• 산업경영시스템학회지
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• 제27권1호
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• pp.38-46
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• 2004

To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. This paper deals with an intelligent agent approach to incorporate customer's sensibility into an one-to-one recommendation service in on-line shopping mall. In this paper the focus of interest is on-line recommendation service algorithm for development of Human Sensibility based web agent system. The recommendation agent system composed of seven services including specialized algorithm. The on-line recommendation service algorithm use human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system's behavior requires the parallel execution of several tasks during the interaction (e.g., identifying the customer's emotional preference and dynamically generating the pages of the store catalog). Most of the present shopping malls go through the catalog of goods, but the future shopping malls will have the form of intelligent shopping malls by applying the on-line recommendation service algorithm.

• 한국식품조리과학회지
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• 제26권4호
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• pp.434-440
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• 2010

This study was conducted among university students living in the Daegu-Gyeongbuk region to determine the perception, Preference, and improved consciousness of Gyeongbuk local foods classified by the Yugyo, Silla, Ocean, and Gaya cultures. In the Andong area, subjects demonstrated outstanding, high rates of perception of and preference for local foods. The perception of and preference for foods from the Yugyo and Silla cultures were relatively high compared to those of others. The degree of perception of Gwamegi foods was high, but the degree of preference was rather low. It is believed that establishing new counterplans is necessary to obtain higincrease preference for foods from the Ocean culture. Sigeumjang foods of the Ocean culture showed alow degree of both perception and preference. The analysis showed that there was a discrepancy between the perception of and preference for foods in the Gaya culture. To improve the relationship between awareness of and preference for foods in the same culture we determined that menu strategy, development strategy and sales strategy were important factors. The results of the survey investigating the correlation between improved awareness of and perception of foods showed menu strategy and development strategy had meaningful effects. According to the survey, the factors that influenced choices of foods local to Yugyo were classified into categores-: menu strategy, development strategy, product strategy, and sales strategy.

• 한국식품영양학회지
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• 제19권4호
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• pp.416-426
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• 2006

The purpose of the study was to investigate the perception and preference of chungkukjang in the middle school students under school meal service. For the investigation, 538 third-grade students in Seoul area were surveyed by a questionnaire and the data were analyzed by the SAS package. The result showed that 81.3% of the surveyed students responded the awareness of chungkukjang, and the motives of their interest in chungkukjang were through home education(60.0%) and mass communication(30.9%). Most students recognized that chungkukjang is the soybean fermented food, healthy food and Korean traditional food. 33.8% of students responded that chungkukjang jjigae served at the school meal service was not tasty. It also revealed that male students had more preference for chungkukjang jjigae than female students. Among the 22 kinds of new chungkukjang menu served at the school meal service in the future, 10 kinds of menu (chungkukjang samgeobsal gui, samgeobsal chungkukjang bockum, chungkukjang sauce dakk gui, chungkukjang dongasmali, chungkukjang sogogi janggug, chungkukjang kimchi bokgumbab, chungkukjang bajirak kalguksu, chungkukjang kimchi buchim, chungkukjang sangsun gut, chungkukjang bibimbab) were highly preferred foods by male students. Therefore, in order to make middle school students take the chungkukjang foods with pride by increasing their perception and knowledge of them, the family should give them many opportunities to eat chungkukjang foods. The school also should try to use more chungkukjang foods in the school meal service, and try to improve in cooking process to make more tasty chungkukjang foods fur teenagers.

• 문화기술의 융합
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• 제9권2호
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• pp.445-450
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• 2023

