• 한국경제지리학회지
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• 제17권2호
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• pp.366-384
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• 2014

본 연구는 한국의 도시 및 농촌 전통시장 중에서 최근에 관광명소로 발전한 서울 광장시장과 장흥 토요시장을 사례로 각각의 성공 요인을 규명해 보았다. 두 시장은 입지환경, 시장 주기, 시장 개설 관리주체 측면에서 광장시장은 서울 도심에 입지한 사설 상설시장이라면 장흥 토요시장은 전라남도 농어촌에 입지한 공설 정기시장이다. 그러한 차이에도 불구하고 두 전통시장은 각 성공 요인의 우선순위와 구체적인 내용에서 다소 다른 점이 있지만, 전반적으로는 같은 5개 요인의 복합적 결과로 관광명소로 성공하였다. 즉, 관광명소의 인근 입지, 주력상품의 보유, 주력상품의 가격 경쟁력, 자치단체나 공공기관의 역할, 시장의 대중매체 홍보 등의 공통적 요인이 그것이다. 이러한 점은 앞으로 도시나 농촌 전통시장의 관광시장 또는 관광명소 발전정책을 추진하는 데 있어 중요한 시사점을 제공해 주고 있다.

• 복식
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• 제66권3호
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• pp.1-17
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• 2016

This study examined and analyzed the women's jeogoris in the Seoul Gwangjang Market and Busan Jin Market. They study explored the items to look into the current state of the Jeogori patterns, as well as investigate the flat pattern jeogoris, including its source and aspects of change. Korean women's body figure has become more westernized, and the purpose of this study is to investigate the effects of this change on the traditional jeogoris. We hope to gather valuable data, which can be used to propose a new direction for designing hanbok in the future. The study methods are as follows: First, the types of jeogori patterns were examined. Second, the current state of jeogori patterns in the Seoul Gwangjang market and Jin market in Busan were analyzed to look into how the patterns have transitioned. And lastly, the reason for the origination of the flat pattern jeogori and the type of changes will be examined. Current study results show that two pattern types are being used: the flat composition jeogori and the flat pattern jeogori. Surveys show that more than 90 percent of the jeogoris in the Seoul Gwangjang Market are of the flat composition pattern variety, while more than 90 percent of jeogoris in the Busan Jin Market are of the flat pattern variety. In 1998, western-style dress designers in Busan introduced the flat pattern jeogoris, which were used to get rid of the wrinkles caused by the extra space, into the market after the financial crisis period in Korea, as a way to revitalize the market. This new pattern was popular among tea aficionados and traditional Korean musicians. It was exposed to the public via different mediums, such as TV programs, magazines, and brochures. Busan was the first to be exposed, and then it spread to Seoul. It also seems that the reduction of production cost caused the increase of the flat pattern jeogori.