• Smart Media Journal
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• 제8권1호
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• pp.9-18
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• 2019

In the era of the 4th industrial revolution, the big data industry is gathering attention for new business models in the public and private sectors by utilizing various information collected through the internet and mobile. However, although the big data integration and analysis are performed with de-identification techniques, there is still a risk that personal privacy can be exposed. Recently, there are many studies to invent effective methods to maintain the value of data without disclosing personal information. In this paper, a personal information protection system is investigated to boost big data utilization in industrial sectors, such as healthcare and agriculture. The criteria for evaluating the de-identification adequacy of personal information and the protection scope of personal information should be differently applied for each industry. In the field of personal sensitive information-oriented healthcare sector, the minimum value of k-anonymity should be set to 5 or more, which is the average value of other industrial sectors. In agricultural sector, it suggests the inclusion of companion dogs or farmland information as sensitive information. Also, it is desirable to apply the demonstration steps to each region-specific industry.

• Journal of Industrial Convergence
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• 제1권1호
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• pp.41-70
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• 2003

Many researches on brand equity have been focused in definition about it, factors of it, and the process of formation. Most of them have been used by voluntary production category, as is durable goods or nondurable goods. But this study, using the model is developed by Foote, Cone & Be1ding(FCB) Company, classified four fields, high-low involvement, rationality(rational or sensitive) involvement. The selected goods is a sensitive high involvement(casual wear). This study investigate the effects of brand equity and search the influences of brand equity formation according to factors of marketing mix. To this goals, this study kept a literature survey and a demonstrative research. In literature survey, there are several definitions of brand and brand equity. The research model is derived from selected factors of marketing mix and former study. This study used the regression analysis to verify effects from brand equity through the selected marketing mix. The research data is collected from the capital area. The focus of this study is effects of brand equity according to marketing mix. The followings are results and suggestions of this study. First, in the price factors, the affirmative effects are revealed the perceived quality and the brand awareness in a rational high involvement goods, the perceived quality and the brand associations in a sensitive high involvement goods, all factors of brand equity in a rational low involvement goods, and the perceived quality in a sensitive low involvement goods. As summary, the important characteristics is the price factors to consumers, and consumers recognize that a high price means a high quality. Second, in the store image factors, the affirmative effects are revealed all brand equity factors in a rational high involvement and a sensitive high-low involvement. A good store image incites more interest, contact, and visit from potential consumer. And such store offers more consumer satisfaction, simulates more active and positive conversation to consumers. Third, in advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a rational high involvement and a sensitive high involvement, all brand equity factors in a rational low involvement and a sensitive low involvement. An advertisement increases not only a brand awareness but also strong brand associations. Forth, in price promotion factors, the affirmative effects are revealed the brand associations in a rational high involvement, the negative effects are revealed all brand equity in sensitive high involvement. According the result about the effects of brand royalty through the brand equity factors, a perceived quality and brand associations have positive effects to brand royalty in all factors. Consumers choice a deep perceived quality than other competitive brand. So, brand equity will increase according to a qualitative grade of a perceived brand by consumers. Brand associations represent a quality and a degree of involvement. In conclusion, brand associations and equity have a positive relation each other. According to the analysis results about a brand royalty of selected marketing mix factors, the affirmative effects are revealed the store image and price promotion factors in a rational high involvement, the price and store image in a sensitive high involvement, and the price and advertising spending in a rational low involvement. The results about the affect of selected marketing mix factors according to brand equity, are the perceived quality in a high involvement, and all brand equity factors in a low involvement. The affirmative effects about a store image are revealed all equity factors in high-low involvement. In advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a high involvement goods, and the perceived quality and the brand awareness in a low involvement goods. In price promotion factors, the affirmative effects are revealed the brand awareness in a low involvement goods, and the negative effects are revealed the brand awareness in a high involvement goods. According to a degree of involvement, the results of a brand royalty through a brand equity factors are following. The affirmative effects are revealed the perceived quality and the brand royalty in a high involvement goods, and the brand awareness are revealed a negative effect. The affirmative effects are revealed the perceived Quality and the brand associations in a low involvement goods. So, in a high involvement goods, the brand royalty is built by strong brand associations, but, in a low involvement goods, the brand royalty is built also by a perceived Quality and a brand awareness. This study have some concept of limitation. So, this study presents a future direction of research. First, a future study has to have more deep analysis for this study analyzed through a limited marketing mix factors. Second, a future research has to get mutual effects about brand equity of marketing mix factors for this study has an individual marketing decision factors. Third, for the future, a brand equity needs a research about a several goods such as services, profit or nonprofit, industrial products, culture, and so on. Forth, the research have to diversify a various data for population.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권10호
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• pp.4198-4213
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• 2020

