• Title/Summary/Keyword: Sensitivity of Information

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The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear (혁신성과 가격민감도가 스마트의류의 구매의도에 미치는 영향)

  • Park, Hyun-Hee;Noh, Mi-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.2
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    • pp.218-230
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    • 2012
  • This study examines the influence of innovativeness and price sensitivity on the purchase intention of smart wear. A total of 211 copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innovativeness and technology innovativeness negatively affected price sensitivity; however, information innovativeness positively affected price sensitivity. Second, technology innovativeness positively affected the purchase intention of smart wear; however, fashion innovativeness and information innovativeness did not affect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchase intention of smart wear. This study is useful for marketers and managers who establish marketing and a price strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity, and the purchase intention of smart wear.

Attack Detection on Images Based on DCT-Based Features

  • Nirin Thanirat;Sudsanguan Ngamsuriyaroj
    • Asia pacific journal of information systems
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    • v.31 no.3
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    • pp.335-357
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    • 2021
  • As reproduction of images can be done with ease, copy detection has increasingly become important. In the duplication process, image modifications are likely to occur and some alterations are deliberate and can be viewed as attacks. A wide range of copy detection techniques has been proposed. In our study, content-based copy detection, which basically applies DCT-based features for images, namely, pixel values, edges, texture information and frequency-domain component distribution, is employed. Experiments are carried out to evaluate robustness and sensitivity of DCT-based features from attacks. As different types of DCT-based features hold different pieces of information, how features and attacks are related can be shown in their robustness and sensitivity. Rather than searching for proper features, use of robustness and sensitivity is proposed here to realize how the attacked features have changed when an image attack occurs. The experiments show that, out of ten attacks, the neural networks are able to detect seven attacks namely, Gaussian noise, S&P noise, Gamma correction (high), blurring, resizing (big), compression and rotation with mostly related to their sensitive features.

The Convergence Effect of Gender, Age, Motivation, Sensitivity and Information Acceptance of Aviation Related Social Media Users (항공 관련 소셜미디어 이용자의 성별, 연령, 이용 동기, 민감도와 정보수용의 융합적 영향 연구)

  • Hong, Ji-Suk
    • Journal of the Korea Convergence Society
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    • v.11 no.3
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    • pp.201-210
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    • 2020
  • The study was conducted to predict usage attitudes and behaviors by combining usage motivation and sensitivity, gender, and age in aviation-related social media. Specifically, the purpose of this study was to examine the effects of social media information acceptance, motivation and sensitivity on gender acceptance by gender and age. To this end, we collected data in an even distribution to prevent gender and age bias among adults aged 20 or older online from April 19 to May 3, 2018. As a result, the lower the female and age in the gender and age had a positive effect on the acceptance of social media information. Motivation for use has a positive effect on information acceptance and sensitivity has a negative effect on information acceptance. Through this, it was found that user class such as gender and age, motivation to use, and sensitivity affect information acceptance. In addition, the negative aspects of the sensitivity factor can be identified, and it is expected to be used as basic data in aviation-related social media marketing strategies.

Neural Network-based Decision Class Analysis with Incomplete Information

  • 김재경;이재광;박경삼
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 1999.03a
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    • pp.281-287
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    • 1999
  • Decision class analysis (DCA) is viewed as a classification problem where a set of input data (situation-specific knowledge) and output data(a topological leveled influence diagram (ID)) is given. Situation-specific knowledge is usually given from a decision maker (DM) with the help of domain expert(s). But it is not easy for the DM to know the situation-specific knowledge of decision problem exactly. This paper presents a methodology for sensitivity analysis of DCA under incomplete information. The purpose of sensitivity analysis in DCA is to identify the effects of incomplete situation-specific frames whose uncertainty affects the importance of each variable in the resulting model. For such a purpose, our suggested methodology consists of two procedures: generative procedure and adaptive procedure. An interactive procedure is also suggested based the sensitivity analysis to build a well-formed ID. These procedures are formally explained and illustrated with a raw material purchasing problem.

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A Study of Analytical Sensitivity on TDM Test Kit in Clinical Chemistry (약물검사 키트의 분석 민감도에 대한 연구)

  • Chang, Sang Wu;Kim, Nam Yong;Lee, Hee Gyung;Kim, Hyun Jung;Lee, Yun Jung;Jin, Ok Bae;Kim, Mi Gyung
    • Korean Journal of Clinical Laboratory Science
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    • v.36 no.2
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    • pp.127-130
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    • 2004
  • Analytical sensitivity on TDM test is the lowest concentration that can be distinguished from background noise. The aim of study was to evaluate analytical sensitivity that is also referred to as the lower limit of detection(LLD) about difference between zero calibrator and isotonic saline sample. We tested for 10 days with zero calibrators and 0.85% saline samples while running trilevel control samples under control. Raw data divided by two groups calculated mean and standard deviation from two sample populations and analytical sensitivity by ${\bar{X}}+2SD$. In comparison with isotonic saline samples and zero calibrators, there were significant differences in phenytoin, phenobarbital and vancomycin, etc. Especially analytical sensitivity on phenytoin is at the same level as the upper limit of analytical measurement range with $40{\mu}g/mL$. We think the cause of this is matrix interference. In conclusion, we were sure that standard protocol for analytical sensitivity as lower limit of analytical measurement range on TDM test must be measured with zero standard rather than an isotonic saline sample and type 1 reagent DW for reducing matrix effects within interactions between different materials in a mixture.

