• Information Systems Review
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• v.4 no.2
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• pp.133-153
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• 2002

Internet lowers the search cost to acquire information about products and sellers price information. Because consumers can easily compare prices among different Internet retailers, the price competition among merchants in Internet has been intensified. For online retailers, it is important to differentiate their sites from competitors based upon services rather than prices. This study investigates which factors influence on consumers price sensitivity in Internet book markets and examines whether consumers price sensitivity has any effect on the type of preferred Internet bookstore (hybrid or pure online book stores). Survey is conducted to empirically investigate the relationship among the various consumer attitudes and price sensitivity. The result shows that price search and price importance have effect on the choice of Internet bookstore. Consumers with higher price sensitivity preferred to purchase books from pure Internet bookstores rather than hybrid (click-and-mortar) bookstores. This study provides an exploratory framework that tries to understand consumer behavior about price sensitivity that might provide some marketing implications to lessen the price competition of Internet retailers.

• Fashion & Textile Research Journal
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• v.12 no.1
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• pp.103-108
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• 2010

The purpose of this study was to analyze the effect of fiber contents of socks fabric on the subjective sensitivity and emotional sensibility of consumers. We investigated the relationship of subjective sensitivity and sensibility according to fiber contents and color value of socks. We made five plain knit fabrics as specimens, with a combination of chitosan/SUS fiber contents and three value levels of grayish color. The subjects were 15 males and 54 females in the twenties. The data analysis was conducted with Pearson's correlation analysis, ANOVA, Duncan multiple range test, and regression analysis. The major finds were as follows: A factor analysis showed that subjective sensitivity was classified into five factors (bulky, surface-rough, elastic, attention, and variety) and emotional sensibility was into four factors (salience, stability, luxury, and activity). There were significant correlation between the subjective sensitivity and emotional sensibility. The subjective sensitivities of 'surface-rough' and 'elastic' were significantly influenced by fiber contents. The sensibilities of 'salience' and 'luxury' were significantly influenced by fiber contents. Where as the 'salience' and 'roughness' were significant influenced by color value level. According to sex, there were significantly difference in 'bulky', 'elastic' and 'salience'. As a result of the regression analysis, preference, consuming desire and satisfaction appears to be closely related with all subjective sensitivity and sensibility.

• Journal of the Korean Home Economics Association
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• v.51 no.1
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• pp.107-118
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• 2013

The objective of this study is to underline the important role of needs for multicultural education in the formation of middle and high school students' cultural sensitivity for the sake of coping multicultural society. This study focuses on how adolescents' multicultural society recognition and education experiences shape and influence their cultural sensitivity, with the mediating role of multicultural education needs perception. A survey 303 middle school students and 236 high school students Daejeon was conducted. The results of this study as follows. First, high school students' open minded and social participation were significantly higher than those of middle school students, while the latter multicultural education experience level was higher than the former. Second, it was found that multicultural society recognition and education experiences have an indirect impact on cultural sensitivity mediating multicultural education needs perception as well as have a direct effect. However, adolescents' cultural sensitivity was shaped by mediating role of multicultural education needs perception rather than by direct effect of multicultural society recognition and education experiences. A major contribution of this research is the identification of the role of multicultural education needs perception in fostering adolescents' cultural sensitivity.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.967-978
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• 2016

This study examines consumers' multi-channel choices in the search phase and purchasing phase stage according to price sensitivity and product characteristics in order to propose a multichannel strategy. For the research, one-way ANOVA, t-test, clustering analysis, and crosstabs are used for the descriptive analysis of 317 surveys on men and women conducted in 2014. The findings are as follows. First, consumers that both experience goods and search goods rely on surrounding advice as well as a search channel regardless of price sensitivity. Second, channel selection differs by price sensitivity when it comes to purchasing phase. Consumers with high price sensitivity tend to purchase from online channels; however, consumers with low price sensitivity tend to purchase from off line channels in cases of search goods. Meanwhile, cases of experience goods have no meaningful result. Third, consumers are divided into 3 groups by the tendency of channel selection. In case of experience goods, search channel choice is aligned with purchasing channel; however, search channel choice is not aligned with purchasing channel in search goods. This study provides clear information on fashion consumers' behavior on multi-channel choices compared to ones for search goods consumers on strategic strategies for fashion companies.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.273-279
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• 2018

This study researched how the refraction error and illumination influence to contrast sensitivity when we wear the circle contact lenses. The study population comprised 16 students and adults(5 of Male, 11 of Female). The study population comprised 16 students and adults(5 of Male, 11 of Female), We measured the contrast sensitivity on uncorrected vision, according to color of circle contact and change the illumination of laboratory. The contrast sensitivity by illumination decreased than unaided vision when they wore the color contact lenses and more increased mesopic than photopic. Compared between black and brown lenses, brown was higher the contrast sensitivity than black. Also emmetropia had significantly differences when we compared the contrast sensitivity of subjects who had emmetropia, myopia and myopia astigmatism whether refractive error has or not. Therefore, it is important to provide sufficient understanding and recognition of color contact lenses.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.55-63
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• 2021

