• 한국경영과학회지
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• 제36권4호
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• pp.185-206
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• 2011

"Does CRM benefit affect repurchase or WOM? What is difference between VIP customers and non-VIP customers on CRM benefit?" is the interesting issue on premium industry such as a hotel business. This study examines how social benefit, psychological benefits, economic benefits and customization benefits affect repurchase and positive WOM in premium hotel. Only three of the four benefits showed significant results in repurchase and positive WOM. Also interactions between customer type and benefits were different in repurchase and WOM. The results figure out that VIP customers depend on psychological benefits and customization benefits on repurchase, whereas VIP customers depend on only social benefit on WOM. This finding suggests that hotels need to develop VIP program and approach differently to increase the repurchase volume or positive WOM effect.

• 대한산업공학회지
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• 제33권2호
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• pp.174-182
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• 2007

Mass customization meets various needs of customers as well as produces various products and service in low cost like mass production. However, low cost and product diversity have conflicting concepts. Therefore, in order to solve this problem, we need standardization methods. In this paper, we suggest a method for determining the product platform which is a set of common parts in a product family. To achieve the method, we used the Contradiction Analysis of TRIZ (Theory of Inventive Problem Solving), Using this approach, we found a model that obtains various products within limited resources and conditions. Also, we suggest another method that increases the flexibility of our method by Design Structure Matrix.

• 한국콘텐츠학회논문지
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• 제12권8호
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• pp.96-104
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• 2012

기존 객체지향 개발 방식과 컴포넌트 개발 방식에서의 재사용성 문제는 모바일 개발에서도 해결해야하는 문제이다. 모바일 어플리케이션에서 기능을 변경하는 것은 모바일 어플리케이션 전체를 업그레이드 할 필요가 있는데, 이는 모바일 어플리케이션이 디바이스 내의 다른 어플리케이션들과 연계된 서비스와의 문제를 발생시킨다. 따라서 모바일 어플리케이션 내에 변경 가능성이 있는 기능들에 대해 재사용성을 고려하여 개발되어야 한다. 본 논문에서는 모바일 어플리케이션이 다양한 요구사항에 대해 재사용성을 높일 수 있는 커스터마이제이션 기법을 제안한다. 가변성 중에 데이터 기반의 가변성을 적용하여 변경을 요구하는 기능에 대해 자동으로 변경될 수 있는 자가적응 커스터마이제이션 기법을 제시한다.

• 한국의류산업학회지
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• 제15권2호
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• pp.256-267
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• 2013

This study is conducted to improve the fitness of Air Force winter service uniforms pants through the development of a pants pattern drafting method and automatic pattern drafting program for mass customization. The initial study pattern drafting method is formed through an analyses of 4 kinds of conventional pants pattern drafting methods for education and 3 kinds of conventional pants patterns of Air Force apparels. The initial study pattern drafting method is converted into the final study pattern drafting method after twice conducting a wearing test. To verify the final study pants pattern, a motion adaptability evaluation, an ease amount evaluation and an appearance evaluation are conducted. The results of the final study patterns were better than conventional winter service uniforms in the motion adaptability evaluation and the appearance evaluation. However, the results show similar values between the final study patterns and conventional winter service uniform patterns in the ease amount evaluation. An automatic pattern drafting program was developed based on the final study pattern drafting method. The program allowed the achievement of customized pants patterns through the placement of customer body sizes into the size input window. It also provided two kinds of ease amount and two kinds of waist belt level options.

• 대한영양사협회학술지
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• 제2권1호
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• pp.62-68
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• 1996

The purposes of this study were to analyze the performance in nutrition counseling service and to develop a desirable methodology for the nutrition counseling. Data were collected through a survey on satisfaction of 221 patients( 111 males and 110 females) in the nutrition counseling service conducted in seven general hospitals of over 450 beds in Seoul. The results are as follows Most(93.9%) of the respondents agreed on the necessity of nutrition counseling and 96.8% of them recognized the importance of the role of a therapeutic diet. The mean satisfaction ratings were 4.34/5.00 in the dietitian's customization, 4.19/5.00 in the overall nutrition counseling service, 3.90/5.00 in the detailed presentation of the menu, and 3.66/5.00 in the explanations of recipes for the food. Total mean satisfaction ratings were 38.57/55.00 for liver disease patients, 40.29/55.00 for hypertensives, 42.54/55.00 for renal disease patients, 43.28/55.00 for gastrointestinal disease patients, and 44.09/55.00 for diabetics.

• 패션비즈니스
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• 제21권1호
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• pp.134-147
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• 2017

The purpose of this study is to analyze fashion brands' contents and characteristics of the participation platform of users, to assess the types and strategies of mass customization(MC). Most fashion brands sell one professional content: Shoes brands were the most common, followed by bags, unisex wear, and menswear. In consumer's design selection elements, changes in color and materials were the most common. For the personalization service elements, monogram service was the most common. The results of MC types analysis were as follows, Customized Standardization was the most common, followed by Tailored Customization, Pure Customization, and Segmented Standardization. For the types according to changes in products and expression methods, Cosmetic was the most common. And the classification according to modulation, Modularizers were the most common. For Creativity, brands in the making stage were the most common. For Flexibility, although brands different methods, high flexibility by modularizing design elements of products and accomplishing various design through participation. The Ease of use for various expression was generally high, parallel to Flexibility. For Durability, because consumers could receive end products only when they participated in the assembly stage in the on-line purchase, their continuous participation was not possible, so they participated only once. The typical types and strategy of MC were analyzed. The Customized Standardization type was the most common in shoes, bag, and womenswear brands. It was the Cosmetic type which could change colors and materials, the Modularizers, and had high Flexibility and Ease of use and low Durability.

