• 제목/요약/키워드: Service Performances

검색결과 496건 처리시간 0.024초

전자상거래의 고객지향적 비즈니스 모델 구축에 관한 연구 - 고객가치와 서비스 품질, 기업의 성과를 중심으로 (Developing Customer-Oriente Service Model in the Electronic Commerce: Focus on the Customer Value, Service Quality, ad Performance)

  • 이현규
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권1호
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    • pp.125-147
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    • 2005
  • This research focused on the comparison of corporate business mokels to explain different financial performances on the eBusiness domain. Especially, because customers have the more buying [ower tha other business areas, customer value and the service quality were prepared for independent variables and operational margin which can be obtained by publicize report was used for a dependent variable in stead of the other variables dependent on human perception as well. As a result, this research found that the customer value measured by service quality concept impact on the financial performance of eBusiness corporation positively. To find out more delicate results, structural equation was used for statistical method using 324 survey samples on 10 corporations. Though data using for statistical analysis were divided into individual and corporate level and have the time gap between research time and financial performance publicized period, the value of this research is that the customer value and service quality concepts with very objective financial information were input for constructing a research model.

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서비스품질에 대한 만족이 점포충성도에 미치는 영향: 국내외 패스트푸드 브랜드간 비교연구 (Impact of Satisfaction about Service Quality on Store Loyalty: A Comparative Study of the International Brand and the Domestic Brand of Fast Food Franchise in Korea)

  • 장대성;김영택
    • 품질경영학회지
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    • 제30권2호
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    • pp.26-46
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    • 2002
  • This study was conducted to identify the differences In Customers' satisfaction about service quality between the largest Korean fast food franchise and the largest American Fast food franchise in Korea. And this study was performed to identify the critical service factors influencing the store loyalty of fast food franchise in Korea. The results of this study show that the American fast food franchise is doing better performances in service factors than the Korean fast food franchise. And the value of food and service is identified as the most critical factor for the store loyalty of the fast food franchise in Korea.

Service Block Based Resource Allocation Scheme for Macrocell-Femtocell Networks

  • Lee, Jong-Chan;Lee, Moon-Ho
    • 한국컴퓨터정보학회논문지
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    • 제20권6호
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    • pp.29-35
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    • 2015
  • The heterogeneous LTE (Long Term Evolution)-Advanced networks comprising a macrocell and femtocells can provide an efficient solution not only to extend macrocell coverage but also to deal with packet traffics increasing explosively within macrocells. An efficient resource management scheme is necessary to maintain the QoS (Quality of Service) of mobile multimedia services because the LTE-Advanced system should support not only voice but also mobile applications such as data, image and video. This paper proposes a resource management scheme to guarantee QoS continuity of multimedia services and to maximize the resource utilization in OFDMA (Orthogonal Frequency Division Multiple Access) based LTE-Advanced systems. This scheme divides the resources into several service blocks and allocates those resources based on the competition between macrocell and femtocell. Simulation results show that it provides better performances than the conventional one in respect of handover failure rate and blocking rate.

고객의 시간 지향성: 소매업체에서의 서비스 편의성과 쇼핑 성과의 관계에 대한 조절효과 (Customer's Time Orientation: Moderating Effects on the Service Convenience-Shopping Performance Linkages in Retail Contexts)

