• Asia pacific journal of information systems
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• v.23 no.3
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• pp.131-154
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• 2013

New internet technologies have created a revolutionary new platform which allows consumers to make decision about product price and quality quickly and provides information about themselves through the transcript of online reviews. By expressing their feelings toward products or services on virtual opinion platforms, users extend their influence into cyberspace as electronic word-of-mouth (e-WOM). Existing research indicates that an impact of eWOM on the consumer decision process is influential. For both academic researchers and practitioners, investigating this phenomenon of information sharing in online website is essential given the increasing number of consumers using them as sources of purchase decisions. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online reviews and which factors encourage adoption. Discerning the most motivating aspects of information adoption in particular, could help electronic marketers better promote their brand and presence on the internet. The objectives of this study are to investigate how online WOM influences a persons' purchase decision by discovering which factors encourage information adoption. Especially focused on the self-efficacy, this research investigates how self-efficacy affects on information usefulness and adoption of online information. Although people are exposed to same review or comment about product or service, some accept the reviews while others do not. We notice that accepting online reviews mainly depends on the person's preference or personal characteristics. This study empirically examines this issue by using cognitive dissonance theory. Specifically, in the movie industry, we address few questions-is always positive WOM generating positive effect? What if the movie isn't the person's favorite genre? What if the person who is very self-assertive so doesn't take other's opinion easily? In these cases of cognitive dissonance, is always WOM generating same result? While many studies have focused on one direct of WOM which indicates positive (or negative) informative reviews or comments generate positive (or negative) results and more (or less) profits, this study investigates not only directional properties of WOM but also how people change their opinion towards product or service positive to negative, negative to positive through the online WOM. An experiment was conducted quantitatively by using a sample of 168 users who have experience within the online movie review site, 'Naver Movie'. Users were required to complete a survey regarding reviews and comments taken from the real movie page. The data reflected user's perceptions of online WOM information that determined users' adoption level. Analysis results provide empirical support for the proposed theoretical perspective. When user can't agree with the opinion of online WOM information, in other words, when cognitive dissonance between online WOM information and users' preference occurs, perceived self-efficacy significantly decreases customers' perception of usefulness. And this perception of usefulness plays an important role in determining users' intention to adopt online WOM information. Most of researches have been concentrated on characteristics of online WOM itself such as quality or vividness of information, credibility of source and direction of online WOM, etc. for describing effect of online WOM, but our results suggest that users' personal character (e.g., self-efficacy) plays decisive role for acceptance of online WOM information. Higher self-efficacy means lower possibility to accept the information that represents counter opinion because of cognitive dissonance, whereas the people that have lower self-efficacy are willing to accept the online WOM information as true and refer to purchase decision. This study suggests a model for understanding role of direction of online WOM information. Also, our result implicates the importance of online review supervision and personalized information service by confirming switching opinion negative to positive is more difficult than positive to negative through the online WOM information. This implication would help marketers to manage online reviews of their products or services.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.26 no.12
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• pp.904-908
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• 2013

When an abnormal condition occurs due to a fault current at a consumer location where electricity is supplied through a high-capacity and high-$T_c$ superconducting(HTS) cable, the HTS cable would be damaged if there is no appropriate measure to protect it. Therefore, appropriate measures are needed to protect HTS cables. The fault-current-limiting HTS cable that was suggested in this study performs an ideal transport current function in normal operations and plays a role in limiting a fault current in abnormal operation (i.e., when a fault current is applied). It has a structure that facilitated its self-current-limiting ability through device change and reconfiguration in the existing HTS cable without extra switching equipment. To complete this structure, it is essential to investigate about the selection of the superconducting wire. Therefore, in this paper, HTS wire using two types of different stabilization layer is compared and examined the stability and current limiting properties under the existence of a fault current.

• Journal of the Korea Society of Computer and Information
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• v.6 no.2
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• pp.108-115
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• 2001

SDH-based SHR networks are the reconfiguration process in case of failure and APS protocol used. In this study, addresses the maximum allowed recovery time in two fiber bidirectional networks. We analyse the APS protocol and derive the Processing time domains of each n order to cope with the maximum reconfiguration time of 50㎳, as specified in the ITU-T standard. We finally analyze the interleaved failures. One is the signal degrade then the signal failure, the other is the signal failure then the signal failure. Any case analysis is carried out. reconfiguration time can be guaranteed.

• The Bulletin of The Korean Astronomical Society
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• v.38 no.2
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• pp.35.1-35.1
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• 2013

By probing nuclear regions and overall properties of AGN hosts as a function of their environments, we aim to observationally examine how AGN activities are related to their surroundings. We have selected eight representative AGN hosts in the Virgo cluster, including seven cluster members (M49, M60, M84, M87, NGC 4435, NGC 4526, NGC 4636) and one galaxy that is likely to be background (NGC 4261) but still close enough to be studied in high resolution. The selected galaxies are located in a range of density regions showing various morphology in 1.4 GHz continuum. High resolution observations with the KVN allow us to access the inner region of the AGN without suffering from dust extinction and synchrotron self-absorption. Since half of our targets are weak to be detected at K-band within its coherence time, we applied phase referencing (fast antenna position switching) to calibrate fast atmospheric phase fluctuations. We successfully detected relatively bright AGNs, such as M87, M84 and NGC4261, but no detection signature was found to the other members of the sample. In this talk, we will present our first results from our KVN observations, while we will discuss in detail the applied technique and our immediate future plans.