• 한국산학기술학회논문지
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• 제17권11호
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• pp.208-213
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• 2016

4차 산업혁명을 맞이해서 여러 분야에서 커스터마이제이션(Customization,맞춤제작)이 주된 화두가 되고 있다. 4차 산업혁명인 인더스트리 4.0은 제조업에 사이버 물리 시스템(CPS:Cyber Pysical Systems), 사물인터넷(IoT:Internet of Things), 클라우드 컴퓨팅(Cloud Computing)을 적용하고 있다. 그리고 이 인더스트리 4.0의 핵심 키워드 중 하나가 대량 맞춤제작이다. 이 맞춤제작을 통해 고객의 요구에 맞는 최척화 된 제품이나 서비스를 개발하여 제공하게 된다. 따라서 제품의 경쟁력은 높아지고 고객만족도는 향상되게 된다. 특히 사물 인터넷 기술의 확산으로 인해서 다양한 디바이스나 사물들 간의 원활한 서비스 연동을 위해서는 이러한 맞춤제작은 필수적인 부분이다. 모바일 환경에서도 모바일 앱(Mobile App.)들이 여러 다양한 모바일 디바이스에 맞춰서 고객에게 필요한 서비스들이 맞춤형으로 조립되어 작동되어야 한다. 따라서, 본 논문에서는 현재 많은 안드로이드나 애플의 ios 플랫폼 등을 기반으로 한 여러 다양한 모바일 디바이스들에서 이루어지고 있는 맞춤제작 구조의 성능을 향상시키기 위한 방안으로 클라우드 서버 기반의 모바일 맞춤제작 구조와 프로세스, 그리고 성능 측정 메트릭을 제시한다. 제시된 맞춤제작 구조와 프로세스, 그리고 성능 측정 메트릭을 여러 디바이스들에 적용해 본 결과 기존에 비해 맞춤제작에 걸리는 총 시간이 기존에 비해 반으로 줄어드는 효과를 가져올 수 있었다.

• 한국의류학회지
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• 제27권9_10호
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• pp.1060-1071
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• 2003

This study was intended to identify customer's response to CRM of fashion business.488 questionnaires were distributed to male and female respondents aged 16 to 55, and then analyzed by descriptive statistics, oneway-ANOVA, chi-square test, and factor analysis. As a result of customer information management, respondents evaluated taste, interest and demographic informations as most valuable. But they did not value personal and credit information. For CRM concept, 4 factors were determined: continuous care and suggestion, particular service to important customer, customer management program development, and customer convenience consideration. For CRM activity, 3 factors were determined: customization, information offering, and programmed service strategies. Respondents were having positive attitude toward CRM concept and activity of fashion business. Among customer loyalty programs, they affected by immediate and direct programs most. The preference of customer contact methods was differentiated by sex and age groups. Males and teenagers preferred e-mail, and females preferred catalog and telephone connection.

• 무역학회지
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• 제45권1호
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• pp.279-300
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• 2020

The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

• 서비스연구
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• 제13권1호
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• pp.159-175
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• 2023

대량 생산은 오랫동안 다양한 제품 생산방법으로서 기업의 전략을 수립하는 데 있어 가장 중요한 생산 패러다임이었다. 하지만 기업의 경쟁 환경과 소비자의 요구가 다양화함에 따라 이제는 대량 생산이 가장 중요한 패러다임이 될 수 없다. 특히 소비자들의 요구사항은 더욱 다양해지며, 빠르게 변화하여 기업들은 소비자들의요구에 대응하기 힘들어 지고 있다. 대량 맞춤(Mass Customization)은 이런 흐름을 반영하여 가장 주목 받는 패러다임으로서 대량 맞춤은 고객의 요구에 맞춘 다양한 제품을 저렴한 비용으로 생산해 내는 것이 목적이다. 본 연구에서는 프로덕트 아키텍처 시스템(Product Architecture System)의 이론과 개념을 활용하여 대량 맞춤형 서비스를 실현하는 방법을 구체화하였고 이를 캠핑카의 내부 퍼니처 모델 중심으로 사례 연구하였다. 특히 기존에 기업에서 생산성을 중심으로 제품 플랫폼(Product Platform)과 모듈(Module)을 개발하던 것과는 달리, 소비자의 요구사항을 최우선으로 반영하여 제품 플랫폼(Product Platform)과 모듈(Module)을 개발하고 구성하는 방법을 제시하였고, 그 효용성에 대해 고찰하였다. 연구 결과로는 프로덕트 아키텍처 시스템의 내부 요인을 통해 디자인하고 외부 요인으로 결과물의 효과성을 검증하여 교체성, 재활용성, 라인업, 충전성 등에서 효과적임을 확인할 수 있었다. 추후 프로덕트 아키텍처 시스템을 활용한 디자인 프로세스를 통해 추가적인 실증연구로 이어지길 기대한다.