• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2003.11a
• /
• pp.1251-1258
• /
• 2003

This paper is a study on the pedal placement and driving position of forklift according to the various body dimensions. Comfortable driving position were measured angles of joint(ankle, knee, hip) by Goniometer. From SIP(seat index point) to basis of pedals were measured about X and Y axises. In addition, Z axises were gauged between floor and pedals. In this paper, The 27 male subjects with no experience in driving forklift were measured in the test in order to exclusion of learning effect. Therefore the subjects have a preference for pedal location to the body dimensions, if as long as their body dimensions was very long, they would required each pedal's location of Y axis to increase. However, driving position is no influence. The pedal location of X and Z axises weren't related with various body dimensions and subjects have symmetrical location to the pedals of inching and break and hight of brake pedal is lower than the others. They hope that brake pedal is lower than others.

• Science of Emotion and Sensibility
• /
• v.9 no.2
• /
• pp.101-109
• /
• 2006

If a salesperson is able to juage consumers' purchasing preferences by looking at their eyebrows shapes, he might be able to set up his sales strategies that will be helpful for the sales. In order to set up this kind of strategy, the difference of purchasing preferences in relation to the eyebrows shapes must be defined clearly. The purpose of this study is to analyze the difference of purchasing preferences according to eyebrows shapes. We group eyebrows shapes into five classes in physiognomy, and Analyze the difference of purchasing preferences according to eyebrows shapes. The result shows that compared with people with rising tails of eyebrows, people with declined ones prefer common, simple, gentle and noble clothing image.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2002.11a
• /
• pp.224-228
• /
• 2002

제품의 품질 및 가격 뿐만 아니라 물질적 풍요로움과 더불어 다변화 되어가는 생활 환경 속에서 소비자의 감성과 선호도를 파악하는 것은 제품 판매 전략의 중요한 성공요소가 되고 있다. 이를 위하여 제품의 기능적 측면 뿐만 아니라 개개인의 정서적 감정과 선호도가 반영된 제품의 설계나 디자인 또한 요구되고 있다. 본 연구에서는 소재 개발의 프로세스가 고객 중심으로 변화하는 것에 대응하여 사용자의 감성과 선호도를 중심으로 소재를 개발하는 방법의 하나로 협력적 필터링 개인화 기법을 응용하여 섬유 패션 디자인 추천 시스템을 제안한다. Textile 기반의 협력적 필터링 시스템에서 예측에 사용될 이웃의 수를 결정하기 위해서 Representative Attribute-Neighborhood를 사용한다. 이웃들간의 사용자 유사도 가중치는 피어슨 상관 계수(Pearson Correlation Coefficient)를 사용한다. 소재에 대한 사용자의 감성이나 선호도에 대한 Textile의 대표 감성 형용사를 추출함으로써 소재 개발을 위한 감성 형용사 데이터 베이스를 구축한다. 구축된 감성 형용사 데이터 베이스를 기반으로 성향이 비슷한 사용자에게 Textile을 추천한다. 사용자 선호도 예측과 Textile 기반의 협력적 필터링 기술을 이용한 섬유 패션 디자인 추천 에이전트를 구축하여 시스템의 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.45 no.5
• /
• pp.825-839
• /
• 2021

This study aims to develop jacquard fashion masks using traditional patterns and investigates the preference and emotions of consumers for them. Nine patterns were designed with the motifs of plum flower, turtle, and geometric patterns using an Adobe Illustrator program. After that, 20 kinds of jacquard fabrics were developed using those patterns, and prototype masks were made. Furthermore, data were collected using a survey of 231 adult consumers to understand the emotional images evoked by jacquard fashion masks with traditional patterns. The results of the research show that the emotional dimension derived from jacquard fashion masks with traditional patterns consists of seven factors: luxurious image, frugal image, feminine image, oriental image, sporty image, geometrical image, generous image. We found that consumers preferred the M6 with the plum flower pattern as the motif as the most preferred design, while M13 with the geometric pattern as the motif was the lowest preferred.

