• Journal of Korean Academy of Nursing Administration
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• v.5 no.1
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• pp.63-76
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• 1999

The main objective of this study was to develop a concept of service marketing promotion in nursing that is derived from the concepts of service marketing theory. This research was a descriptive study, at the factor isolation level. The principle of concept derivation suggested by Walker and Avant (1988) and the Hybrid model suggested by Schwarz-Barcott and Kim (1993) were employed as the research method. The data were collected from December, 1997 to April. 1998 at a large general hospital located in Seoul. The procedures of this study were as follows: First. at the theoretical phase: the meaning, attributes, and definition of service marketing promotion were identified through an extensive review of the literature. Second, at the empirical phase: fieldwork was done to identify the promotional activities and events in nursing. Top nurse managers from 4 units (Director of Nursing, Head nurses of inpatient nursing unit, outpatient nursing unit. and home care nursing unit) were interviewed and the content of the interview was analyzed to identify the meaning and attributes of promotion in nursing. Other methods such as brochures and other audio-visual materials which were relevant to nursing promotion were used to supplement the interviews. Finally, the results of the theoretical and empirical analyses were intergrated to develop a concept of service marketing in nursing practice. A final definition of service marketing promotion in nursing was identified as follows. 1. Promotion as a marketing function in nursing service is concerned with communication to target markets on all information related to nursing service in order to satisfy the objectives of both a nursing service organization and the target markets. 2. The goals of nursing service promotion include: 1) increasing visibility of nursing services and delivering the information on nursing services, 2) affirming the value of nursing services, so it can contribute to formulation of reimbursement policy for nursing services. 3) advancing the general image of the nursing profession and nursing services. 4) achieving and attaining a desirable positioning for nurses among health care professionals. and 5) creating and stimulating the demand for nursing services. 3. In order to obtain these goals it is necessary to provide information on nursing services, to persuade target markets. to remind them about nursing services. and to establish a collaborative relationship with related departments. 4. The tools used to carry out the above functions of promotion in nursing are the providing nursing services, public relations and publicity. QA of nursing, advertising, and sales promotion. 5. The target markets of nursing service include the nursing customer markets. the internal markets, the influence markets. the recruitment markets. the supplier markets. and the nursing referral markets. In conclusion, the concept of promotion in other service marketing areas can be applied to the promotion of nursing service marketing. The promotion of nursing service is more than just effective communication in nursing service. it is the effective use of the concepts of service marketing promotion. Promotion of nursing service will contribute to create and expand nursing services.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.4
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• pp.37-48
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• 2009

Household service robots should be able to provide their users with a variety of temporal reasoning services. In this paper, we propose an effective way of developing such temporal reasoning services using a domain-independent AI planner. Developing temporal reasoning services with a domain-independent AI planner, we have to address both the knowledge engineering problem of how to represent various real-world temporal constraints in a planning domain definition language, and the system design problem of how to realize the interface between the AI planner and the service consumer. In this paper, we introduce an example scenario and a set of typical temporal constraints for a household service robot, and then present how to represent them in the standard planning domain definition language. We also explain how to implement a service agent based on an AI planner in order to develop and provide new services efficiently.

• Journal of Korean Society for Quality Management
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• v.27 no.1
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• pp.223-231
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• 1999

The concept of six sigma was introduced at and popularized by Motorola in its quest to reduce defects of manufactured electronics products. When used as a metric, six sigma technically means having no more than 3.4 defects per million opportunities in any process, product, or service. More important than the technical definition is the concept of six sigma as a disciplined, quantitative approach for improvement of defined metrics in manufacturing, service, or financial processes. This approach derives the overall process of selecting the right projects based on their potential to improve performance metrics and selecting and training the right people to get the business results.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.10a
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• pp.31-34
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• 2003

In recent, the rapid convergence of telecommunication and broadcasting has been considered as one of the hot issues in the IT industry. This convergence will provide telecom operators with both opportunities and threatens. This is because that telecom operators can enter the broadcasting industry, whereas broadcasters will also have a chance to provide telecom services. This work aims to discuss the business strategy for telecom operators to provide a TV VOD service, one of the convergence services between telecommunication and broadcasting, through the high-speed internet which is so much served in Korea. It seems that this service will achieve two business goals, namely "to minimise an additional investment" and "to find out a new benefit source", by fully utilising a current high-speed internet infrastructure. Finally, this paper mainly contains the market overview of in telecom and broadcasting service, the definition of TV VOD service and the necessity for this service, a market forecasting and the provision strategy of major telecom operators, and key success factors and a benefit model.

• Bulletin of the Korean Space Science Society
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• 2004.10b
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• pp.351-355
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• 2004

A multibeam switching satellite system technology have started localized development to overcome the limitation of the frequency resource and geostationary orbit existing relay type satellite transponder and the required performance of the spot beam, and looked around the configuration and functions of the multibeam switching satellite communication system. This paper proposed that operation scheme and network control features for service definition, network architecture, transmission method of the natural disaster service network and public communication service network using this system.

