• Title/Summary/Keyword: Semantic differential method

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The Experimental Bias in Person Perception as Results of the Method of Developments Stimulus (자극물의 표현방법에 따른 대인지각에서의 편파)

  • 김재숙;김희숙
    • The Research Journal of the Costume Culture
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    • v.12 no.1
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    • pp.28-40
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    • 2004
  • The purpose of this study was (1) to identify the experimental bias which could appear person perception as results of development methods (2) to find out the most desirable method in developments of stimulus. The research was a quasi experiment and the subjects were 358 male and female undergraduate students by convenient sampling. The experimental instruments consisted of a set of stimulus and semantic differential scales of 7-point bi-polar adjectives. The collected data were analyzed by Principle Component Analysis, ANOVA(analysis of variance), Scheffe's multiple range test. The independent variables were developing methods of stimulus(live person, photography of real person, 2 kinds of black and white line drawing, 2 kinds of color drawing). The results were as follows. First, five factors which were potency, sociality, appearance, evaluation, activity impressional dimensions emerged to account for the methods of development of stimulus. Second, the methods of development of stimulus had significant effects on potency, sociality, appearance, activity factors. In sociality factors, the impression of photographic stimulus was the closest to the live person's impression. However in the appearance and activity impressions, significant difference existed between live person and other developing stimulus. In the potency impression, black and white line-drawing gave the highest impressional bias. In the sociability and appearance impressions, color-drawing stimulus gave the highest impressional bias. Result: On conclusion the developments of stimulus can effect on stimulus person's impressions and these effects can produce experimental biases, the photographic stimulus gave the least impressional bias. The study shows that photography of real person will produce minimize measurement error.

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A Study on the Color Image Evaluation of high-rise apartment on Urban Street (도시 가로변 고층 아파트 색채 이미지 평가 연구)

  • Jeong, Ga Young;Lee, Hyang Mi
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.2
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    • pp.67-74
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    • 2012
  • This study investigated that grasped the present state of high-rise apartment on Urban Street color, through the color image estimation effect of primary factor on color image preference. The range of study were high-rise apartment on Urban Street color of land for housing, Sangmu, Woonnam, Shinchang, Pungam, Ilgok, Moonheung district. The method of study put out a model of reference after photography a spot colorimeter BIB test. And the data analyzing was factor analysis, multi regression through Semantic Differential Method, questionnaire. The result of study, the present state of color was used predominate, support color is YR, Y, and stress color is YR, R. Predominate color showed distribution of high luminosity, low freshness and assistance, stress color is middle luminosity, low freshness. And effects of primary factor on color image preference were 'unification', 'comfortableness', 'sophistication'. The result of this study showed that need high luminosity color for comfortableness to improve of high-rise apartment on Urban Street color, harmony of color, harmony of vertical horizontality color scheme pattern, consult square rate of stress color.

Experimental Study on Cerebral Hemodynamics during Observation of Plants

  • Suda, Ayumu;Lee, Ju-Young;Fujii, Eijiro
    • Proceedings of the Korean Institute of Landscape Architecture Conference
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    • 2007.10b
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    • pp.214-219
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    • 2007
  • Psychological and physiological effects of plants were studied by investigating human responses while observing plants. Eighteen healthy adult male(aged between $19{\sim}25$ years) participated in this study. Semantic differential method(SD method) and multi-channel near-infrared spectroscopy(NIRS) were used to survey verbal and non-verbal response, respectively. Cerebral hemodynamics as a new evaluation index of brain activity was recorded for right brain hemisphere where visual information is mainly delivered. Thirty seconds of cerebral blood flow in forty seven channels were calculated when watching five types of picture images with different rates of hedge against gray block wall; 0:10, 3:7, 5:5, 7:3, 10:0. In the SD results, similar evaluations were found in all subjects. However, the change of cerebral hemodynamics as a non-verbal response varied among subjects. Largely two patterns of hemodynamics change were found with increasing plants rate in picture images; group A showed significant decreases of blood flow volume in many cortical regions, Group B had significant increase of blood flow volume in the occipital region for the scenes seen comparatively more plant. Our findings on the cerebral hemodynamics may indicate that there are two patterns of brain activity during observation of plants; group A in which brain areas associated with visual information and thinking work simultaneously to the visual stimuli; group B in which brain areas associated only with visual information work.

