• Title/Summary/Keyword: Semantic differential analysis

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An Empirical Study on Museums' Spatial Environments using a Sensibility Rating Scale - By comparing spatial environments of the lobbies of the Gyeonggido Museum of modern Art and the Seoul Museum of Art - (감성 평가척도에 의한 공간 환경의 실증분석에 관한 연구 - 경기도미술관과 서울시립미술관의 로비 공간환경에 대한 비교연구를 중심으로 -)

  • Han, Myoung-Heum;Oh, In-Wook
    • Korean Institute of Interior Design Journal
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    • v.19 no.6
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    • pp.75-82
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    • 2010
  • The purposes of this study are to present the criteria for a sensibility rating scale for measuring the general public's perception of museums' spatial environment, particularly lobby space, through an empirical analysis; and to clarify the characteristics of the presented rating scale in terms of each rating element and factor. For this study, a survey was conducted during September 11-17, 2010, and a total of 370 museum visitors participated in the survey. A sensibility rating scale used for the survey consisted of a total of 32 adjectives selected from a literature review of previous studies. To specify the dimensions of semantic space using the semantic adjectives, words with opposite meanings were analyzed with the semantic differential technique developed by Osgood et al. Using SPSS, a reliability analysis, factor analysis, and cluster analysis were conducted on the data obtained from the survey. The results of this study can be summarized as follows: According to the general public's perception of museum lobbies, five factors were found from the 19 semantic ratings of the Gyeonggido Museum of Modern Art and the 20 semantic ratings of the Seoul Museum of Art, respectively. In the case of Gyeonggido Museum of Modern Art, three additional semantic words of 'orderly', 'open', and 'original', which did not appear in the case of Seoul Museum of Art, were discovered. In the case of Seoul Museum of Art, more detailed semantic words such as 'restrained', 'ordinary', 'concrete', and 'intellectual (rational)' were obtained. Five semantic elements, which describe the two museums, were: Feelings of 'pleasantness', 'value, 'usage', 'aesthetics', and 'materials'. According to a comparative analysis of the two lobby spaces in terms of semantic rating elements, Gyeonggido Museum of Modern Art was perceived to be an orderly, original, open, soft, and female-like space, whereas Seoul Museum of Art was perceived to be aesthetic, restrained, concrete, realistic, intellectual and rational. In the coming years, the results of this study will serve as valuable data for constructing a sensibility rating scale for evaluating spatial environments of museums.

Guidelines for Designing Earcons to Deliver Process Control Information using its Semantic Association (한국인의 스테레오타입에 부합하는 공정제어용 이어콘 설계 가이드라인의 도출)

  • Kim, Sang-Ho;Kim, Jin-Su
    • Journal of the Korea Safety Management & Science
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    • v.13 no.1
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    • pp.81-89
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    • 2011
  • It is presumable that properly designed earcons given simultaneously with visual information could enhance the situation awareness of operators when they are involving in highly complicate process control activities. In this study, population stereotypes of earcons with respect to process control information were identified using 60 Korean subjects. To do this, 11 most distinctive earcons were selected from various earcons having different pitch, rhythm, and timbre. Associations between the selected earcons and 40 pairs of adjectives used to describe the state of control in process were gathered from 37 subjects using a semantic differential method. Based on the results from multivariate analyses, the 40 pairs of adjectives were aggregated into three distinctive semantic dimensions. The emotional maps of the 11 earcons matched with the semantic dimensions were presented in this study. On the basis of these results, a general guideline was suggested for designing earcons to deliver process control information.

The Effect of an Art Therapy Program based on Reality Therapy on Weight Control, Body Image, and Self-esteem of College Students (현실요법에 기초한 미술치료 프로그램이 대학생의 체중조절과 신체상 및 자아존중감에 미치는 효과)

