• 제목/요약/키워드: Service Coordination

검색결과 290건 처리시간 0.034초

시설원예단지와 논습지의 조류서식 및 다양성 비교분석 연구 (The Comparative Studies on the Avian Diversity in Protected Horticulture Complex and Paddy Wetland)

  • 손진관;이시영;강동현;박민정;윤성욱;김남춘;공민재;최덕규
    • 농촌계획
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    • 제24권4호
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    • pp.57-67
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    • 2018
  • We examined the impact of paddy wetland's avian-diversity on the development of the protected horticulture complex. The results of this study were made to propose ecological protected horticulture complex and development direction suitable for avian habitat. The total number of species surveyed was analyzed as 1168 individuals in 11 orders 26 families and 36 generic 48 species. Type average was analyzed as paddy $17.25{\pm}4.83$ species and $74.50{\pm}38.08$ individuals, glass $10.00{\pm}0.82$ species and $46.75{\pm}2.06$ individuals, single $13.75{\pm}7.27$ species and $59.50{\pm}35.34$ individuals, multi $8.75{\pm}0.96$ species and $36.75{\pm}9.29$ individuals. Paddy showed higher species diversity than protected horticulture complex. The average number of species surveyed for one year was glass $14{\pm}2.83$, multi $12{\pm}1.41$, single $18{\pm}11.31$, and paddy $26{\pm}11.31$. The diversity difference was identified as paddy> single> glass and multi. Statistical analysis showed statistical difference of Ciconiiformes. Development of protected horticulture complex causes loss of avian habitat. The diversity index was glass $1.73{\pm}0.07$, multi $1.68{\pm}0.14$, single $1.91{\pm}0.47$, and paddy $2.29{\pm}0.17$. Paddy has a higher species diversity than the protected horticulture complex. For the purpose of ecological protected horticulture complex, detention ponds, artificial wetlands and habitats should be reflected in the design. This should be applied to reclamation areas or large-scale protected horticulture complexes.

목포항 운송시스템의 분석에 관한 연구 (On the Analysis of Transportation System in Mokpo Port)

  • 남만우;이철영
    • 한국항만학회지
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    • 제11권2호
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    • pp.321-337
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    • 1997
  • Rapid change in the technological environment of marine transportation and the development of the ocean shipping industry have fostered a revolution in the port system. This in turn has caused major changes in the function and use of port in Korea. Aside from this. Mokpo Port, however continues to decline, because the existing port facilities and related subsystem are already obsolete with no chance of regaining operational effectiveness and treatment for proper implementation. Although a few studies have been done on the Mokpo Port, has not been found, any reseach for the analytical approach to the transportation system of it. This paper aims to make an extensive analysis of the physical distribution system in Mokpo Port focusing on the coordination of subsystems such as navigational aids system, quay handling and transfer system, storage system and inland transport system. The base of introduced simulation tool here is the queueing theory. The overall findings are as follows; 1. Among those vessels called at Mokpo Port in 1994, the average size of oceangoing vessels is 4,922.1 G/T, and the domestic is 317.8 G/T. The average arrival interval and service time of the domestic vessels are 6.0 hours and 24.1 hours respectively marking the berth occupation rate over 100%. Those for oceangoing vessels are 34.5 hours, 120.0 hours and 37.2%. In order to maintainin the berth occupation rate to 70% the capacity considering the 1994 of domestic piers must be extended to 145% and oceangoing vessels must be increased to 165% year called. 2. The capacity of approaching channel is enough to handle the total traffic volume. 3. Tugs are sufficiently being provided to handle all ships requiring their services 4. The capacity of storage and inland transportation systems are sufficient to handle the throughput and the yard stroage utilization rate of No.1 $\cdots$ No.5 is 4.5% and No.6 1S 30% of 1993's. 5. The utilization rate of LLc(Level Looping Crane) and PNT(PNeumaTic) are 2.7% and 18.8%, respectively. Practical solution and proposal for improvement of Transportation System in Mokpo Port are as follows; 1. To avoid the congestion in domestic pier introduction of a new port operation system is necessary allowing the domestic vessel to use the oceangoing pier. 2. To establish the port management information system to improve the efficiency of port operation. 3. To build a new storage system for high valued cargos including modernization of the present storage and handling system. 4. To insure the safety of navigation in approaching channel, The Vessel Traffic System including separation scheme is introduced. 5. To interest enormously on public relation to ship owner's association, shippers and consignees by showing that they can save cost and ship turnaround time in order to promote the call to Mokpo Port. At last, to be strategically change the function of Mokpo Port to the Leisure, Fishing & Ferry as well as Maritime port.

