• Title/Summary/Keyword: Semantic Social Network

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An Analysis of Social Discussion on Preservation and Utilization of Modern Architectural Heritage using Semantic Network Analysis - Focussed on the former Busan Branch of Hansung Bank(Cheong-Ja Bldg) as a Modern Heritage - (의미네트워크 분석법을 이용한 근대 건축문화유산의 보존과 활용에 관한 사회적 논의 분석 - 부산광역시 근대건조물 구)한성은행 부산지점(청자빌딩)을 중심으로 -)

  • Ahn, Jae-Cheol
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.7
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    • pp.101-108
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    • 2019
  • In this research, I conducted a semantic network analysis centering on media articles on purchasing, revitalizing, and utilizing the former Busan branch of Hansung Bank, a modern architectural heritage. We sought the most efficient analysis elements for the analysis of the social arguments about preservation and utilization embedded in media articles. For this reason, Degree Centrality measures how many connections the word described in the media article has, and Betweenness Centrality measures the influence that controls the flow of information through correlation I examined. In addition, keyword that express the theme well examined the aggregation structure in each sub-network. In this research, in theoretical terms, it makes sense in that the social discussion embedded in the article of the mass media is grasped empirically through semantic network analysis of words. Methodological aspect is best when it includes nouns and adjectives and the distance between words is more than four words in the analysis of the cohesive structure of the semantic network to determine whether the influence of social discussions is best assessed through the connection between words to media articles.

Inferring and Visualizing Semantic Relationships in Web-based Social Network (웹 기반 소셜 네트워크에서 시맨틱 관계 추론 및 시각화)

  • Lee, Seung-Hoon;Kim, Ji-Hyeok;Kim, Heung-Nam;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.15 no.1
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    • pp.87-102
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    • 2009
  • With the growth of Web 2.0, lots of services allow yours to post their personal information and useful knowledges on networked information spaces such as blogs and online communities etc. As the services are generalized, recent researches related to social network have gained momentum. However, most social network services do not support machine-processable semantic knowledge, so that the information cannot be shared and reused between different domains. Moreover, as explicit definitions of relationships between individual social entities do not be described, it is difficult to analyze social network for inferring unknown semantic relationships. To overcome these limitations, in this paper, we propose a social network analysis system with personal photographic data up-loaded by virtual community users. By using ontology, an informative connectivity between a face entity extracted from photo data and a person entity which already have social relationships was defined clearly and semantic social links were inferred with domain rules. Then the inferred links were provided to yours as a visualized graph. Based on the graph, more efficient social network analysis was achieved in online community.

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A Model for Ranking Semantic Associations in a Social Network (소셜 네트워크에서 관계 랭킹 모델)

  • Oh, Sunju
    • The Journal of Society for e-Business Studies
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    • v.18 no.3
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    • pp.93-105
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    • 2013
  • Much Interest has focused on social network services such as Facebook and Twitter. Previous research conducted on social network often emphasized the architecture of the social network that is the existence of path between any objects on network and the centrality of the object in the network. However, studies on the semantic association in the network are rare. Studies on searching semantic associations between entities are necessary for future business enhancements. In this research, the ontology based social network analysis is performed. A new method to search and rank relation sequences that consist of several relations between entities is proposed. In addition, several heuristics to measure the strength of the relation sequences are proposed. To evaluate the proposed method, an experiment was performed. A group of social relationships among the university and organizations are constructed. Some social connections are searched using the proposed ranking method. The proposed method is expected to be used to search the association among entities in ontology based knowledge base.

Methodological Implications of Employing Social Bigdata Analysis for Policy-Making : A Case of Social Media Buzz on the Startup Business (빅데이터를 활용한 정책분석의 방법론적 함의 : 기회형 창업 관련 소셜 빅데이터 분석 사례를 중심으로)

  • Lee, Young-Joo;Kim, Dhohoon
    • Journal of Information Technology Services
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    • v.15 no.1
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    • pp.97-111
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    • 2016
  • In the creative economy paradigm, motivation of the opportunity based startup is a continuous concern to policy-makers. Recently, bigdata anlalytics challenge traditional methods by providing efficient ways to identify social trend and hidden issues in the public sector. In this study the authors introduce a case study using social bigdata analytics for conducting policy analysis. A semantic network analysis was employed using textual data from social media including online news, blog, and private bulletin board which create buzz on the startup business. Results indicates that each media has been forming different discourses regarding government's policy on the startup business. Furthermore, semantic network structures from private bulletin board reveal unexpected social burden that hiders opening a startup, which has not been found in the traditional survey nor experts interview. Based on these results, the authors found the feasibility of using social bigdata analysis for policy-making. Methodological and practical implications are discussed.

