• Archives of design research
• /
• v.14 no.1
• /
• pp.27-34
• /
• 2001

In order to design the products that impression or emotional taste influence the purchase, feedback is necessary as useful data for better idea sketches through users emotional evaluation in early stage of design process. On the other hand, it was required to make judgments individually in previous image evaluations for emotional evaluations such as semantic differential method (SD method) that objects have been considered as classified tendency. However those SD methods are not enough to reflect flexible human capability with similarity judgment in object perceptual process. Therefore, this study proposes a classification of stimulus based on intuitive judgment and a hierarchical image evaluation method based on analysis of hierarchical process and fuzzy integration. The evaluation will be conducted through the order of process, intuitive classification of objective stimulus and items, definition of representatives in each class. Evaluation for each image of the stimulus, calculation of prior raking based on fuzzy integration. The evaluation supportive software is developed to conduct this evaluation process under interactive environments.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.27 no.1
• /
• pp.10-16
• /
• 2013

This study performed a subjective evaluation of the Semantic Differential (SD) method for living room activities to evaluate the living room lighting environment and investigated the relationship between these through luminance distribution in the space. As a result, three factors-"lightness", "emotion" and "calmness"-have been grouped together. According to the analysis of experimental variables, difference has been observed depending on color temperature, the dimming of the ceiling & cove lights and the use of down lights and a bracket. 'Conversation with Family', 'Having Fun with Family', 'Entertaining Guests' and 'Reading a Book or Newspaper' requires "lightness". In terms of "emotion"-centered activities, 'Watching TV' is the highest, but all three factors are related. In terms of "calmness"-centered activities, 'Relaxing' is the highest.

• The Journal of Fisheries Business Administration
• /
• v.38 no.3
• /
• pp.53-65
• /
• 2007

This study was to analyze amenity of the port landscapes for North port, South port, and Gamcheon port in Busan. Amenity related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the amenity and factors. The result found 3 factors, including dynamics, stability, and familarity. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting tourists should consider dynamics in terms of port landscape plan and tourist attraction development for amenity quality management.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
• /
• 2007.05a
• /
• pp.511-514
• /
• 2007

This study aims to derive the effect of road traffic noise perception by the visual and aural information through a laboratory experiment. To verify the result more precisely, ME(Magnitude Estimation) and SD(Semantic Differential Method) evaluation on the effect of visual and aural effect were carried out by 43 university students. As the result, up to 10% of psychological reduction effect was shown under the 65dB(A). As the noise level, it was analyzed that the vision affected about 7dB(A) and sound affected 5dB(A). However, if these two are given simultaneously, mainly sound affects to reduce the annoyance of noise and the vision next. Compared with the urban central circumstances, this effect(2dB(A) under 65dB(A) noise) was shown smaller than field test.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2000.04a
• /
• pp.312-317
• /
• 2000

The relationship between riding comfort and the properties of flexible polyurethane foam used in car seats was quantitatively illustrated through vibration experiments with humans sitting in car seats, which were vertically shaken by vibrator. Riding comfort was estimated according to SD (Semantic Differential)-method using questionnaire, and was analyzed with a factor analysis which demonstrated the principal factors of riding comfort. At the same time, riding comfort was related to the properties of the flexible polyurethane foam with coefficients of correlation. It was also related to the behaviour of its vibration of humans sitting in the seats. As a result, it was demonstrated that the relationship between riding comfort and the flexible polyurethane foam properties varies according to the frequency of the vibration shaking the human sitting in the seat. and it was demonstrated that the frequency dependence of the relationship is strongly affected by the physical changes of the vibration modes of the human-seat vibration system.

• The Journal of the Acoustical Society of Korea
• /
• v.19 no.1E
• /
• pp.38-42
• /
• 2000

In this paper we studied the reduced subjective timbre space of time-varying tones as well as steady state tones. 45 modified test tones were constructed from the original violin tone in consideration of 4 physical factors: spectrum envelope, inharmonicity, time-varying spectrum and time reversal. The semantic differential (SD) method was used in the listening test. According to the factor analysis, the adjectives can be factorized into 4 groups. The first factor is characterized by the adjectives, 'free', 'broad', 'deep', 'rich', 'strong' and 'reverberant', the second by 'tenor', 'clear', 'bright', 'light' and 'sharp', the third by 'easy', 'smooth', and 'solid', the fourth by 'warm' and 'full'. The first factor, 'richness', seems to be dependent upon the time-varying characteristic of a tone. The second factor, 'sharpness', is shown to play an important role in a time-varying tone as well as in a steady state tone.

• Transactions of the Korean Society for Noise and Vibration Engineering
• /
• v.17 no.9
• /
• pp.813-818
• /
• 2007

This study aims to know the effect of road traffic noise perception when the visual and aural information is added in a laboratory experiment. ME (magnitude estimation) and SD (semantic differential method) evaluation on the effect of visual and aural effect were carried out by 43 university students. As the result, up to 10 % of psychological reduction effect was shown under the 65 dB(A). As the noise level, it was analyzed that the vision affected about 7 dB(A) and sound affected 5 dB(A). However, if these two are given simultaneously, mainly sound affects to reduce the annoyance of noise and the vision next. Compared with the urban central circumstances, this effect (2 dB(A) under 65 dB(A) noise) was shown smaller than field test.

• Journal of Environmental Science International
• /
• v.24 no.4
• /
• pp.555-559
• /
• 2015

Tourists travel demand can be divided into the watch the natural landscape, such as shopping, entertainment and other projects. Each travel demand with motivation for meet the requirements of appropriate tourism space environment in order to complete. In this paper, through questionnaire investigation and SD (Semantic Differential) method for the basic attributes of shopping tourists and spatial characteristics of commercial pedestrian street. And analyzes the basic attributes of shopping as the main demand of tourists characteristics and the spatial characteristics of the suitable shopping demand, to provide a scientific basis for the design of tourist shopping space.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2008.05a
• /
• pp.139-143
• /
• 2008

The brand power is getting more important in apartment market so that consumers are accustomed to ask first what the apartment brand is when they are considering to buy an apartment. Even so the brand name is the first factor which approaches to the consumer, message and image can be delivered to customers by visual factors. Since visual image can be effective to remind of customers brand image, construction business company should make portfolio to synthesize brand Image actively. This research investigate images of consistency in extenor and interior design according to the apartments brand. Used lexical meaning of the adjective used to discern standard to extract images, selected survey, and evaluated by step 1 to 5 using semantic differential method, SD. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. This research provides conveyance of the vision image which fits to the brand Image and further design direction.

• Journal of Korean Society of Transportation
• /
• v.24 no.6 s.92
• /
• pp.119-127
• /
• 2006

Recently. there are demanding a better sidewalk environment considering side of psychic as well as physical factors as the rapid growth of cities and improvement of traffic consciousness. Also. it needs to give a better sidewalk environment because those pedestrians evade a sidewalk space with minimum Physical design standards. So. we think very important that get a grip what makes Pedestrian feel a comfort and amenity in sidewalk above all. In this study, we carried out a cognition experiment of sidewalk environment on considering the human's psychic with Sensibility Ergonomics and the survey method using SD (Semantic Differential) scale. And we made a recognition evaluation model of sidewalk landscape and sensibility recognition model of sidewalk design factors using LISREL model that analysis sensibility recognition of sensibility adjective by SD scale. In results, we found out a possibility of the design with comfort and amenity in sidewalk environment as considering Sensibility Ergonomics, and an importance of harmonious green environment as a roadside tree etc. above all.