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Changes in interpersonal violence and utilization of trauma recovery services at an urban trauma center in the United States during the COVID-19 pandemic: a retrospective, comparative study

  • Kevin Y. Zhu;Kristie J. Sun;Mary A. Breslin;Mark Kalina Jr.;Tyler Moon;Ryan Furdock;Heather A. Vallier
    • Journal of Trauma and Injury
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    • 제37권1호
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    • pp.60-66
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    • 2024
  • Purpose: This study investigated changes in interpersonal violence and utilization of trauma recovery services during the COVID-19 pandemic. At an urban level I trauma center, trauma recovery services (TRS) provide education, counseling, peer support, and coordination of rehabilitation and recovery to address social and mental health needs. The COVID-19 pandemic prompted considerable changes in hospital services and increases in interpersonal victimization. Methods: A retrospective analysis was conducted between September 6, 2018 and December 20, 2020 for 1,908 victim-of-crime patients, including 574 victims of interpersonal violence. Outcomes included length of stay associated with initial TRS presentation, number of subsequent emergency department visits, number of outpatient appointments, and utilization of specific specialties within the year following the initial traumatic event. Results: Patients were primarily female (59.4%), single (80.1%), non-Hispanic (86.7%), and Black (59.2%). The mean age was 33.0 years, and 247 patients (49.2%) presented due to physical assault, 132 (26.3%) due to gunshot wounds, and 76 (15.1%) due to sexual assault. The perpetrators were primarily partners (27.9%) or strangers (23.3%). During the study period, 266 patients (mean, 14.9 patients per month) presented before the declaration of COVID-19 as a national emergency on March 13, 2020, while 236 patients (mean, 25.9 patients per month) presented afterward, representing a 74.6% increase in victim-of-crime patients treated. Interactions with TRS decreased during the COVID-19 period, with an average of 3.0 interactions per patient before COVID-19 versus 1.9 after emergency declaration (P<0.01). Similarly, reductions in length of stay were noted; the pre-COVID-19 average was 3.6 days, compared to 2.1 days post-COVID-19 (P=0.01). Conclusions: While interpersonal violence increased, TRS interactions decreased during the COVID-19 pandemic, reflecting interruption of services, COVID-19 precautions, and postponement/cancellation of elective visits. Future direction of hospital policy to enable resource and service delivery to this population, despite internal and external challenges, appears warranted.

질적 간호에 대한 환자와 가족의 지각 (Perceptions of Quality Nursing care of Patients and Families)

