• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.183-192
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• 2017

This study aims to suggest improved design for both non-smokers and smokers to minimize inconvenience of smoke, at the same time, allow smoking in comfortable environment. The study was researched in three categories: First, consciousness research regarding smoking booth, second, preference research regarding product design, and third, research on emotional words about smoking booth by emotion evaluation. The result of design preference research was, first of all, smoking booth for smokers should be designed in both notable and familiar shape rather than stiff and rough shape. Second, color for the booth should apply warm colors such as white, pastel, and bright tone rather than prime colors. Third, the internal circulation filter in smoking booth should be managed thoroughly. In addition, extra seats and ventilation design is necessary to prevent passive smoking. The result of emotion evaluation was that people recognized certain words in four aspects. Each image word for factor 1 was "functional emotion', factor 2 was "psychological emotion", factor 3 as "color emotion", and factor 4 as "shape emotion". User-centered service design is necessary for both smokers and non-smokers, to minimize the damage by smoke and to spend time for short break.

• Journal of the Korean Society of Costume
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• v.56 no.8 s.108
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• pp.35-44
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• 2006

The purpose of this study was to comparatively analyze the characteristics of traditional costume colors of Korea China Japan with quantitative methods. The range of this study was limited to the costume colors from 16th to 19th century. For this study 1333 color samples were collected by measuring with a spectrophotometer. The results of this study are as follows: Red, Yellow Red, Yellow and Purple Blue had been used in common for the traditional costume colors of Korea, China and Japan. Yellow of Korea, Purple Blue of China, Yellow Red of Japan showed the high frequency. Red, an asian preference color, had most frequently used in korean traditional costumes. Pale toned Yellow and Yellow Red, high saturated Red and low valued Purple Blue had been preferred for korean traditional costumes. The preferences of high saturated Red and low valued Purple Blue were based on the Five Element theory and the pale toned Yellow and Yellow Red were used with the preference of White and natural colors. In China the traditional costume colors had used with the Five Element theory also but they had preferred Purple Blue, deep & strong toned Red to Yellow Red and Yellow, Yellow Red, Purple and grayish colors had been frequently used in japanese traditional costumes. In the results of color distributions in $L^*a^*b^*$ color space, korean and chinese traditional costumes colors concentrated in some areas like Yellow, Yellow Red, Red and Purple Blue. Japanese costumes colors showed the even distribution with the diverse toned colors. Korean traditional costume colors corresponded with the Five Element theory rather than China and Japan. Japan had used the costume colors with the racial sensibility rather than conceptual color theory.

• The Research Journal of the Costume Culture
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• v.31 no.3
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• pp.361-378
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• 2023

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.105-114
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• 2021

This study determines the differences between Korean female university students and their Chinese counterparts residing in Korea by evaluating the subjective sensation and tactile preference in fabrics for casual shirts. Seven types of white causal shirt fabrics were selected as specimens from those available in spring and autumn shirt collection. The fabrics were made from various fibers (cotton 100%, polyester 100%, flax 100%, polyester 80%/cotton 20%, polyester 65%/cotton 35%, polyester 50%/cotton 45%/spandex 5%, and polyester 50%/modal 50%). Forty Korean and Chinese female university students subjectively assessed the subjective sensation of fabrics used for casual shirts. Participants were asked to observe the seven types of fabrics and complete the questionnaire. The subjective sensation to be assessed for white casual shirt fabrics was classified into the following four factors: smoothness, lightness, softness, and stretchiness. Subjective sensation factors showed partially significant differences by nationality. Korean female students evaluated cotton fabric as being light, whereas their Chinese counterparts evaluated the polyester/cotton/spandex blended fabric as light. Korean female students evaluated polyester/modal blended fabric as being stretchable. The tactile preference for fiber composition of the fabrics showed partially significant differences by nationality. Korean female students preferred cotton 80%/polyester 20% blended fabric, polyester 50%/cotton 45%/spandex 5% blended fabric, and flax 100% fabric. The subjective sensation of the fabrics had different effects on preferences by nationality. Smoothness and softness had positive effects on preferences for the fabrics of Korean students. However, smoothness, softness, and stretchiness had positive effects on the preferences of Chinese students. The subjective sensation and tactile preference for casual shirt fabrics showed a difference between Korean female students and their Chinese counterparts. Therefore, when planning casual shirt fabrics for female university students, it is necessary to reflect on these differences in subjective sensation and tactile preference.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.73-87
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• 2011

The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.683-688
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• 2008

The emotional information processing is to simulate and recognize human sensibility, sensuality or emotion, to realize natural and harmonious human-machine interface. This paper proposes an emotion-based image retrieval method. In this method, user can choose a linguistic query among some emotional adjectives. Then the system shows some corresponding representative images that are pre-evaluated by experts. Again the user can select a representative one among the representative images to initiate traditional content-based image retrieval (CBIR). By this proposed method any CBIR can be easily expanded as emotion-based image retrieval. In CBIR of our system, we use several color and texture visual descriptors recommended by MPEG-7. We also propose a fuzzy similarity measure based on Choquet integral in the CBIR system. For the communication between system and user, a relevance feedback mechanism is used to represent human subjectivity in image retrieval. This can improve the performance of image retrieval, and also satisfy the user's individual preference.