Semantic Network Analysis of Online News and Social Media Text Related to Comprehensive Nursing Care Service (간호간병통합서비스 관련 온라인 기사 및 소셜미디어 빅데이터의 의미연결망 분석)

  • Kim, Minji;Choi, Mona;Youm, Yoosik
    • Journal of Korean Academy of Nursing
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    • v.47 no.6
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    • pp.806-816
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    • 2017
  • Purpose: As comprehensive nursing care service has gradually expanded, it has become necessary to explore the various opinions about it. The purpose of this study is to explore the large amount of text data regarding comprehensive nursing care service extracted from online news and social media by applying a semantic network analysis. Methods: The web pages of the Korean Nurses Association (KNA) News, major daily newspapers, and Twitter were crawled by searching the keyword 'comprehensive nursing care service' using Python. A morphological analysis was performed using KoNLPy. Nodes on a 'comprehensive nursing care service' cluster were selected, and frequency, edge weight, and degree centrality were calculated and visualized with Gephi for the semantic network. Results: A total of 536 news pages and 464 tweets were analyzed. In the KNA News and major daily newspapers, 'nursing workforce' and 'nursing service' were highly rated in frequency, edge weight, and degree centrality. On Twitter, the most frequent nodes were 'National Health Insurance Service' and 'comprehensive nursing care service hospital.' The nodes with the highest edge weight were 'national health insurance,' 'wards without caregiver presence,' and 'caregiving costs.' 'National Health Insurance Service' was highest in degree centrality. Conclusion: This study provides an example of how to use atypical big data for a nursing issue through semantic network analysis to explore diverse perspectives surrounding the nursing community through various media sources. Applying semantic network analysis to online big data to gather information regarding various nursing issues would help to explore opinions for formulating and implementing nursing policies.

Collaboration Framework based on Social Semantic Web for Cloud Systems (클라우드 시스템에서 소셜 시멘틱 웹 기반 협력 프레임 워크)

  • Mateo, Romeo Mark A.;Yang, Hyun-Ho;Lee, Jae-Wan
    • Journal of Internet Computing and Services
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    • v.13 no.1
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    • pp.65-74
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    • 2012
  • Cloud services are used for improving business. Moreover, customer relationship management(CRM) approaches use social networking as tools to enhance services to customers. However, most cloud systems do not support the semantic structures, and because of this, vital information from social network sites is still hard to process and use for business strategy. This paper proposes a collaboration framework based on social semantic web for cloud system. The proposed framework consists of components to support social semantic web to provide an efficient collaboration system for cloud consumers and service providers. The knowledge acquisition module extracts rules from data gathered by social agents and these rules are used for collaboration and business strategy. This paper showed the implementations of processing of social network site data in the proposed semantic model and pattern extraction which was used for the virtual grouping of cloud service providers for efficient collaboration.

A Study on the semantic network system of the line of flow appearing on the residential space of super high-rise apartments (초고층아파트 주거공간에 나타난 동선의 의미적 네트워크 체계에 관한 연구)

  • Yoon, Jae-Eun;Kim, Joo-Hee
    • Korean Institute of Interior Design Journal
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    • v.16 no.3 s.62
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    • pp.58-65
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    • 2007
  • The residential space of super high-rise buildings, having a form of a huge three-dimensional vertical city, affect the residents psychologically and qualitatively according to the line of flow. Because of these affects, the system of the line of flows is a very important factor. In this study, we recognize the super high-rise apartment's line of flow as a semantic network system based on case studies. And we also understand the mutual relationship by analyzing each space to recognize what effect it does on the residential environment. Furthermore, to bring up a better semantic network system for super high-rise apartment's line of flows is our goal. According to the case studies, the semantic network of the line of flow consists of 3 parts: the functional network, economical network and unit network. The functional network is composed of the 'need' and 'has', while the economical network includes variable walls that can be changed following the user's taste and eccentric positioned living rooms that protect personal privacy. Therefore the economical network started to appear while the personal value changed according to the improvement of the social condition. Finally, the unit network is a network that effects each unit that has ambiguous boundaries due to the appropriate arrangement between transitional spaces. And the unit network is based on the functional network.

