply them at the right time. And also cut down logistics and inventory cost and bring up the profit as much as they can. This means the change of putting enterprise first in importance to putting customer first importance. therefore to correspond to customer's demand, shorting lead time is becoming a essential condition. The answer to this changes of environment is supply chain management. In this paper, It consolidates the necessity on a LTV(Life Time Value) and analyzes data which is concerned of Customer Value. Under the these environments, defines the LTV(Life Time Value) rule that can improve the customer value.

  • PDF

계층분석과정을 활용한 고객생애가치 가중치 결정에 관한 연구 (A Study on Determining Weight of Lifetime Value(LTV) using Analytic hierarchy Process(AHP))

  • 양광모;강경식
    • 대한안전경영과학회지
    • /
    • 제4권3호
    • /
    • pp.131-140
    • /
    • 2002
  • Today's environment of enterprise is changing, They have to face customer' demands with the right product, the right service and supply them at the right time. And also cut down logistics and inventory cost and bring up the profit as much as they can. This means the change of putting enterprise first in importance to putting customer first importance. therefore to correspond to customer's demand, shorting lead time is becoming a essential condition. The answer to this changes of environment is supply chain management. In this paper, It consolidates the necessity on a LTV(Life Time Value) and analyzes data which is concerned of Customer Value. Under the these environments, defines the LTV(Life Time Value) rule that can improve the customer value. We solved this problems using AHP(Analytic Hierarchy Process) for consistency at relationship matrix, AHP(Analytic Hierarchy Process) is based on Saaty's consistency rate. If consistency rate is under 0.1 point, preference rate's weights are acceptable. This study develop a program for AHP weights and support Satty's consistency rate.

분해옵션 포함 서비스부품 로트사이징 휴리스틱 (A Heuristic for Service-Parts Lot-Sizing with Disassembly Option)

  • 장진명;김화중;손동훈;이동호
    • 산업경영시스템학회지
    • /
    • 제44권2호
    • /
    • pp.24-35
    • /
    • 2021
  • Due to increasing awareness on the treatment of end-of-use/life products, disassembly has been a fast-growing research area of interest for many researchers over recent decades. This paper introduces a novel lot-sizing problem that has not been studied in the literature, which is the service-parts lot-sizing with disassembly option. The disassembly option implies that the demands of service parts can be fulfilled by newly manufactured parts, but also by disassembled parts. The disassembled parts are the ones recovered after the disassembly of end-of-use/life products. The objective of the considered problem is to maximize the total profit, i.e., the revenue of selling the service parts minus the total cost of the fixed setup, production, disassembly, inventory holding, and disposal over a planning horizon. This paper proves that the single-period version of the considered problem is NP-hard and suggests a heuristic by combining a simulated annealing algorithm and a linear-programming relaxation. Computational experiment results show that the heuristic generates near-optimal solutions within reasonable computation time, which implies that the heuristic is a viable optimization tool for the service parts inventory management. In addition, sensitivity analyses indicate that deciding an appropriate price of disassembled parts and an appropriate collection amount of EOLs are very important for sustainable service parts systems.

Analysis of Value System of Sportswear Brand Shopper according to Crossover Shopping Pattern: Webrooming and Showrooming

  • Kim, Young-Man;Byun, Kyung-Won
    • International Journal of Internet, Broadcasting and Communication
    • /
    • 제14권4호
    • /
    • pp.181-188
    • /
    • 2022
  • The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

구독경제 이용 만족도 및 지속 이용 의도에 영향을 미치는 요인 (Factors Affecting Satisfaction and Continuous Use Intention of Subscription Economy)

