• 제목/요약/키워드: Service design for experience

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외식서비스에 대한 소비가치가 소비자만족에 미치는 영향: 중국 프랜차이즈 레스토랑 소비자경험을 중심으로 (Effect of Consumption Value of Restaurant Service on Consumer Satisfaction: Focusing on Consumer Experiences at a Chinese Franchise Restaurant)

  • 손완노;황혜선;홍지형
    • Human Ecology Research
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    • 제58권2호
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    • pp.177-186
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    • 2020
  • This study examined consumer experiences on consumption value for the restaurant service and the effect of consumption value on consumer satisfaction. Consumption value was composed of four values: functional, social, emotional, and epistemic. Participants consisted of 407 consumers who live in Shanghai and have experience eating at Haidilao restaurant. The results of this study suggested that the perceived consumption value of the restaurant service varies by the socio-demographic backgrounds of consumers. Consumer satisfaction is affected by the epistemic, emotional, and functional values of the restaurant service. The effect of epistemic value on consumer satisfaction with restaurant service was the highest among all consumption values followed by emotional and functional values. There was no significant effect of social value on consumer satisfaction. This study showed that consumers pursue various values in the restaurant services which had a greater influence on consumer satisfaction than the functional value related to the primary purpose of restaurant services. As the consumer experience diversifies along with the globalized food service industry, it is necessary to improve the consumer satisfaction of restaurant services by investigating what values and experiences consumers pursue. The results of this study contribute to a consumer-oriented service design of restaurants by illuminating consumers' experiences with consumption values that influence consumers' satisfaction with the overall restaurant service.

예비수학교사들의 디자인 사고(Design Thinking) 기반 교육실습 활동 경험 분석 (Analysis of Pre-Service Mathematics Teachers' Experience on Design Thinking based Teaching Practicum)

  • 이지연;김훈주
    • 한국수학교육학회지시리즈E:수학교육논문집
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    • 제34권3호
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    • pp.235-256
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    • 2020
  • 본 연구는 예비수학교사의 교육실습 현장수행 역량을 높이기 위해, 디자인 사고 프로세스를 활용한 대학수업과 학교 현장의 교육실습 연계형 프로그램을 운영하고 참여한 예비수학교사들의 경험을 분석하는 데 목적을 두었다. 이를 위해, 2019학년도 1학기 교육실습 대상자인 예비수학교사 8명이 참여한 대학 전공 수업에 디자인 사고 5단계 프로세스를 적용한 후, 참여자 집단 및 개별 면담 자료와 디자인 사고 활동 결과물 등 질적 자료를 수집 분석하였다. 자료 분석에 따른 연구결과는 다음과 같다. 첫째, 대학수업에서의 디자인 사고 1~4단계를 통해 참여자들의 인식은, 초기에 공감 단계의 혼돈과 막연함에서 시작하였으나 시간의 흐름에 따라 프로그램 활동에 대해 보다 적극적인 변화를 보였다. 둘째, 교육실습 중, 디자인 사고의 5번째 단계인 평가단계에서는, 참여 예비수학교사들이 이전단계에서 생성한 프로토타입의 적용성을 확인하는 활동을 적극적으로 수행하였다. 다만, 일부 현장의 허용적이지 않은 상황으로 인해 프로토타입의 적용에 어려움을 가진 사례도 있었다. 셋째, 교육실습 후, 대학수업에서의 평가 및 성찰 과정에서 참여자들은 디자인 사고 활동의 필요성에 긍정적으로 공감하였다. 끝으로, 대학수업과 학교현장의 교육실습 간 융통성 있는 연결을 위해 두 영역의 긴밀한 연계가 전제될 필요가 있음이 확인되었다.

국내 항로용 크루즈 선박의 실내공간계획에 관한 연구 (A Study on the Planning of Interior Spaces for Domestic Service Cruise Ships)

  • 이한석;변량선
    • 한국실내디자인학회논문집
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    • 제28호
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    • pp.84-91
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    • 2001
  • This study is to plan the interior spaces of cruise ships for domestic services. In order to give directions for planning of interior spaces, a survey was done through questionnaire by Koreans who have experience of travelling on cruise ships. Based on the survey results and other important situations around domestic cruising industry we set up the critical conditions for the interior space design for domestic service cruise ships. And then the data on the cruise ships which have similar conditions with the domestic service cruise ships are analysed. Types and sizes of interior spaces and horizontal and vertical composition of private and public spaces are main concerns in this study.