Estimating Media Environments of Fashion Contents through Semantic Network Analysis from Social Network Service of Global SPA Brands (패션콘텐츠 미디어 환경 예측을 위한 해외 SPA 브랜드의 SNS 언어 네트워크 분석)

  • Jun, Yuhsun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.3
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    • pp.427-439
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    • 2019
  • This study investigated the semantic network based on the focus of the fashion image and SNS text utilized by global SPA brands on the last seven years in terms of the quantity and quality of data generated by the fast-changing fashion trends and fashion content-based media environment. The research method relocated frequency, density and repetitive key words as well as visualized algorithms using the UCINET 6.347 program and the overall classification of the text related to fashion images on social networks used by global SPA brands. The conclusions of the study are as follows. A common aspect of global SPA brands is that by looking at the basis of text extraction on SNS, exposure through image of products is considered important for sales. The following is a discriminatory aspect of global SPA brands. First, ZARA consistently exposes marketing using a variety of professions and nationalities to SNS. Second, UNIQLO's correlation exposes its collaboration promotion to SNS while steadily exposing basic items. Third, in the case of H&M, some discriminatory results were found with other brands in connectivity with each cluster category that showed remarkably independent results.

Investigating Good Teaching and Learning Experiences in the Perspectives of University Students through Social Network Analysis

  • OH, Suna;LYU, Jeonghee;YUN, Heoncheol
    • Educational Technology International
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    • v.21 no.2
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    • pp.193-216
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    • 2020
  • This study investigated university students' perspectives on good class and instructional practices through social network analysis. The subjects were 321 students in the third and fourth academic years in a Korean university. The subjects completed four open-ended questions, asking about experience of good class, good instructors' teaching practice, and their feelings and attitudes when participating in good class. As social network analysis, KrKwic (Korea Key Words in Context) was used to compute word frequencies and analyze semantic network structures and Ucinet Netdraw to assess centrality in the social network, consisting of degree centrality, closeness centrality, and between centrality. The results are as follows. First, students showed 5 keywords to depict what good class is, including 'understanding', 'example', 'video', 'interest', and 'communication'. Second, the characteristics of teaching methods by professors who practice good class indicate 'assignments', 'questions', 'understanding', 'example', and 'feedback'. Third, the top 5 keywords of students' attitudes as participating in good class are 'active', 'participation', 'focus', 'listening', and 'asking'. Last, keywords depicting desirable class that students most wanted to take next time are 'assignments', 'rewards', 'understanding', 'difficulty', and 'interest'. The findings from this study include the meanings of the semantic network structures of words in the text making up messages. Also this study can provide empirical evidence for educators and educational practitioners in higher education to create effective learning environments.

Comparison of Recommendation Using Social Network Analysis with Collaborative Filtering in Social Network Sites (SNS에서 사회연결망 기반 추천과 협업필터링 기반 추천의 비교)

  • Park, Sangun
    • Journal of Information Technology Services
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    • v.13 no.2
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    • pp.173-184
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    • 2014
  • As social network services has become one of the most successful web-based business, recommendation in social network sites that assist people to choose various products and services is also widely adopted. Collaborative Filtering is one of the most widely adopted recommendation approaches, but recommendation technique that use explicit or implicit social network information from social networks has become proposed in recent research works. In this paper, we reviewed and compared research works about recommendation using social network analysis and collaborative filtering in social network sites. As the results of the analysis, we suggested the trends and implications for future research of recommendation in SNSs. It is expected that graph-based analysis on the semantic social network and systematic comparative analysis on the performances of social filtering and collaborative filtering are required.