• The Journal of Asian Finance, Economics and Business
• /
• 제7권1호
• /
• pp.131-140
• /
• 2020

The purpose of this study is to derive various clues for the establishment of marketing strategies for companies that produce and sell high-involvement products for Millennials who are not the subject of current consumption but who will lead future consumption. For this purpose, this study aimed to derive 17 factors of high-involvement product selection attributes through FGI, and its relationship on repurchase intention after make a variable through PCA. A total of 158 valid questionnaires were used, and IPA, independent sample t-test, regression analysis, and hierarchical controlled regression analysis were performed. The results showed that overall, external and internal selection factors had a positive influence on repurchase intentions, and in particular, appealing to internal and external selection factors in order to promote repurchase intention. Meanwhile, the Millennials were found to have no gender difference. Therefore, the company producing and selling high-involvement products suggests that it is necessary to make a priority effort to secure brand awareness, trust in product producers, store trust, and product self-reputation as components of internal selection factors. It was also concluded that more strategic efforts were needed to focus on and appeal to the characteristics of the Millennial itself rather than to consider gender differences.

• 중소기업융합학회논문지
• /
• 제5권3호
• /
• pp.21-26
• /
• 2015

모바일 컨텐츠가 성장함에 따라 모바일 컨텐츠가 있는 애플리케이션에서 인앱 결제가 활발하다. 하지만 이용자들 중 정당하게 돈을 지불하고 이용하지 않고 결제 모듈을 속이거나 해킹하는 애플리케이션을 통해 유료 컨텐츠를 무료로 이용하고 있다. 이를 결제 우회라고 부른다. 결제 우회를 돕는 애플리케이션에는 프리덤(Freedom), 아이앱 크래커(IAP Cracker), 그리고 보로딘이라는 해커가 제시한 DNS 서버가 있다. 모바일 게임의 경우 결제 우회를 사용한 이용자들 때문에 유료 컨텐츠를 팔았음에도 매출 로그에 나온 결제 금액과 실제 수익으로 돌아오는 금액이 다르다. 결제 우회에 대응 방안으로 구매 번호 형태 확인, 공개 키 암호화, 영수증 검증 세 가지를 제안한다.

• Journal of Forest and Environmental Science
• /
• 제34권1호
• /
• pp.24-30
• /
• 2018

In Botswana, mopane worms are widely harvested for household consumption. They are also traded for income generation. Urban based entrepreneurs' source mopane worms from rural areas to sell. The price of sourcing mopane worms from the harvesters has increased quite incredibly in villages. However, there is dearth of academic studies on the commercialisation of mopane worms in Botswana. This paper uses primary data collected from multiple sources to investigate the factors influencing the prices of mopane worms. Data collection involved administration of questionnaires to purposively selected harvesters in four campsites in the Central District, focus group discussions at each campsite and key informant interviews. The results show that there is declining population of mopane worms. The decline is attributable to such factors as over-harvesting and climate change which are the main factors influencing the price of mopane worms. In addition to physical scarcity of mopane worms, institutional weaknesses exist in the study area. The Agricultural Resources Conservation Act is ineffective and the majority of the harvesters are unaware of its existences. It is recommended that the regulations on the harvesting of mopane worms be reviewed. In order to benefit harvesters, mopane worms should be processed to add diversified economic value to rural communities.

• 농촌지도와개발
• /
• 제17권4호
• /
• pp.851-875
• /
• 2010

Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

• Journal of Information Technology Applications and Management
• /
• 제26권6호
• /
• pp.79-87
• /
• 2019

Blockchain is a distributed network in a decentralized P2P infrastructure. In this paper, we propose and implement a blockchain-based pet trade service DApp(Decentralized Application). In the existing trading services, there is no way to know the status of dogs in interpersonal transactions and an additional distribution cost has been incurred. As a solution to this problem, we introduce a blockchain technology for a pet trade service where users can check whether an individual pet is healthy or not by its registered biometric data in order to have an efficient and confident trade service. The registered users can purchase puppies or registering information for their dogs to sell through a pet trade service DApp. It is also possible to make a reliable trade by verifying whether the dog is actually the same one through an inscription information of a dog.