• Proceedings of the KIEE Conference
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• 1994.07a
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• pp.505-508
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• 1994

This paper describes an implementation of a single phase PWM ac/dc converter whose control scheme can be directly applied to the rectification of ac traction system. Power circuit using self-commutated switching devices(GTO) provides input power factor correction with dc voltage regulation. Effective compensation of load variations and line disturbance can be accomplished by real time instantaneous control of ac input current and dc link voltage using 32 bit floating point DSP. Parallel operation of two converters reduces the input line current ripple. Experimental results of the two parallel converter system are shown in the 20KW range for the verification of the system.

• Fisheries and Aquatic Sciences
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• v.4 no.3
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• pp.138-143
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• 2001

Red sea bream, Pagrus major a fish species characterized by its dualistic feeding pattern, was investigated to study the synchronizing effect of light and food on the demand-feeding rhythm. Nocturnal and diurnal red sea bream, both in groups and individually, were exposed to restricted-feeding and Light-Dark cycles of different periods. The phase relationship between both zeitgebers was also studied. In some cases, food availability restricted to the light or dark phase contrary to that of the previous feeding phase changed a diurnal feeding pattern into nocturnal and vice versa, suggesting that food can be one of the switching factors that decides whether the circadian system of red sea bream is diurnal or nocturnal. However, the fact that the feeding pattern of some fish was unrelated with the phase in which food was available suggests that other internal and/or external-factors could be involved in the temporal flexibility of red sea bream.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.25 no.10
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• pp.47-58
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• 2011

This paper proposes the optimal current detect(OCD) maximum power point tracking(MPPT) control of photovoltaic(PV) system for robust with environment changing. The output characteristics of the solar cell is a nonlinear and affected by a temperature, the solar radiation and temperature. Conventional MPPT control methods are tracked the maximum power point by constant incremental value. So these methods are slow the response speed and generated the vibration in steady state and cannot track the MPP in environment condition changing. And power loss is generated because of the self-excitation vibration in MPP region. To solve this problem, this paper proposes the novel control algorithm. Proposed algorithm is detected the optimal current in two control region using the output power and current curve. Detected current is used the converter switching for tracking the MPP. Proposed algorithm is compared output power error to conventional algorithm with radiation and temperature changing. In addition, the validity of the algorithm is proved through the output error response characteristics.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.19 no.4
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• pp.362-366
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• 2006

OLEDs(Organic Light Emitting Diodes) are attractive as alternative display components because of their relative merits of being self-emitting, having large intrinsic viewing angle and fast switching speed. But because of their relatively short history of development, much remains to be studied in terms of their basic device physics and design, manufacturing techniques, stability and so on. We investigated electrical properties of N, N-diphenyl-N, N bis (3-methyphenyl-l,1'-biphenyl-4,4'-diamine (TPD) and tris-8-hydroxyquinoline aluminum$(Alq_3)$ when their thicknesses were changed variedly from 3:7 to 5:5 of their thickness ratios. And we also studied properties of OLED depend on their deposition rate between $0.05{\sim}0.2$ nm/s.

• Journal of the Korean Institute of Telematics and Electronics A
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• v.30A no.10
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• pp.33-40
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• 1993

A reflection type 16x8 S-SEED array from LP(Low Pressure)-MODVD-grown GaAs/AlGaAs extremely shallow quantum well(ESQW) structures, with 4% Al fraction, has been fabricated. Its intrinsic region consists of 50 pairs of alternating 100.angs. GaAs and 100.angs. $Al_{0.04}$Ga$_{0.96}$As layers. A multilayer reflector stack of $Al_{0.04}$/Ga$_{0.96}$ As(599$\AA$)/AlAs(723$\AA$) was incorporated for the reflection plane below the p-i-n structures. The device processing after the MOCVD growth includes the mesa etching, isolation etching, insulator deposition, p & n metallization, and AR(Anti-Reflection) coating. For switching characteristics of the S-SEED in the form of p-i-n ESQW diode, the maximum optical negative resistance was observed at 856nm. Reflectance measurements showed a change from 15.6% to 43.3% for +0.9V to -6V bias. The maximum contrast ration of the S-SEED array was 2.0 and all the 128 devices showed optical bistability with contrast ratios over 2.4 at 5V reverse bias.

• Journal of Magnetics
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• v.15 no.3
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• pp.116-122
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• 2010

An accurate analytical equation for the total energy in the framework of the single domain model is used to study the thermal stability of nanostructured synthetic ferrimagnets. Elliptical cells are considered that have lateral dimensions of 160 nm (long axis)$\times$80 nm (short axis) and varying values of thickness asymmetry for the two magnetic layers. The direction of the applied magnetic field, which points to the $45^{\circ}$ direction, is in the opposite direction to the thicker layer magnetization. A significant difference is observed in the applied magnetic field dependencies of the equilibrium magnetic configuration and the magnetic energy barrier when using the simplifying assumption that the self-demagnetizing field is identical in magnitude to the dipole field. At a small thickness asymmetry of 0.2 nm, for example, the magnetic energy barrier is reduced from 68 kT (T=300 K) to 6 kT at the remanent state and a progressive switching behavior changes into a critical behavior, as the simplifying assumption is used. The present results clearly demonstrate the need for an accurate analytical equation for the total energy in predicting the thermal stability of nanostructured synthetic ferrimagnets.