  • 지성애;권성복;박은희
    • 간호행정학회지
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    • 제4권1호
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    • pp.247-275
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    • 1998
  • The purpose of this study was to offer the results of content analysis and qualitative study that explored the perceptions about quality nursing care of patients and families as consumers and to identify the implications of this study for quality nursing care management and research. The data was collected from 12 adult patients and 9 families who were admmitted at medical and surgical nursing unit of one university hospital in Seoul from October, 1996 to January, 1997. Research participants were asked to response "what do you think quality nursing care?" and similar questions during the interviews was performed. Data were analyzed using open coding and content analysis with frequencies and percents of attributes of quality nursing care. Attributes of quality nursing care and meaning of quality nursing care that patients and families perceived were explored. 1. The attributes of quality nursing care that patient and families perceived were categorized into 56 attributes. The highest response rate among the attributes was 'one's heart at ease' (76.2%), and the next high response rates were ranked in order 'consideration' , 'care about' (each 61.9% 'expert skill' (57.1%), 'deal with problem promptly' , 'information offer' (42.9%), 'intimate feeling' (38.1%), 'smile' 'service spirit' , 'do one's best' (each 33.3%), 'frequent visit' (23.8%), 'observe the time' (23.8%), 'direct nursing care' , 'speaking warmly' , give a hope' , 'address kindly' , 'a sense of duty' , 'good facilities' (each 19.0%), 'inquire after a patient health' , 'patient-centered nursing care' , 'showing an example' , 'professional knowledge' , 'careless moraly patient' , 'give encourage to patients' , 'good answer a question' (each 14.3%), 'do not imprudently' , 'do not disregard' , 'broad knowledge' , 'emergency treatment skill' , 'dependability' ,'consolation' giving a sense of security' , 'a self sacrificing spirit' , 'a sense of responsibility' 'hard - working', 'enough disposition of nursing staff (each 9.5%), 'improve patient's pride' and the rest attributes exhibited 4.7%, respectively. 2. The attributes that were identified in patients' data only were 8 categories, 'service sprit' (58.3 %) 'expert knowledge' , 'good answer a question' (each 25.0%), 'hard working' (16.7%), 'a warm character', 'professional attainments', 'do without reserve', 'satisfaction' (each 8.3%), 3. The attributes were identified to families' data only were 31 categories, 'speaking warmly' , 'direct nursing care', 'adress kindly', 'patientcentered nursing care', 'showing an example' (each 33.3%). 'do not imprudently' , 'do not disregard' , 'consolation', 'giving a sense of security', 'broad knowledge' , 'emergency treatment skill', 'dependability' ,'a self - sacrificing spirit', 'a sense of responsibility' (each 22.2%), 'improve patient's pride' , 'without discrimination' , 'show kindness' , 'individual nursing care', 'being with patient' , 'helping' , 'accuracy' , 'without any mistake' , 'love' , 'self - confidence', 'self possession', 'a self - denying spirit' , 'a sense of duty' , 'tighten discipline' , 'disposed room with similar patient to diagnosis', 'compensatory relationship between me dical team' , 'role of connection' (each 11.1 %). 4. The attributes of quality nursing care were integrated into 11 categories that they were 'patientcentered nursing care' (25.1%), 'expertise' (22.1%), 'caring'(18.1%), 'kindness'(11.1%L 'nurse attainments(10.1%), 'sincerity' (7.5%), 'good environment' (2.0%), 'effective organizational management', 'coordination', 'enough nursing staff' ( each 1.0%), 'satisfaction' (0.5%) were showed in the order of the highest rate. 5. The concept of quality nursing care were defined as 'give a satisfaction to patients by patientcentered care based on professional skill and caring with kindness and sincerity'. The description of the meaning of quality nursing care provided by this research participants, patients and families can provide important information for quality nursing care management, medical marketing, education and researches of this field. On the basis of the above findings the following recommendations are made: to suggest to utilize this results for patient care in practice setting, development of quality assessment tool in nursing care, repeat study by the same subjects and method, and to a comparative study by the same method to nurse.

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Analysis of Microbiological Contamination in Cultivation and Distribution Stage of Melon

  • Park, Kyeong-Hun;Yun, Hye-Jeong;Kim, Won-Il;Kang, Jun-Won;Millner, Patricia D.;Micallef, Shirley A.;Kim, Byeong-Seok
    • 한국토양비료학회지
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    • 제46권6호
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    • pp.615-622
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    • 2013
  • 배단계와 유통단계에서 멜론의 미생물 위해요소를 조사하기 위하여 전북 익산과 충남 논산에 위치한 멜론 재배지에서 토양과 관개수, 식물체를 채집하였다. 수원시에 위치한 대형마트, 농산물시장, 재래시장으로부터 유통되는 멜론과 시판종자를 채집하여 위생지표세균 3종 (총호기성균, Coliform, E. coli)과 병원성 미생물 4종 (B. cereus, L. monocytogenes, Salmonella spp., S. aureus)을 분석하였다. 멜론 재배과정 중 총호기성균과 대장균군은 각각 0.43~6.65, 0.67~2.91 log CFU $g^{-1}$ 수준으로 검출되었다. Bacillus cereus는 익산지역의 토양과 멜론 잎에서 각각 2.95, 0.73 log CFU $g^{-1}$으로 검출되었고, 논산지역의 토양에서 3.16 log CFU $g^{-1}$로 검출되었다. 농산물시장, 대형마트, 전통시장에서 멜론의 총호기성균은 각각 4.82, 3.94와 3.99 log CFU $g^{-1}$로 확인되었다. 유통중인 멜론에서 대장균군은 0.09~0.49 log CFU $g^{-1}$ 범위였으며, 판매장소에 따라 총호기성균과 대장균군 수준에 유의적인 차이가 나지 않았다. 모든 시료에서 Listeria monocytognes, Salmonells spp., Staphylococcus aureus는 검출되지 않았다. 멜론 종자의 총호기성균은 0.33~3.34 log CFU $g^{-1}$ 수준이었다. 관개수, 토양, 가축분뇨와 수확후 처리를 포함한 다양한 농업 활동이 미생물오염의 잠재적인 원인이기 때문에 토양, 물과 농자재에 대한 위생관리와 모니터링이 안전한 멜론 생산을 위하여 수행되어야 할 것으로 생각된다.

