• Title/Summary/Keyword: Sentiment Evaluation

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Customer Voices in Telehealth: Constructing Positioning Maps from App Reviews (고객 리뷰를 통한 모바일 앱 서비스 포지셔닝 분석: 비대면 진료 앱을 중심으로)

  • Minjae Kim;Hong Joo Lee
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.69-90
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    • 2023
  • The purpose of this study is to evaluate the service attributes and consumer reactions of telemedicine apps in South Korea and visualize their differentiation by constructing positioning maps. We crawled 23,219 user reviews of 6 major telemedicine apps in Korea from the Google Play store. Topics were derived by BERTopic modeling, and sentiment scores for each topic were calculated through KoBERT sentiment analysis. As a result, five service characteristics in the application attribute category and three in the medical service category were derived. Based on this, a two-dimensional positioning map was constructed through principal component analysis. This study proposes an objective service evaluation method based on text mining, which has implications. In sum, this study combines empirical statistical methods and text mining techniques based on user review texts of telemedicine apps. It presents a system of service attribute elicitation, sentiment analysis, and product positioning. This can serve as an effective way to objectively diagnose the service quality and consumer responses of telemedicine applications.

A Study on the Evaluation of Fashion Design Based on Big Data Text Analysis -Focus on Semantic Network Analysis of Design Elements and Emotional Terms- (빅데이터 텍스트 분석을 기반으로 한 패션디자인 평가 연구 -디자인 속성과 감성 어휘의 의미연결망 분석을 중심으로-)

  • An, Hyosun;Park, Minjung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.3
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    • pp.428-437
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    • 2018
  • This study derives evaluation terms by analyzing the semantic relationship between design elements and sentiment terms in regards to fashion design. As for research methods, a total of 38,225 texts from Daum and Naver Blogs from November 2015 to October 2016 were collected to analyze the parts, frequency, centrality and semantic networks of the terms. As a result, design elements were derived in the form of a noun while fashion image and user's emotional responses were derived in the form of adjectives. The study selected 15 noun terms and 52 adjective terms as evaluation terms for men's striped shirts. The results of semantic network analysis also showed that the main contents of the users of men's striped shirts were derived as characteristics of expression, daily wear, formation, and function. In addition, design elements such as pattern, color, coordination, style, and fit were classified with evaluation results such as wide, bright, trendy, casual, and slim.

An Analysis of IT Proposal Evaluation Results using Big Data-based Opinion Mining (빅데이터 분석 기반의 오피니언 마이닝을 이용한 정보화 사업 평가 분석)

  • Kim, Hong Sam;Kim, Chong Su
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.1
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    • pp.1-10
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    • 2018
  • Current evaluation practices for IT projects suffer from several problems, which include the difficulty of self-explanation for the evaluation results and the improperly scaled scoring system. This study aims to develop a methodology of opinion mining to extract key factors for the causal relationship analysis and to assess the feasibility of quantifying evaluation scores from text comments using opinion mining based on big data analysis. The research has been performed on the domain of publicly procured IT proposal evaluations, which are managed by the National Procurement Service. Around 10,000 sets of comments and evaluation scores have been gathered, most of which are in the form of digital data but some in paper documents. Thus, more refined form of text has been prepared using various tools. From them, keywords for factors and polarity indicators have been extracted, and experts on this domain have selected some of them as the key factors and indicators. Also, those keywords have been grouped into into dimensions. Causal relationship between keyword or dimension factors and evaluation scores were analyzed based on the two research models-a keyword-based model and a dimension-based model, using the correlation analysis and the regression analysis. The results show that keyword factors such as planning, strategy, technology and PM mostly affects the evaluation result and that the keywords are more appropriate forms of factors for causal relationship analysis than the dimensions. Also, it can be asserted from the analysis that evaluation scores can be composed or calculated from the unstructured text comments using opinion mining, when a comprehensive dictionary of polarity for Korean language can be provided. This study may contribute to the area of big data-based evaluation methodology and opinion mining for IT proposal evaluation, leading to a more reliable and effective IT proposal evaluation method.

