Journal of the Korean Dietetic Association (대한영양사협회학술지)
- Volume 9 Issue 1
- /
- Pages.40-46
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- 2003
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- 1225-9861(pISSN)
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- 2383-966X(eISSN)
The Realities of Internet Shopping Malls for Agricultural Products
농.수.축산물 전자상거래의 실태 파악
-
Ju, Na-Mi
(Dept. of Food and Nutrition, Sookmyung Women's University)
;
- Yun, Ji-Yeong (Dept. of Food and Nutrition, Gyeongsang National University) ;
- Yu, Yeong-Hui (Department of Food and Nutrition, Kyung-hee University) ;
- Cha, Yun-Gyeong (Department of Food and Nutrition, Kyung-hee University) ;
- Kim, Seong (Department of Food and Nutrition, Kyung-hee University) ;
- Jeon, Chang-Su (Department of Food and Nutrition, Kyung-hee University)
-
주나미
(숙명여자대학교 생활과학부 식품영양전공)
;
- 윤지영 (국립경상대학교 자연과학대학 식품영양학과) ;
- 유영희 (경희대학교 생활과학대학 식품영양학과) ;
- 차윤경 (경희대학교 생활과학대학 식품영양학과) ;
- 김성 (경희대학교 생활과학대학 식품영양학과) ;
- 전창수 (경희대학교 생활과학대학 식품영양학과)
- Published : 2003.02.03
Abstract
Purchasing professionals utilize a e-commerce to sell or buy better products with good price. The marketers of agricultural products recognized that e-commerce has made significant inroads, and the Internet is fast becoming an essential tool for purchasing. The purpose of this research was to assess the realities of internet shopping malls of agricultural products including the actual condition of the sites, payment methods, order methods, membership and shipping methods. The results show that operating internet shopping mall of agricultural products are operated poorly in terms of buyer-seller relationship, payment and distribution. The results also provide some practical implication for marketers regarding the establishment of database, improvement of distribution and internet shopping mall operation, and importance of education on e-business for agricultural markets.