경북지역 초등학교 영양(교)사의 학교급식 HACCP 시스템 수행 수준 및 장애요인 인식 (Dieticians' Perceived Performance Level and Obstructive Factors of HACCP System among Elementary School Food Services in Gyeongbuk Province)

  • 양지혜;성봄이;김미화;정현숙;차명화;류경
    • 한국식품영양과학회지
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    • 제43권11호
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    • pp.1774-1784
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    • 2014
  • 학교급식소의 HACCP 시스템 적용에 대한 수행 수준과 장애요인 인식을 조사하여 학교급식 HACCP 시스템의 보다 효율적인 적용과 개선방안을 마련하기 위한 기초자료를 제공하기 위해 수행하였다. 급식 유형과 급식 운영 형태는 농 어촌형 60.8%, 자체조리 64.3%, 식당배식이 91.6%로 대부분을 차지하였다. HACCP 시스템 수행 수준은 조리종사원 대상 HACCP에 근거한 교육 실시가 4.02로 가장 높게 나타났으며, HACCP팀 회의 개최 및 회의록 작성 비치가 2.74로 가장 낮았다. 학교급식 CCP의 수행 수준 인식은 전체 4.20으로 비교적 잘 수행되는 것으로 나타났다. CCP 1: 식단의 작성이 3.90으로 가장 낮았고, CCP 4: 냉장 냉동고 온도관리 4.44, CP 5: 생채소 과일 세척 및 소독은 4.44로 높게 조사되었다. 학교 일반사항에 따른 수행 수준에서는 도시형이 농 어촌형에 비해 총 급식인원수가 많을수록 수행 수준이 높은 것으로 나타났다(P<0.05). HACCP 시스템 장애요인 인식에서 '전반적인 장애요인'과 '조리종사원의 HACCP 수행', '학교 팀장 및 예산지원부서의 협력'이 대부분 3.0이상으로 높게 나타났으며, '영양(교)사의 HACCP 수행'은 2.81로 가장 낮았다. 시설 설비 부족 4.00, 교육청의 예산지원 미비 3.90, 납품업체의 HACCP 시스템에 대한 이해부족 3.72 순으로 높은 장애요인으로 인식되었다. 학교급식 HACCP 시스템의 성공적인 적용을 위해서는 영양(교)사 및 조리종사원에 대한 교육, 훈련을 통한 동기부여가 가장 중요하게 해결되어야 할 요소이며, 학교 당국의 행정적 지원과 교육청의 예산 확보를 통한 위생 전담 인력지원도 하루빨리 해결해야 할 요소이다. 또한 표준위생작업절차 등의 선행요건을 개발하여 HACCP 시스템을 보다 효율적으로 적용할 수 있는 기반을 마련하여야 할 것이다.

IFRS 공시 실태 개선방안에 대한 소고 - 보고기업, 정보이용자 요인을 고려한 통합적 접근 - (A Study on Practices and Improvement Factors of Financial Disclosures in early stages of IFRS Adoption - An Integrative Approach of Korean Cases: Embracing Views of Reporting Entities and Users of Financial Statements)