The purpose of this study is a descriptive research study to understand the relationship between sexual attitude, sexual knowledge and gender sensitivity of nursing college students, and to analyze the effect on gender sensitivity. T-test, ANOVA, Pearson's Correlation Coefficient, and multiple regression analysis were performed Using SPSS 22.0 version. As a result of the study, gender sensitivity was positively correlated with sexual attitude (r=.383, p=.000), and the factors affecting gender sensitivity of nursing students were sexual attitude (𝛽=.365, p=. 000). In the future, it can be used as basic data for the development of a program that can establish a correct sexual attitude in order to increase the gender sensitivity of nursing college students.

• Journal of Environmental Impact Assessment
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• v.24 no.3
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• pp.260-277
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• 2015

The object of this study was the climate change sensitivity assessment of Korean Fir and Khinghan Fir as a representative subalpine plant in South Korea. Using species distribution models, we predicted the probability of current and future species distribution. According to this study, potential distribution that have been predicted based on the threshold (MTSS) is, Khinghan Fir was higher loss rate than Korean Fir. And in the climate change sensitivity assessment using the scalar sensitivity weight ($W_{is}$), $W_{is}$ of Korean Fir was higher relatively than the sensitivity of Khinghan Fir. When using the species distribution models as shown in this study may vary depending on the probability of presence data and spatial variables. Therefore should be prior decision studies on the ecological environment of the study species. Based on this study, if it is domestic applicable climate change sensitivity assessment method is developed. it would be important decision-making to climate change and biological diversity of adaptation policy.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.609-622
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• 2020

The purpose of this study is to examine the mediating effect of internalized shame and rejection sensitivity between parental psychological control, and displaced aggression in college students. For this purpose, 406 data samples were collected from the college students. SPSS was used for the analysis of descriptive statistics, reliability, correlation, AMOS for the evaluation of structural equation model and the mediating effect, and Mplus for the double mediating effect. Following is the summarization of the study. First, the displaced aggression has a positive relation with parental psychological control, internalized shame, and rejection sensitivity. Also, there were positive relations between internalized shame and parental psychological control, parental psychological control and rejection sensitivity, and internalized shame and rejection sensitivity. Second, internalized shame has a full mediation effect between parental psychological control and displaced aggression. Third, rejection sensitivity has not a mediation effect between parental psychological control and displaced aggression. Fourth, internalized shame and rejection sensitivity were identified as double mediation variables between parental psychological control and displaced aggression. This result inspires the college student's displaced aggression and can be useful in college student's counseling settings. Meanings, limitations and suggest for future research were discussed.

• Journal of Broadcast Engineering
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• v.19 no.4
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• pp.468-477
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• 2014

This paper proposes a novel perceptual quality-based (PQ-based) video coding method with foveated contrast sensitivity (FCS). Conventional methods on PQ-based video coding with FCS achieve minimum loss on perceptual quality of compressed video by exploiting the property of human visual system (HVS), that is, its sensitivity differs by the spatial frequency of visual stimuli. On the other hand, PQ-based video coding with foveated masking (FM) exploits the difference of the sensitivity of the HVS between the central vision and the peripheral vision. In this study, a novel FCS model is proposed which considers both the conventional DCT-based JND model and the FM model. Psychological study is conducted to construct the proposed FCS model, and the proposed model is applied to PQ-based video coding algorithm implemented on HM10.0 reference software. Experimental results show that the proposed method decreases bitrate by the average of 10% without loss on the perceptual quality.

• Korean Journal of Child Studies
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• v.38 no.2
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• pp.205-218
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• 2017

Objective: This study examined the correlation between variables influencing teacher sensitivity to infant classes in Educare Center teachers and teacher sensitivity, by classifying their personal psychological, socio-psychological, and work environment variables. Furthermore, it aimed to inquire the extent to which these variables influence teacher sensitivity. Methods: The study included 236 Educare Center teachers in charge of infant classes working in infant-caring facilities. Based on stepwise multiple regression analysis, a significance test was conducted for each variable. Results: Firstly, according to the correlations regarding teacher sensitivity to infant classes, for sensitive interaction, emotional stability showed significant positive correlation, while there were significant negative correlations with relationships with the director, colleagues,and parents; mean working hours in other places; and mean daily personal time. For insensitive interaction, there were significant negative correlations with emotional stability and mean daily break time, while there were significant positive correlations with relationships with the director, colleagues, and parents. Secondly, regarding the influences on teacher sensitivity to infant classes, for sensitive interaction, the most significant influences consisted in the relationships with colleagues and parents. On the other hand, for insensitive interaction, the most significant influences were the relationship with colleagues and emotional stability. Conclusion: Reducing interpersonal relationship stress and increasing the emotional stability of Educare Center teachers will increase their sensitivity level. Furthermore, the quality of care will be improved.