• Title/Summary/Keyword: Service identity

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On the Images of Fast-food brands' identity: B.B.Q, Burger King, KFC, Lotteria, McDonald, Pizza Hut, Popeye's (패스트푸드(fast-food)브랜드 아이덴티티를 통한 이미지 연구 - KFC, 롯데리아, 맥도날드, 버거킹, B.B.Q, 파파이스, 피자헛 -)

  • 박규원;윤홍열
    • Archives of design research
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    • v.16 no.1
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    • pp.169-180
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    • 2003
  • Multinational brands have rapidly penetrated into the domestic dining business and their brands are increasingly recognized by Koreans. Considering fast-food as a kind of brand product, we attempt to investigate recognition of brands and association by images with the focus on visual identity. The economic value has been reevaluated with more attention on brand images and brand identity. The purpose of the current paper is to find out the meaning of brand association in the fast-food industry. Fast-food business has been rapidly increasing thanks to quick sonics, convenience, relatively low price, equalized quality of food and service. Most fast-food restaurants are run under franchised system. This helps enhance the recognition of brands among customers. We intend to see whether there is significant relationship between customers' preference of brands and brand images. We also aim to seek for their problems of identity in the merchandising process for brand colors. We hope to help develop Korean franchise industry by asking how association by visual Images such as colors and figures of such brands takes place.

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The Effect of Domestic Violence Victims on the Career Identiy of teenager using local child center Adolescents: Focusing on the Mediation Effect of Adapting to School Life (가정폭력 피해경험이 지역아동센터 이용 청소년의 진로정체감에 미치는 영향 : 학교생활적응의 매개효과를 중심으로)

  • Cho, Ouk-Sun;Bang, Hae-Soon;Suk, Mal-Sook
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.152-160
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    • 2020
  • The purpose of this study was to analyze the effects of neglect and abuse of parents, a sub-factor of domestic violence victimization experience, on the career identity status, the mediate effects of adapting to school life in the process, and the control effects of the experience of using local children center service experience. To this end, 419 people were extracted from the data of the first year and sixth year of the children's panel at the local children's center. The main analysis results are as follows. First, parents' neglect, a sub-factor of domestic violence damage experience, was found to have a negative mediation effect on youth's sense of direction. Second, adapting to school life are being partially mediate effect in the relationship between neglect of duty and career identity. The practical implications of necessary for the forming career identity for teenager using local child center and the basis data for developing programs were derived.

Analysis of Authentication Systems for Future Internet Service Environments (미래 인터넷 서비스 환경을 위한 인증 시스템 분석)

  • Park, Seung-Chul
    • Journal of Information Technology Services
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    • v.10 no.2
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    • pp.163-176
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    • 2011
  • In the current Internet environment, there may exist a number of independently-operating authentication systems even within a single organization, according to the service types and service providing entities. Current silo-style isolated authentication system model has revealed critical problems in the aspects of usability, cost-effectiveness, extensibility and flexibility, and privacy protection. Recently, several next generation authentication systems have been actively developed by leading industrial and standardization institutions. This paper firstly analyzes the problems of current Internet authentication system environments. And then, the underlying idea, operating procedures, and pros and cons of the newly developed next generation authentication systems are analyzed so as to provide the selection guidelines for the new authentication systems and drive further development directions for future Internet authentication systems.

Detection of Mycoplasma gallisepticum using Polymerase Chain Reaction(PCR) (PCR 기법을 이용한 Mycoplasma gallisepticum의 검출)

  • Lee, Young-ju;Kim, Ki-seuk;Kim, Jong-wan;Tak, Ryun-bin
    • Korean Journal of Veterinary Research
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    • v.39 no.1
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    • pp.90-95
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    • 1999
  • A species-specific 760 base pair(bp) BamHI to EcoRI DNA fragment(fMG-2) of lipoprotein gene was isolated from a Mycoplasma gallisepticum(M gallisepticum) genomic library. Based on the DNA sequence data of fMG-2, a pair of 25bp primers was synthesized. When used in the polymerase chain reaction(PCR), 732bp DNA products were amplified from 6 standard strains and 10 field isolates of M gallisepticum, but not from 2 Mycoplasma synoviae and 7 other Mycoplasma species. The lower detection limit was 100fg of the genomic DNA. Identity of the PCR products was confirmed by comparison of patterns of restriction endonuclease analysis with AseI, DraI, EcoRV and SspI.