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The Influence of Price Sensitivity, Bundle Discount Type and Price Level of Male Cosmetics on Quality Perception (가격민감도와 번들할인 유형, 남성화장품의 가격수준이 품질지각에 미치는 영향)

  • Kim, Keun Jung;Hwang, Sun Jun
    • Journal of the Korean Society of Costume
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    • v.66 no.2
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    • pp.1-14
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    • 2016
  • This study was intended to investigate the influences that consumer's price sensitivity, bundle discount type, and price level of the male cosmetics have on consumer attitude. The design of this research was comprised of $2{\times}2{\times}2$ mixed design studies. The first element was high price sensitivity vs. low sensitivity, the second element was the bundle discount type (mixed leader vs. mixed-joint), and the third element was the price level of male cosmetics (high-price brand vs. low-price brand). The results of this study showed that price sensitivity, bundle discount type and price level of male cosmetic had a statistically significant interaction effect on the consumer's quality perception. The quality perception of low-cost brands for high price sensitivity/mixed-joint bundle group was low. The quality perception of low-cost brands for mixed-leader bundled groups did not change significantly even when the price sensitivity became higher. However, it can be seen as the same result that the overall value is higher when suggested the price information in Mixed-leader bundle than Mixed-joint bundle. In particular, this study suggests that price information should be presented in mixed-leader bundles for high price sensitivity and low cast brands.

On the Relationship between $\varepsilon$-sensitivity Analysis and Sensitivity Analysis using an Optimal Basis

  • Park, Chan-Kyoo;Kim, Woo-Je;Park, Soondal
    • Management Science and Financial Engineering
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    • v.10 no.2
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    • pp.103-118
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    • 2004
  • $\epsilon$-sensitivity analysis is a kind of methods for performing sensitivity analysis for linear programming. Its main advantage is that it can be directly applied for interior-point methods with a little computation. Although $\epsilon$-sensitivity analysis was proposed several years ago, there have been no studies on its relationship with other sensitivity analysis methods. In this paper, we discuss the relationship between $\epsilon$-sensitivity analysis and sensitivity analysis using an optimal basis. First. we present a property of $\epsilon$-sensitivity analysis, from which we derive a simplified formula for finding the characteristic region of $\epsilon$-sensitivity analysis. Next, using the simplified formula, we examine the relationship between $\epsilon$-sensitivity analysis and sensitivity analysis using optimal basis when an $\epsilon$-optimal solution is sufficiently close to an optimal extreme solution. We show that under primal nondegeneracy or dual non degeneracy of an optimal extreme solution, the characteristic region of $\epsilon$-sensitivity analysis converges to that of sensitivity analysis using an optimal basis. However, for the case of both primal and dual degeneracy, we present an example in which the characteristic region of $\epsilon$-sensitivity analysis is different from that of sensitivity analysis using an optimal basis.

A Study on the Effect of Mobile Shopping Application Characteristics on Customer Preference : Focusing on Price Sensitivity (쇼핑 애플리케이션의 특성이 애플리케이션의 선호도에 미치는 영향에 관한 연구 가격민감도를 조절효과로-)

  • Kwak, Dong-Sung;Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.171-180
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    • 2014
  • Recently, in order to promote their marketing strategy, the entrepeneurs attach importance to many shopping Application services and execute it. The representative elements of shopping Application are interactivity, information offering, convenience of use. This study verified the effects of interactivity, information supplying, and usage convenience, the application characteristics, on the application preferences and repurchase intentions, and the moderating effects of price sensitivity and usage frequency. The result states that the shopping application characteristics affect the shopping application preference, In terms of price sensitivity, the group with higher price sensitivity showed more significant result on the interactivity and usage convenience, and when the information supplying affects on the application preference, the group with higher price sensitivity showed more significant result than the group with lower price sensitivity.

An Empirical Study on Factors Affecting Price Sensitivity and Choice of Internet Bookstores (인터넷 서점유형의 선택에 영향을 미치는 요인에 관한 탐색적 연구)

  • Oh, Jeong-Eun;Lee, Seung-Chang;Lee, Ho-Geun
    • Information Systems Review
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    • v.4 no.2
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    • pp.133-153
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    • 2002
  • Internet lowers the search cost to acquire information about products and sellers price information. Because consumers can easily compare prices among different Internet retailers, the price competition among merchants in Internet has been intensified. For online retailers, it is important to differentiate their sites from competitors based upon services rather than prices. This study investigates which factors influence on consumers price sensitivity in Internet book markets and examines whether consumers price sensitivity has any effect on the type of preferred Internet bookstore (hybrid or pure online book stores). Survey is conducted to empirically investigate the relationship among the various consumer attitudes and price sensitivity. The result shows that price search and price importance have effect on the choice of Internet bookstore. Consumers with higher price sensitivity preferred to purchase books from pure Internet bookstores rather than hybrid (click-and-mortar) bookstores. This study provides an exploratory framework that tries to understand consumer behavior about price sensitivity that might provide some marketing implications to lessen the price competition of Internet retailers.

Analysis of the first order eigenvalue sensitivity affected by generator model (발전기 모델링 정도에 의한 고유치 감도계수에 미치는 영향해석)

  • Cho, Eon-Jung;Lee, Kun-Jae;Kim, Deok-Young
    • Proceedings of the KIEE Conference
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    • 2003.07a
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    • pp.119-121
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    • 2003
  • In small signal stability analysis of power systems, eigenvalue analysis is the most useful method and the detailed modeling of generator gives an important effect to the eigenvalues. Generator full model is used for precise dynamic analysis of generators and controllers while two-axis model is used for multimachine systems because of the reduced order of the state matrix. Also, the eigenvalue sensitivity coefficients are used for optimization of controller parameters to improve system stability. This paper compare the first order eigenvalue sensitivity coefficients of controllers in case of generator full model with those of two-axis model. As a result of an example the estimated eigenvalues using sensitivity coefficients in case of generator full model is very close to those of state matrix within 1% error ratios.

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