• Korean Institute of Interior Design Journal
• /
• v.26 no.5
• /
• pp.152-160
• /
• 2017

The purpose of this study is to propose a space design plan for brand experience that can enhance consumer satisfaction and brand awareness by conducting a survey on the consumer satisfaction with space expression methods in an eyewear flagship store. Through theoretical review, brand experience was defined as the 'process and outcome of experiences caused by stimulations associated with the brand in a series of processes. After reviewing previous studies, 5 elements of brand experience such as the sensory, emotional, behavioral, cognitive and relational experiences were extracted. Upon deriving a checklist through these elements, a survey was conducted. The analysis of the survey showed that the process composed of cognitive experiences that promoted to remember the brand was intensively expressed in spaces. Thus, the results of this study are as follows. First, the process composed of cognitive experience should be applied with a higher priority to increase brand awareness, and such a process accompanied by the behavioral and sensory experiences. Second, beyond a simple visual experience, various senses such as olfactory and auditory senses should be stimulated, and behavioral experience provided as an experience factor. Third, brand image and sales spaces should be composed under a single theme with a connectivity. Fourth, in external spaces, the curiosity of consumers should be stimulated with a theme matching the brand image. Fifth, it was found that the visitor satisfaction was higher when formative elements consisted of not only static but also dynamic features. Sixth, among the elements of brand experience, emotional experience should be improved to complete the 'process and outcome of experiences'. It is considered that further studies are needed, which expand the cases of eyewear flagship stores not only in Korea but also overseas, and propose more specific plans and design strategies through in-depth interview methods in the future.

• Fashion & Textile Research Journal
• /
• v.8 no.5
• /
• pp.552-561
• /
• 2006

This study was conducted to suggest an appropriate jacket bodice pattern for elderly women by comparing the developed pattern with existing ready-made jacket pattern. The developed jacket bodice pattern was produced from the basic sloper in which elderly women's somatotype was fully reflected, by using the newly developed 3D pattern design system. Subjects were 6 elderly women aged from 60 to 69 who have average somatotype in their age group. This study carried out pattern analysis and self-sensory test with three ready-made jackets(national brands) and suggested a developed jacket pattern based on the results. According to the self sensory test results of ready-made jacket, wearing fitness among brands was significantly different even though those brands were same B91 size. The results of ready-made jackets' pattern analysis, size differences among patterns have influenced wearing fitness. The basic numerical formula for the jacket pattern considered elderly women's somatotype were as follows; $B/4+2{\pm}0.2{\sim}0.5$(difference of front and back), $W/4+2{\pm}0.2{\sim}0.5$(difference of front and back), H/4+2~7(ease amount), armhole depth B/4, chest width B/6+1, back width B/6+3 and back neck width B/12+0.5. According to the results of the developed jacket's appearance evaluation, it earned higher scores in silhouette and ease amount, confirming that the developed jacket is appropriate for the elderly women. Also, in the evaluation on space length, the developed jacket pattern was evaluated to allow proper space length in all around of measurement parts.

• Korean Journal of Human Ecology
• /
• v.7 no.3
• /
• pp.5-13
• /
• 2004

This study was performed to investigate the characteristics of denim pants preferred by Korean women in their 20's through the analysis of the sensory test(appearance) and garment space length. Four kinds of ready-made denim pants of national and licensed brand on sale in Korea were used as the experimental garment. The results were as follows: 1. The significant difference among brands were found in the appropriateness of ease in the part of waist belt(front), knee (front), ankle(back) and the total silhouette. 2. In the analysis of garment space length. the significant difference among brands was shown in waist belt part $(FL60^{\circ})$, hip $(FL0^{\circ},\;FL30^{\circ})$, crotch(SRR) and knee(BR60^{\circ}). However, total average was not significant difference. 3. According to analysis of pattern size, the brand N was out of balance in crotch depth and girth. by which it can be said that N got the lowest score in sensory test (appearance). On the other hand, Brand GU was large in circumference with short crotch length. 4. Therefore, the most preferred denim pants pattern of Korean women in their 20's was fit in waist belt. hip. crotch circumference and a little bit tight in crotch depth and length. As the design was limited as straight style. more design and brands must be included for future study.