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Design and Implementation of Social Network Service based on Location using Open API (Open API를 이용한 위치기반 소셜 네트워크 서비스의 설계 및 구현)

  • Lee, Don-Su;Kim, Eun-Hye;Park, Jong-Yeon;Lee, Sang-Jun
    • Proceedings of the Korean Information Science Society Conference
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    • 2011.06c
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    • pp.60-63
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    • 2011
  • 인터넷은 단순한 정보습득을 위한 공간을 넘어 사람들이 모여 교류하는 '소통의 장'으로서 역할을 하고 있다. 최근에는 타인과 끊임없이 대화를 나누고 소통하려는 인간의 기본 욕구를 반영한 서비스인 SNS(Social Network Service)가 전 세계의 주목을 받고 있다. 또한 LBS(Location-Based Service)는 GPS, Wi-Fi를 통한 위치정보를 활용하여 업무생산성 개선 및 다양한 생활 편의를 제공하는 서비스이다. 본 논문에서는 안드로이드 OS를 기반으로 LBS와 SNS를 통합한 어플리케이션을 제안한다. 개인용 모바일 정보기기인 스마트폰을 활용하여, 위치정보에 이용자 정보, SNS를 결합하여 서비스를 고도화 한다. 지인들의 위치를 기반으로 현재 상태, 트윗(Twit)을 통해 정보의 공유 및 활용을 극대화 할 수 있다. 이를 통해 사용자들이 적극적이고 용이하게 온라인 Identity를 표현하는 것을 목적으로 본 시스템을 제안한다.

A Study upon Online Measurement techniques of Corporate Reputation (기업의 디지털 평판 측정 기법 연구)

  • Kim, Seung-Hee;Kim, Woo-Je;Lee, Kwang-Seok
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.9
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    • pp.139-152
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    • 2013
  • Although a series of studies shows the fact that a company's reputation could affect its sales rate and stock price, due to the increased use of SNS, the research related to the online measurement method for the corporate reputation has been relatively insufficient. This study explores a design for a method to quantify the corporate reputation value by reconstructing the discussions in literature review. Concretely, this study divides the corporate reputation value into the corporate identity information and the corporate awareness information, which includes the following five sub-categories: (1) the quality of product and service; (2) the employment environment; (3) the corporate vision; (4) the social responsibility; and (5) the business achievement. Additionally, for the corporate identity assessment, this study considers the following six factors: (1) Agreeableness (Goodness), (2)Capability (Ability), (3)Enterprise (Rise), (4)Chic (Class), (5) Ruthlessness (Authority), and (6)Informality. Based on these categories and factors, this study develops a technique quantifying the corporate reputation value by selecting 'word items' for the reputation search, and after conducting a frequency analysis in a survey. Also, to verify the result, this study exemplifies the reputation of three SI companies in Korea which could be utilized by using the commercialized reputation service. This study firstly attempts the corporate reputation measurement by classifying the identity and the awareness (corporate image and communication) upon a company in detail and enables its real applicabilities by proposing a formula to measure the reputation scores which can be utilized by verified word items from a frequency analysis.

