• Title/Summary/Keyword: Semantic differential method

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The experimental bias in person perception as results of presentation method of stimulus (자극물의 제시방법에 따른 대인지각에서의 편파)

  • 김재숙;김희숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.5
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    • pp.496-504
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    • 2003
  • The purpose of this study was (1) to identify the experimental bias which could appear person perception as results of presentation methods (2) to find out the most desirable method in presentation of stimulus. The research was a quasi experiment and the subjects were 773 male and female undergraduate students. The experimental instruments consisted of a set of stimulus and semantic differential scales of 7- point hi-polar adjectives. The collected data were analyzed by Factor Analysis, ANOVA(analysis of variance), Scheffe's multiple range test. The independent variables were presentation orders and presentation time of stimulus. The results were as follows: First, five factors which were potency, sociality, appearance, evaluation, activity impression dimensions emerged to account for the methods of development of stimulus. Second, the presentation order of stimulus in the combination of four stimuli sets had significant effects on the 3 impressional factors(sociality, appearance, evaluation). The presentation order of stimuli in the combination of eight stimuli set had significant effects on the 3 impressional factors(potency, sociality, appearance) and the presentation order of stimuli in the combination of eight stimuli set showed a significant effect on memorization of stimulus and the results support the recency effect. Third, the presentation time of stimuli had significant effects on the 2 impressional factors(potency, activity). 30 seconds presentation as well as free duration time resulted less experimental bias than 3 seconds presentation.

The Effect on Images of an Engineering Program Participate toward 'Engineering' and 'Technology' through Semantic Differential Method (공학캠프를 통한 공학과 기술에 대한 이미지 변화 연구)

  • Lim, Nha Young;Lee, Chang Hoon
    • Journal of Engineering Education Research
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    • v.20 no.6
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    • pp.68-75
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    • 2017
  • This study has a purpose to analyse changes in perception and image about engineering and technology of students who participated in the engineering camp. To achieve this objective, the questions were as follows. 1) What about participants' image difference for engineering before and after participating the engineering camp 2) What about participants' image difference for technology before and after participating the engineering camp. For this study, the program was progressed from Aug in 2017 and the data was collected from 88 students, middle school seniors and high school freshmen. The results of this study were as follows: First, secondary students perceived 'valuable(6.74)', 'meaningful(6.73)', 'rich(6.40)', 'collaborative(6.42)', 'nice(6.22)' as high image rank of the positive response for engineering. On the other hand, 'complex(3.59)', 'labored(3.80)', 'hard(4.66)', 'dangerous(4.48)', 'cold(4.86)' were perceived as low image rank of the negative response for engineering. We can realize that they generally has the image that engineering is valuable, meaningful and nice but also labored, complex and hard. The students who participated in the engineering camp showed the greatest difference in 'complex - simple' and 'dangerous - safe' engineering categories before and after the camp, followed by 'cold - hot', 'labored - easy', and 'hard - soft', respectively. Second, secondary students perceived 'meaningful(6.58)', 'valuable(6.55)', 'wide(6.38)', 'nice(6.37)', 'strong(6.25)' as high image rank of the positive response for technology. On the other hand, 'complex(3.85)', 'labored(3.93)', 'hard(4.62)', 'dangerous(4.72)', 'cold(5.05)' were perceived as low image rank of the negative response for technology. The students who participated in the engineering camp had the big change in 'hard - soft' technology category before and after the camp, followed by 'complex - simple', 'labored - easy', 'theoretical - practical' and 'dangerous - safe', respectively. We can see that the negative images for technology which were complex, labored, dangerous, theoretical was improved with positive image such as simple, easy, safe and practical, after conducting the engineering camp. In conclusion, both image recognitions for engineering and technology have improved after the camp. It means that interesting and entertaining engineering-technology program can boost interests in engineering and technology which felt difficult, so that images about them can be turned out positive. Also, it is possible to reduce avoidance of natural science and engineering subjects, as part of the purpose of training creative talents in science and engineering, so it can be said that the engineering camp is highly meaningful because it can lead students into the field of science and engineering.

A study on the signification of visual message in the website - Focus on intro page of automobile company homepage - (웹사이트에 나타난 시각적 메시지의 의미작용 연구 -자동차 기업 홈페이지의 intro page를 중심으로 -)

  • Park, Sang-Hyeok;Lee, Yong-Ho
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.45-54
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    • 2005
  • Visual messages are fundamental elements for performing communication and indicate the signs which are delivered from the communicator to the communicatee via channels, Generally, we can classify visual messages into two groups; linguistic factors which are rational and deliver abstract concepts and unlinguistic factors which are mental and can be expressed concretely. Especially, web site with receivers' low attention and concentration need images which can attract their attention to visual messages. That is, web site is a medium which allows us to feel visual and emotional experiences. We can call it a standard of sign systems which are consisted of various styles of digital texts. The main purpose of this study lies in that we'll analyze how homepage introductory page as one of the forms of digital text conduces a meaning action to the receivers and that we'll apprehend the structures of images and different types of signs via a semiotic approach and analyze the underlying meaning of the messages. In order to survey the structures of images we'll look into the attitude toward perceiving messages by using semantic differential method which has been developed mostly by Osgood and analyze the visual images by adopting sign types of Fuss. As the signification is created by combining signs, it is significant that we'll analyze the meaning of sings between the transmitters and receivers from the semiotic viewpoint and study the signification systems.