  • Kim, Won-Gyung;Park, Jeong-Hee
    • Journal of the Korean Society of School Health
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    • v.14 no.2
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    • pp.249-268
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    • 2001
  • This study was carried out to identify the effects of an art therapy program based on reality therapy on the weight control, body image, and self-esteem of college students. The program was developed by the authors. The design was a pretest-post test control group design. The subjects were college students attending M college : 8 in experimental group A, 6 in experimental group 2, who wanted to control their body weight and 16 in the control group who didn't attend the program those in the experimental group attended the program once (group A) or twice (group B) per week meeting a total of six times. The data were analyzed by quantity method (SPSS 10.0 program) and quality method(process analysis). The results were as follows : 1. The average obesity index of pre-test, post-test, and a follow-up test decreased from 8.9% to 6.1%, 3.7%. And the rate of decrease both pre-post and post-follow up were statistically significant 2. The average obesity index of group A decreased from 9.6% to 6.3%, 4.1% and the rate of decrease between pre and post were statistically significant. But the rate of decrease between post and follow-up were statistically not significant 3. The average obesity index of group B decreased from 7.8% to 5.8%, 3.1% and the rate of decrease between pre and post were not significant statistically. But the rate of decrease between post and follow-up were statistically significant 4. The average scores of pre and post body image increased and were statistically significant : group A from 129.0 to 153.5, group B from 127.7 to 155.2. 5. The average scores of pre and post semantic differential method increased and were statistically significant: group A from 38.1 to 44.1, group B from 38.0 to 45.0. 6. The average scores of pre and post self-esteem increased: group A increased from 37.3 to 40.3 and were statistically significant, group B increased from 36.5 to 39.5 but was statistically insignificant 7. The average scores of pre and post obesity rate, body image, semantic differential method and self-esteem in the control group were not statistically significant 8. The pre and post scores of body image(p=.001), semantic differential method(p=.001) and self-esteem(p=.039) between experimental and control group were statistically significant. 9. In Duncan multiple comparison, it was not statistically significant between group A and B, but statistically significant between group A and the control group, group B and the control group in obesity index, body image, semantic differential method. There was no statistically significance among the three groups in self esteem 10. In Duncan multiple comparison, group A gained higher scores than group B in obesity index(-1.2%), and self esteem(0. 3). Group B gained higher scores than group A in body image(3. 0), and semantic differential method(1. 0). So it is difficult to conclude whether group A or B is more effective. In conclusion, the art therapy program based on reality therapy was effective in weight the control program of college students: obesity was decreased, the scores of body image and semantic differential method and self-esteem were increased. The scores of group A were increased more than group Band were statistically significant, The time interval was a very important factor in this program. The recommendation is : the validity of this program has to be tested through various subjects and in various areas. And also this program has to be tested in other topics.

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Effects of Colors and Categories of Motifs on Evaluating Sensory Image of Fashion Fabrics (문양에 따른 소재의 감성이미지와 선호도 - 문양의 종류와 문양 색을 중심으로 -)

  • Lee, So-Ra
    • The Research Journal of the Costume Culture
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    • v.16 no.5
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    • pp.841-851
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    • 2008
  • The purpose of the study was to examine the effect of motif categories and motif colors on evaluating sensory image of fashion materials with the gestalt theory as the background. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from march 19th to march 31st, 2007. A set of fabric stimuli and semantic differential scales were developed. The stimuli were thirteen fabric species(each measuring 12 by 13cm). Variables included; (a) motif colour(white, grey, pink and blue) (b) motif categories(plain, paisley, flower, stripes and zebra effect). The semantic differential scale to measure sensory image of fabric stimuli included 23 sets of bi-polar adjectives. The data were analysed by factor analysis and ANOVA and the major finding were as follows. 1) Four sensory dimensions emerged of importance: salience, attractiveness, comfort and softness. 2) The motif category effected on the four sensory image dimensions while the motif colour effected on salience, comfort and softness sensory dimensions. 3) An interaction effect was founded between motif category and motif colour. 4) Motif category showed significant effects on the preference and liking of the fashion, however the motif colour did not show any significant effects on the preference and liking. As a whole the results supported the gestalt theory and the results can be used for the marketing strategy for developing fashion fabrics.

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The Sound Quality Evaluation and preference Analysis of Vacuum Cleaner (진공 청소기의 음질 평가 및 선호도 분석)

  • Jung, Dong-Hyun;Park, Sang-Gil;Fawazi, Noor;Lee, You-Yub;Oh, Jae-Eung
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.1297-1301
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    • 2007
  • The Conventional noise control attempts to simply reduce the level of product noise. But it is very straight forward way that we have consider human perception on noise. Since human listening is very sensitive to sound. Evaluation of the sound quality of a Vacuum Cleaner is studied base on human sensibility engineering. In this paper, we choose two Vacuum Cleaners that are sold in Korea and reduced noise control. Comparison Method is used to evaluate noise and preference of Vacuum Cleaner by steps. The sound quality of Vacuum Cleaner noise is analyzed by employing the subjective evaluation and by representing them in terms of the objective quantities. Semantic Differential Method is used to study sound quality Evaluation. To analyze the sound quality of Vacuum Cleaner noise, consider the coefficients of correlation between sound metrics and subjective rating. The linear regression models were obtained for the subjective evaluation and sound quality metrics.

