Abstract
This study examined and analyzed the women's jeogoris in the Seoul Gwangjang Market and Busan Jin Market. They study explored the items to look into the current state of the Jeogori patterns, as well as investigate the flat pattern jeogoris, including its source and aspects of change. Korean women's body figure has become more westernized, and the purpose of this study is to investigate the effects of this change on the traditional jeogoris. We hope to gather valuable data, which can be used to propose a new direction for designing hanbok in the future. The study methods are as follows: First, the types of jeogori patterns were examined. Second, the current state of jeogori patterns in the Seoul Gwangjang market and Jin market in Busan were analyzed to look into how the patterns have transitioned. And lastly, the reason for the origination of the flat pattern jeogori and the type of changes will be examined. Current study results show that two pattern types are being used: the flat composition jeogori and the flat pattern jeogori. Surveys show that more than 90 percent of the jeogoris in the Seoul Gwangjang Market are of the flat composition pattern variety, while more than 90 percent of jeogoris in the Busan Jin Market are of the flat pattern variety. In 1998, western-style dress designers in Busan introduced the flat pattern jeogoris, which were used to get rid of the wrinkles caused by the extra space, into the market after the financial crisis period in Korea, as a way to revitalize the market. This new pattern was popular among tea aficionados and traditional Korean musicians. It was exposed to the public via different mediums, such as TV programs, magazines, and brochures. Busan was the first to be exposed, and then it spread to Seoul. It also seems that the reduction of production cost caused the increase of the flat pattern jeogori.