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Development of Luxuriousness Models for Automobile Crash Pad based onSubjective and Objective Material Characteristics (사용자 감성과 설계변수 특성에 기반한 자동차 Crash Pad의 고급감 모형 개발)

  • Ban, Sang-U;Yun, Myeong-Hwan;Lee, Cheol;Lee, Ju-Hwan
    • Journal of the Ergonomics Society of Korea
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    • v.25 no.2
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    • pp.187-196
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    • 2006
  • This study aims to develop luxuriousness models based on both users' subjective feelings and objective material characteristics of automobile crash pad using Kansei engineering approach. Based on the results of literature survey and FGI, 12 Kansei variables describing look-and-feel and touch feel and crash pad design variables were extracted for systematically developing both a conceptual model of luxuriousness and a questionnaire for Kansei evaluation. A total of 41 various crash pad samples and 60 participants(customers: 30, designers: 30) were employed to evaluate the crash pad samples using the questionnaire with 9-point semantic differential scale and 100-point modified magnitude estimate scale. Based on the survey results, luxuriousness models were developed by using regression and quantification I method. In addition, they were compared and contrasted with respect to the relative importance of Kansei variables. Consequently, the developed luxurious model could suggest the preferred combination of material properties of crash pad.

A Study on Design Preference for the Sales Spaces of Duty-Free Shops by the Examination of Image Evaluation - Cases of Duty-Free Shops in Jeju Special Self-governing Province -

  • Moon, Jung-Eun;Kim, Bong-Ae
    • Architectural research
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    • v.12 no.2
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    • pp.53-62
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    • 2010
  • The purpose of this study is to examine design preferences for the sales spaces of duty-free shops (DFSs) by conducting image evaluations. The results will help improve quality by influencing designs for the construction, extension or remodeling of these shops. An image measurement method, the semantic differential method, was used to measure cognitive structure using photos of shops. Photos were collected of the DFS at Jeju Island, as well as photos of brand stores designed by architects. Two sets of 16 photos (32 different photos in all) were selected according to photo classification standards and design concepts, both decided by reviewing previous studies and related materials. The evaluation and survey were done by two sets of subjects: sales employees, who have experience and special knowledge of the evaluation of sales space; and students majoring in architecture. To strengthen the evaluation results, I conducted a preliminary survey and a main survey, verifying and complementing findings. 116 surveys were conducted, of which 14 were of poor quality and rejected, leaving and 102 to be analyzed. The collected surveys were statistically analyzed, using SPSS 12.0 for Windows. Reliability, image profile, factor and multi-dimensional scaling analyses were conducted. As a result, image evaluation structure and characteristics were obtained for sales spaces of DFSs, confirming the difference between them and other spaces.

Development and Evaluation of Online Aging and Health Management Education for Undergraduate Students (대학생을 위한 온라인 노화와 건강관리 교육의 개발 및 평가)

  • Park, Myong-Hwa
    • Journal of Korean Academy of Nursing
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    • v.37 no.4
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    • pp.540-548
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    • 2007
  • Purpose: The purpose of this study was to develop online aging and health management education for undergraduate students and to evaluate its effects analyzing the differences in knowledge and attitude toward aging and the elderly. Method: An Online aging and health management education program was established through analysis, planning, content framing and production, program application, and evaluation stages. The study sample consisted of 98 undergraduate students in one university in D city. The instruments used were FAQ I for knowledge of aging and a 20 item semantic differential scale for attitude toward aging and the elderly Results: The results of this study were as follows. First, undergraduate students' knowledge level was low and attitudes were negative at the baseline. Second, after the class, knowledge scores improved significantly from 14.44 to 20.12. In addition, the attitudes toward elderly and aging changed from negative to a more positive way showing a 23.57 point difference. Conclusion: This study shows that the online aging and health management education program was an effective educational method to improve knowledge and attitude of aging for the young generation such as college students.