  • 김희석
    • 벤처창업연구
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    • 제7권2호
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    • pp.113-127
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    • 2012
  • IFRS에 따른 재무제표 작성은 연결재무제표의 주재무제표화, 원칙중심의 회계처리기준 등으로 인해 재무제표 본문의 간략화 및 다양화, 상세내역 및 비재무사항 주석기재 요구량 증대 등 공시 전반에 걸친 중요성이 높아지고 있다. 한편 K-IFRS체제하의 적정공시 방향에 대한 기존의 연구와 검토들은 IFRS 전면도입의 당위론적 배경과 제도변화 초기상황이라는 시기적 요인에 따라 기준제정기구나 감독기관 중심으로 공시요구사항 증대나 정보의 완전성(completeness) 측면에 초점을 두고 전개되어 온 것이 사실이다. 이에, 본 연구는 기존의 접근에 더하여 보고기업 및 정보이용자의 관점에서 보다 균형적인 IFRS 적용에 따른 적정공시 방향성을 도출하고자 하였다. 먼저 주요기업 재무공시 실태 검토 결과, 2010년, 2011년 재무공시에서 다수의 미준수사항 또는 권고할 사항이 지적되었다. 이러한 원인으로는 IFRS 기준의 성격에 따른 문제, 업종별 기업별 특성에 따른 문제, IFRS 도입비용 및 촉박한 공시기한 등 공시기업의 부담 측면이 지적될 수 있으며, 이는 정보이용자 입장에서의 이해가능성 및 활용도, 비교가능성 저하를 일으키는 것으로 나타났다. 이러한 실태의 개선을 위해, 제도의 완화/지원 측면에서 적용대상 기업의 추가 세분화 필요성 검토, 주석공시 내용과 범위 조정, 공시시기 조정 및 다원화, 공시환경 및 인센티브 지원 방안이 제안되었으며, 공시요구 강화 측면에서 기업, 정보이용자 참여비중 확대를 반영한 K-IFRS 제정체계 개선과 표준화된 세부양식 정의 및 적용의무화 필요성이 제시되었다.

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'청수' 포도의 수형에 따른 수체 생육 및 과실 특성 (Growth and Fruit Characteristics of 'Cheongsoo' Grape in Different Trellis Systems)

  • 김수진;박서준;정성민;노정호;허윤영;남종철;박교선
    • 원예과학기술지
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    • 제32권4호
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    • pp.427-433
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    • 2014
  • 수형은 포도 과실의 품질과 수확량에 영향을 주는 주요한 요인이다. 또한 몇몇 포도 품종들은 다양한 기후와 토양조건에서 고유한 특성을 드러내기 위해 적합한 수형을 요구한다. 본 연구는 '청수' 품종의 우리나라에서의 재배에 적합한 수형을 평가하기 위해 수행되었다. '청수' 품종의 수형에 따른 광 환경을 비교한 결과 수광량이 높은 수형은 커튼형, 이중커튼형, 개량일자형 순이었다. 최대 광량의 경우 개량일자형은 약 $670{\mu}mol{\cdot}m^{-2}{\cdot}s^{-1}$인데 비해 커튼형과 이중커튼형은 약 1,654와 $1,649{\mu}mol{\cdot}m^{-2}{\cdot}s^{-1}$로 나타났다. 대기온도는 세 수형 모두 비슷하게 나타났다. 광도 $1,500{\mu}mol{\cdot}m^{-2}{\cdot}s^{-1}$에서 개량일자형은 이산화탄소동화율이 $8.3{\mu}mol{\cdot}m^{-2}{\cdot}s^{-1}$인데 비해 커튼형과 이중커튼형은 13.4, $13.7{\mu}mol{\cdot}m^{-2}{\cdot}s^{-1}$로 나타났다. 주지횡단면면적과 발아율은 세 수형간에 유의한 차이를 보이지 않았다. 눈의 수와 신초 수는 54.4개와 47.0으로 이중커튼형에서 가장 많았으며 커튼형에서는 눈의 수는 34.7개, 신초 수는 31.3개로 가장 적었다. 신초의 길이는 개량일자형의 경우 243.9cm로 가장 길었으며 이중커튼형은 151.5cm로 가장 짧았다. 초생엽과 부초엽의 엽면적의 경우에도 개량일자형이 다른 수형에 비해 월등하게 높게 나타났다. 수관 내부 잎 수와 전체 잎에 대한 수관 내부 잎의 비율은 이중커튼형이 높게 나타났다. 과립 무게, 과립의 종경과 횡경은 수형간 차이가 나타나지 않았다. 그러나 과방중은 이중커튼형에서 203.66g으로 가장 높았으며 개량일자형에서는 130.10g으로 가장 낮았다. 나무당 과방수 또한 이중커튼형이 136.8개로 개량일자형의 86.28나 커튼형의 97.42개에 비해 많았다. 산도는 이중커튼형에서 0.45로 다른 수형에 비해 유의하게 낮았다. 따라서 '청수' 품종은 단위면적당 수확량을 높이면서도 과실의 품질이 저해되지 않는 이중커튼형으로 수형을 관리하는 것이 적합한 것으로 판단되며 이는 '청수' 품종의 농가 보급 및 재배에 중요한 정보가 될 것이다.