Sentiment Analysis of movie review for predicting movie rating (영화리뷰 감성 분석을 통한 평점 예측 연구)

  • Jo, Jung-Tae;Choi, Sang-Hyun
    • Management & Information Systems Review
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    • v.34 no.3
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    • pp.161-177
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    • 2015
  • Currently, the influence of the Internet portal sites that can make it quick and easy to contact the vast amount of information is increasing. Users can connect the Internet through a portal to obtain information, such as communication between Internet users, which can be used to meet a variety of purposes. People are exposed to a variety of information from other users in the search for a movie and get information. The impact on the reviews and ratings with the limited number of characters of the film allows users to form a relationship to the movie, decide whether you want to see the movie or find another movie. but, the user can not read the whole movie review. When user see the overall evaluation, the user can receive the correct information. This research conducted a study on the prediction of the rating by the use of review data. Information of reviews, is divided into two main areas: the"fact" and "opinion". "Fact" is to convey the dispassionate information and "Opinion" is, to represent the user's feelings. In this study, we built sentiment dictionary based on the assessment and evaluation of the online review and applied to evaluate other movies. In the comparative study with a simple emotion evaluation technique, we found the suggested algorithm got the more accurate results.

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User Experience Evaluation of Menstrual Cycle Measurement Application Using Text Mining Analysis Techniques (텍스트 마이닝 분석 기법을 활용한 월경주기측정 애플리케이션 사용자 경험 평가)

  • Wookyung Jeong;Donghee Shin
    • Journal of the Korean Society for information Management
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    • v.40 no.4
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    • pp.1-31
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    • 2023
  • This study conducted user experience evaluation by introducing various text mining techniques along with topic modeling techniques for mobile menstrual cycle measurement applications that are closely related to women's health and analyzed the results by combining them with a honeycomb model. To evaluate the user experience revealed in the menstrual cycle measurement application review, 47,117 Korean reviews of the menstrual cycle measurement application were collected. Topic modeling analysis was conducted to confirm the overall discourse on the user experience revealed in the review, and text network analysis was conducted to confirm the specific experience of each topic. In addition, sentimental analysis was conducted to understand the emotional experience of users. Based on this, the development strategy of the menstrual cycle measurement application was presented in terms of accuracy, design, monitoring, data management, and user management. As a result of the study, it was confirmed that the accuracy and monitoring function of the menstrual cycle measurement of the application should be improved, and it was observed that various design attempts were required. In addition, the necessity of supplementing personal information and the user's biometric data management method was also confirmed. By exploring the user experience (UX) of the menstrual cycle measurement application in-depth, this study revealed various factors experienced by users and suggested practical improvements to provide a better experience. It is also significant in that it presents a methodology by combines topic modeling and text network analysis techniques so that researchers can closely grasp vast amounts of review data in the process of evaluating user experiences.

Service Quality Evaluation based on Social Media Analytics: Focused on Airline Industry (소셜미디어 어낼리틱스 기반 서비스품질 평가: 항공산업을 중심으로)

  • Myoung-Ki Han;Byounggu Choi
    • Information Systems Review
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    • v.24 no.1
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    • pp.157-181
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    • 2022
  • As competition in the airline industry intensifies, effective airline service quality evaluation has become one of the main challenges. In particular, as big data analytics has been touted as a new research paradigm, new research on service quality measurement using online review analysis has been attempted. However, these studies do not use review titles for analysis, relyon supervised learning that requires a lot of human intervention in learning, and do not consider airline characteristics in classifying service quality dimensions.To overcome the limitations of existing studies, this study attempts to measure airlines service quality and to classify it into the AIRQUAL service quality dimension using online review text as well as title based on self-trainingand sentiment analysis. The results show the way of effective extracting service quality dimensions of AIRQUAL from online reviews, and find that each service quality dimension have a significant effect on service satisfaction. Furthermore, the effect of review title on service satisfaction is also found to be significant. This study sheds new light on service quality measurement in airline industry by using an advanced analytical approach to analyze effects of service quality on customer satisfaction. This study also helps managers who want to improve customer satisfaction by providing high quality service in airline industry.

