• 제목/요약/키워드: Service Demand

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웹 기반 VOD 시스템을 위한 익명성이 제공되는 Pay-Per-View 서비스 (Anonymous Pay-Per-View Service for Web-Based Video-on-Demand Systems)

  • 주한규
    • 디지털콘텐츠학회 논문지
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    • 제9권1호
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    • pp.69-75
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    • 2008
  • VOD (Video-on-Demand) 서비스는 사용자가 원하는 비디오를 언제든지 볼 수 있도록 해 준다. 고속의 컴퓨터 네트워크의 발달로 웹 기반 VOD 서비스가 가능하게 되었다. VOD 서비스를 지원하기 위해서는 요금 부과 기법이 필요하다. VOD 요금 부과 기법으로 사용자가 시청한 분량에 따라 요금을 부과하는 pay-per-view를 생각할 수 있다. VOD에서 사용자의 사생활 보호 또한 중요한 이슈가 된다. 사용자는 자신의 시청 정보를 타인에게 노출시키고 싶지 않을 것이다. 이를 위해서 VOD 서비스에 익명성을 제공할 필요가 있다. 익명성 제공은 VOD 서비스 요금 계산을 복잡하게 한다. 익명성 제공과 요금 계산을 함께 지원하는 VOD 기법이 필요하다. 이 논문에서는 익명성이 제공되는 웹 기반 VOD 서비스가 제안된다. 제안된 기법은 사용자의 시청 분량에 따라 요금을 부과하는 pay-per-view 기능을 지원한다.

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이동전화 이용자의 번호이동에 영향을 미치는 요인에 대한 실증분석 (Factors Affecting Subscribers' Switching between Providers within Mobile Number Portability System)

  • 김호;박윤서;전덕빈;양유
    • 경영과학
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    • 제25권2호
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    • pp.57-71
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    • 2008
  • We study factors that affect consumers' switching behaviors among service providers in Korean mobile telecommunications service market. For empirical analysis, quarterly time series data from the first quarter of 2004 through the second quarter of 2007 were used. We chose the number of switchers to each mobile service provider in each quarter as dependent variables. Independent variables include acquisition costs per subscriber, which play the role of subsidy to mobile handset, switching costs, time trend, structural change effect, and waiting demand effects. Through the empirical analysis, we found that each provider's churn-in customers are affected by different factors. Specifically, the number of churn-in customers into SK Telecom is explained mainly by SK Telecom's customer acquisition costs and waiting demand from KTF, while the number of customers switching into KTF is better explained by switching costs from the previous service provider and waiting demand from SK Telecom. Those who chose LG Telecom as their new provider, on the other hand, were mainly attracted by LG Telecom's high subscriber acquisition cost.

오버레이 멀티캐스트를 적용한 확장성 있는 VoD 서비스 모델 (A Scalable VoD Service Scheme Based on Overlay Multicast Approach)

  • 김경훈;손승철;남지승
    • 한국통신학회논문지
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    • 제30권11B호
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    • pp.784-791
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    • 2005
  • 인터넷 환경에서 VoD 서비스를 제공하기 위해서는 시스템 자원과 네트워크 대역폭을 효율적으로 사용해야 한다. 이러한 효율성을 높이기 위한 대안으로 오버레이 멀티캐스트를 생각 할 수 있지만 실제로 On-Demand 서비스에 적용하기 위해서는 많은 결점의 보완이 필요하다. 본 논문에서는 이러한 결점을 보완하고 기존 시스템 환경의 간단한 확장으로 VoD 서버의 자원과 대역폭을 효율적으로 사용할 수 있는 오버레이 멀티캐스트 모델을 제안한다. 제안된 모델은 호스트의 공유 버퍼와 패칭 채널 그리고 트리 구성 알고리즘을 이용하여 임의적인 사용자 데이터 요구시점은 물론 다양한 재생율 지원 등 제한사항이 없는 On-Demand 서비스 수행이 가능하다. 시뮬레이션 결과는 제안된 모델이 기존의 유니캐스트를 이용한 경우보다 월등히 많은 사용자를 수용할 뿐 아니라 네트워크의 성능 또한 향상시켜줌을 보여주고 있다.

MANET에서 안전한 서비스 제공을 위한 On-demand 라우팅 프로토콜의 성능 비교 (Performance Comparison of On-demand Routing Protocol to Supply Secure Service for Mobile Ad Hoc Networks)

  • 허진경;양환석
    • 디지털콘텐츠학회 논문지
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    • 제10권2호
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    • pp.349-355
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    • 2009
  • MANET(Mobile Ad hoc Network)은 infrastructure를 구성하는 것이 경제적으로 불리하거나 물리적으로 어려운 상황에서 인터넷과 같은 대형 통신망의 서비스뿐만 아니라 각 노드간의 통신의 지원에 중점을 둔 네트워크이다. MANET을 구성하는 시스템들의 보호에 있어 가장 중요한 부분은 각 노드들을 안전하게 인증하고 신뢰할 수 있는 서비스를 제공하는 것이고 이를 위해서는 잘 정의된 라우팅 기법이 필요하다. 본 논문에서는 안전한 서비스 제공을 위해서 기존의 on-demand 라우팅 프로토콜과 기존 라우팅 프로토콜의 취약성을 해결하기 위해 제시된 보안 라우팅 프로토콜과의 성능을 비교, 분석하여 향후 보안 라우팅 프로토콜의 연구 방향에 대해 논의한다.