• Science of Emotion and Sensibility
• /
• v.25 no.2
• /
• pp.55-70
• /
• 2022

In the 21^st century, the demand for eco-friendly leather, such as eco-leather and vegan leather, is steadily increasing. This study examines the influence of eco-friendliness on consumers' purchasing intentions and the possibility of eco-friendly changes in the fashion accessory market, which is dominated by leather material and leather substitutes. This study administered a questionnaire survey to 227 males and females between 20 and 60 years of age in Korea. With a 5-point Likert scale, data were collected on evaluation criteria when purchasing shoes and bags and purchasing intention of various leather substitute materials according to the democratic variables. The eco-friendliness attitude was divided into eco-consciousness and green behavior. As the eco-friendly attitude increased, most purchasing standards increased, but the purchasing criteria, such as trends, brands, and prices, did not correlate with the eco-friendly attitude. The eco-consciousness of a consumer had a high correlation with the design evaluation criteria, while the green behavior of the consumer aligned with durability and comfort criteria when purchasing a bag. There was a preference for recycled leather, vegetable leather, synthetic leather, and chemical leather, and the fabric type was ranked as natural fiber, biodegradable fiber, and synthetic fiber. Consumers with both green behavior and eco-consciousness are more likely to purchase biodegradable textiles and vegetable leather for the material of shoes and bags.

• Science of Emotion and Sensibility
• /
• v.26 no.4
• /
• pp.93-102
• /
• 2023

Emojis and avatars are widely used in online communications, but their emotional conveyance lacks research. This study aims to contribute to the field of emotional expression in computer-mediated communication (CMC) by exploring the effectiveness of emotion recognition, the intensity of perceived emotions, and the perceived preferences for emojis and avatars as emotional expression tools. The following were used as stimuli: 12 photographs from the Yonsei-Face database, 12 Memojis that reflected the photographs, and 6 iOS emojis. The results of this study indicate that emojis outperformed other forms of emotional expression in terms of conveying emotions, intensity, and preference. Indeed, the study findings confirm that emojis remain the dominant form of emotional signals in CMC. In contrast, the study revealed that Memojis were inadequate as an expressive emotional cue. Participants did not perceive Memojis to effectively convey emotions compared with other forms of expression, such as emojis or real human faces. This suggests room for improvement in the design and implementation of Memojis to enhance their effectiveness in accurately conveying intended emotions. Addressing the limitations of Memojis and exploring ways to optimize their emotional expressiveness necessitate further research and development in avatar design.

• Journal of the Korean Society of Costume
• /
• v.52 no.5
• /
• pp.31-45
• /
• 2002

In this paper. the focus is laid on identifying preferred wedding dress image and its co-relationship with self image of female university students. the biggest potential customer group in the industry. As for the research method. it conducted both review of literature and empirical research method. Through the former approach, four main research questions were derived : 1) What is the preferred wedding dress image of female university students\ulcorner 2) What is the relationship between real self-image and preferred wedding dress image\ulcorner and 3) that between ideal self-image and preferred wedding dress image\ulcorner 4)What is the relationship between the consistency level of the two self-images and preferred wedding dress image\ulcorner In the empirical mode of research, 404 surveys were counted in the final analysis among 450 questionnaires completed by female undergraduate students in Seoul and Chun-an city. Collected data analyzed using factor analysis. frequency analysis. descriptive analysis. scheffe test. multiple-regression analysis and t-test. Results are as follows: first, the sophisticated image was most preferred among female students, followed by elegant splendor. lovable and chaste, feminine and decorative, and characteristic and sexy image. This result indicates how wedding dress trend has a keen sensibility to general fashion trend just like the trend of outfits for everyday life. Secondly, the research results indicated consistent level of co-relationship among the real and ideal self-image and the preference of wedding dress image. And the last the level of consistence between the ideal self-image and the real self-image directly related to the preference level of wedding dress image, showing almost no significance.