본 연구는 Over The Top(OTT) 서비스를 이용하는 시청자들의 OTT 서비스 플랫폼의 애니메이션 작품 선호도와 애니메이션을 선호하는 구성 요인인 선호유형별 특징을 이용하여 시청자들이 애니메이션을 시청할 때 고려하는 요인이 무엇인지 살펴보았다. 이를 위해 남·여 애니메이션 전공 대학생 240명의 설문조사 데이터가 분석에 이용되었으며, IBM SPSS Statistics 27의 빈도분석과 교차분석을 통해 나온 결론은 다음과 같다. 시청자들이 가장 많이 이용하는 OTT 서비스 플랫폼은 넷플릭스이며 애니메이션 작품 선호도는 TV 시리즈물을 가장 많이 선호하고 있는 것으로 조사되었다. 또한, 타 플랫폼에 비해 넷플릭스 OTT 오리지널 애니메이션 작품을 선호한다고 나타났으며, 장편 애니메이션은 디즈니+를 선호하고 있다고 조사되었다. 애니메이션 선호유형별 특징 중 서사적 가치, 심미적 가치, 오락적 가치에서 애니메이션을 시청할 때 고려하는 요인은 각각 기승전결의 구조와 화면연출, 그리고 몰입감을 중요시 한다는 것을 알 수 있었다. 본 연구가 OTT 서비스 플랫폼에 따른 애니메이션 콘텐츠 제작에 유용한 자료로 활용되길기대한다.

• 대한지역사회영양학회지
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• 제15권1호
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• pp.108-123
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• 2010

The purpose of this study was to investigate school food service satisfaction and menu preferences of high school students in Iksan, Cheonbuk area. Self-administered questionnaires were completed by 692 high school students. Data was analyzed by SPSS 11.5 statistical software. Significant differences between genders were tested by the $X^2$ -test or t-test. The mean satisfaction score with school food service were 2.8 points out of 5 points. The satisfaction scores for menu (2.8 points) and food temperature (3.1 points) were low, but satisfaction with hygiene and facilities (2.7 points) and service (2.6 points) were lowest. The reason that high school students left food was 'the food taste is not good' (65.3%). The school food service areas needing improvement according to the subjects were food taste (39.3%), hygiene (24.3%). The mean score for menu preference was 3.7 points. The highest menu preference menu for the rice category was stirfried rice (bokeumbap), for the soup was meat soup, for the kimchi was Korean cabbage kimchi. Based on the results we made the following suggestions: To increase the satisfaction with school food service, changes in the school food service policies are needed at the government and school levels. Efforts should be made to improve the taste of school food. The school food service menu should be improved by taking into account the preferences of the users. There is also a need for the development of nutrition programs like nutrition consulting linking students and family, and nutrition camps that will encourage correct dietary habits.

• 보건의료산업학회지
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• 제5권1호
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• pp.147-158
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• 2011

This study compares the degree of satisfaction and the causes of selecting facilities for stroke patients in the senior specialized hospitals and other senior care facilities. The research results are followed. First, The patients who held the level of senior long-term care used senior specialized hospitals, while the patients who had the level of 2 or 3 degree used senior care facilities. The patients helped by cooperative care service used senior care facilities, and the patients helped by private service or family service used senior specialized hospitals. Second, The patients in senior specialized hospitals had affirmative attitude for their service system, while the patients in senior care facilities preferred their various service systems. In the satisfaction of the facilities, the patients in senior care facilities felt more satisfaction to staff, environment, service, and other factors than the patients in hospitals did. Third, in the result of logistic analysis, the patients had an affirmative attitude in case that they had spouse, experience of senior specialized hospitals or senior care facilities, without senior long-term care insurance. They also valued the service standard and the staff quality. As this study points out, the overall preference is higher in the senior care facilities. So, the stroke patients recognized the new role between the hospitals and the facilities after the establishment of long-term senior medicare system. This research had some limitation for the research areas and numbers. So the data analysis for the types of facility and the responses may not be generalized. However, the standard of choosing facility and satisfaction will be a guideline for establishing a new future role between hospitals and facilities. This result will be used as a basic data for the renovation of long-term senior medicare insurance.