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Effect of Health and Beauty Store App Service Quality on Customer Satisfaction

  • Kyu-dong Kim;Jeong-lae Kim
    • International Journal of Advanced Culture Technology
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    • 제11권4호
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    • pp.456-463
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    • 2023
  • We conducted this study to identify the components of H&B store app service quality and their effect on customer satisfaction. The survey was conducted through an online survey for teenagers or older with experience in using H&B store app. A total of 330 copies were distributed and a total of 282 copies were used for the final analysis. The results of this study are summarized as follows: First, eight factors such as ease of use & design, fulfillment, playfulness, responsiveness, personalization, security, contextual usefulness, interactivity were derived as service quality components of H&B store app. Second, as a result of regression analysis, the six service quality components, such as 'ease of use & design', 'fulfillment', 'playfulness', 'responsiveness', 'security', and 'interactivity' were found to have a significant positive (+) effect on customer satisfaction (p<0.05) and 'playfulness (β=.372)' had the greatest effect on customer satisfaction. Based on the results of this study, we should strive to establish effective marketing strategies in the H&B industry.

웹 기반 통합 설계 환경 구축에 관한 연구 (A Study on the Web-based Integrated Environment for Design Systems)

  • 이창근;이수홍;방건동
    • 한국CDE학회논문집
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    • 제7권2호
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    • pp.110-120
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    • 2002
  • This paper presents the method that allows easy and rapid integration of legacy resources within the company and between departments. The proposed system can easily construct a distributed environment for collaborative design between departments in the companies. It supports knowledge-based integration system, which allows designers to develop product with deep knowledge about product design. For the purpose, DOME (Distributed Object-based Modeling Environment)-which has been developed through various studies-was used in this paper. To overcome its problems and insufficiency, the Web-Integrator is proposed. The Web-Integrator is very suitable for an Internet environment because it uses HTTP (Hyper Text Transfer Protocol) and XML (extensible Markup Language) as its main communication method. By supporting the remote object access via URL (Uniform Resource Locator), the implementation of the integrated system makes the Web-Integrator systematic and intuitive. All the functions and resources provided by DOME could be used with the interface that enables bi-directional communication with the DOME system. Web-Integrator provides full web-based environments for the general designers, who do not have a full design knowledge and experience, and the proposed system allows design operations to happen at any place and anytime. Also it provides XML-RPC(Remote Procedure Call) based web service framework, which allows other systems to use easily the service that the DOME system supplies regardless the location and the platform.

Study on Librarian Service Providers' Awareness and Perceptions of Library Services for the Disabled

  • Noh, Young-Hee;Ahn, In-Ja;Park, Mi-Young
    • International Journal of Knowledge Content Development & Technology
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    • 제1권2호
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    • pp.29-42
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    • 2011
  • The purpose of this study is to improve library promotional marketing for the disabled by identifying requirements of public library disability services. This study aimed to investigate librarian service providers' awareness of library programs for the disabled in order to prepare a systematic plan for promoting such library services. Research methods used are a literature analysis and survey. First, the ratio of respondents with experience promoting activities and services for the disabled was less than 50%. Second, regarding methods for promoting library disability services, the respondents used library homepages, press releases, library user guides, library newsletters, and library pamphlets in that order. Third, when asked what kind of PR media the library disability service providers had experience with and how often they use it, library boards and banners were the most common response. Fourth, suggested improvements to the current design and content of PR materials included: clearer word choice (or greater understandability), more detailed descriptions, simpler layouts, and more interesting or eye-catching content in that order. Fifth, the library disability services which are in the most need of public relations were guide information for library disability services, Library and Information Service (DOI services and search services), using alternative materials and the library collection, and aiding the information search. Overall, when evaluating the promotion of disability services in Korea, the library's public relations for disabled services needs to improve because currently neither librarians nor the disabled community they are targeting has frequent or quality experience with it. Thus, the policy department for the library disability services must develop a variety of promotional strategies adjusted for each type of the disability and distribute PR materials to service providers individually, making sure to utilize effective PR methods.

분장 서비스를 활용한 체험마케팅과 테마파크 이용자의 만족도, 충성도, 재방문의도의 관계 (The relationship between experiential marketing using makeup services and theme park participants' satisfaction, loyalty and intention to return)

  • 조예원;이영주
    • 복식문화연구
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    • 제29권5호
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    • pp.706-718
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    • 2021
  • The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

최적화된 중국시장의 공유자전거 모델제안 (Optimized Bicycle-sharing Model for China Market)