• Management Science and Financial Engineering
• /
• 제11권3호
• /
• pp.95-107
• /
• 2005

As online shopping malls have emerged as a substantial shopping channel, they have used various sales promotion strategies to acquire new customers. Most of these strategies have been applied by offline malls for years. One, loss-leader pricing, is a type of promotional pricing in which stores sell well known products below their marginal cost, in order to attract customers and induce them to purchase more goods through impulse buying. This strategy is based on the expectation that customers will factor transaction costs into their purchasing decisions. However, its application to online malls fails to recognize that transaction costs are lower online, and that customers will behave differently as a result. Our study predicts that loss-leader pricing will not work online because online malls entail lower searching and moving costs than offline malls The study examines the effectiveness of loss-leader pricing with empirical data from a survey as well as log data from a Korean online shopping mall. The results show that while loss-leader pricing does attract customers to online shopping malls, it encourages cherry-picking rather than impulse purchases of regular-price goods.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2001년도 추계학술대회
• /
• pp.65-71
• /
• 2001

With ever-change and increasingly competitive business environments, firms strive to employ a variety of marketing strategies and execution in order to survive in the market. Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. And in this circumstance, it become a main issue of management that the company should produce and sell products according to the customer demands. With these trends, each company has been concentrating effects on generalization of product development technique and distinction of service lot customer In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. Also the internet connected around the world completely diminished the limit of time and distance and company have enveloped keen competition out of each nation and continent in the world market. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or Previous action. With the help of Internet, the frequency and speed of the problem solving has improved greatly.

• 대한영양사협회학술지
• /
• 제9권1호
• /
• pp.40-46
• /
• 2003

Purchasing professionals utilize a e-commerce to sell or buy better products with good price. The marketers of agricultural products recognized that e-commerce has made significant inroads, and the Internet is fast becoming an essential tool for purchasing. The purpose of this research was to assess the realities of internet shopping malls of agricultural products including the actual condition of the sites, payment methods, order methods, membership and shipping methods. The results show that operating internet shopping mall of agricultural products are operated poorly in terms of buyer-seller relationship, payment and distribution. The results also provide some practical implication for marketers regarding the establishment of database, improvement of distribution and internet shopping mall operation, and importance of education on e-business for agricultural markets.

• 한국소성가공학회:학술대회논문집
• /
• 한국소성가공학회 2009년도 춘계학술대회 논문집
• /
• pp.187-190
• /
• 2009

Recently, automotive companies have invested in vehicle weight reduction and clean car development because of oil price rises and environmental problems. In particular, USA car makers have developed the vehicle spending 1 liter per 34km complying with PNGV(Partnership for a new generation of vehicle) and Europe car makers have developed the vehicle spending 3 liters per 100km. The USA government announced "The green car policy" in order to boost production of more fuel effective cars in 2009. According to the policy, it will be restricted to sell the car which spends more than 1 liter per 14.9km by 2020. To satisfy the current situations on automotive market, hydroforming technology has widely adapted vehicle structures such as engine cradle, chassis frame, A pillar, radiator support, etc. However, automotive companies have to consider formability and performance to improve and maximize the benefit from this technology in advance of detail design. The paper deals with one of the vehicle weight reduction methods using tube hydroforming technology and platform commonality in front suspension. FEA simulation is also introduced to evaluate hydro-formability and NVH performance at the beginning of design stage which is the best way to reduce the failure cost.

• 한국식품저장유통학회:학술대회논문집
• /
• 한국식품저장유통학회 2003년도 제23차 추계총회 및 국제학술심포지움
• /
• pp.26-32
• /
• 2003

Rice is one of the most important cereals in the world. Japanese people use about 9 million tons of rice per you. We use rice for cooked rice as staple foods and for processing, such as rice wine (sake), rice crackers and miso fermentation, etc. Palatability, eating quality, of rice is evaluated by the sensory test and various kinds of physicochemical measurements. Japanese National Food Agency started the storage of 1.5 million tones of rice in 1996. We carried out the storage test using high quality rices since 1995 until 1996. As indices for the quality deteriorations of rice grains during the storage, germination ratio, enzyme activities, fat acidity, physical properties of cooked rice were clarified to be useful. We applied colorimetric method for the measurements of fat acidities in the place of titration method. Processing suitabilities of rice differ depending on the products. Low amylose rice is more suitable for soft rice crackers and high amylose rice is preferred more for rice noodle. Pre-cooked rice products, such as frozen cooked rice, retort-pouched rice and aseptic rice, are increasing recently in Japan. In addition to above-mentioned physico-chemical tests, NIR spectroscopy,“Midometer”and“Taste sensor”are novel and useful to evaluate eating quality and processing suitabolities. Recently, rice wholesalers and retailers have been obligated to display the name of cultivar, location of cultivation and the year of production of rice grains which they sell by the Japanese Agricultural Standard Law (JAS). In order to detect the dishonest labeling of rice cultivars, we developed new cultivar identification method based on DNA polymorphism.