Identity-Based Secure Many-to-Many Multicast in Wireless Mesh Networks (무선 메쉬 네트워크에서의 아이디 기반 프록시 암호화를 이용한 안전한 다대다 멀티캐스트 기법)

  • Hur, Jun-Beom;Yoon, Hyun-Soo
    • Journal of KIISE:Information Networking
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    • v.37 no.1
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    • pp.72-83
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    • 2010
  • Group communication in a wireless mesh network is complicated due to dynamic intermediate mesh points, access control for communications between different administrative domains, and the absence of a centralized network controller. Especially, many-to-many multicasting in a dynamic mesh network can be modeled by a decentralized framework where several subgroup managers control their members independently and coordinate the inter-subgroup communication. In this study, we propose a topology-matching decentralized group key management scheme that allows service providers to update and deliver their group keys to valid members even if the members are located in other network domains. The group keys of multicast services are delivered in a distributed manner using the identity-based encryption scheme. Identity-based encryption facilitates the dynamic changes of the intermediate relaying nodes as well as the group members efficiently. The analysis result indicates that the proposed scheme has the advantages of low rekeying cost and storage overhead for a member and a data relaying node in many-to-many multicast environment. The proposed scheme is best suited to the settings of a large-scale dynamic mesh network where there is no central network controller and lots of service providers control the access to their group communications independently.

Integration of Timestamp Service into Digital Signatures (전자 서명과 시점 확인 서비스의 결합)

  • Chang, Hai-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.2
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    • pp.377-387
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    • 2009
  • Digital signatures not only provide a way of guaranteeing the integrity of data but also establish the identity of the signer. However, basic digital signature format which contains only the signature of the signer does not guarantee the correctness of its creation time, and it can not remain valid over long periods. This paper proposes a system which integrates timestamp service into digital signatures. The system provides online services for the creation and verification of long term digital signatures which can give the guarantee of the correctness of their creation times and can be proved to be valid over long periods. The proposed system can be used in the various areas such as e-commerce contracts, document archival services, and invoice applications, which requires long term digital signatures. The proposed system is tested with the KRISS timestamp service system.

A Study on Improvement method of designation criteria for Personal Proofing Service Based on Resident Registration Number (주민등록번호 기반의 온라인 본인확인서비스 기관 지정기준 개선방안 연구)

  • Kim, Jongbae
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.3
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    • pp.13-23
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    • 2020
  • Currently, online means of replacing resident registration numbers(RRN) include I-Pin, mobile phone, credit card, MyPin, and general-purpose certificate. In order to issue alternative means based on the RRN, it must be designated through the designation review by the Korea Communications Commission(KCC) through a designation review by personal proofing agency and be subject to annual management. However, the criteria for designation and follow-up of the designation of the personal proofing agency carried out by KCC have been used in 2010 without revision, and there are problems that do not conform to the evaluation standards of various alternative means. Therefore, in this paper, we propose a method for improving the designation criteria and management system of the personal proofing service agency. The proposed method analyzes the characteristics of the alternative identification-based personal proofing service and proposes a follow-up management standard that can appropriately evaluate the analyzed characteristics and improves the designation criteria according to the emergence of new alternatives. Through the proposed method, it can be seen that it is possible to strengthen the safety of the personal proofing service based on the alternative means of RRN provided online and face-to-face and to protect the user's personal information.

Publication Trends and Future Research Directions of Korean Journal of Health Service Management : A Focus on Hospital Management (보건의료산업학회지의 지난 10년간 게재경향 및 향후 연구방향 : 병원관리분야를 중심으로)

  • Choi, Ryoung;Ahn, Sang-Yoon
    • The Korean Journal of Health Service Management
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    • v.13 no.4
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    • pp.9-17
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    • 2019
  • Objectives: The purpose of this study is to explore the developmental direction of the hospital management field that contributes to the academic and practical development of the health care industry and to establish its identity by using the Korean Journal of Health Service Management. Methods: A total of 156 papers were analyzed from April 2007 to December 2018. Frequency analysis and descriptive statistics were performed using SPSS 25.0. Results: The volume of articles published in the hospital management field was decreasing and the ratio was relatively low due to the nature of the journal. The disposition of the papers in the hospital management field excessively focused on the organizational behavior field, and research in the management field that was difficult to access was decreasing. In addition, about 83% of the participants were drawn from hospitals. Conclusions: It is necessary to present guidelines for publication of theses so that a managerial approach can be made rather than an approach to industrial psychological theory verification.