  • 왕양;박성일;이성필
    • 서비스연구
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    • 제8권4호
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    • pp.53-75
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    • 2018
  • 공유 자전거(bicycle-sharing)는 제품 서비스 시스템을 공유 경제(sharing economy)에 접목시킨 새로운 협력소비경제의 개념이다. 공유 자전거의 차별적 특징은 자전거 이용자가 자전거를 소유하고 있지 않더라도 자신이 원하는 시간에 원하는 지역에서 자전거를 타고 이동할 수 있다는 점이다. 중국의 경우, 공유 자건거가 제공하는 이러한 편익으로 인해 공유 자전거 이용자는 급격히 증가하고 있는 반면, 공유 자전거의 서비스 체험 품질과 사용자 만족도는 지속적으로 하락하고 있는 상황이다. 본 연구는 중국 내의 유저들이 공유 자전거 서비스 체험을 통해 지각하는 서비스의 품질을 실증분석을 통해 파악하고, 서비스가 제공되는 과정에서 발생할 수 잠재적인 문제점을 도출한 다음, 서비스 품질 제고와 사용 만족도를 높일 수 있는 가장 효과적인 방안을 설계하여 제안하고자 하였다. 실증연구는 서비스 디자인 관점에서 중국 내의 공유 자전거 서비스 경험자들을 대상으로 더블 다이아몬드 모델(Double diamond model)에 기반을 두고 진행되었다. 연구결과, 공유 자전거의 승차 단계에 대한 유저 교류, 흥미 및 통제권에 대한 수요를 만족시킬 수 있는 새로운 컨셉을 고안하였다. 이 콘셉트에서 제공하는 새로운 서비스 체험 방식은 인간 친화적인 것이 특징이며, 무엇보다도, 공유 자전거 이용자(또는 고객)의 잠재된 니즈를 충족시킬 수 있는 가능성을 보여주었다는 점에서 중요한 의미를 부여할 수 있다.

스마트폰 의료 앱 사용자 체험의 영향 요인에 관한 연구 - 중국 의료 앱을 중심으로 (Research on the impact factors of smartphone medical APP user experience - centered on Chinese medical APP)

  • 장주어;장청건
    • 한국융합학회논문지
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    • 제12권4호
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    • pp.125-133
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    • 2021
  • 체험의 시대를 맞아 사용자 체험은 다양한 분야에서 주목받고 있으며 사용자 체험의 중요성을 강조하기 시작하였다. 본 논문은 스마트폰 의료 앱의 사용자 체험에서 중요한 요인이 무엇인지 분석하며 이러한 요인들의 상대적 중요도를 평가함으로써 의료 앱을 개발 시 우선시해야 할 사항에 대하여 제의를 하며 의료 엡 디자인의 최적화 및 서비스 품질 개선에 참고로 체공하고자 한다. 우선 사용자 체험 이론, 스마트폰 앱의 사용자 체험과 모바일 의료 앱에 관한 연구를 바탕으로 스마트폰 의료 앱 사용자 체험 요인을 정리한다. 다음으로 스마트폰 앱 다운로드 경험이 많고 의료 앱을 사용하는 20~40대 200명을 대상으로 설문조사를 실시하며 18가지 영향요인에 대하여 점수를 매긴다. 마지막으로 개발자가 새로운 앱을 개발할 경우 제품자원, 의료 광고 추천, 의사와 환자의 상호 작용성, 정서적 재미 유발, 응용 프로그램 학습 용이성 등의 영향요인이 사용자가 앱을 사용한 경우 좋은 체험을 얻게 하는 데 큰 영향을 미친다는 것을 알았다.

사용자 중심의 공공서비스를 위한 디지털 정부 서비스디자인 개선방안 연구 (A Study on the Design Improvement of Digital Government for User-Centered Public Services in Korea)

  • 이은숙;차경진
    • 한국IT서비스학회지
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    • 제20권5호
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    • pp.137-146
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    • 2021
  • Recently, public participation in government policy design has been further expanded and public services perceived by users are expanding. At this time, the role of the digital government and the direction of the service to be pursued are user-centered, and above all, it is necessary to focus on the keywords of pre-emptive, preventive, and customized. In order to propose service quality improvement in the public sector, service user-centered classification and monitoring are integrated and the usability of government documents is improved. It is necessary to identify the needs of whether to provide a path for public participation. In the post-corona era, people are accessing quarantine information from the digital government every day. The government should proactively respond to the acceleration of digital transformation and the non-face-to-face demands of the people who experience non-face-to-face daily life. In order to evolve into a smart organization along with the innovation promotion plan and to provide customized services, it is necessary to use existing guides for institutional and technical improvement, along with new technology and data-based analysis, to strive for change management. The government should seek counter-measures that have advanced one step ahead by incorporating new high-tech IT with user-centered necessary services. This study aims to derive improvement plans to provide user-centered digital government service design when designing public services and collecting public opinions. Based on the e-government development model research and the existing research on user-centered service design in the public sector, institutional and technical measures are provided for the improvement of digital government service design.