• Title/Summary/Keyword: Service Encounters

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A Study on Service Encounter Quality: Interpersonal Service vs. Self-Service Technology in the Fashion Retail Stores

  • Kim, Eun Young
    • Journal of Fashion Business
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    • v.21 no.6
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    • pp.106-121
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    • 2017
  • This study was to identify underlying dimensions of service encounter quality, to test difference in service encounter quality between interpersonal service(IPS) and self-service technology(SST) and to predict service effectiveness and behavioral intentions in the fashion retail context. A field experimental study was designed for collecting data. Repeat sampling frames were involved in two types of service encounters: interpersonal service and self-service technology within the store environment. Thirty participants served as subjects. Sample represents more females than males, and age was ranged from 20 to 33 years old (Mean=24.2). The result suggested that service encounter quality consisted of competence, dedication, and listening. There was a significant mean difference on listening factor of service encounter quality between IPS and SST. For the interpersonal service, dedication and listening had significant effects on service effectiveness. For the self-service technology, competence and listening had significant effects on service effectiveness. In the IPS condition, the service effectiveness significantly affected the revisit intention, whereas it was not significantly related to the revisit intention in the SST condition. This study discussed managerial implications for fashion retailers seeking to effectively manage service quality by specifying interpersonal service versus self-service technology in the retail environments.

Effects of Person-to-Person Service Encounters on Service Values and Repurchase Intentions in Hotel Industry (호텔 대인 서비스 인카운터가 서비스가치와 재구매 의도에 미치는 영향)

  • Ha, Yong-Kyu
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.304-313
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    • 2009
  • Along with variables like the person-to-person service encounter, perceived service value and repurchase intentions by customers plays a vital role in customer evaluation of service results in hotel industry. This study aimed to explore the relationships between person-to person encounter, service value, and repurchase intention by customers in deluxe hotel. The results of this study are, person-to-person encounter direct impacts on service value, and repurchase intention. And service value direct influences to repurchase intention. These results suggests that new direction of marketing managements on competing environments in hotel industry for customer satisfactions and customer retentions.

Effect of Verbal and Non-verbal Salesperson Communication in Service Encounters on Customer Emotions and Service Quality Perceptions -Focus on National Brands- (캐주얼의류매장 판매원의 커뮤니케이션이 감정유형과 서비스품질지각에 미치는 영향 -내셔널브랜드를 중심으로-)

  • Lee, Ok-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.1
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    • pp.51-63
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    • 2013
  • This study investigates the effect of verbal and nonverbal communication on customer emotions and service quality perceptions. The subjects used in this study were customers of a fashion shop in Sunchon South Korea. The questionnaires were conveniently sampled from July 2010 to August, 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, it was found that the verbal communication of service providers have a significant impact on customer emotion. Second postures/proxemics and physical appearance/paralanguage (out of 3 factors of nonverbal communication) have significant (+) influences on the positive emotion of customers and kinesics have significant (-) effects on the negative emotion of customers. Third, the verbal communication of service providers has a considerable impact on customer service quality perceptions. Forth, given the relationship between non-verbal communication and service quality, it was represented that all factors (postures/proxemics, physical appearance/paralanguage, and kinesics) of nonverbal communication, have significant positive influences upon customer service quality perceptions. Fifth, it was found that customer emotions have a significant impact on customer service quality perceptions.