다자간 국제회의 안전활동에 있어서 현장활동단계의 역할 및 중요성에 관한 연구 : 부산 APEC 행사를 중심으로 (The Study about Role and Importance of Site Activity Stage in Safety Activity for the International Conference among Several Countries)

  • 이선기
    • 시큐리티연구
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    • 제19호
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    • pp.105-138
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    • 2009
  • 본 연구는 2005년 부산에서 개최된 APEC 행사의 안전활동 문제점을 도출하여 이를 토대로 향후 우리나라에서 개최될 다자간 국제회의 안전활동에 대한 제고방안을 모색해 보는데 그 목적이 있다. 이와 같은 목적을 달성하기 위하여 부산 APEC 행사에 직접 참여한 경찰, 소방, 군, 국정원 등 안전기관의 문제인식 차이를 통하여 제반적인 문제점을 도출해 보고자 한다. 이를 위해 APEC 행사에 차출되어 근접해서 근무한 4개 안전기관 직원을 대상으로 델파이방법에 의해 3차례에 걸쳐 의견을 수렴, 다자간 국제회의의 단계별 구성요소 및 문제점을 파악하고 구성요소별로 문제인식에 대한 통계처리를 실시하였다. 이와 함께 안전기관 전문가 4명과 1 : 1 면담결과를 통하여 다자간 국제회의 행사에 있어서 현장에서 주로 이루어지는 현장활동단계는 어떤 역할을 하며, 그 중요성이 무엇인지를 확인한 결과는 다음과 같다. 현장활동단계에서는 첫째, 인력운영 면에서는 안전기관의 유경험자를 데이터베이스화하여 관리함으로써 차제에 유사한 범국가적인 행사에 차출할 수 있는 시스템을 마련해야 한다. 둘째, 효과적인 폭발물 검측을 위해서는 첨단장비의 도입을 중기계획에 의거하여 차질 없이 수행하고 유관기관과 합동반을 구성하여 주요 취약시설에 대한 점검을 동시에 병행하여야 한다. 셋째, 안전장비의 첨단화를 위해서는 첨단장비 박람회를 통한 장비도입이 사전에 이루어져야 한다. 넷째, 국내 외 정보기관과 행사와 관련된 정보를 공유하고 협조체제를 강화하여 대테러활동에 최선의 대책을 강구해야 한다. 다섯째, 각 기관별로 홍보활동을 경쟁적으로 전개하는 것 보다 상호이해 증진차원에서 홍보기구를 설치하여 대국민 홍보대책을 강구해야 한다. 여섯째, 소방관련 기관과의 협력을 강화하기 위해서는 평시에 전기, 가스, 승강기 등 관련회사와 유기적인 협조체제를 강화하여 행사 시 유관기관과의 통합조정권이 확보될 수 있도록 정책적인 배려가 필요하다. 일곱째, 원활한 취재활동의 편의를 제공하면서도 안전 및 질서유지를 도모하기 위해서는 명확한 보도관리 지침수립이 필요하다.

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도입주체에 따른 인터넷경로의 도입효과 (The Impact of the Internet Channel Introduction Depending on the Ownership of the Internet Channel)