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A Study on Human Sensitivity Engineered Internal Landscape by Lighting Colors in Tunnels using LISREL Model (LISREL 모헝을 이용한 조명색채별 감성공학적 터널 내부경관 연구)

  • Park, Il-Dong;Ji, Kil-Ryong;Imm, Sung-bin;Kum, Ki-Jung
    • Journal of Korean Society of Transportation
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    • v.22 no.4 s.75
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    • pp.97-106
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    • 2004
  • It is a Known fact that driving through long tunnel increases possibility of traffic accident because of psychological feeling of insecurity and dispersion of drivers' concentration since driving in narrow and limited space for a longtime. It, therefore, results in raising transportation and environment problems, such as traffic accident difficult to be properly dealt with and ventilation. This study aims at proposing a method of augmenting driving amenity by improving the internal lighting facilities in the tunnel. The study is conducted by investigating internal landscapes of tunnels by lighting colors, which are currently being operated. The Color Planning System (CPS), developed by SHARP Co. Ltd, is exploited for selecting adjective that express the sensitivity image on lighting colors. The CPS is an example that applies to sensitivity of human body for products design development. The CPS takes the following process to define the color : 1) expressing "Pvoduct's Image" as "A Word (adjective)" and 2) referring "A Word" to "Image Scale", and 3) determining the color through this "Image Panel". The study is processed by making a questionnaire using the semantic differential (SD) scale, grasping the consciousness structure of experimental persons through the Factor Analysis, and building a model in which dependent variable is "Degree of Preference" about internal landscape in tunnel using LISREL(LInear Structural RELations).

The Study on the Visual illusions and the Image of the Clothing by the Computer Simulation through the combination of the collars and the sleeves (Computer Simulation을 이용한 의복의 착시효과와 이미지 연구 Collar와 Sleeve의 조합을 중심으로-)

  • Choi, Jung;Lee, Kyoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.5
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    • pp.915-929
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    • 1996
  • The purpose of this study is to investigate the visual illusions and image of the combinated collars and sleeves which are combinated by the computer simulation. The detail object of this study as follows; 1) to know the visual illusions of the clothing as the collar and sleeves are combinated 2) to constract the clothing image using sementic differential scales 3) to know the differet image of the clothing as the collars and sleeves are combinted 4) to know the interaction effect of the collars and sleeves of the clothing The detail method of this study is as follows; In the first experiment, there are two groups; the first 8 groups are the combination of the same collar and the different sleeves. The second 8 groups are the combination of the same sleeve and the different collars. The second experiment has done for the 32 clothings which are the combination of the 8 collars and 4 sleeves. For the 14 clothing the image has tested by 13 semantic differential bi- polar scale. The subjects were 50 female students majoring in clothing and textile. The data analyzed by Kendall cofficient of concodance, Factor analysis, Anova and scheffe's test. Briefly the image of the clothing is much influenced by the varing of the collar than that of the sleeve. Thus, we also can conclude that the recognition of the clothing are much more dependent on the collar than sleeve.

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Visual Preference Evaluation of Forest Stands toward Forest Working Systems (산림작업에 따른 임분의 시각선호도 평가)

  • Song, Hyung Sop;Oh, Do Kyo
    • Korean Journal of Agricultural Science
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    • v.30 no.2
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    • pp.139-147
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    • 2003
  • The main purpose of this study is to obtain forest scenic beauty management informations toward forest working systems in pinus densiflora forest stands, etc. To get these information, visual preference and spatial image analysis methods are used. 25 different alternatives were simulated to visualize on basis of actual forest working methods with taken photos from May to July, 2003. The options were illustrated as photos produced by computer software. Respondents' ratings for 25 landscape scenes were obtained by interview survey method. Each alternatives were evaluated by forest major student group with total 103 respondents after reliability test. Visual preference evaluation was used 10 point rating scale. Spatial images of 12 alternatives were measured by 12 semantic differential scale. In general, the respondents preferred refreshing and ordering forest stand after forest working to natural forest stand before forest working. High visual preference for forest density produces 400-600 trees/ha in small diameter class forest stands. Regarding visual preference according to pavement type of trail, soil trail is ranked high. Visual preference for cutting area ranks mature forest stand and visual preference for trail slope cover type ranks shrub with grass as relatively high on the preference scale. Through the factor analysis, spatial images of 12 coniferous forest stands are classified as 'ordered opened' and 'beautiful healthy'. Results indicate how to conduct forest working systems for forest scenic beauty management.