The Effect of Location Characteristics and Service Quality of Beauty Salon on Customer Satisfaction and Intention to Revisit - Focusing on the Gender Control effect of University Students - (미용실의 입지특성과 서비스품질이 고객만족과 재방문의도에 미치는 영향 - 대학생의 성별조절효과 중심으로 -)

  • Sun-Ju Park
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.3
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    • pp.143-155
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    • 2023
  • This study examined the effect of beauty service location characteristics and service quality on customer satisfaction and revisit intention, and analyzed the gender control effect of location characteristics and service quality in the relationship with customer satisfaction. The Statistical Package for the Social Sciences (SPSS) was employed and analysis was conducted to investigate how location characteristics and service quality in beauty service encounters effects customer satisfaction. The results of this study are as follows. First, visibility, which is a location characteristic, was found to have a significant effect on customer satisfaction. Second, professionalism and convenience, which are service qualities, were found to have a significant impact on customer satisfaction. Third, customer satisfaction was found to have a significant effect on the intention to revisit. Fourth, as a result of analyzing the gender control effect in the relationship between location characteristics and service quality with customer satisfaction, the gender control effect was found in all factors.

Customer Misbehavior in Retail Settings: The Retail Employee Perspective (유통환경에서의 고객 부정행동 고찰: 유통업체 종업원 관점)

  • Park, Kyung-Ae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.7
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    • pp.1220-1231
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    • 2010
  • This study examined customer misbehaviors in retail settings by identifying behavioral patterns and exploring behavioral backgrounds and consequences from the employee's perspectives. Qualitative data were collected from an individual interview method, and 222 interviews were analyzed. Customer misbehavior was categorized into unethical returns, problem behaviors in service encounters, unreasonable demands, shoplifting/fraud, ill-mannered behaviors, and selfish behaviors. Behavioral backgrounds included dissatisfaction, unreasonable expectations, actively benefiting of service failures, taking advantage of service standards, illegitimate complaints, monetary gains, transferring responsibility, and demanding special treatment. Employees experienced stress facing misbehaving customers with no other choice except to accept misbehaviors and learned misbehaviors as customers themselves. The study further discusses the implications.

Impact on Requirement Elicitation Process when Transforming Software from Product Model to a Service Model

  • Sameen Fatima;Amna Anwer;Adil Tareen
    • International Journal of Computer Science & Network Security
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    • v.23 no.8
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    • pp.199-203
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    • 2023
  • Influential trend that widely reflected the software engineering industry is service oriented architecture. Vendors are migrating towards cloud environment to benefit their organization. Companies usually offer products and services with a goal to solve problems at customer end. Because customers are more interested in solution of their problem rather than focusing on products or services. In software industry the approach in which customers' problems are solved by providing services is known as software as a service. However, software development life cycle encounters enormous changes when migrating software from product model to service model. Enough research has been done on the overall development process but a limited work has been done on the factors that influence requirements elicitation process. This paper focuses on those changes that influence requirement elicitation process and proposes a systematic methodology for transformation of software from product to service model in a successful manner. The paper then elaborates the benefits that inherently come along with elicitation process in cloud environment. The paper also describes the problems during transformation. The paper concludes that requirement engineering process turn out to be more profitable after transformation of traditional software from product to service model.

The Important Attributes of Foodservice Encounters According to Life-style Types as Offered by Young Metropolitan Customers (대도시 젊은이들의 라이프스타일 유형별 외식서비스 인카운터 중요 속성 연구)

  • Yoon, Hie-Ryeo;Cho, Mi-Sook
    • Korean journal of food and cookery science
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    • v.23 no.3 s.99
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    • pp.327-336
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    • 2007
  • Life-style factors often include social relationships as well as consumption, entertainment and dress patterns. They also typically reflect an individual's attitudes, values and worldview. Life-style types have become and an important factor for segmenting customer markets ever since significant relationships between life-style and customers' behavior was proven. This study examined the relationships between the life-styles of young customers' and the important attributes of foodservice encounters. Factors analysis with VARIMAX and K-means cluster analysis were conducted to group the subjects by life-style. According to the factors analysis, four underlying dimensions were identified and labeled: (1) 'actively fashioned', (2) 'luxury picky', (3) 'healthy toward', and (4) 'utilitarian leisure'. Based on the factor scores derived from the factors analysis, the K-means cluster analysis classified three groups as statistically significant using ANOVA(p<0.05). The overall mean score for the 3rd cluster 'trendy-active picky' was higher than the other two clusters, and represented very picky attitudes about foodservice attributes. The 3rd cluster also seemed to apply higher standards to all of the foodservice attributes. By order of importance, the most important attributes of the 2nd cluster 'pursue-utilitarian leisure' were food serving time, automation systems, server's hygienes, employee kindness, time in line, and menu variety. In spite of low concerns for the life-style attributes, the first cluster 'passively indifferent' recognized menu variety, food sanitation, food serving time, server's hygiene, menu price, air circulation, and room temperature as important. These results suggest that young diners in Korea could be classified by their diverse life-styles that are represented as trendy, utilitarian, and indifferent and will hopefully contribute to the foodservice industry's ability to segment customer characteristics by different life-styles in Korea.

