• Title/Summary/Keyword: Semantic Social Network

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A Study on the Semantic Network Structure of the Regime in the Image Contents (영상콘텐츠분야의 정권별 의미연결망 연구)

  • Hwang, Go-Eun;Moon, Shin-Jung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.3
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    • pp.217-240
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    • 2017
  • The purpose of this study was to investigate the semantic network analysis to understand image contents and to examine the degree to which words, word clusters contributed to the formation of semantic map within image contents. For this research, from 1993 until 2016 the field of the image contents were collected for a total of 2,624 cases papers. The word appeared in Title analyzed the social network by using the R program of Big Data. The results were as follows: First, The field of image contents is based on researches related to 'image', 'media' and 'contents'. Second, there is a three-step flow ('education' -> 'media' -> 'contents') of research in the field of image contents. Third, researches related to 'broadcasting', 'digital', 'technology', and 'production' were continuously carried out. Finally, There were new research subjects for each regime.

Analysis of Big Data by Regimes of Image Contents Field (영상콘텐츠분야 정권별 빅데이터 분석 - 상위 중심성 값의 변화를 중심으로)

  • Hwang, Go-Eun;Moon, Shin-Jung
    • Journal of Digital Contents Society
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    • v.18 no.5
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    • pp.911-921
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    • 2017
  • The purpose of this study was to investigate the semantic network analysis to understand image contents and to examine the degree to which words, word clusters contributed to the formation of semantic map within image contents. For this research, from 1993 until 2016 the field of the image contents were collected for a total of 2,624 cases papers. The word appeared in Title analyzed the social network by using the R program of Big Data. The results were as follows: First, Research on 'education' in the field of image contents has decreased. Second, the role of 'media' in the field of image contents is changing. Finally, It is a change in the status of 'contents' in the field of image contents.

RDNN: Rumor Detection Neural Network for Veracity Analysis in Social Media Text

  • SuthanthiraDevi, P;Karthika, S
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.12
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    • pp.3868-3888
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    • 2022
  • A widely used social networking service like Twitter has the ability to disseminate information to large groups of people even during a pandemic. At the same time, it is a convenient medium to share irrelevant and unverified information online and poses a potential threat to society. In this research, conventional machine learning algorithms are analyzed to classify the data as either non-rumor data or rumor data. Machine learning techniques have limited tuning capability and make decisions based on their learning. To tackle this problem the authors propose a deep learning-based Rumor Detection Neural Network model to predict the rumor tweet in real-world events. This model comprises three layers, AttCNN layer is used to extract local and position invariant features from the data, AttBi-LSTM layer to extract important semantic or contextual information and HPOOL to combine the down sampling patches of the input feature maps from the average and maximum pooling layers. A dataset from Kaggle and ground dataset #gaja are used to train the proposed Rumor Detection Neural Network to determine the veracity of the rumor. The experimental results of the RDNN Classifier demonstrate an accuracy of 93.24% and 95.41% in identifying rumor tweets in real-time events.

A Study of Cyber Medicine Guider based on Smart Phone using Medicine Semantic Social Network and Image Matching (의약품 시맨틱 소셜네트워크와 이미지 매칭을 이용한 스마트폰 기반의 Cyber Medicine Guider 연구)

  • Kim, su-kyoung;Ahn, ki-hong
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.64-66
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    • 2010
  • 본 연구는 모바일 플랫폼 기반의 서비스 콘텐츠 제공을 위해 온톨로지와 텍스트 마이닝 및 소셜 네트워크기술을 융합한 시맨틱 소셜 네트워크 기술과 이미지 매칭 기술을 이용하여 주변의 의약품에 대한 정확한 정보를 획득하고 이를 사용자의 병증에 적용할 수 있는지에 대한 지식을 제공하고 스마트폰의 아바타와 컴퓨터 기반 대화를 진행하여 사용자의 병증에 대한 가진단을 제공하는 Cyber Medicine Guider를 연구하여 스마트폰 플랫폼 기반의 서비스 지향적 지능형 컨텐츠의 가능성을 제시하고자 한다.