Data encryption, particularly application-level data encryption, is a common solution to protect data confidentiality and deal with security threats. Application-level encryption is a process in which data is encrypted before being sent to the database. However, cryptography transforms data and makes the query difficult to execute. Various studies have been carried out to find ways in order to implement a searchable encrypted database. In the current paper, we provide a new encrypting method and querying on encrypted data (ZSDB) for different data types. It is worth mentioning that the proposed method is based on secret sharing. ZSDB provides data confidentiality by dividing sensitive data into two parts and using the additional server as Dictionary Server. In addition, it supports required operations on various types of data, especially LIKE operator functioning on string data type. ZSDB dedicates the largest volume of execution tasks on queries to the server. Therefore, the data owner only needs to encrypt and decrypt data.

• International Journal of Computer Science & Network Security
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• 제22권4호
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• pp.340-350
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• 2022

The big data term refers to the great volume of data and complicated data structure with difficulties in collecting, storing, processing, and analyzing these data. Big data analytics refers to the operation of disclosing hidden patterns through big data. This information and data set cloud to be useful and provide advanced services. However, analyzing and processing this information could cause revealing and disclosing some sensitive and personal information when the information is contained in applications that are correlated to users such as location-based services, but concerns are diminished if the applications are correlated to general information such as scientific results. In this work, a survey has been done over security and privacy challenges and approaches in big data. The challenges included here are in each of the following areas: privacy, access control, encryption, and authentication in big data. Likewise, the approaches presented here are privacy-preserving approaches in big data, access control approaches in big data, encryption approaches in big data, and authentication approaches in big data.

• BMB Reports
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• 제32권2호
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• pp.140-146
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• 1999

When murine fibrosarcoma L929 cells, a TNF-sensitive cell line, were treated with recombinant human tumor necrosis factor-$\alpha$ (rhTNF-$\alpha$), the activities of glycolytic regulatory enzymes and lactate dehydrogenase increased up to 100-150% compared to the control L929 cells after TNF treatment. By using various metabolic inhibitors and activators, it was found that cAMP-dependent protein kinase is responsible for the increase of activities of the glycolytic enzymes. The activities of glycolytic regulatory enzymes and lactate dehydrogenase of TNF-resistant A549 cells, a human lung carcinoma cell line, did not increase significantly compared to TNF-sensitive L929 cells upon TNF treatment. In contrast, the pyruvate carboxylase activities of A549 cells, but not L929 cells, increased up to 30~40% after TNF treatment. The data suggest that pyruvate carboxylase activity may contribute to the compensation of energy loss mediated by TNF treatment in TNF-resistant A549 cells.

• Journal of Pharmaceutical Investigation
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• 제41권2호
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• pp.111-115
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• 2011

pH-sensitive cross-linked polymeric micelles were synthesized by using block ionomer complexes of poly(ethylene oxide)-b-poly(methacrylic acid) (PEO-b-PMA) with calcium ions as micellar templates. An anticancer drug, doxorubicin (DOX) was conjugated on the cross-linked ionic cores of micelles via acid-labile hydrozone bonds. The resulting DOX-conjugated, pH-sensitive micelles are stable at physiological conditions, whereas the release of DOX was significantly increased at the acidic pH. Such micelles were internalized to lysosomes, and acidic pH in lysosomes triggers the release of DOX upon internalization in MCF-7 breast cancer cells. The released DOX entered the cell nucleus and eventually killed cancer cells. Therefore, these data demonstrate that the pH-sensitive micelles could be a promising nanocarrier for delivery of anticancer drug, DOX.