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항만 경관의 시각적 선호도 분석

  • Yhang, Wii-Joo;Gu, Bon-A
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2007.12a
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    • pp.136-137
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    • 2007
  • This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

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A Visual Image Perception of Clothing Colors, Color combinations of Korean Traditional Dress for Woman(Part 2) (복식색과 색조합의 이미지 지각(제2 보)-여자 한복의 상.하 색조합 효과를 중심으로-)

  • 이혜숙;김재숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.8
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    • pp.1052-1059
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    • 1998
  • The purposes of the study were to analyse the colors and, color combinations effect on the image perception using gestalt theory. The research method was a quasi-experimental with a between subjects design. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli was consisted of 17 drawings of females wearing Korean traditional dress, by using CAD simulation. A response scale consisted of semantic differential scales. The subjects were 1138 undergraduate students of Taejon city, Chungnam province and Chungbuk province. Their responses to the semantic differential scales were analyzed using factor analysis, ANOVA, Duncans multiple range test. Results were as follows; 1) The colors effect of blouse was significantly greater than the effect of skirt, and no interaction effect was found between blouse colors and skirt colors. 2) In bi-color combination dress set, the combined image of the two colors were compared to the image of the two mono color sets: No single principle was found, however, salient color (such as yellow) and unattractive color (such as green) seemed to act as central trait colors on the image perception. On conclusion the visual image of Korean traditional dress wearer was affected by central trait colors in bi-color combination, and this results support the gestalt theory with central traits.

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Effects of Motif Categories and Colors of Dress on Evaluating Impressions of Dress Wearers - Focusing on Male and Female University Students - (의복의 색과 문양이 의복착용자 인상에 미치는 영향 - 남녀 대학생을 중심으로 -)

  • Lee, So-Ra;Kim, Jae-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.7
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    • pp.1160-1168
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    • 2008
  • The purpose of the study was to examine the effect of motif categories and motif colors on evaluating impressions of dress wearers. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from march 19th to march 31st, 2007. A set of stimuli of dress wearers and semantic differential scales were developed. The stimuli were thirteen photographs editing by Youngwoo CAD system. Variables included; (a) motif colour(red, blue, achromatic and white) (b) motif categories(flower, paisley, stripes, zebra effect and plain). The semantic differential scale to measure impressions of dress wearer stimuli included 22 sets of hi-polar adjectives. The data were analysed by factor analysis and ANOVA and the major finding were as follows. Four factors emerged to account for dimension of impression. There were salience, attractiveness, comfort and femininity. The motif category effected on the four impression dimensions while the motif color effected on salience, comfort and softness sensory dimensions, and the results supported the gestalt theory of the impression perception.

The Effect of Motives of Ramie Fabrics on Sensory Image Evaluation (모시 소재의 문양에 따른 감성 이미지 평가)

  • Lee, Soon-Im;Kim, Jae-Sook
    • The Research Journal of the Costume Culture
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    • v.14 no.6
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    • pp.1015-1026
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    • 2006
  • The purpose of the study were to find out (1) the effect of motives on perceiver's image perception on ramie fabrics, and perceiver's trait, age and gender on sensory image evaluation of ramie fabrics. The research was a quasi experiment and experimental materials developed for the study were a set of material stimuli and semantic differential scales to measure sensory image of the stimuli, an aesthetic value scale. the independent design was motif design techniques(Plain Weave, burnt-out, embroidery, stripe, check). The subjects were 421 adults in Daejeon and Seachun. The results was as follows: The factor analysis of semantic differential scales for the ramie materials emerged 4 different image dimensions: attractiveness, hand, elegance, weight). The five design techniques showed significantly different image affects on some selective dimensions. The burn-out design gave the most attractive image, the embroidery design gave the softest image and plain weaved fabric presented the lightest hand image. Consumer's aesthetic values, gender and age tended to affect sensory image evaluation of ramie materials. On conclusion the result revealed that design strategy for the ramie material, design development though motives will be an essential process. and for material design pursued design image and target consumer's trait should be carefully considered.

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A Study on Visual and Auditory Emotion under Color and Music Stimuli (색과 음악 자극에 의한 시청각 감성지표에 관한 연구)

  • 김남균;김지훈;유충기
    • Journal of Biomedical Engineering Research
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    • v.19 no.5
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    • pp.539-546
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    • 1998
  • The purpose of this study is to estimate human emotion quantitatively under colors and music stimuli and to examine the for correlation between color and music sensibility. Physiological signals(electroencephalogram, electrocardiogram, Galvanic skin conductivity and respiration rate) were measured to compare color with music sensibilities. The personality of the subject were investigated using factor analysis and semantic differential method of 20 items(7 interval scaled). The results showed that red, yellow and violets color provoked active and exciting senses mainly as dance, rock and blues music. While blue, cyan and pink colors ware involved in tranquil and resting emotions deeply as classic and ballade music.

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