A Study on the Role of Private-led Information Provision: Case of COVID-19 Pandemic (코로나19 팬데믹 상황에서 살펴본 민간 주도 정보제공의 역할 분석)

  • Cho, Hosoo;Jang, Moonkyoung;Ryu, Min Ho
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.1-13
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    • 2021
  • With the global pandemic of COVID-19, it is pointed out that exposure to false information to the public could cause serious problems. However, in pandemic situations, there is also an positive effect for the public to share private-led information rather than centralized unilateral delivery of information. This study analyzes the role of private-led information provision in infectious disease situations. To this end, topic modeling and sentiment analysis is carried out on online reviews of all COVID-19-related applications in Google Playstore provided by the Korean government and the private. The results showed that the user's evaluation of private apps, which were used from the early stage of COVID-19, was much higher than the apps provided by the government. In particular, users responded more positively to private apps than government apps in all aspects such as reliability of information, risk avoidance, timeliness, usefulness, and stability. Based on these results, a post-monitoring system is recommended rather than a pre-block of all private apps.

Developing the Customer Quality Satisfaction Index Using Online Reviews: Case Study of TV (리뷰를 활용한 고객 품질 만족도 지수 개발 : TV 사례연구)

  • Jiye, Shin;Heesoo, Kim;Jaiho, Lee;Hyoungwoo, Jeon;Jeongsik, Ahn;Sunghoon, Hwang
    • Journal of Korean Society for Quality Management
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    • v.50 no.4
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    • pp.863-876
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    • 2022
  • Purpose: The purpose of this study is to propose the product quality satisfaction index based on multiple linear regression using customer reviews. Methods: The proposed framework is composed of four steps. First, we collect online reviews and divide it into insight phrases. The insight phrases are classified using product attribute dictionary and sentiment analysis is conducted. Second, the importance of attributes is calculated in consideration of both regression coefficient and frequency. Third, the positive rate is calculated concerning sentiment analysis result. Therefore, the quality satisfaction index is measured by the weighted sum of importance and positive rate in the last step. Results: We conduct a case study using 2-years(2020, 2021) of Samsung TV reviews to confirm the effectiveness of the proposed methodology. As a result, we found that Picture quality is the most crucial attribute in TV evaluation. The importance of Gaming and content has grown up as the positive rate has also increased. Therefore, the overall satisfaction of TV has increased in 2021 compared to 2020. Conclusion: The result of this study shows that the proposed index reveals the customer's mind efficiently and can be explained by the importance and positive rate of each attribute. By using the proposed index, companies are able to improve and the priority of improvement can be determined.

Multi-perspective User Preference Learning in a Chatting Domain (인터넷 채팅 도메인에서의 감성정보를 이용한 타관점 사용자 선호도 학습 방법)

  • Shin, Wook-Hyun;Jeong, Yoon-Jae;Myaeng, Sung-Hyon;Han, Kyoung-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.1
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    • pp.1-8
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    • 2009
  • Learning user's preference is a key issue in intelligent system such as personalized service. The study on user preference model has adapted simple user preference model, which determines a set of preferred keywords or topic, and weights to each target. In this paper, we recommend multi-perspective user preference model that factors sentiment information in the model. Based on the topicality and sentimental information processed using natural language processing techniques, it learns a user's preference. To handle timc-variant nature of user preference, user preference is calculated by session, short-term and long term. User evaluation is used to validate the effect of user preference teaming and it shows 86.52%, 86.28%, 87.22% of accuracy for topic interest, keyword interest, and keyword favorableness.

A Case Study on Text Analysis Using Meal Kit Product Review Data (밀키트 제품 리뷰 데이터를 이용한 텍스트 분석 사례 연구)

  • Choi, Hyeseon;Yeon, Kyupil
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.1-15
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    • 2022
  • In this study, text analysis was performed on the mealkit product review data to identify factors affecting the evaluation of the mealkit product. The data used for the analysis were collected by scraping 334,498 reviews of mealkit products in Naver shopping site. After preprocessing the text data, wordclouds and sentiment analyses based on word frequency and normalized TF-IDF were performed. Logistic regression model was applied to predict the polarity of reviews on mealkit products. From the logistic regression models derived for each product category, the main factors that caused positive and negative emotions were identified. As a result, it was verified that text analysis can be a useful tool that provides a basis for maximizing positive factors for a specific category, menu, and material and removing negative risk factors when developing a mealkit product.