  • 유원상
    • 마케팅과학연구
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    • 제19권1호
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    • pp.37-46
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    • 2009
  • The Census Bureau of the Department of Commerce announced in May 2008 that U.S. retail e-commerce sales for 2006 reached $ 107 billion, up from $ 87 billion in 2005 - an increase of 22 percent. From 2001 to 2006, retail e-sales increased at an average annual growth rate of 25.4 percent. The explosive growth of E-Commerce has caused profound changes in marketing channel relationships and structures in many industries. Despite the great potential implications for both academicians and practitioners, there still exists a great deal of uncertainty about the impact of the Internet channel introduction on distribution channel management. The purpose of this study is to investigate how the ownership of the new Internet channel affects the existing channel members and consumers. To explore the above research questions, this study conducts well-controlled mathematical experiments to isolate the impact of the Internet channel by comparing before and after the Internet channel entry. The model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an Internet store. The addition of the Internet store to this channel system results in a mixed channel comprised of two different types of channels. The new Internet store can be launched by the independent physical store such as Bestbuy. In this case, the physical retailer coordinates the two types of stores to maximize the joint profits from the two stores. The Internet store also can be introduced by an independent Internet retailer such as Amazon. In this case, a retail level competition occurs between the two types of stores. Although the manufacturer sells only one product, consumers view each product-outlet pair as a unique offering. Thus, the introduction of the Internet channel provides two product offerings for consumers. The channel structures analyzed in this study are illustrated in Fig.1. It is assumed that the manufacturer plays as a Stackelberg leader maximizing its own profits with the foresight of the independent retailer's optimal responses as typically assumed in previous analytical channel studies. As a Stackelberg follower, the independent physical retailer or independent Internet retailer maximizes its own profits, conditional on the manufacturer's wholesale price. The price competition between two the independent retailers is assumed to be a Bertrand Nash game. For simplicity, the marginal cost is set at zero, as typically assumed in this type of study. In order to explore the research questions above, this study develops a game theoretic model that possesses the following three key characteristics. First, the model explicitly captures the fact that an Internet channel and a physical store exist in two independent dimensions (one in physical space and the other in cyber space). This enables this model to demonstrate that the effect of adding an Internet store is different from that of adding another physical store. Second, the model reflects the fact that consumers are heterogeneous in their preferences for using a physical store and for using an Internet channel. Third, the model captures the vertical strategic interactions between an upstream manufacturer and a downstream retailer, making it possible to analyze the channel structure issues discussed in this paper. Although numerous previous models capture this vertical dimension of marketing channels, none simultaneously incorporates the three characteristics reflected in this model. The analysis results are summarized in Table 1. When the new Internet channel is introduced by the existing physical retailer and the retailer coordinates both types of stores to maximize the joint profits from the both stores, retail prices increase due to a combination of the coordination of the retail prices and the wider market coverage. The quantity sold does not significantly increase despite the wider market coverage, because the excessively high retail prices alleviate the market coverage effect to a degree. Interestingly, the coordinated total retail profits are lower than the combined retail profits of two competing independent retailers. This implies that when a physical retailer opens an Internet channel, the retailers could be better off managing the two channels separately rather than coordinating them, unless they have the foresight of the manufacturer's pricing behavior. It is also found that the introduction of an Internet channel affects the power balance of the channel. The retail competition is strong when an independent Internet store joins a channel with an independent physical retailer. This implies that each retailer in this structure has weak channel power. Due to intense retail competition, the manufacturer uses its channel power to increase its wholesale price to extract more profits from the total channel profit. However, the retailers cannot increase retail prices accordingly because of the intense retail level competition, leading to lower channel power. In this case, consumer welfare increases due to the wider market coverage and lower retail prices caused by the retail competition. The model employed for this study is not designed to capture all the characteristics of the Internet channel. The theoretical model in this study can also be applied for any stores that are not geographically constrained such as TV home shopping or catalog sales via mail. The reasons the model in this study is names as "Internet" are as follows: first, the most representative example of the stores that are not geographically constrained is the Internet. Second, catalog sales usually determine the target markets using the pre-specified mailing lists. In this aspect, the model used in this study is closer to the Internet than catalog sales. However, it would be a desirable future research direction to mathematically and theoretically distinguish the core differences among the stores that are not geographically constrained. The model is simplified by a set of assumptions to obtain mathematical traceability. First, this study assumes the price is the only strategic tool for competition. In the real world, however, various marketing variables can be used for competition. Therefore, a more realistic model can be designed if a model incorporates other various marketing variables such as service levels or operation costs. Second, this study assumes the market with one monopoly manufacturer. Therefore, the results from this study should be carefully interpreted considering this limitation. Future research could extend this limitation by introducing manufacturer level competition. Finally, some of the results are drawn from the assumption that the monopoly manufacturer is the Stackelberg leader. Although this is a standard assumption among game theoretic studies of this kind, we could gain deeper understanding and generalize our findings beyond this assumption if the model is analyzed by different game rules.

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