  • 정병규
    • 벤처혁신연구
    • /
    • 제6권1호
    • /
    • pp.1-16
    • /
    • 2023
  • 4차산업혁명의 진전과 코로나19 팬데믹으로 인하여 구독경제가 급격히 확산 되고 있다. 특히 제품의 서비스화가 진전되면서 구독경제는 더욱 확대될 것으로 보인다. 본 연구에서는 이러한 구독경제의 확산을 위해 소비자 관점에서 이를 촉진하는 요인과 방해하는 요인에 대해 실증적으로 분석하고자 했다. 이를 위해 품질에서 만족, 충성도, 성과로 이어지는 매커니즘을 밝힌 SPC(Service Profit Chain) 모델을 토대로 혜택 요인과 희생 요인을 함께 다루고 있는 VAM(Value-based Adoption Model)의 framework을 결합하여 연구 모형을 도출하였다. 혜택 요인으로 유용성과 편의성을, 희생 요인으로 인지된 위험과 인지된 비용을 도출하였다. 이러한 요인들이 이용 만족도와 지속 이용 의도에 미치는 영향을 분석하였다. 실증 분석을 위해 구독경제 이용 경험이 있는 사람들을 대상으로 설문조사를 실시하였으며, 유효한 300부를 분석하였다. 분석은 AMOS 24를 활용하여 구조방정식으로 하였다. 실증 분석 결과 편의성은 이용 만족도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 인지된 위험과 인지된 비용은 이용 만족도에 부(-)의 영향을 미치는 것으로 분석되었다. 반면, 유용성은 이용 만족도에 유의한 영향을 미치지 않는 것으로 나타났다. 이용 만족도에 영향을 미치는 영향력의 크기는 인지된 비용, 편의성, 인지된 위험 순이었다. 이용 만족도는 지속 이용 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 이러한 연구 결과는 학술적인 차원에서 기존의 검정된 모형을 결합하여 그 유효성을 검정하므로서 연구의 지평을 넓혔고, 실무적 차원에서는 인지된 비용이 여전히 중요한 요인임을 검정하였다는 점에서 의의가 있는 것으로 사료 된다.

Corporate Social Responsibility: A Comparison Analysis

  • Hahn, Yoonah;Kim, Dongho
    • Asian Journal of Business Environment
    • /
    • 제6권4호
    • /
    • pp.13-17
    • /
    • 2016
  • Purpose - The purpose of this paper is to evaluate two multinational companies that seem to have reconciled the two mandates of CSR and profit maximization while becoming multibillion dollar companies and examine their organizational culture and practices and their management and leadership in order to determine the controlling factors, if any, that have elicited their success while renowned for their CSR policies. Research design, data, and methodology - This is a case study, an analytical approach, which focuses on exploring and analyzing the CSR policies of Starbucks and IKEA. Results - IKEA and Starbucks considered their position in the global business environment and their social responsibilities as crucial and did more than a cursory lip service to the issues. In fact, they both took the more difficult long-term approach and tried to resolve the root causes for the environmental and social issues in their supply chain. Ultimately though, it is the ethical leadership of the top management that sets the tone for the organizational culture and its CSR. Conclusion - IKEA and Starbucks are "living proof" that a company can be successful while treating its employees and the community of suppliers and associates with respect and dignity and while making this world a better place.

국제물류관리와 전자적물류정보의 경쟁요인에 관한 실증연구 (An Empirical Study on the Competition Factor Electronic Logistics Information and International Logistics Management)

  • 곽현
    • 통상정보연구
    • /
    • 제9권2호
    • /
    • pp.257-283
    • /
    • 2007
  • As Global industrial structure is diversified, multinational corporations accomplished fast internationalization to introduction of new management policy by development of an IT technology. Enterprise' business environment is changing transcending border. To overcome raging waves of change accident and to be secured enterprise's future, the logistics is recognized the third profit source joining in curtailment of sale enlargement, production cost. To seek cost saving or reform in logistics class that is last area of pursuit of profits within ancient city life in the fast lane from these viewpoint, importance of study that integrates and manages international logistics bases supply neck walk is emphasized. Specially, to meet on in terms of competitive power security regarding curtailment of logistics cost is available through link between logistics bases, various consumer's request, merchandise and service logistics management that supply fixed quantity as is reliable in right place at good season was embossed by point game plan of business management, and SCM efficiency anger of mortification international logistics activity importance of study that see at that dominate competitive advantage point bring. This study analyzes interrelation and presents model for integration of international logistics bases supply network with supply network habit at factor and supply chain, and supply network activity in integration of supply chain process and production. Also, it establishes following method of study to achieve study purpose for actual proof analysis for integration sequence of international logistics bases supply network. Specially, immersion of network and supply network, very high interrelation appeared by thing which is with international logistics base supply network integration. The integration of international logistics base supply network means that the enterprises which give trust and sincerity deal with market environment change positively and can decide proceeding of various cooperative work. Also, it means the possibility by necessity of cooperative relation and interdependence to continuous immersion and normative immersion, for the maintain of long business relations.

  • PDF