• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.79-98
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• 2009

IPTV has risen as a new driving force amid concerns against the saturated internet market and gained enormous attention of both the government and industry as niche market. Especially, IPTV banking which is one of the major services, IPTV has risen up recently as another financial service channel. Prior to the expansion of the new technology, this study attempts to predict its success possibility. In order to grasp variables that would effect formation of user intention of potential adopters, and external variables that influence user intention of IPTV banking have been confirmed and studied empirically based on Technology Acceptance Model(TAM). As a result, it was validated that self?efficacy, facilitating condition, social influence, and perceived importance to TV banking needs are the influential variables. Therefore, one may able to find appropriate direction of marketing activities for effective expansion of IPTV banking service through this study. Also, considering the fact that the number of service users has absolute influence over profit determination in the IPTV banking service industry, the study about characteristics and intention of such potential adopters could certainly be significant.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.181-189
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• 2021

The COVID-19 pandemic has impacted the tourism industry due to the resulting travel restrictions as well as a slump in demand among travelers. The tourism industry has been massively affected by the spread of coronavirus, as many countries have introduced travel restrictions in an attempt to contain its spread. In Vietnam, the government has largely been credited for the country's success in keeping COVID-19 transmission rates under control. Early awareness of the pandemic, appropriate, drastic, and people-centric measures, as well as public support, are the main factors behind the success of Vietnam. In that context, it is observed that people's travel demand has bounced back and this research will examine factors driving the public's travel intention in the post-crisis (pandemic) period. The survey was conducted on the Internet using questionnaires designed in the Google platform. Data was collected from April 16 to May 31, 2020, from 154 Vietnamese participants. Research findings demonstrate 4 direct and indirect determinants of travel intention. The strongest effects come from perceived behavioral control which is influenced by subjective well-being. Perceived risk negatively correlates with Self-efficacy and subjective well-being. Conducted in the context of post-COVID-19, the research implies that once the pandemic has been controlled, perceived risks, although still exist, insignificantly influence the public's travel intention.

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8800-8811
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• 2015

콜센터 정보시스템에서 상담원은 고객과의 상호작용에서 매우 중요한 역할을 담당한다. 이러한 정보시스템을 효과적으로 유용하게 사용할 때 상담원의 업무 스트레스가 줄고, 이는 상담원의 감정노동을 감소시켜 개인과 조직의 성과를 향상시키는 결과로 이어진다. 최근 감정노동에 대한 논의가 활발하지만, 대표적인 감정노동 직군인 콜센터 상담원을 대상으로 한 상담원과 고객응대에 필수적인 정보시스템 간의 상호작용 효과에 대한 연구가 부족한 실정이다. 따라서 본 연구에서는 항공사 콜센터 정보시스템품질이 기대일치에 어떤 영향을 미치는지, 그리고 기대일치와 자기효능감이 감정노동성과에 어떠한 영향을 끼치는지 규명하고자 하였다. 콜센터 상담원 436명을 대상으로 분석한 결과, 이들에게 양질의 정보시스템을 제공할 때 직무에 대한 만족도와 자부심이 높아지고, 이는 감정노동의 강도를 낮추어 궁극적으로 서비스성과를 향상하는 것으로 나타났다. 본 연구의 시사점은 다음과 같다. 첫째, 항공사 콜센터 정보시스템 운영과 관련한 조직의 의사결정자에게 성공적인 콜센터 정보시스템 도입 및 확장을 위한 실무지침을 제공했다. 둘째, 본 연구에서 제안한 측정모형을 항공사 정보시스템에 적용 및 분석해 봄으로써 시스템 사용에 대한 점검 및 진단을 수행 할 수 있는 방안을 제시하였다. 마지막으로 이론적으로 구축된 항공사 콜센터 정보시스템과 측정모형에 대하여 측정항목 간 인과관계를 실증적으로 분석함으로써 콜센터 정보시스템의 성과측정을 위한 확고한 전략적 안목을 제시하였다.