• Korean Institute of Interior Design Journal
• /
• v.14 no.5 s.52
• /
• pp.98-105
• /
• 2005

Through advanced computer technology, our physical environment became a flexible and liquid space that is a multi-functional space structure, hetero-alliance, formless, interactivity. We attempt to interpretate Deleuze's Other geometry as a space designer. Hence first, the aim of this study is to define the meaning of the Other and Other geometry. Second, to extract keywords out of the Other geometry to analyze the work. Third, to analyze the work using the space formative languages(blob, blurring, distortion, folding, layering, lightness, nesting, repetition, shear, transparency, twisting, unfolding, warping, waving, and weaving). The 13 works were selected which have been issued after year 2000 with the focus on liquid space studies. The methods of this study are literature research and contents analysis. The results of the analysis were as follows. First, the source is the Other who is a hidden potentials in the surrounding environment, and this source has the capability of making it part of reality anytime. Other geometry means it is a theory that is comprised of various lines that with the kind of experiences that one has in life. Second, the key words that were extracted from the theory of Deleuze's Other geometry were of (1)hetero-alliance(reflected in a sculptured shape or a fluid abstract form), (2)dis-form(by speculating the user's movements, and combining space elements with external forces), (3)interactivity (information was exchanged real time between the user and his environment where the space took on a sensory institution). Finally, after studying the works using the space formative languages, we found that blob, warping, waving were used externally, and repetition, warping and waving for mostly used internally.

• Korean Institute of Interior Design Journal
• /
• v.23 no.4
• /
• pp.83-93
• /
• 2014

Because the 'image' is the 'reality' in this era, there are the characteristics dematerialized between reality and non-reality in the contemporary architecture. These are promoting individualization, differentiation and multi-layered time with the development of electronic technology. This trend emphasizes the importance of imagines that are not only homogenized, simultaneous but also overlapped, multi-layered, discriminatory. Perspectives and essential characteristics of the architectural skin are changing in terms of the technical and social awareness and that means the skin has features as a complex body. Recently as an imagine creator, the architectural skin make form of media boundaries reflecting the various relationships between the observer and the external environment and also, the interior space become another sensory skin by removing the boundaries of the internal and external. It is important that making an identity of the architecture defined by the media or the imagine as well as the importance of space in architecture. These changes of skin make the third space based on the viewer's imagination and show the potential of new architectural skin with the expansion space by blurring the boundary between reality and illusion. It occurs to the diversity of the architectural skin with the identity. It will more diversified and be recognized immediately and sensibly through the interface attributes in contact with the city directly. In addition, it is more important that the skin become a unified body related with urban, social and cultural context.

• Korean Institute of Interior Design Journal
• /
• v.19 no.3
• /
• pp.77-85
• /
• 2010

The Therme Vals is a hotel and spa which combines a complete sensory experience designed by Peter Zumthor. This study aims to find emotional design approaches of the Therme Vals through references, observation from site visit, interview and discussion related to this topic. This space was designed for visitors to luxuriate and rediscover the ancient benefits of bathing. The combinations of light and shade, open and enclosed spaces and linear elements make for a highly sensuous and restorative experience. The study observed the emotional design characteristics of the Therme Vals through space approach, aesthetic and experiential sides. For space approach side, emotional experience in gradual process to approach the space was mentioned, for aesthetic side, mystical combination of light, stone and water was observed, for experiential side, 5 senses experience and space programing for adjusting the density of the space were observed. This study found that the spa has the quality of spiritual, soul-touching delight like religious experience. The fascination for the mystic qualities of a world of stone within the mountain, for darkness and light, for light reflections on the water or in the steam saturated air, pleasure in the unique acoustics of the bubbling water in a world of stone, the ritual of bathing-all these notions were explained in Peter Zumthor's construction details. In the result of the interview and discussion, people love the space and praised it highly for the emotional design regardless of space experience, age, sex or ethnicity. Emotional design approaches based on human nature, materiality, and memory of the places is more powerful than other emotional design ideas with technical devices, special themes, digital effects, vivid colors and shapes.