• Journal of the Korean Society of Costume
• /
• v.65 no.5
• /
• pp.62-73
• /
• 2015

The aim of this research is to propose the final shirt design modified for new senior women that fulfills their emotional and physical needs. The modifications were based on the results of in-depth interviews and literature search, and the study was conducted in order to understand the desires and preferences of senior women, as consumption of outdoor-wear by the group continues to increase. To develop the design of outdoor-wear that satisfies the physical and emotional qualities and preference of the new senior women, six different designs with lines, combined materials, as well as materials that were layered, pleated and draped were proposed using virtual-dressing simulation software. Then, the modified designs were derived from the six original designs by reflecting the opinions collected in the in-depth interviews with eleven women in their 50s. The responses in the interviewed showed a preference for lines, pleats and layers, as these features made the clothes look trendy, gave it a slender-look, and improved the body shape of the women. As the color is the critical factor for outdoor-wear, there was an overwhelming preference for primary colors by the women, which was in contrast to their color preference in general clothes. A sleeve design modification was proposed to convert the half-sleeves to 3/4-long sleeves in order to account for changes in body temperature at menopause, and to satisfy the aesthetic needs for covering wrinkles. Research of new senior outdoor-wear designs will help segment and differentiate strategies for the increasingly fierce competing outdoor market, as well as l provide directions in the design creation process using the simulation of 3D virtual model.

• Archives of design research
• /
• v.18 no.1 s.59
• /
• pp.59-68
• /
• 2005

In 20th century, that is the times of mass production with mass consumption, a company supplies standard product by the system of mass production line. Therefore, the company, itself, had to introduce its product quality to the customers. It was the buying criterion of consumer against product. In that period, a company utilized its identity in order to give customers product information such as product value, price and quality, etc. However, as digital technology with the wide-spread of informationalization & technical revolution is developed, products have diversification and customers have better incomes. So, buying method tends to thi purchase of self-satisfaction generally. In the buying criterion of consumerbased on personality & sensibility, a company must offer the buying criterion of product which can appeal the special quality & image of product itself to customers, and it must stop appealing the Cl of company under the condition of mass production by product quality and function. This study tried to focus on the method which can create effective brand and its image that are the buying criterion of new product. Also, this study tried to find the effective relation between economical & social paradigm which is the result of social informationalization with intensive knowledge, and buying determination of customer, And, this study tried to present guideline of effective brand image and brand special Quality that is affected to buying determination of customers together. The model of Positive analysis had two types. The first model studied the mutual relation between economical/social change factors and special quality of brand. And, the second model studied the mutual relation between the cause of special quality of brand and formation of brand image through regression analysis. Therefore, the construction of sensitive brand image for forming brand must be requested. The sensitive brand image is highly related to preference of sensibility, and it must be based on mind identity & visual identity. And, mind identity must have creation of value, satisfaction, combination of community, personal preference, etc. Visual identity must have esthetic order, and originality of molding, etc. Namely, brand image must form the accommodation of era change, personality & sensibility satisfaction, the effectiveness of service, etc., in order to create effective brand image.

• The Journal of the Korea Contents Association
• /
• v.18 no.2
• /
• pp.178-187
• /
• 2018

This study aimed to develop a model of the program for automation measuring the preference of the portraits based on the relationship between the image quality factors and the preferences in the portraits for manufacturers aiming at high utilization of the users. in order to proceed with the evaluation, the image quality measurement was divided into objective and subjective items, and the evaluation was done through image processing and statistical methods. the image quality measurement items can be divided into objective evaluation items and subjective evaluation items. RSC Contrast, Dynamic Range and Noise were selected for the objective evaluation items, and the numerical values were statistically analyzed and evaluated through the program. Exposure, Color Tone, composition of person, position of person, and out of focus were selected for subjective evaluation items and evaluated by image processing method. By applying objective and subjective assessment items, the results were very accurate, with the results obtained by the developed program and the results of the actual visual inspection. but since the currently developed program can be evalua ted only after facial recognition of the person, future research will need to develop a program that can evaluate all kinds of portraits.