• Proceedings of the ESK Conference
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• 1987.04a
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• pp.143-148
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• 1987

The Design of automotive IP must be designed for improving safety, and for satisfying the consumer's preference and for enlarging the usability of various gauges and information displaydevices. Also, these objects become more important by regarded and will be treated very sensitively for the next-generation vehicle concepts. Therefore, Automotive IP must be designed to adjust these trends, besides accord with car-inner lifestyle. One of these concept's designs is to apply Human Sensibility Ergonomics. This study suggestes the driver-centered design of the IP components that focused on the audio unit and HVAC(Heat and Ventilation Air Conditioner) through cognitive experiment. Primarily, analyzed components of IP in use, then, combined these components (especially, the number and arry of buttons, the position of LCD panel, etc.) nd designed some sample images(prototypes) the same as real size. After the subjects looked at the sam ples at the interval of 0.2/0.4/0.6 seconds, subjects should fill out the given forms from their memory. Then, the optimal prototype of IP was designed in respect to the correctness of cognition. The results will show the basic guideline of optimal design of IP that in the case of aaudio unit, the position of LCD, the array and the number of channel, in the case of HVAC, the position of LCD, TEMP button type and other button types.

• Journal of the Ergonomics Society of Korea
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• v.17 no.1
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• pp.23-36
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• 1998

The primary objective of this research was to establish and quantify the relationship between the physical degradation factors of multimedia telecommunications (teleconferencing) system and Subjective human perception. The research was performed in two stages. A field survey of the real users and pilot experiments were carried out in the first stage to determine customers' major complaints and corresponding system degradation factors. A prototype teleconferencing simulator was developed in two separate sound-treated chambers equipped with audio/video equipment running under a custom-developed software program. In the second stage, simulation experiments using the semantic differential methodology were performed utilizing 26 paid participants (14 college students and 12 housewives). The results indicated that audio/video synchronization and the frame rate were the main system factors for both subject groups, but different pattern of factors' influence was found according to the group, implying that the system configuration would hopefully accommodate the characteristics of the end users. Also, a single quality index, developed for system preference, was revealed to be highly correlated with user satisfaction. The results provide some fundamental data on the human subjective perception of multimedia telecommunications quality, and further can help establish the quality standards to enhance service level.

• Journal of the Korean Home Economics Association
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• v.39 no.10
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• pp.19-28
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• 2001

China adopted a free market economy system and is about to enter into the WTO(World Trade Organization). It has now emerged as one of the most promising markets in the world for the near future. The purpose of this study was to investigate in Chinese and Korea women's street fashion and to suggest basic information for high quality clothing merchandising for China. The subjects in this study were 800 photos it was taken at the fashion street and college in Beijing(400) and Seoul(400). The survey was taken from December, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, $X^2$-test. The results of this study are as follows. Examination on the Korean and Chinese street fashion showed that Korean and Chinese have different preference for silhouette, length, and color. China has different sensibility of the items of clothing. The Chinese students prefer classical and individual Chinese street clothing. Korean student has shown very fashionable street clothing all items. It is needed to different merchandising project for clothing in China.

• Journal of Science of Art and Design
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• v.13 no.1
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• pp.23-37
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• 2008

Recently, there are getting popular form generation-related design methodologies and scientific discourses about the nature of nature in the environmental design. The necessity of visual perception and cognitive research is growing in this respect. Accordingly, this study was designed to discuss environmental design and cognition in the ecological perspective. This study was intended to study the structural factors of cognitive ecological space. This study focused on the systematic principle of new environmental design based on cognitive ecological approaches and what kinds of design effects this design principle has on the human being in the long nm. The results are as follows. First, the results suggests that fractal pattern should be an alternative to design cognitive ecological space and new paradigm of architecture is based on the nature of nature and human sensibility. Accordingly, they have proposed that fractal design is more empirical and environment-friendly than rational linear design. Second, this study classified the variables of cognitive ecological space into nature, tradition, preference judgement, aesthetic value, and schema. Accordingly, such features as symbol, tradition, and nature restricted by modernistic ideology should be added to new paradigm-based environmental design. Third, accordingly, this study stresses that cognitive ecological environmental design doesn't include buildings of modernism and deconstruction and is based on new science of complexity.