• Journal of the Optical Society of Korea
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• v.11 no.3
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• pp.101-107
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• 2007

In this paper, we have presented the results of Wavelength Division Multiplexing-Passive Optical Network (WDM-PON) based fiber-to-the-home (FTTH) field trial test which was held in the city of Gwangju. We have implemented an injection locked Fabry-Perot Laser Diode (FP-LD) based WDM-PON system and reliably delivered Internet Protocol TV (IP-TV), networked Personal Video Recorder (N-PVR), High-Definition Video on Demand (HD-VoD), Education on Demand (EoD) and Internet service as FTTH service through the system during the field trial test. We have also verified that the WDM-PON system worked well to provide quality of service (QoS) guaranteed 100Mbps bandwidth per subscriber. Furthermore, we have presented network designing issues in Outside Plant (OSP) and Customer Premises Network (CPN) that should be overcome to efficiently deploy FTTH service. Finally, based on the field trial test results, we proposed FTTH service deployment strategies.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.2
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• pp.195-203
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• 2018

With the explosion of SNS(social network services) users, the social commerce market has emerged as a new consumer market, and will continue to grow in recent years. Despite the market environment, however, studies are lacking as to the causes of frustration that are hurting social commerce activation. This study is based on the 'Hezbollah' 2 Factor Theory and is a study of social commerce users' satisfaction and frustration factors. For this purpose, social commerce site characteristics and user characteristics were first derived from interviews and literature reviews to confirm their relationship to satisfaction and dissatisfied products. The results showed that the price discount rate, diversity, regional infrastructure, and e-commerce familiarity resulted in the impact on the definition of satisfaction, while the price discount rate, interoperability and innovation resulted in the definition of unsatisfactory goods. It also showed that satisfaction affects the definition of intended use. In particular, the price discount rate was found to be the only factor affecting the definition of unsatisfactory as well as affecting the definition of satisfaction.

• Journal of Korean Elementary Science Education
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• v.33 no.4
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• pp.736-750
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• 2014

The purposes of this study were to investigate concepts of Korean and American elementary school pre-service teachers on combustion, and to compare the concepts of Korean pre-service teachers with those of American pre-service teachers. For this study, concept test on combustion was administered to 23 Korean and 18 American elementary school pre-service teachers. The test composed of 6 items: 'Definition of combustion', 'The reason why a candle in a glass bottle is blown out when the bottle was closed', 'The change of gases in the bottle when a candle burns in it', 'The combustion products of a candle', 'The combustion products of steel wool', and 'The combustion products of a substance'. The results showed that the rates of elementary school pre-service teachers who had scientific concepts on combustion were very low in both Korean and American pre-service teachers' groups, although they were a little different from items. However the rates of pre-service teachers who had partial concepts and misconceptions on combustion were high in two groups. The levels of Korean elementary school pre-service teachers' concepts were a little higher than those of American elementary school pre-service teachers' concepts. The contents and activities on combustion which are in Korean and American science textbooks seem to affect building up their concepts on combustion.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.41 no.5
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• pp.591-599
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• 2021

Rail transit agencies in Korea have been struggling to set up a performance-based rail facility maintenance plan because there are no formal definition and decision criteria for aging infrastructure. This study investigates the definition of aging infrastructure through extensive literature review and identifies benchmarking criteria through comparison with rail transit facility management systems in Korea and United States. As results, an aging infrastructure should be defined considering both service age and performance level of a facility. The priority of repair/replacement should be also determined with reasonable criteria based on relationship between service age and performance level. To determine the definition and decision criteria, a practicable classification system for aging rail transit needs to be established in accordance with classification system for performance assessment. Furthermore, a comprehensive database needs to be built including useful life, performance level, and maintenance cost of each component of rail transit. It will allow establishing an efficient budget execution plan for aging infrastructure.

• Journal of Korea Multimedia Society
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• v.15 no.12
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• pp.1464-1474
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• 2012

In this paper, we propose a QoS (Quality of Service)-aware and cooperative resource reservation scheme using cross-layer link adaptation for wireless high definition video transmission through UWB (Ultra Wide Band) network with D-MAC (Distributed Medium Access Control). A wireless high definition video transmission system usually requires stable high throughput even without line-of-sight, e.g., a destination device in another room separated by a wall. Since the WiMedia D-MAC supporting DRP (Distributed Reservation Protocol) scheme causes lots of DRP resource reservation conflicts due to failure of beacon detection in wireless channel environment, overall performances of the WiMedia D-MAC can be deteriorated. And the current WiMedia MAC standard has not considered QoS provisioning even though QoS parameters such as a range of service rates are provided to each traffic stream. Therefore, we propose Relay DRP protocol with QoS-based relay node selection criterion, which makes a relay path to avoid DRP resource reservation conflicts and guarantee QoS more stably through cross-layer link adaptation of cooperative relay transmission scheme and is compliant with the current WiMedia D-MAC protocol. Simulation results demonstrate performance improvements of the proposed method for throughput and QoS provisioning.