• 문화기술의 융합
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• 제9권6호
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• pp.57-66
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• 2023

이 연구는 예비교사들의 교육봉사지속성에 미치는 요인을 확인하기 위한 서술적 조사연구이다. 연구방법: 자료수집 기간은 2023년 3월 1일부터 30일까지 이루어졌다. G광역시 2개 대학 교직이수자 90명을 대상으로 자아효능감, 친사회성, 작업선호도, 교육봉사지속성을 조사하였다. 수집된 자료의 분석은 IBM SPSS/Win 26.0을 이용하였으며, 서술통계, ANOVA, Pearson 상관관계와 다중회귀분석을 하였다. 결과: 연구결과 연령과 전공에 따라 교육봉사지속성에 차이가 있음을 알 수 있었다(p<.05). 작업선호도, 자아효능감, 친사회성, 교육봉사지속성의 상관관계를 살펴본 결과 네 개 변인 모두 양의 상관관계를 갖고 있었다(p<.05). 어떤 변인이 교육봉사지속성에 영향을 끼쳤는지 알아보기 위해 다중회귀분석을 실시한 결과, 외적동기와 친사회성이 유의한 결과가 나타났으며 두 변인이 교육봉사지속성을 설명하는 설명력은 57.4%로 나타났다. 논의: 이 연구결과를 바탕으로 교육봉사지속성을 증가시키기 위해 외적동기와 친사회성을 강화할 수 있는 다양한 프로그램의 개발 및 적용방안이 마련되어야 할 것으로 생각된다.

• 한국의류학회지
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• 제31권2호
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• pp.206-216
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• 2007

The purpose of this study was to investigate the differences in the cosmetic purchasing behavior influenced by make-up preference images, and the orders of importance in the cosmetic store selection. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as Frequency analysis, Factor analysis, Cronbach's ${\alpha}$ reliability analysis, Paired t-test, ANOVA test and Duncan test. The results of this study were as follows: 1. After investigating how the make-up preference image influences the selection of the off-line cosmetic store, it was found out that the personal service, shopping convenience, and product composition had significant differences. 2. After investigating how the make-up preference image influences the selection of the on-line cosmetic store, it was found out that only the product composition had significant difference. 3. After studying the factors that influence the off-line cosmetic store selection, it was found that the personal service was considered most important. After studying the factors that influence the on-line cosmetic store selection, it was found that the price was considered most important.

• 유통과학연구
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• 제17권2호
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• pp.35-42
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• 2019

Purpose - There is little research on the market of foreign infant education materials. So, it is needed to deeply examine the development and preference factors of foreign infant education materials. Therefore, this study presents a future method and model for analyzing the important variables of buying foreign infant education materials. Research design, data, and methodology - The conjoint analysis method and model of this paper is used as follows. Conjoint analysis method is possible to derive the attributes to be analyzed through the model of the preferred factors, and then to derive the sub-attributes of the attributes. Results - This study derived preference attributes between brand benefit, equity (brand image, loyalty, awareness), distribution network (department store, specialty stores, discount store, internet mall), and service quality (tangibles, reliability, responsiveness, assurance, empathy) in infant education materials conjoint model. Conclusions - Since the opening of the education market in Korea, parents have a high education level due to low birth rate. The advantages of the conjoint analysis method have been extended to the study of infant education materials. Based on this, this paper will identify important attributes that are considered in preference of foreign infant education materials and help to establish and implement future marketing strategies.

• 한국의상디자인학회지
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• 제14권2호
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• pp.215-227
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• 2012

This study aims to analyze the influences of LOHAS cuticle management, which based on LOHAS consciousness among customers using nail art shops and removes only Cuticle layer without Eponychium, on the preference and expected value of service quality. Further, it tackles how above related variables have important bearing on reuse intention. A survey was conducted only with customers over the age of 20 in Seoul, Daejeon and Daegu areas in terms of LOHAS consciousness. For the collected 389 data, frequency analysis, t-test, ANOVA, correlation analysis and multiple regression analysis were carried out by using SPSS 18.0 Version statistical package. The results are as follows. First, according to the results, it shows high positive correlation between LOHAS cuticle management based on the consciousness of LOHAS, and LOHAS cuticle management preference, tendency and willingness to transfer toward it. Second. it is proven that LOHAS consciousness tend to be possessed in older age groups, married and a professional employee layers and this LOHAS motivated groups showed high LOHAS cuticle management preference, inclination and intention of a change in management. Lastly, the reuse intention is mostly affected by experience and preference of LOHAS cuticle management. There is negative correlation between reuse intention and experience in blooding and pain during care service. Higher interest in preference of LOHAS cuticle management has highly influenced positive link with the repurchase intention.