• Korean Institute of Interior Design Journal
• /
• v.22 no.5
• /
• pp.11-21
• /
• 2013

The development of modern industry and the production of new materials of architecture have recognized as an important aspect. This study intended to discuss about the meaning of main elements of the architecture materials, its implications for properties, and, highlighted meaning of the properties of modern interior design. The purpose of this study is to analyze the case studies of Place and Physical materials of synaesthesia of modern architecture as well as modern architecture is not only concentrated in the visual aspect but also the larger ramifications of sensory. Synesthesia in architectural space can be called experiential existence that built in the space of human perception and based on the human emotion that targeted by physical architectural space. Accordingly, these case studies are to consider about how the materials being passed by any effect in a modern interior space presented, In order to find the essential meaning in modern interior space, this studies focused on Swiss architect Peter Zumthor's cases. Following analyze of Peter Zumthor's place of architectural space and materials, this study structured by the six kinds of synesthesia characters. First, time and remember to infer changes, Second, traditional and regional ingredients involve the substitution of one empirical space, Third, non-materiality through the neutralization, Fourth, auditory memory through the embodiment of everydayness, Fifth, trail through the sense of smell for the presence, Sixth, the relationship of natural and industrial products. Peter Zumthor's characteristics of these works are result of factors on the synesthetic relationship with the human response to architecture, the five senses, memories, experiences, and temperature. Also it is a synesthetic result of all human emotion to clarify of the architecture materials and non-material mediums by which light by a compound.

• Journal of Digital Convergence
• /
• v.18 no.3
• /
• pp.333-339
• /
• 2020

The lifestyle of the new consumer class of people with diversified social structures and tastes is affecting society as a whole. As of now, emerging lots of complex cultural space with unique sensibility and individuality, this paper is about proposing the branding of a complex cultural space. I selected Sounds Hannam as a cultural complex and conducted in-depth interviews about brand experience and Ethnography. The study found that Sounds Hannam needs sense of hearing and smell because the sensory factors of the Sounds Hannam are concentrated in the visual field, and also, there is a need to create an appropriate communication channel through SNS. The Sounds Hannam had the characteristic factors of sensibility, relaxation and content based on a diversity different from the existing one. Throughout research, it was derived that planning space as a place to inspire people through spatial composition that triggers behavior and creative thinking is the goal of a complex cultural space and at the same time, an effective way to reflect the lifestyle of those in 20s.

• Journal of the Korean Institute of Educational Facilities
• /
• v.27 no.3
• /
• pp.3-14
• /
• 2020

The purpose of this study is to discuss the planning direction of educational spaces to support children's healthy and creative learning based on bio_philic theory. This study analyzed the characteristics of the application of biophilic patterns in children's education space through case analysis. The conclusion of this study is summarized as follows. As a result of the analysis of children's classroom space, the pattern of 'A(Visual connection with nature), F(Dynamic & Diffuse Light), K(Prospect)' shows high application rate, but the pattern of 'C(Non-Rhythmic Sensory Stimuli), G(Connection with Natural Systems), I(Material Connection with Nature)' shows low application rate. In particular, there is a lack of connection with patterns such as hearing, smell, touch, taste stimulation and water experience, and curiosity through exploration of nature about 'B(Non-visual connection with nature), E(Presence of Water), N(Risk/Peril)' changes in nature and ecosystem. In the corridor and rest space, the pattern of 'A(Visual connection with nature), D(Thermal & Airflow Variability), F(Dynamic & Diffuse Light), G(Connection with Natural Systems), K(Prospect)' shows high application rate, but 'B(Non-visual connection with nature)' shows low application rate. In addition, the application of patterns related to the stimulation of curiosity through direct exploration of nature and the exploration of the patterns of 'E(Presence of Water), N(Risk/Peril)' is insufficient. Therefore, in the case of classroom spaces, the active use of nature as it is should be considered within the scope that does not cause visual confusion, and it should provide an area that can be experienced through the five senses. And corridors and rest spaces should be designed to introduce more active natural elements as spaces to recover stress caused by learning. In other words, the characteristics of children's education facilities need to be connected between classroom space, corridor, rest space and external space. This study is meaningful in that it analyzes and derives the application characteristics of 'biophilic design' which affects the 'Attention Restoration' of children's educational spaces through foreign cases.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 1999.04a
• /
• pp.57-60
• /
• 1999

The eyes are the first sensory organs to perceive the environment. We become accustomed to the environment with our eyes. When we contact the environment, we perceive the appearance of an object with our eyes. Then we recognize our position, and perceive the shape surrounding the object interacting with space. The perception of seeing constructs experiences which control most of our recognition, and the experiences are images of the environment surrounding it. So they are significantly expressed into sensitive and mental elements of material and non-material world. Gibson's ecological perception theory analyzes and information system, which helps man to move effectively, and its component stimulus'. The important thing is that we should understand the combination of systems gathering stimulus not as an individual system but as one whole system.