Addressing Concurrency Design for HealthCare Web Service Gateway in Remote Healthcare Monitoring System

  • Nkenyereye, Lionel;Jang, Jong-Wook
    • International journal of advanced smart convergence
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    • v.5 no.3
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    • pp.32-39
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    • 2016
  • With the help of a small wearable device, patients reside in an isolated village need constant monitoring which may increase access to care and decrease healthcare delivery cost. As the number of patients' requests increases in simultaneously manner, the web service gateway located in the village hall encounters limitations for performing them successfully and concurrently. The gateway based RESTful technology responsible for handling patients' requests attests an internet latency in case a large number of them submit toward the gateway increases. In this paper, we propose the design tasks of the web service gateway for handling concurrency events. In the procedure of designing tasks, concurrency is best understood by employing multiple levels of abstraction. The way that is eminently to accomplish concurrency is to build an object-oriented environment with support for messages passing between concurrent objects. We also investigate the performance of event-driven architecture for building web service gateway using node.js. The experiments results show that server-side JavaScript with Node.js and MongoDB as database is 40% faster than Apache Sling. With Node.js developers can build a high-performance, asynchronous, event-driven healthcare hub server to handle an increasing number of concurrent connections for Remote Healthcare Monitoring System in an isolated village with no access to local medical care.

The Metaverse World and Our Future (메타버스(Metaverse)세계와 우리의 미래)

  • Lee, Byong-Kwon
    • Review of Korea Contents Association
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    • v.19 no.1
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    • pp.13-17
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    • 2021
  • Currently, the metaverse is rapidly emerging in a situa tion where human encounters are decreasing as non-fa ce-to-face status continues due to COVID-19. In this ar ticle, we explore the metaverse world that expresses th e real world and look at how we should live in the futur e.In addition, we analyze the technological status of Na ver Z's zepeto, the most popular metaverse service platf orm in Korea, and the Roblox service, which is used by 70% of elementary school students abroad. This confir ms the impact and appearance of the metaverse on our future.

The effects of Technological and Business Expertise of IT Service Provider on Relationship Quality: The case of EMR system (IT 서비스 제공자의 기술/업무 전문성이 관계품질에 미치는 영향: 전자의무기록 시스템의 사례)

  • Park, Jun-Gi;Lee, Sangwoo;Shin, Hyunkyung;Lee, Jungwoo
    • Korea Journal of Hospital Management
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    • v.20 no.1
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    • pp.39-52
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    • 2015
  • This study provides empirical evidence for the role of IT professional's expertise in hospital IT service encounters. It is posited here that IT professional's technological expertise and business expertise are associated with relationship quality(trust, satisfaction, commitment). Partial least square analyses are conducted, using data collected from 216 hospital workers. The results confirm that technological expertise strongly impacts on commitment and business expertise maintain a strong impact on satisfaction and trust. This study uses a cross-sectional survey as a research method. Longitudinal study seems necessary to further explore how expertise perception is actually formed between IT professionals and users in hospital service environments. The analysis also reveals that it takes time to grow relationship quality. Implications are discussed, and further studies are suggested.