• Journal of The Korean Society of Agricultural Engineers
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• 제50권2호
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• pp.3-10
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• 2008

The main objectives of this study are to calibrate the RICEWQ model with Korean field data and then analyse the sensitivity of the parameters to identify sensitive parameters. The RICEWQ is widely used to predict pesticide fate in a paddy plot. An experimental paddy plot of 0.2 ha($100{\times}20\;m$) at Seobyeon-dong, Daegu, Korea was selected, and field observations for water and pesticide balance were performed from 4 June to 2 September 2006. The molinate, which is a herbicide widely used for weed control in rice culture, was selected. The RICEWQ model was successfully calibrated both for the water and pesticide mass balance. The calibrated model showed a RMSE of 0.537 cm for ponded water depths and a RMSE of 0.036 mg/L for the molinate concentrations in the ponded water. The most sensitive parameters for molinate concentrations in ponded water were the metabolism degradation rate in water, volatilization coefficient, and release rate for slow release formulation. In contrast, the RICEWQ model was not sensitive to parameters such as hydrolysis degradation rate in water and degradation rate in unsaturated soil.

• Fisheries and Aquatic Sciences
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• 제7권3호
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• pp.122-129
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• 2004

Harmful Cochlodinium polykrikoides is a notorious harmful algal bloom (HAB) species that is causing mass mortality of farmed fish along the Korean coast with increasing frequency. We analyzed the sequence of the large subunit (LSD) rDNA D1-D3 region of C. polykrikoides and conducted phylogenetic analyses using Bayesian inference of phylogeny and the maximum likelihood method. The molecular phylogeny showed that C. polykrikoides had the genetic relationship to Amphidinium and Gymnodinium species supported only by the relatively high posterior probabilities of Bayesian inference. Based on the LSU rDNA sequence data of diverse dinoflagellate taxa, we designed the C. polykrikoides-specific PCR primer set, CPOLY01 and CPOLY02 and developed PCR detection assays for its sensitive, accurate HAB monitoring. CPOLY01 and CPOLY02 specifically amplified C. polykrikoides and did not cross-react with any dinoflagellates tested in this study or environmental water samples. The effective annealing temperature $(T_{p})$ of CPOLY01 and CPOLY02 was $67^{\circ}C$. At this temperature, the conventional and nested PCR assays were sensitive over a wide range of C. polykrikoides cell numbers with detection limits of 0.05 and 0.0001 cells/reaction, respectively.

• Proceedings of the Korea Water Resources Association Conference
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• 한국수자원학회 2005년도 학술발표회(2)
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• pp.1179-1180
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• 2005

To immobilize the pollutants from wastewater in situ, two phosphatic clays collected from different areas in Egypt (eastern and western Sebaia, Aswan-Isna, Upper Egypt) used to remove contaminant ions from industrial wastewater. Obtained results confirmed the strong relationship between phosphatic clay and Pb elimination from wastewater. The sensitivity classification of phosphatic clay toward ions retained as described in three categories: highly sensitive to retain Pb , Al and Cr ; moderately sensitive for Mn; and weakly sensitive for Band Zn. Data suggested that large fraction of Pb removed by phosphatic clays stayed intact under a wide variation in extracting solution pH (3-11). In situ immobilization is considered a promising technique that has the potential to remove contaminant ions from wastewater. Two important factors need to be considered when applying this technique: The first, is the clay must be effective and selective under different composition of wastewater. The second, is the immobilized ions should be stable and non-leacheable under varying water conditions. Phosphatic clays with $Pb^{2+}$ were suitable to achieve these two factors. Possible mechanism for removal $Pb^{2+}$ by phosphatic clays is the formation of fluoropyromorphite through the dissolution of fluoro and hydroxyl apatite by its precipitation from solution, beside, Pb complexation at phosphatic clay surface at P-OH sites.

• International Journal of Oral Biology
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• 제40권1호
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• pp.41-50
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• 2015

The aim of this study was to identify bacteria isolated from the oral cavities and to determine their antimicrobial susceptibility against eight antibiotics. The bacterial strains were obtained from the Korean Collection for Oral Microbiology (KCOM). The bacteria were identified by comparing 16S rDNA sequences at the species level. The data showed that 77 bacterial strains were predominantly identified as streptococci (49.4%) and staphylococci (14.3%). Minimum inhibitory concentrations (MIC) were determined using a broth dilution assay to test the sensitivity of the bacterial strains. The MIC values of the oral bacterial strains against antibiotics were different. Streptococci were sensitive to clindamycin, cefuroxime axetil, and vancomycin, and they were resistant to tetracycline. Staphylococci also were sensitive to clindamycin, cefuroxime axetil, and vancomycin, and they were resistant to penicillin antibiotics. Gramnegative bacterial strains were sensitive to tetracycline and were resistant to clindamycin. These results suggest that the antimicrobial susceptibility test is necessary in deciding the prescription for antibiotics, to prevent the misuse or abuse of antibiotics.