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How do advertisements spread on social networks? (광고 캠페인의 소셜 네트워크 확산 구조에 대한 연구)

  • Kim, Yuna;Han, Sangpil
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.161-167
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    • 2018
  • The purpose of this study is to investigate how the advertising campaign is spreading in social networks, and how the advertising model plays an important role in advertisement diffusion. In order to grasp the diffusion patterns of advertising, a text mining and social network analysis were conducted using the beer brand 'Kloud' as a collection keyword. After analyzing the social data for two months since the on-air of 'Good Body' advertisement, which was the first ad that "Sulhyun" appeared in. After the launch of the ad, Kloud has been mainly associated with keywords such as 'yavis & trendy style', 'beer brand', 'beer matching food', 'luxury beer drinking place', 'leisure trend', and 'SNS activity', etc. In addition, "Sul Hyun" also showed that an advertising model contributes to the spread of advertisement on social media in terms of image transition as well as brand's name and unique selling point.

Semantic Network Analysis of Trends in Hyundai Motor's Corporate Cultural Marketing (언어 네트워크 분석을 통한 현대자동차의 기업 문화마케팅 변화 연구)

  • Kim, Junghyun;Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.51
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    • pp.75-102
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    • 2019
  • This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

Identifying potential buyers in the technology market using a semantic network analysis (시맨틱 네트워크 분석을 이용한 원천기술 분야의 잠재적 기술수요 발굴기법에 관한 연구)

  • Seo, Il Won;Chon, ChaeNam;Lee, Duk Hee
    • Journal of Technology Innovation
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    • v.21 no.1
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    • pp.279-301
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    • 2013
  • This study demonstrates how social network analysis can be used for identifying potential buyers in technology marketing; in such, the methodology and empirical results are proposed. First of all, we derived the three most important 'seed' keywords from 'technology description' sections. The technologies are generated by various types of R&D activities organized by South Korea's public research institutes in the fundamental science fields. Second, some 3, 000 words were collected from websites related to the three 'seed' keywords. Next, three network matrices (i.e., one matrix per seed keyword) were constructed. To explore the technology network structure, each network is analyzed by degree centrality and Euclidean distance. The network analysis suggests 100 potentially demanding companies and identifies seven common companies after comparing results derived from each network. The usefulness of the result is verified by investigating the business area of the firm's homepages. Finally, five out of seven firms were proven to have strong relevance to the target technology. In terms of social network analysis, this study expands its application scope of methodology by combining semantic network analysis and the technology marketing method. From a practical perspective, the empirical study suggests the illustrative framework for exploiting prospective demanding companies on the web, raising possibilities of technology commercialization in the basic research fields. Future research is planned to examine how the efficiency of process and accuracy of result is increased.

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Ontology Mapping Composition for Query Transformation on Distributed Environments (분산 환경에서의 쿼리 변환을 위한 온톨로지 매핑 결합)

  • Jung, Jason J.
    • Journal of Intelligence and Information Systems
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    • v.14 no.4
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    • pp.19-30
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    • 2008
  • Semantic heterogeneity should be overcome to support automated information sharing process between information systems in ontology-based distributed environments. To do so, traditional approaches have been based on explicit mapping between ontologies from human experts of the domain. However, the manual tasks are very expensive, so that it is difficult to obtain ontology mappings between all possible pairs of information systems. Thereby, in this paper, we propose a system to make the existing mapping information sharable and exchangeable. It means that the proposed system can collect the existing mapping information and aggregate them. Consequently, we can estimate the ontology mappings in an indirect manner. In particular, this paper focuses on query propagation on the distributed networks. Once we have the indirect mapping between systems, the queries can be efficiently transformed to automatically exchange knowledge between heterogeneous information systems.

