• Journal of Positioning, Navigation, and Timing
• /
• v.5 no.3
• /
• pp.119-129
• /
• 2016

This paper presents an integrated navigation system for accurate navigation solution-based safety and convenience services in the vehicular augmented reality (AR)-head up display (HUD) system. For lane-level guidance service, especially, an accurate navigation system is essential. To achieve this, an inertial navigation system (INS)/global positioning system (GPS)/vision/digital map (IGVM) integrated navigation system has been developing. In this paper, the concept of the integrated navigation system is introduced and is implemented based on a multi-model switching filter and vehicle status decided by using the GPS data and inertial measurement unit (IMU) measurements. The performance of the implemented navigation system is verified experimentally.

• Proceedings of the KSRS Conference
• /
• 2003.11a
• /
• pp.1015-1017
• /
• 2003

Recently, DGPS or RTK-GPS techniques enable us to use satellite based positioning systems with high accuracy. But in urban area, navigation systems suffer from problems such as signal blockage by high-rise buildings, multi-path problems, and so on. So we have to know numbers of visible satellites and quality of signals received at the ground level in urban area as accurate as possible. In this paper, we developed a simulation system called LoQAS [Location service Quality Assessment System, 2002, the University of Tokyo] which can simulate numbers of visible satellites and DOP values using accurate satellite orbital data and 3-D digital map. In this time, we evaluated this system and extended it to deal with reflected signals to assess multi-path problems.

• Korea Journal of Hospital Management
• /
• v.22 no.3
• /
• pp.105-117
• /
• 2017

This study was performed to provide medical service providers with useful information for their market competitiveness and decision making. It is regarding positioning map and repositioning map strategy to enforce market competitiveness through bench marking of a specific hospital which has been relatively underestimated in the market. With AHP and biplot analyses for this study, we could identify priority of properties that medical service consumers consider when they choose a university hospital and market competitiveness of alternative university hospitals. It is expected that the study of repositioning strategy to Strengthening Market Competitiveness will provide efficient problem solving method to allocation restricted resources by repositioning the specific university hospital through benchmarking with evaluation factors of the most market competitiveness university hospital. When Inje University Paik Hospital was benchmarked and repositioned, the share of Paik hospital increased and there was only 3.1% difference from Dongah Dong-A University Hospital, which occupied the first place in market competitiveness. Such the results of this study may suggestion management strategies to provide efficient problem solving methods when companies responding to rapidly changing management environments allocation restricted resources.

• Journal of Distribution Science
• /
• v.19 no.2
• /
• pp.15-24
• /
• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• Korean Journal of Remote Sensing
• /
• v.19 no.3
• /
• pp.181-190
• /
• 2003

Since the operation of the first satellite-based navigation service, satellite positioning has played an increasing role in both surveying and geodesy, and has become an indispensable tool for precise relative positioning. However, in some situations, e.g. at a low angle of elevation, the use of satellites for navigation is seriously restricted because obstacles like buildings and mountains can block signals. As a mean to resolve this problem, the quasi-zenith satellite system has been proposed as a next-generation satellite navigation system. Quasi-zenith satellite is a system which simultaneously deploys several satellites in a quasi-zenith geostationary orbit so that one of the satellites always stay close to the zenith if viewed from a specific point on the ground of East Asia. Thus, if a position measurement function compatible with CPS is installed in the quasi-zenith and stationary satellites, and these satellites are utilized together with the CPS, four satellites can be accessed simultaneously nearly all day long and a substantial improvement in position measurement, especially in metropolitan areas, can be achieved. The purpose of this paper is to evaluate the effectiveness of quasi-zenith satellite system on positioning accuracy improvement through simulation by using precise orbital information of the satellites and a three-dimensional digital map. Through this developed simulation system, it is possible to calculate the number of simultaneously visible satellites and available area for positioning without the need of actual observation. Furthermore, this system can calculate the Dilution Of Precision (DOP) and the error distribution.