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An Investigation into the Measured Values of Driver's Subjective and Objective Sensibility Response Stimulated by Different Car Noises (서로 다른 자동차소음에 대한 운전자의 주관적 및 객관적 감성반응 측정치에 관한 조사)

  • Kim, Tae Hyun;Cho, Jae Hoon;Cho, Won Hak;Lee, Moon Sub;Choi, Hyeon Ki
    • Journal of Korean Institute of Industrial Engineers
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    • v.42 no.1
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    • pp.73-79
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    • 2016
  • The purpose of this study is to understand human sensory and emotional response according to car noise. This study investigated human stress levels from car noise based on the data of electro-encephalogram (EEG) and subjective evaluation analysis data. Since there are few previous works on the effect of car noise on human's reaction, more profound research about the effect of car noise on driver's emotion would be worth performing. Subjects were exposed to five different kinds of car noises. EEG data were collected while the subject was exposed to noise. In order to process EEG data, FFT analysis was used to separate the collected EEG data into ${\alpha}$-wave and ${\beta}$-wave. Also, survey was performed to carry out subjective evaluation. The results of the subjective evaluation were closely correlated to those found in the EEG signal analysis. The results from this study may provide useful information for mitigating car noise induced stress.

Psychological Characteristic Analysis of Brick Wall Bonds in Rural Area (농촌지역 공간의 벽돌 담장 줄눈에 나타난 심리적 특성 분석)

  • Kim, Dae-Hyun
    • Journal of Korean Society of Rural Planning
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    • v.18 no.4
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    • pp.61-67
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    • 2012
  • Recently, brick walls are being widely introduced in rural areas. Walls are a very important design element of space. However, most brick wall works do not consider the human psychological characteristics. The purpose of this study was to investigate psychological characteristics on brick wall bonds such as the stack bond, running bond, english bond, flemish bond, america bond. The results of the research can be summarized as follows: 1)There is no statistical difference of psychological evaluation results among student groups using the semantic differential scale method using 10 adjectives. 2)Stack bonds have an uninspiring, artificial, simple, restful, boring and ordered psychological characteristic. Running bonds have an uninspiring, restful and ordered psychological characteristic. America bonds have a unique and modernistic psychological characteristic. English bonds have a unique, modernistic, complex and chaotic psychological characteristic. Flemish bonds have no critical psychological characteristics. 3)The running bond earned the highest score in preference, while the stack bond scored the lowest. Employment of brick wall bonds on this study was not highly preferred, hence it is necessary to develop a new brick wall bond design. 4)In conclusion, the proper selection of brick wall bonds is very important and we should consider human psychological characteristics in the design of rural areas.

A Study on the Effect of the Environmental Improvement in the Diagnostic Radiography Room on Patients (진단방사선과 검사실의 환경개선이 환자에게 미치는 영향에 관한 연구)

  • Kweon, Dae Cheol;Hong, Sung Man;Kim, Dong Sung;Park, Peom
    • Quality Improvement in Health Care
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    • v.9 no.1
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    • pp.90-100
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    • 2002
  • Background : This study was attempted to provide us with basic data on how to environmental improvement with patients for examination, and to offer them better treatment. This study was performed to compare the patients, perception between before and after improvement in the diagnostic radiography room. Methods : The data was collected by interviewing 75 patients who underwent the radiography under the diagnostic radiology at Seoul National University Hospital in Korea. The interview ran from August 9 to October 18, 1999. Data were analyzed by percentage and paired t-test. SD(Semantic Differential) method was composed of adjective 13 words. Results : Patients were attending the elementary schools in the Seoul residents. There was no significant difference in kindness unkindness dimension and were significant differences in other dimensions. The mean score of response level to present room was 3.67 and that of improvement room was 2.16. Conclusions : The results of this study suggest a radiography room plan which is considering emotional aspect of children.

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An Experimental Study to Determine Proper Lighting Conditions in Powder Rooms

  • Kim, Hyun-Ji;Lim, Jang-Hyeon;Kim, Hoon
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.27 no.12
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    • pp.54-62
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    • 2013
  • In this study, a mock powder room was installed with variable LED lighting environments in order to conduct the experiments. The experimental conditions include luminaire type, illuminance ratio, vertical illuminance and color temperatures. The evaluation methods used were the Semantic Differential Method and a subjective evaluation on activities through observation. The SD evaluation result factor analysis categorizes ideas into three factors: brightness, emotion, and glare. The vertical bracket or the combined luminaire (luminous panel+ Vertical bracket) has better brightness than luminous panel. A vertical illuminance of 500lx is not significantly difference as compared to 600lx, allowing 500lx to be considered standard. The emotional atmosphere is evaluated as being better at lower color temperature. The luminous panel is the best for reducing glare while the vertical bracket is the worst. The best conditions differ according to the illuminance ratio of the luminous panel and vertical bracket. In the subjective evaluation (satisfaction with lighting environment, suitability to activity) the combined luminaire and 4000K received the best evaluation.