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Discovering Customer Service Cool Trends in e-Commerce: Using Social Network Analysis with NodeXL (e-커머스 기업의 고객서비스 쿨트랜드 발견: 사회네트워크분석 NodeXL 활용)

  • Lee, Chang-Gyun;Sung, Min-June;Lee, Yun-Bae
    • Information Systems Review
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    • v.13 no.1
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    • pp.75-96
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    • 2011
  • This research uses coolhunting to predict the future trend of e-Commerce industry. Coolhunting is a method to take Cool Trends which are the future trend through social network analysis for discovering the trendsetter and its collective intelligence. Coolhunting is generally carried out by social network analysis while this research uses NodeXL of social network analysis tools. We designed industrial network research model for relation among e-Commerce corporation, product, the types of customer service and customer service employee to discover the Cool Trends of e-Commerce industry. According to the result of this research, e-Commerce industrial network was being changed from chaos to collective intelligence form. As a analysis result for network influences, we found that Cool Trends of e-Commerce industry invigorate social commerce industry through the collective intelligence focusing intelligence VIP, Excellence, grade of Administrating for women customers(trendsetter) and it promotes semantic consumption from customers and purchasing power will be concentrated on cosmetic, beauty, perfume product categories in social commerce. We propose the strategic direction for e-Commerce corporation and hope that domestic e-Commerce corporation continues to grow and high-quality services are provided for customers.

Story-based Information Retrieval (스토리 기반의 정보 검색 연구)

  • You, Eun-Soon;Park, Seung-Bo
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.81-96
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    • 2013
  • Video information retrieval has become a very important issue because of the explosive increase in video data from Web content development. Meanwhile, content-based video analysis using visual features has been the main source for video information retrieval and browsing. Content in video can be represented with content-based analysis techniques, which can extract various features from audio-visual data such as frames, shots, colors, texture, or shape. Moreover, similarity between videos can be measured through content-based analysis. However, a movie that is one of typical types of video data is organized by story as well as audio-visual data. This causes a semantic gap between significant information recognized by people and information resulting from content-based analysis, when content-based video analysis using only audio-visual data of low level is applied to information retrieval of movie. The reason for this semantic gap is that the story line for a movie is high level information, with relationships in the content that changes as the movie progresses. Information retrieval related to the story line of a movie cannot be executed by only content-based analysis techniques. A formal model is needed, which can determine relationships among movie contents, or track meaning changes, in order to accurately retrieve the story information. Recently, story-based video analysis techniques have emerged using a social network concept for story information retrieval. These approaches represent a story by using the relationships between characters in a movie, but these approaches have problems. First, they do not express dynamic changes in relationships between characters according to story development. Second, they miss profound information, such as emotions indicating the identities and psychological states of the characters. Emotion is essential to understanding a character's motivation, conflict, and resolution. Third, they do not take account of events and background that contribute to the story. As a result, this paper reviews the importance and weaknesses of previous video analysis methods ranging from content-based approaches to story analysis based on social network. Also, we suggest necessary elements, such as character, background, and events, based on narrative structures introduced in the literature. We extract characters' emotional words from the script of the movie Pretty Woman by using the hierarchical attribute of WordNet, which is an extensive English thesaurus. WordNet offers relationships between words (e.g., synonyms, hypernyms, hyponyms, antonyms). We present a method to visualize the emotional pattern of a character over time. Second, a character's inner nature must be predetermined in order to model a character arc that can depict the character's growth and development. To this end, we analyze the amount of the character's dialogue in the script and track the character's inner nature using social network concepts, such as in-degree (incoming links) and out-degree (outgoing links). Additionally, we propose a method that can track a character's inner nature by tracing indices such as degree, in-degree, and out-degree of the character network in a movie through its progression. Finally, the spatial background where characters meet and where events take place is an important element in the story. We take advantage of the movie script to extracting significant spatial background and suggest a scene map describing spatial arrangements and distances in the movie. Important places where main characters first meet or where they stay during long periods of time can be extracted through this scene map. In view of the aforementioned three elements (character, event, background), we extract a variety of information related to the story and evaluate the performance of the proposed method. We can track story information extracted over time and detect a change in the character's emotion or inner nature, spatial movement, and conflicts and resolutions in the story.