Experimental Study on Thermal Sensation Evaluation in Heating(part I: Emotion & Sensibility Image Evaluation by Indoor Temperature Change in Heating) (실내 난방시 온열쾌적성 평가에 관한 연구(part I;실내 난방시 실온변화에 따른 감성이미지 평가))

  • 한남규;금종수;김형철;김동규;김창연
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2003.05a
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    • pp.41-46
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    • 2003
  • In recently, Is inhabiting more than 70% indoors during a day in case of company employee and ordinary people which is looking at usual business. Therefore Thermal comfort of human body about indoor temperature and air flow acting very heftily. When intestine temperature is fallen for external low temperature and air flow in winter in case enter into heated room feel comfort by effect of temperature and feel comfort or discomfort by room heating condition gradually. Therefore it is important that grasp thermal comfort about temperature and air flow in heating to keep continuous comfort in indoor dwelling. Temperature and thermal comfort factor of emotion & sensitivity image exert fair effect since heating middle although thermal comfort change greatly effect on sensation about temperature at actuality heating early. Need much study yet in vantage point of emotion & sensitivity although much study were held about thermal and comfort sensibility and when heat in existing research until now. Therefore this study is targeting that evaluate thermal comfort through introduction of estimation method by emotion & sensibility image real and synthetic sensibility about thermal environment that is becoming winter heating.

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Study Concerning Preference for Noise Quality of Automotive Horn for Improvement of Perceived Quality and Improvement of New Noise Metric (감성 품질 향상을 위한 자동차 Horn의 선호 음질에 관한 연구 및 음질 요소 개발)

  • Kang, Hee-Su;Lee, Sang-Kwon;Shin, Tae-Jin;Jung, Ki-Woong;Park, Dong-Chul
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.25 no.3
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    • pp.141-149
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    • 2015
  • In this study, there is an investigation about the sound quality of automotive horn that attached to luxury sedans. In order to define a questionnaire of horn sound quality the factor analysis is conducted. Ten automotive horns are selected for this research and ten passenger cars(nine is luxury sedan and one economy class car). Luxury is used for the questionnaire as an attribute for the sound quality of car horn. The interior noises for ten test cars are recorded and used for the subjective analysis of car horn sound. In the paper, new sound metric for the car horn sound is presented. The new sound metric is used for the objective sound index for the prediction of subjective sound quality of car horn.

The Evaluation of Driver's Physiology Signal and Sensibility according to the Change of Speed and the Gap of Platoon on AHS (AHS에서 차량군의 속도와 거리 변화에 따른 운전자의 생체신호와 감성 평가)

  • Jeon, Yong-Uk;Park, Beom
    • Journal of the Ergonomics Society of Korea
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    • v.22 no.2
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    • pp.15-28
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    • 2003
  • The one of the most important factors is the platoon design on developing AH3(Advanced Highway System), as it is related to traffic efficiency and drivers' safety. This study was evaluated that how much speed is comfortable for drivers and how long distance is appropriate for vehicular gap of platoon by measuring drivers' physiology signal and sensibility. A fixed-based AHS simulator was developed by using a real vehicle cockpit and the restructured part of Korean highway for human factors evaluation. The EEG(electroencephalogram), ECG (electrocardiogram) and GSR(Galvanic Skin Response) were measured for obtaining drivers' physiology signal according to the change of speed and gap. The brain wave(${\alpha},\;{\beta},\;{\delta},\;{\theta}$) by EEG, the response of the autonomic nervous system. the sympathetic and parasympathetic nervous system, by ECG, and relax-arousal situation by GSR were analyzed. The SD(Semantic Differential) method was also applied to evaluate drivers' sensibility by 5-grade evaluation scale with 96 adjectives. SSQ(Simulator Sickness Questionnaire) was used to measure the simulator sickness of pre and post driving, two times. As the results, drivers were comfortable with 120km/h speed of platoon and lam to 15m vehicular distance. The results of this study may differ from the adaption of the reality because of many parameters. However, the purpose of this study is show to significant results of the drivers' safety and the acceptability of human factors evaluation.

The Effect of Hair Style for Impression Formation (Hair Style이 인상형성(印象形成)에 미치는 영향(影響))

  • Yoon, So-Young;Yoo, Tai-Soon
    • Journal of Fashion Business
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    • v.5 no.3
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    • pp.73-84
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    • 2001
  • The purpose of this study is to apply fundamental data of impression formation research by analysing and observing the various facial image that can be effected from hair style as well as be helpful for choosing suitable hair style for T.P.O in modern society. This study targeted 305 college women in Daegu and Gyung-book area. Hair Style Image Scale(HSIS)was used the scale of seven point modified the S-D(Semantic Differential) method. The analysis of impression formation effect of hair style using SPSS WIN package have completed from the principal component analysis by Varimax perpendicular rotation method and ANOVA was used to recognize the difference in impression formation according to hair style change. In the case of statistical difference was appeared, LSD post-verification was applied for that. The conclusions of this study is as followed ; 1. The factors of impression formation effected by hair style were classified as goodwill factor, refinement factor, elegance factor and individuality factor. 2. In terms of goodwill factor, long hair style showed highest level and short cut hair, bobbed hair in an order. In refinement factor, there was no difference between short cut hair and bobbed hair and both of them was higher than long hair. In elegance factor, long hair was highest and bobbed hair was lowest. In individuality factor, short cut hair and bobbed hair higher than long hair and no difference between short cut hair and bobbed hair.

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