• Journal of Intelligence and Information Systems
• /
• v.29 no.4
• /
• pp.69-90
• /
• 2023

The purpose of this study is to evaluate the service attributes and consumer reactions of telemedicine apps in South Korea and visualize their differentiation by constructing positioning maps. We crawled 23,219 user reviews of 6 major telemedicine apps in Korea from the Google Play store. Topics were derived by BERTopic modeling, and sentiment scores for each topic were calculated through KoBERT sentiment analysis. As a result, five service characteristics in the application attribute category and three in the medical service category were derived. Based on this, a two-dimensional positioning map was constructed through principal component analysis. This study proposes an objective service evaluation method based on text mining, which has implications. In sum, this study combines empirical statistical methods and text mining techniques based on user review texts of telemedicine apps. It presents a system of service attribute elicitation, sentiment analysis, and product positioning. This can serve as an effective way to objectively diagnose the service quality and consumer responses of telemedicine applications.

• Korean Management Science Review
• /
• v.29 no.2
• /
• pp.79-90
• /
• 2012

Focusing on the rapid market penetration of smart phones, the importance of LBS (Location Based Service) is drastically increased. However, traditional GPS method has critical weakness caused by limited availability, such as indoor environment. WPS is newly attractive method as a widely applicable positioning method. In WPS, RSSI (Received Signal Strength Indication) data of all Wi-Fi APs (Access Point) are measured and stored into a huge database. The stored RSSI data in database make single radio fingerprint map. By the radio fingerprint map, we can estimate the actual position of target point. The essential factor of radio fingerprint database is data integrity of RSSI. Because of millions of APs in urban area, RSSI measurement data are seriously contaminated. Therefore, we present the unified filtering method for RSSI measurement data. As the results of filtering, we can show the effectiveness of suggested method in practical positioning system of mobile operator.

• International Journal of Advanced Culture Technology
• /
• v.9 no.4
• /
• pp.302-306
• /
• 2021

Indoor localization is one of the basic elements of Location-Based Service, such as indoor navigation, location-based precision marketing, spatial recognition of robotics, augmented reality, and mixed reality. We propose a Voxel Labeling-based visual positioning system using object simultaneous localization and mapping (SLAM). Our method is a method of determining a location through single image 3D cuboid object detection and object SLAM for indoor navigation, then mapping to create an indoor map, addressing it with voxels, and matching with a defined space. First, high-quality cuboids are created from sampling 2D bounding boxes and vanishing points for single image object detection. And after jointly optimizing the poses of cameras, objects, and points, it is a Visual Positioning System (VPS) through matching with the pose information of the object in the voxel database. Our method provided the spatial information needed to the user with improved location accuracy and direction estimation.

• Culinary science and hospitality research
• /
• v.12 no.3 s.30
• /
• pp.219-236
• /
• 2006

The purpose of this study is to examine the elements that satisfy customers in order for restaurants to survive in competition, and to examine effective positioning strategies. Since the designation of Haeundae in Busan as a Special Tourism Zone, diverse food service markets have been established and various marketing activities are anticipated accordingly. The results of this study can be summarized as follows: First, after the examination of the competitive relationships among restaurants, based on the image similarity data, it was found that Bennigan's, Outback Steakhouse, and T.G.I. Friday's are in close proximity with one another. Hence the fierce competition between them. Secondly, as a result of PC-MDS PROFIT analysis, a positioning map was drawn with image similarity measurement of the restaurants and scores 9 evaluation categories for each brand name as follows: food taste, food price, service, access convenience, hygienic condition and cleaning, atmosphere, various events, circumferential environment, and public image. Thirdly, as a result of MDPREFMAP analysis based on the customer preference, data from the restaurant brand names, an ideal location of a restaurant preferred by customers and the position of restaurant brand names were indicated at the same time.

• The Journal of the Korea Contents Association
• /
• v.8 no.1
• /
• pp.48-58
• /
• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.