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통신서비스산업에서 경쟁상황을 반영한 시장점유율 예측 (Market Share Forecast Reflecting Competitive Situations in the Telecommunication Service Industry)

  • 김태환;이기광
    • 산업경영시스템학회지
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    • 제42권3호
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    • pp.109-115
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    • 2019
  • Most demand forecasting studies for telecommunication services have focused on estimating market size at the introductory stage of new products or services, or on suggesting improvement methods of forecasting models. Although such studies forecast business growth and market sizes through demand forecasting for new technologies and overall demands in markets, they have not suggested more specific information like relative market share, customers' preferences on technologies or service, and potential sales power. This study focuses on the telecommunication service industry and explores ways to calculate the relative market shares between competitors, considering competitive situations at the introductory stage of a new mobile telecommunication service provider. To reflect the competitive characteristics of the telecommunication markets, suggested is an extended conjoint analysis using service coverage and service switching rates as modification variables. This study is considered to be able to provide strategic implications to businesses offering existing service and ones planning to launch new services. The result of analysis shows that the new service provider has the greatest market share at the competitive situation where the new service covers the whole country, offers about 50% of existing service price, and allows all cellphones except a few while the existing service carrier maintains its price and service and has no response to the new service introduction. This means that the market share of the new service provider soars when it is highly competitive with fast network speed and low price.

서비스 로봇산업의 산업연관분석 (Input-Output Analysis of Service Robot Industry)

  • 류성은;정인재
    • 산업경영시스템학회지
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    • 제45권4호
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    • pp.142-149
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    • 2022
  • This study attempts to analyze the economic impact of the service robot industry using Input-Output analysis, which is conducted based on Demand-driven model, the Leontief price model, the Backward and Forward Linkage Effects, and the Exogenous Methods. In a Demand-driven model analysis, we can conclude that the service robot industry contains characteristics of both the manufacturing industry and the service industry, which causes a positive impact on the overall industry by compensating for the weaknesses of the two industries. The Leontief price analysis indicates when wages in the service robot industry increase, prices related to robot manufacturing also increase. Also, when profits in the service robot industry increase, prices related to service provision increase, too. The Backward and Forward Linkage Effects analysis shows that the service robot industry is highly sensitive to the current economic condition and has a great influence on the service industry. The service robot industry can highlight the aspect of service characteristics when the manufacturing industry is in recession and vice versa. In addition, the service robot industry can be regarded as a value-adding and domestic economy promoting industry which utilizes knowledge of information and communication technologies. It is important to foster the service robot industry in South Korea, which is in economic recession to provide an opportunity to stimulate the growth of both service and robot industries.

두 대체품에 대한 수익관리 모형 연구 (Yield Management Models for Two Substitutable Products)

  • 김상원
    • 한국경영과학회지
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    • 제41권2호
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    • pp.1-16
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    • 2016
  • Yield management, which originated from the U.S. service industry, uses pricing techniques and information systems to make demand management decisions. Demand uncertainty is an important factor in the area of demand management. A key strategy to reduce the effects of demand uncertainty is substitution. The most generally known type of substitution is inventory-driven substitution, in which consumers substitute an out-of-stock product by buying a similar or other type of product. Another type of substitution is the price-driven substitution, which occurs as a result of price changes. In this research, we consider two market segments that have unique perishable products. We develop yield management optimization models with stochastic demand based on the newsvendor model where inventory-driven and price-driven substitutions are allowed between products in the two market segments. The most significant contribution of this research is that it develops analytical procedures to determine optimal solutions and considers both types of substitution. We also provide detailed theoretical analysis and numerical examples.

확률적 수요를 갖는 제품에서 서비스 수준을 고려한 안전재고 모형 (Safety Stock for Desired Service Level for the Item with Probabilistic Demand)

  • 서경범;박명규
    • 대한안전경영과학회지
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    • 제2권3호
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    • pp.81-88
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    • 2000
  • In this research, the system is assumed to carry a single item of which the demand types vary. Demand type is defined as a management's classification of the item according to the demand source or to the service purpose. The purpose of this research is to find the optimal inventory control policy when the system carries a single item which consists of multiple demand types. In this research, the optimizing algorithm contains a heuristic, therefore, the optimal is not guaranteed by the algorithm. At least, this research provides the solution to the problems that have not been solved by the existing algorithms.

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확률적 수요를 갖는 제품에서 서비스 수준을 고려한 안전재고 모형 (Safety Stock for Desired Service Level for the Item with Probabilistic Demand)

  • 서경범;박명규
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2000년도 추계학술발표논문집
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    • pp.127-130
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    • 2000
  • In this research, the system is assumed to carry a single item of which the demand types vary. Demand type is defined as a management's classification of the item according to the demand source or to the service purpose. The purpose of this research is to find the optimal inventory control policy when the system carries a single item which consists of multiple demand types. In this research, the optimizing algorithm contains a heuristic, therefore, the optimal Is not guaranteed by the algorithm. At least, this research provides the solution to the problems that have not been solved by the existing algorithms.

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문경선 운영 재개에 따른 이용수요 예측 연구 (A Study on forecasting of the Transportation Demand Mungyeng Line)

  • 김익희;이경태
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2008년도 추계학술대회 논문집
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    • pp.638-644
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    • 2008
  • Mungyeng line(Jupyung${\sim}$Mungyeng) was closed due to a rapid decrease in demand in 1995. However, as the rail transportation demand is expected to increase with the plan to develop a tourist resort and a traffic network in Mungyeng area, it is required to forecast future demand to meet the change of transportation environment in this region. This study predicts the rail transportation demand and analyzes financial benefit in operator's side in case of reopening this line, based on nation-wide traffic volume data from Korean Transportation Database(KTDB). The results of this research can be applied to not only establishing a train operation plan also improving customer service. Moreover, Korail will have an opportunity to develop new business by linking train service to tourist attractions around the Mungyeng area.

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