  • 김미정;박철주
    • 유통과학연구
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    • 제14권2호
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    • pp.123-133
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    • 2016
  • Purpose - Understanding how service convenience drives shopping performance is imperative for retailers such as department and large discount stores. Retailers have to enhance shopping productivity by reducing the costs of shopping, as convenience triggers customers' perceived shopping value, leading to customer satisfaction, and ultimately patronage behavior. Consumers, generally considering time as a scarce resource, are more sensitive to the time costs of tasks in regard to shopping trip, differently from forming perceptions of convenience in time orientation. Therefore, this study attempts to examine the moderating effects of consumers' time orientation on the relationships among service convenience of retailers and shopping performances such as shopping value and service performances. Research design, data, and methodology - The department and discount store chains were chosen as the point of analysis in this study. Data were collected from a survey of real-life consumers and all respondents were screened to ensure only those who had visited in the department and discount store chains within past six month prior to the day of data collection. Out of 600 self-reported surveys that were distributed, a total of 530 responses were returned and after excluding 20 incomplete responses, the final sample size was 510. The three hypotheses were proposed and tested in this study. The one hypothesis was on the moderating effects of time orientation for the effects of service convenience on shopping value (hedonic and utilitarian shopping value). The other two hypotheses were on the comparisons between high and low time-oriented customers with the effects in shopping value from service performance. Hierarchical moderated regression analysis was used to test the hypotheses. Results - The results suggest that the effect of service convenience on utilitarian shopping value and the positive effect of utilitarian shopping value on customer satisfaction are greater in low time orientation than high time orientation customers. Conversely, when customers are highly oriented toward time, the effects of hedonic shopping value on customer satisfaction and revisit intention are greater than for customers who are lowly oriented toward time. Conclusions - This study has two-fold significance. First, this study contributes to the consumer behavior and services marketing literature by incorporating customers' time orientation into the service convenience-shopping performance. Although the effect of service convenience on shopping performance might differ from customers' perceptions concerning shopping, there has been little investigation or comparison between customers' perception on time. This study is a first attempt to consider how the effects of service convenience on shopping value and service performance vary with differing levels of customers' time orientation. This study advances prior studies by showing that the service convenience-shopping value and service convenience-service performance relationships vary across different combinations of the customer's time orientation. The findings of this study suggest that the retailers need to enhance the experiential aspects of the stores for their high time-oriented customers. Conversely, for the low time-oriented customers, the retailers should boost the visual distinctiveness and ease of store navigation.

소상공인 창업자의 특성, 창업성공요인 및 창업성과의 구조적 관계에 관한 연구 (A Study on the Structural Relationship among Entrepreneurial Characteristics, Success Factors and Performances of Small Business Start-up Founders)

  • 나상균
    • 경영과정보연구
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    • 제35권4호
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    • pp.251-268
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    • 2016
  • 본 연구는 소상공인 창업자의 특성이 창업된 사업체 운영의 성공요인과의 관계를 살펴보고, 창업 성공요인이 창업성과와의 관계를 분석하고자 한다. 또한 창업자의 특성이 창업성과에 미치는 구조적 영향 관계를 분석하고자 한다. 본 연구를 통하여 창업을 준비하는 예비 창업자나 기 창업자들이 안정적이고 성공적인 사업체 창업과 운영을 위한 시사점을 제공하고자 한다. 본 연구의 결과는 다음과 같다. 첫째, 창업자 특성과 창업성공요인과의 관계이다. 분석결과, 소상공인 창업자 특성 중 경험특성은 창업성공요인과 관계에 있어서 재무상태, 점포관리, 제품 및 서비스관리의 모든 요인에서 영향을 미치는 것으로 분석되었다. 하지만, 심리적 특성에서는 제품 및 서비스관리에서만 영향을 미치는 것으로 분석되었고, 재무상태와 점포관리에서는 영향을 미치지 않은 것으로 분석되었다. 이는 소상공인이 창업에 대한 성취욕구 및 창의성이 높을수록 창업 성공 가능성이 높아지는 것을 의미한다. 둘째, 창업성공요인과 창업성과와의 관계이다. 분석결과, 창업성공요인인 재무상태, 점포관리, 제품 및 서비스 관리는 창업성과에 영향을 미치는 것으로 분석되었다. 이는 소상공인 창업자가 사업체 운영에 필요한 창업성공요인의 정확한 의사결정은 소상공인의 창업성과에 영향을 미치고 있음을 의미한다. 셋째, 창업자 특성과 창업성과와의 관계이다. 분석결과, 창업자 특성인 경험특성과 심리적 특성은 모두 창업성과에 영향을 미치고 있는 것으로 분석되었다. 이는 창업자 특성인 창업에 대한 경험과 심리적 특성을 높게 인식하고 있는 소상공인이 창업성과가 높다는 것을 의미한다.

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W-CDMA 시스템에서의 고속 패킷 데이터 서비스를 위한 DPCH/DSCH pair의 전력 제어 문제점 분석 (Analysis of power control problem of DPCH/DSCH pair for high speed packet data service within W-CDMA system)

  • 서영주;안재민;장경희;송영석
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2002년도 하계종합학술대회 논문집(1)
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    • pp.267-270
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    • 2002
  • Downlink Shared Channel (OSCH) is used for high-speed packet service transmission in WCOMA. The power-controlled performances of the OSCH are studied through simulation works. Under various channel conditions and mobile speeds, the simulation results show that current power control scheme in WCDMA, especially for the OSCH power control, has some problems. In this paper, cause of problems is revealed. Also, the quantitative result related to the OSCH power control problem is analyzed.

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Performance Analysis of IEEE 802.15.6 MAC Protocol in Beacon Mode with Superframes

  • Li, Changle;Geng, Xiaoyan;Yuan, Jingjing;Sun, Tingting
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제7권5호
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    • pp.1108-1130
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    • 2013
  • Wireless Body Area Networks (WBANs) are becoming increasingly important to solve the issue of health care. IEEE 802.15.6 is a wireless communication standard for WBANs, aiming to provide a real-time and continuous monitoring. In this paper, we present our development of a modified Markov Chain model and a backoff model, in which most features such as user priorities, contention windows, modulation and coding schemes (MCSs), and frozen states are taken into account. Then we calculate the normalized throughput and average access delay of IEEE 802.15.6 networks under saturation and ideal channel conditions. We make an evaluation of network performances by comparing with IEEE 802.15.4 and the results validate that IEEE 802.15.6 networks can provide high quality of service (QoS) for nodes with high priorities.

고객 데이터 통합과 CRM성과간의 구조적 관련성 (The Structural Relationship of Customer Data Integration and CRM Performances)

  • 강재정;문태수
    • 한국정보시스템학회지:정보시스템연구
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    • 제15권3호
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    • pp.87-106
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    • 2006
  • The customer-focused enterprise is interested in integrating every record of an interaction with a customer. This study is to investigate the structural relationship of data integration customer analysis capability, marketing & sales capability, customer service capability, and CRM performance. 205 survey data were collected from the company which implemented the CRM package. SEM analysis shows that data integration has influence on the CRM performance through the improvement of customer analysis capability, marketing 8t sales capability, and customer service capability. The revised model for further goodness-fitting model shows that data integration has influence on the improvement of customer analysis capability, marketing & sales capability, and customer service capability. but customer analysis capability has indirect influence on CRM performance through the improvement of marketing & sales capability, customer service capability.

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무역포탈사이트 서비스품질(品質)이 중소기업(中小企業) 수출성과(輸出成果)에 미치는 영향(影響)에 관한 연구(硏究) (A Study on the Influence of Service Quality of Trade Portal Sites on the Export Performance of Korean SMEs)

  • 문희철;임성범
    • 무역상무연구
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    • 제34권
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    • pp.135-156
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    • 2007
  • Trade Portal Site(TPS) is one of the essential tools which can make it possible for small and medium enterprises(SMEs) to perform international trade activity more efficiently using newest information and communication technology including the Internet. Therefore, Korean SMEs need to utilize TPS more actively to enhance their export competitiveness. In this context, this article analyzes the determinants of export performances of Korean SMEs in utilizing the service of TPS based on the Service Quality Model. As a result of an empirical research by using regressive analysis, various measures of service reliability such as reliability, empathy, and tangibilities have positive effects on SMEs export performance in utilizing TPS. These results provides many useful implications to the TPS managers, e-trade related government agency, along with managers of SMEs using TPS.

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